changing the world with social networking<br />february 17, 2011<br />materials: http://deannazandt.com/change<br />deanna...
BEST SOCIAL NETWORKING QUOTE EVER<br />Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s...
day in the life<br />
water cooler<br />
relationships<br />matter.<br />
listen, curate, filter<br />
tune accordingly<br />
some quick examples<br />
begin.<br />
don’t<br />be<br />left<br />out<br />
internet economy<br />
social capital<br />
authenticity matters<br />
your job<br />
social graces<br />
X<br />
some more quick examples<br />
transparency=<br />beautiful<br />
no big whoop.<br />
Tools<br />
2010 Nonprofit Social Media Benchmarks Study<br />6x/week<br />2.5% took action<br />+3.75% month<br />-2%/month<br />http...
reputation grooming<br />
metrics<br />size doesn’t matter.<br />relationships do.<br />
person one<br />2,000 followers<br />x50retweets<br />x6,000 unique<br />__________________________________<br />600,000,0...
choose metrics carefully.<br />
satisfaction.<br />
satisfaction.<br />authority.<br />
satisfaction.<br />loyalty.<br />authority.<br />
case study:<br />
<ul><li>Organizations: Set Your Policy and Be Clear
Leadership Is Changing
Social Networks Are Not ATMs
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Changing the world with social networking: Social media for non-profits

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Changing the world with social networking: Social media for non-profits

  1. 1. changing the world with social networking<br />february 17, 2011<br />materials: http://deannazandt.com/change<br />deannazandt<br />http://deannazandt.com<br />@randomdeanna<br />
  2. 2. BEST SOCIAL NETWORKING QUOTE EVER<br />Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s done, there is surprise that it’s not better.<br />—AVINASH KAUSHIK, ANALYTICS EVANGELIST, GOOGLE<br />
  3. 3. day in the life<br />
  4. 4. water cooler<br />
  5. 5. relationships<br />matter.<br />
  6. 6. listen, curate, filter<br />
  7. 7. tune accordingly<br />
  8. 8. some quick examples<br />
  9. 9. begin.<br />
  10. 10. don’t<br />be<br />left<br />out<br />
  11. 11. internet economy<br />
  12. 12. social capital<br />
  13. 13. authenticity matters<br />
  14. 14. your job<br />
  15. 15. social graces<br />
  16. 16.
  17. 17. X<br />
  18. 18. some more quick examples<br />
  19. 19. transparency=<br />beautiful<br />
  20. 20.
  21. 21. no big whoop.<br />
  22. 22. Tools<br />
  23. 23. 2010 Nonprofit Social Media Benchmarks Study<br />6x/week<br />2.5% took action<br />+3.75% month<br />-2%/month<br />http://www.e-benchmarksstudy.com/socialmedia/<br />4x-5x/day<br />More tweets = <br />more retweets<br />
  24. 24. reputation grooming<br />
  25. 25. metrics<br />size doesn’t matter.<br />relationships do.<br />
  26. 26. person one<br />2,000 followers<br />x50retweets<br />x6,000 unique<br />__________________________________<br />600,000,000possible impressions<br />person two<br />25,000 impressions<br />courtesy Michelle Greer<br />
  27. 27. choose metrics carefully.<br />
  28. 28. satisfaction.<br />
  29. 29. satisfaction.<br />authority.<br />
  30. 30. satisfaction.<br />loyalty.<br />authority.<br />
  31. 31. case study:<br />
  32. 32. <ul><li>Organizations: Set Your Policy and Be Clear
  33. 33. Leadership Is Changing
  34. 34. Social Networks Are Not ATMs
  35. 35. Private, Roll-Your-Own vs. Joining Public Networks
  36. 36. How Not to Respond to a Social Media Rampage
  37. 37. You Are Not Alone!
  38. 38. Neat Petition Tool
  39. 39. ROI for Social Networks and Social Media
  40. 40. The Danger of Slacktivism
  41. 41. Wellstone Action</li></li></ul><li>that’s all, folks!<br />http://deannazandt.com/change<br />deannazandt<br />http://deannazandt.com<br />@randomdeanna<br />
  42. 42. Photo credits:<br /><ul><li>Starting line: http://www.flickr.com/photos/cellphonesusie/2095494955/
  43. 43. Water cooler: http://www.flickr.com/photos/rocketlass/317272120/
  44. 44. Relationships: http://www.flickr.com/photos/43447431@N02/5162092963/
  45. 45. Don’t panic: http://www.flickr.com/photos/mckaysavage/497817843/
  46. 46. Equalizer: http://www.flickr.com/photos/keelanj/4341380233/
  47. 47. Typewriter: http://www.flickr.com/photos/mgrap/2261210942/
  48. 48. Left out: istockphoto
  49. 49. Piggy bank:istockphoto
  50. 50. Social capital: http://www.flickr.com/photos/scoobay/224565711/
  51. 51. Groucho: http://www.flickr.com/photos/jstar/3268598372/
  52. 52. Weaver: http://www.flickr.com/photos/archeon/3890681138/
  53. 53. Party: http://www.flickr.com/photos/24062854@N04/2499732296/
  54. 54. Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/
  55. 55. Oops: http://www.flickr.com/photos/ktpupp/508647245/
  56. 56. Tattoo: http://www.flickr.com/photos/shivenis/3441442882/
  57. 57. Kermit: Screenshot from “The Muppet Movie.” Used lovingly sans permission.
  58. 58. Tools: http://www.flickr.com/photos/siomuzzz/2577041081/
  59. 59. Kitty: http://www.flickr.com/photos/wishymom/2255288933/
  60. 60. Measurement: http://www.flickr.com/photos/marco1983/3306497259/
  61. 61. Odometer: http://www.flickr.com/photos/entropyer/399353063/
  62. 62. Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/
  63. 63. Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/</li></ul>Without Creative Commons licensing, most of this wouldn’t have been possible. Thank you!<br />

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