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Changing the world with social networking: Social media for non-profits

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Full information, text and resources at http://deannazandt.com/change

Full information, text and resources at http://deannazandt.com/change

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  • 1. changing the world with social networking
    february 17, 2011
    materials: http://deannazandt.com/change
    deannazandt
    http://deannazandt.com
    @randomdeanna
  • 2. BEST SOCIAL NETWORKING QUOTE EVER
    Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s done, there is surprise that it’s not better.
    —AVINASH KAUSHIK, ANALYTICS EVANGELIST, GOOGLE
  • 3. day in the life
  • 4. water cooler
  • 5. relationships
    matter.
  • 6. listen, curate, filter
  • 7. tune accordingly
  • 8. some quick examples
  • 9. begin.
  • 10. don’t
    be
    left
    out
  • 11. internet economy
  • 12. social capital
  • 13. authenticity matters
  • 14. your job
  • 15. social graces
  • 16.
  • 17. X
  • 18. some more quick examples
  • 19. transparency=
    beautiful
  • 20.
  • 21. no big whoop.
  • 22. Tools
  • 23. 2010 Nonprofit Social Media Benchmarks Study
    6x/week
    2.5% took action
    +3.75% month
    -2%/month
    http://www.e-benchmarksstudy.com/socialmedia/
    4x-5x/day
    More tweets =
    more retweets
  • 24. reputation grooming
  • 25. metrics
    size doesn’t matter.
    relationships do.
  • 26. person one
    2,000 followers
    x50retweets
    x6,000 unique
    __________________________________
    600,000,000possible impressions
    person two
    25,000 impressions
    courtesy Michelle Greer
  • 27. choose metrics carefully.
  • 28. satisfaction.
  • 29. satisfaction.
    authority.
  • 30. satisfaction.
    loyalty.
    authority.
  • 31. case study:
  • 32.
    • Organizations: Set Your Policy and Be Clear
    • 33. Leadership Is Changing
    • 34. Social Networks Are Not ATMs
    • 35. Private, Roll-Your-Own vs. Joining Public Networks
    • 36. How Not to Respond to a Social Media Rampage
    • 37. You Are Not Alone!
    • 38. Neat Petition Tool
    • 39. ROI for Social Networks and Social Media
    • 40. The Danger of Slacktivism
    • 41. Wellstone Action
  • that’s all, folks!
    http://deannazandt.com/change
    deannazandt
    http://deannazandt.com
    @randomdeanna
  • 42. Photo credits:
    • Starting line: http://www.flickr.com/photos/cellphonesusie/2095494955/
    • 43. Water cooler: http://www.flickr.com/photos/rocketlass/317272120/
    • 44. Relationships: http://www.flickr.com/photos/43447431@N02/5162092963/
    • 45. Don’t panic: http://www.flickr.com/photos/mckaysavage/497817843/
    • 46. Equalizer: http://www.flickr.com/photos/keelanj/4341380233/
    • 47. Typewriter: http://www.flickr.com/photos/mgrap/2261210942/
    • 48. Left out: istockphoto
    • 49. Piggy bank:istockphoto
    • 50. Social capital: http://www.flickr.com/photos/scoobay/224565711/
    • 51. Groucho: http://www.flickr.com/photos/jstar/3268598372/
    • 52. Weaver: http://www.flickr.com/photos/archeon/3890681138/
    • 53. Party: http://www.flickr.com/photos/24062854@N04/2499732296/
    • 54. Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/
    • 55. Oops: http://www.flickr.com/photos/ktpupp/508647245/
    • 56. Tattoo: http://www.flickr.com/photos/shivenis/3441442882/
    • 57. Kermit: Screenshot from “The Muppet Movie.” Used lovingly sans permission.
    • 58. Tools: http://www.flickr.com/photos/siomuzzz/2577041081/
    • 59. Kitty: http://www.flickr.com/photos/wishymom/2255288933/
    • 60. Measurement: http://www.flickr.com/photos/marco1983/3306497259/
    • 61. Odometer: http://www.flickr.com/photos/entropyer/399353063/
    • 62. Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/
    • 63. Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/
    Without Creative Commons licensing, most of this wouldn’t have been possible. Thank you!