WHAT WE DO
                            CAPABILITIES & SERVICES




CONFIDENTIAL • MARCH 2010
Table of Contents

3. Overview
4. Our Process
5. Our Strategy
6. Research Phase Services
7. Building Phase Services
8. Eng...
Overview

Our focus is helping organizations achieve Social
excellence.

Connecting The Dots.
There are 4 cornerstones of ...
the foundation of social
                                                         RESEARCH
                               ...
Our Process

• Align Brand DNA with Objectives
• Research quantifies our thinking
• Building your online presence around Re...
Our Strategy

• Identify through Research keywords, terms that will
  resonate with like consumers or businesses
• Leverag...
Research Phase Services

• Identify keywords relative to your Brand DNA
• Select Communities that match Customer Profiles
 ...
Building Phase Services

• Build relationships with Top Influencers
• Leverage Media contacts to drive PR
• Use technology ...
Engagement Phase Services

• Messaging
• Content strategy
• Frequency
• Community
• Blog
• Website Content Strategy




  ...
Measurement Phase Services

• Align business objectives to Social Media KPi’s
• We measure Awareness against each Social a...
Connect with us

• Twitter


• Facebook


• LinkedIn


• Email


• Book a Call


• 757.301.1814




                      ...
CONFIDENTIAL • MARCH 2010
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Social Media Strategy

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  • Social Media Strategy

    1. 1. WHAT WE DO CAPABILITIES & SERVICES CONFIDENTIAL • MARCH 2010
    2. 2. Table of Contents 3. Overview 4. Our Process 5. Our Strategy 6. Research Phase Services 7. Building Phase Services 8. Engagement Phase Services 9. Measurement Phase Services 10.Wrapping it all together 11.Recommendations 2 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com
    3. 3. Overview Our focus is helping organizations achieve Social excellence. Connecting The Dots. There are 4 cornerstones of our model giving your organization a clear picture of how Social Channels augment your existing efforts. Research. Build. Engage. Measure. We do this in a process, alongside you, with your goals and objectives in mind not ours. By focusing less on the hottest technology and more on the fundamentals of Marketing. Social ROI. 3 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com
    4. 4. the foundation of social RESEARCH Brand Competition Keywords Influencers Networks MEASUREMENT Awareness Revenue Demand Generation Consumer Insights ROI Loyalty BUILDING Community Networks Blog Audience Trust Authority ENGAGEMENT Voice of Brand Trust Authority Content Relationships 4 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com
    5. 5. Our Process • Align Brand DNA with Objectives • Research quantifies our thinking • Building your online presence around Research • We Engage in targeted Communities • Measure the results 5 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com
    6. 6. Our Strategy • Identify through Research keywords, terms that will resonate with like consumers or businesses • Leverage Social Search to drive traffic from qualified crowds • Create Content that moves people to take action • Engage audiences in two way dialogue to shift Brand sentiment • Measure the results and tweak the Strategy 6 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com
    7. 7. Research Phase Services • Identify keywords relative to your Brand DNA • Select Communities that match Customer Profiles and terms • Competitive Analysis of Social positioning • Brand Analysis of Social positioning • Search Insights and Trends • Brand Influencers & advocates • Social Profiles of customers 7 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com
    8. 8. Building Phase Services • Build relationships with Top Influencers • Leverage Media contacts to drive PR • Use technology to automate affinity audience builds • Increase Social Community reach by attracting ambassadors 8 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com
    9. 9. Engagement Phase Services • Messaging • Content strategy • Frequency • Community • Blog • Website Content Strategy 9 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com
    10. 10. Measurement Phase Services • Align business objectives to Social Media KPi’s • We measure Awareness against each Social activity • Reach • Return on Consumer Insights • Sentiment • Twitter Analysis • Engagement Analysis 10 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com
    11. 11. Connect with us • Twitter • Facebook • LinkedIn • Email • Book a Call • 757.301.1814 11 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.com
    12. 12. CONFIDENTIAL • MARCH 2010
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