“ e personal and social consequences of any
medium result om the new scale that is
introduced into our aﬀairs by each extension of
ourselves, or by any new technology”
–Marshall McLuhan, “ e Medium is the Message”
• http://www. ickr.com/photos/generated/1555765986/, Downloaded 2/2/10.
• http://www. ickr.com/photos/funtik/1175522045/, Downloaded 2/2/10.
• http://www. ickr.com/photos/cizake/4164756091/, Downloaded 2/2/10.
• http://www. ickr.com/photos/rbrwr/174906129/, Downloaded 2/2/10.
McLuhan, M. (1964). e Medium Is e Message in Understanding Media: e Extensions of Man.
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