Open Society Institute: Twitter Training
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Open Society Institute: Twitter Training

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A workshop given to the Open Society Institute. Notes and materials: http://deannazandt.com/osi

A workshop given to the Open Society Institute. Notes and materials: http://deannazandt.com/osi

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Open Society Institute: Twitter Training Open Society Institute: Twitter Training Presentation Transcript

  • twitter training
    open society institute
    may 19, 2010
    materials: http://deannazandt.com/osi
    deannazandt
    http://deannazandt.com
    @randomdeanna
  • screenshot of twitter
  • basic vocab
  • day in the life
  • water cooler
  • relationships matter
  • let them guide you
  • tune accordingly
  • begin.
  • internet economy
  • don’t
    be
    left
    out
  • social capital
  • authenticity matters
  • your job
  • social graces
  • he’s watching you.
  • transparency=
    beautiful
  • in control
  • not scary.
  • who am I?
  • @OpenSociety
    @OSI_Education
    @OSI_MediaArts
    @OSI_Governance
    @OSI_Rights
    @OSI_Africa
    @OSI_Health
    @OSI_Justice
    @OSI_Europe
    @OSI_MiddleEast
    @OSI_LatinAmerica
    @OSI_UnitedStates
  • size doesn’t matter.
    relationships do.
  • person one
    2,000 followers
    x50retweets
    x6,000 unique
    __________________________________
    600,000,000possible impressions
    person two
    25,000 impressions
    courtesy Michelle Greer
  • choose metrics carefully.
  • satisfaction.
  • satisfaction.
    authority.
  • satisfaction.
    loyalty.
    authority.
  • that’s all, folks!
    http://deannazandt.com/osi
    deannazandt
    http://deannazandt.com
    @randomdeanna
  • Photo credits:
    • Dictionary: http://www.flickr.com/photos/jaboney/390315232/
    • Day calendar: http://www.flickr.com/photos/koalazymonkey/3861185525/
    • Water cooler: http://www.flickr.com/photos/rocketlass/317272120/
    • Sherpa guide: http://www.flickr.com/photos/mckaysavage/497817843/
    • Equalizer: http://www.flickr.com/photos/keelanj/4341380233/
    • Typewriter: http://www.flickr.com/photos/mgrap/2261210942/
    • Levis: http://www.flickr.com/photos/imelda/447925571/
    • Weaver: http://www.flickr.com/photos/9423754@N03/648808973/
    • Party: http://www.flickr.com/photos/24062854@N04/2499732296/
    • Lego boss: http://www.flickr.com/photos/27433628@N05/2596492463/
    • Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/
    • Oops: http://www.flickr.com/photos/ktpupp/508647245/
    • Tattoo: http://www.flickr.com/photos/randomdeanna/1957865947/
    • Clones: http://www.flickr.com/photos/fawksy/2453971673/
    • Measurement: http://www.flickr.com/photos/marco1983/3306497259/
    • Odometer: http://www.flickr.com/photos/entropyer/399353063/
    • Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/
    • Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/
    Without Creative Commons licensing, this wouldn’t have been possible. Thank you!