e Medium is the Message
“   e personal and social consequences of any
   medium result om the new scale that is
introduced into our affairs by each...
Why does medium matter?
Why does medium matter?
•   Reach
•Reach

• Expectation
•Reach

• Expectation

• Immediacy
•Reach

• Expectation

• Immediacy

• Reciprocation
en, how does the medium
  affect the message?
en, how does the medium
  affect the message?


  A phone call vs. a letter?
en, how does the medium
  affect the message?


  A phone call vs. a letter?
  Email vs. a phone call?
en, how does the medium
  affect the message?


  A phone call vs. a letter?
  Email vs. a phone call?
    Paper vs. blog p...
en, how does the medium
  affect the message?


   A phone call vs. a letter?
    Email vs. a phone call?
     Paper vs. bl...
For further thought...
e Cognitive Style of Powerpoint
140 Characters...
140 Characters...
 ...what’s different?
Credits
                       All photos:
      •    http://www. ickr.com/photos/generated/1555765986/, Downloaded 2/2/10...
Reading Slides
Reading Slides
Upcoming SlideShare
Loading in...5
×

Reading Slides

658

Published on

Discussion slides for The Medium is the Message

Published in: Spiritual, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
658
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Reading Slides

    1. 1. e Medium is the Message
    2. 2. “ e personal and social consequences of any medium result om the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology” –Marshall McLuhan, “ e Medium is the Message”
    3. 3. Why does medium matter?
    4. 4. Why does medium matter?
    5. 5. • Reach
    6. 6. •Reach • Expectation
    7. 7. •Reach • Expectation • Immediacy
    8. 8. •Reach • Expectation • Immediacy • Reciprocation
    9. 9. en, how does the medium affect the message?
    10. 10. en, how does the medium affect the message? A phone call vs. a letter?
    11. 11. en, how does the medium affect the message? A phone call vs. a letter? Email vs. a phone call?
    12. 12. en, how does the medium affect the message? A phone call vs. a letter? Email vs. a phone call? Paper vs. blog post?
    13. 13. en, how does the medium affect the message? A phone call vs. a letter? Email vs. a phone call? Paper vs. blog post? Blog post vs. presentation?
    14. 14. For further thought...
    15. 15. e Cognitive Style of Powerpoint
    16. 16. 140 Characters...
    17. 17. 140 Characters... ...what’s different?
    18. 18. Credits All photos: • http://www. ickr.com/photos/generated/1555765986/, Downloaded 2/2/10. • http://www. ickr.com/photos/funtik/1175522045/, Downloaded 2/2/10. • http://www. ickr.com/photos/cizake/4164756091/, Downloaded 2/2/10. • http://www. ickr.com/photos/rbrwr/174906129/, Downloaded 2/2/10. McLuhan, M. (1964).  e Medium Is e Message in Understanding Media: e Extensions of Man.
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×