Helping Students at California Colleges <br />
Who We Are<br />Our mission at the 20 Million Minds Foundation is to substantially lower the cost of college textbooks. <b...
We believe in more academic freedom for faculty members based on individual access to quality instructional material and c...
We are committed to making higher education more affordable and accessible for students through promoting, investing and t...
20millionminds<br />What We Believe<br />The Future is Digital<br /><ul><li>Universities will be total digital by 2020.
Disruptive Web 2.0 technologies will lower barriers of access and affordability.
Open educational resources will lower the cost of books for students will be available to faculty. </li></li></ul><li>20mi...
Faculty attention will turn to student-centric learning and assessment based on personalized learning platforms.
Faculty Academic Senates will embrace open source models focused on creating “communities” focused on content re-evaluatio...
WEB 2.0<br />20millionminds<br />Digital Generation Pull<br />Digital Native<br />Digital Immigrant<br />Static content tr...
 whenever
 wherever
 multi-task
 networked
 trans-media navigators
 crowd wisdom
 specific information
 limited availability
 institutional access
 single focus
 proprietary users
 proprietary platform users
 expert driven</li></ul>Rise of personalized learning leveraged off instructors and students<br />
20millionminds<br />Digital Textbook Sales<br />
20millionminds<br />Why 20MM is Involved <br />Excessive Textbook Costs<br /><ul><li>Between 1986 and 2004 textbook prices...
At community colleges, textbooks comprise 75% of the total cost of school.
The average textbook costs 20% more in the United States than it does in the United Kingdom.
When a new textbook edition is published, it is 12% more expensive than the previous textbook edition.
“New” editions cost 45% more than used old editions.
Average length between publishers issuing “new” editions is 3 years.
Five conglomerates control 80% of textbook production in the U.S.</li></li></ul><li>20millionminds<br />The Problem<br /><...
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20 Million Minds Foundation: Who We Are

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20 Million Minds Foundation: Who We Are

  1. 1. Helping Students at California Colleges <br />
  2. 2. Who We Are<br />Our mission at the 20 Million Minds Foundation is to substantially lower the cost of college textbooks. <br /><ul><li>We support the creation of enhanced vibrant digital textbooks that are “open licensed” and provide online editing capabilities which enable professors to modify the content and create customized books for their courses.
  3. 3. We believe in more academic freedom for faculty members based on individual access to quality instructional material and creative choice.
  4. 4. We are committed to making higher education more affordable and accessible for students through promoting, investing and teaming with both non-profit and corporate partners.</li></ul>20millionminds<br />
  5. 5. 20millionminds<br />What We Believe<br />The Future is Digital<br /><ul><li>Universities will be total digital by 2020.
  6. 6. Disruptive Web 2.0 technologies will lower barriers of access and affordability.
  7. 7. Open educational resources will lower the cost of books for students will be available to faculty. </li></li></ul><li>20millionminds<br />What We Believe<br />The Future is Digital<br /><ul><li>Professors will collect, evaluate, edit and assemble their own textbooks on an easy to use platform.
  8. 8. Faculty attention will turn to student-centric learning and assessment based on personalized learning platforms.
  9. 9. Faculty Academic Senates will embrace open source models focused on creating “communities” focused on content re-evaluation. </li></li></ul><li>20millionminds<br />Why We Believe It<br />The amount of video uploaded to YouTube every minute.<br />The number of YouTube videos viewed per day.<br />The number of images hosted on Flickr.<br />That’s 13 times more than the Library of Congress.<br />The average number of “tweets” per day on Twitter.<br />The time it took for LeBron James to amass first 150,000 Twitter followers.<br />Amount of Minutes spent per MONTH on Facebook.<br />With over 500 Million users, would be 3rd most populated country in the world.<br />24 Hours. <br />2 Billion.<br />4 Billion.<br />27 Million<br />7 Hours. <br />500 Billion<br />Minutes<br />A power shift is underway and a tough new business rule is emerging…….<br />
  10. 10. WEB 2.0<br />20millionminds<br />Digital Generation Pull<br />Digital Native<br />Digital Immigrant<br />Static content transformed <br />by dynamic participation<br /><ul><li> whatever
  11. 11. whenever
  12. 12. wherever
  13. 13. multi-task
  14. 14. networked
  15. 15. trans-media navigators
  16. 16. crowd wisdom
  17. 17. specific information
  18. 18. limited availability
  19. 19. institutional access
  20. 20. single focus
  21. 21. proprietary users
  22. 22. proprietary platform users
  23. 23. expert driven</li></ul>Rise of personalized learning leveraged off instructors and students<br />
  24. 24. 20millionminds<br />Digital Textbook Sales<br />
  25. 25. 20millionminds<br />Why 20MM is Involved <br />Excessive Textbook Costs<br /><ul><li>Between 1986 and 2004 textbook prices rose 186% in the United States (double the rate of inflation)
  26. 26. At community colleges, textbooks comprise 75% of the total cost of school.
  27. 27. The average textbook costs 20% more in the United States than it does in the United Kingdom.
  28. 28. When a new textbook edition is published, it is 12% more expensive than the previous textbook edition.
  29. 29. “New” editions cost 45% more than used old editions.
  30. 30. Average length between publishers issuing “new” editions is 3 years.
  31. 31. Five conglomerates control 80% of textbook production in the U.S.</li></li></ul><li>20millionminds<br />The Problem<br /><ul><li>Noticeable increases in college prices in tuition, fees, and college textbooks.
  32. 32. State budget cuts for higher education.
  33. 33. Federal student aid funding not keeping up with need/students more dependent on loans.
  34. 34. Changes in the textbook industry/internet.
  35. 35. Shorter edition cycles/bundling
  36. 36. Price increases
  37. 37. Growth of used book market/rentals
  38. 38. No price transparency for faculty choice or student purchase.</li></li></ul><li>20millionminds<br />Heavy Backpacks<br /><ul><li>4,928 emergency room visits each year due to backpack injuries.
  39. 39. Average weight of backpack:
  40. 40. Male 11 lbs. 10 oz
  41. 41. Female 10 lbs. 8 oz
  42. 42. Percentage of students who report back pain= 53.3%
  43. 43. Average Weight of one Regular Textbook= 4.4 lbs
  44. 44. Average Weight of an E-Book Reader = 7oz.</li></li></ul><li>20millionminds<br />Environmental Impacts<br />
  45. 45. 20millionminds<br />Soaring Text Book Costs<br />Chart 2: Consumer Price Index and<br />Selected Components, 1978 – 2008 <br />(1978 = 100)<br />
  46. 46. 20millionminds<br />College Bookstore Markups<br /><ul><li>Markups at college bookstores can be as high as 100%
  47. 47. The average textbook profit margin is 22%
  48. 48. Over 50% of college books stores are private, for-profit companies
  49. 49. Barnes & Noble and Follett Corp. own about 30% of all of the college bookstores in the U.S.
  50. 50. California State Auditor points to mark-ups as significant cost factor. </li></li></ul><li>20millionminds<br />Per Capita Spending for Textbooks<br />Not adjusted for inflation<br />Source: Student Monitor<br />
  51. 51. 20millionminds<br />An Example: CA Student Costs<br />
  52. 52. 20millionminds<br />What is the Problem?<br />Higher education is behaving like the recording and movie industries.<br />
  53. 53. The Affordable Future of College Textbooks<br />Slide adapted from Online Schools at Online Schools.org <br />
  54. 54. 20millionminds<br />Open Book vs. Traditional Textbooks<br />Open<br /><ul><li>Dynamic
  55. 55. Customizable
  56. 56. Open content, post-publication peer review
  57. 57. Personalized for local conditions
  58. 58. Targeted in-depth material
  59. 59. Timely
  60. 60. Integrate research findings into curriculum quickly
  61. 61. Addresses multiple learning styles
  62. 62. Low-cost or Free</li></ul>Traditional<br /><ul><li>Static
  63. 63. Non-Customizable
  64. 64. Closed content, pre-publication peer review
  65. 65. Standardized content
  66. 66. Generic material
  67. 67. Dated
  68. 68. Unlikely so
  69. 69. Assumes a uniform learning style
  70. 70. Costly</li></ul>VS.<br />
  71. 71. The Seven ’s<br />The Seven C’s<br />21st Century Lifelong Skills<br />Adapted from Toward Learning Societies by Bernie Trilling<br />20millionminds<br />
  72. 72. 20millionminds<br />The Cost of Open Books<br />Slide adapted from Online Schools at Online Schools.org <br />
  73. 73. 20millionminds<br />The Price Goes Down<br />Slide adapted from Online Schools at Online Schools.org <br />
  74. 74. 20millionminds<br />20 Core Community College Courses<br />Collaborative Statistics<br />Elementary Algebra<br />Reading & Composition<br />Chemistry<br />Physics<br />Anatomy <br />Physiology<br />U.S. History<br />Algebra II<br />Psychology<br />Political Science<br />Public Speaking<br />Biology<br />Spanish<br />Sociology<br />Pre Algebra<br />Composition II<br />Philosophy<br />Health Science <br />Accounting <br />
  75. 75. 20millionminds<br />Statewide Savings: Move to Open Source Books<br />$2 Billion <br />New Book Purchasers / 20 Courses<br />$1 Billion <br />Used Books Purchasers / 20 Courses<br />Full-Time<br />1.2 Million Students<br />$1.3 Billion <br />New Book Purchasers / 10 Courses<br />$480 Million <br />Used Books Purchasers / 10 Courses<br />Part-Time<br />1.6 Million Students<br />
  76. 76. 20millionminds<br />How Would Students Use Open Books?<br />Slide adapted from Online Schools at Online Schools.org <br />
  77. 77. Type Your Heading<br />How Would Faculty Use Open Books<br />Adapted from OER Glue<br />20millionminds<br />
  78. 78. 20millionminds<br />Types of Legislative Policy<br />Mandate and regulate college course materials by:<br /><ul><li>How they are adopted (including faculty ethics)
  79. 79. How they are packaged (bundles)
  80. 80. How they are procured, sold, rented or delivered
  81. 81. Disclosing pricing, adoption lists and other information on course materials</li></ul>Encourage, but not mandate:<br /><ul><li>Same as above items
  82. 82. Promoting rental programs (MN and IL have funded rentals)
  83. 83. Convening task groups/study/policy recommendations</li></ul>Adjusting education tax and student aid policy.<br />ALL ACTION TO DATE <br />MISSES THE POINT!<br />
  84. 84. 20millionminds<br />Faculty Adoption: Key to Future<br /><ul><li>40% of faculty said new editions are “never” or rarely needed
  85. 85. 65% of students don’t buy all of the required course materials
  86. 86. 77% of faculty say publisher sales representatives do not volunteer prices for textbooks
  87. 87. Only 40% got an answer when they directly asked
  88. 88. 33% of professors said they could not assign the book they chose without the “bundling option”</li></li></ul><li>20millionminds<br />When Students Purchase Required Materials<br />Source: Student Watch 2010, Student Attitudes and Perceptions: <br />A Comprehensive Analysis on Textbooks and Course Materials <br />
  89. 89. 20millionminds<br />Where Students Find Information on Materials<br />Source: Student Watch 2010, Student Attitudes and Perceptions: A Comprehensive Analysis on Textbooks and Course Materials<br />
  90. 90. 20millionminds<br />The Past<br />Emerging Trends: Paper to Pixel<br />“At every crossway on the road that leads to the future each progressive spirit is opposed by a thousand men appointed to guard the past.”<br />- Count Maurice Maeterlinck <br />
  91. 91. 20millionminds<br />The Future<br />Emerging Trends: Paper to Pixel<br /><ul><li>The Future is Mobile. Phones, tablets, laptops merge on cloud computing.
  92. 92. Open Educational Resources Movement finds its business model. OLI, Learning Registry, Obama Administration, Non-Profit On-Line Learning and Semantic Search.
  93. 93. Rise of Value-Added Multimedia Content. Bonus content, format clarity, discount pricing, rise of apps.
  94. 94. Container-less Education. Content shifts to smaller, autonomous pieces and rise of more content publishing tools.
  95. 95. The new 4R’s. Reuse, Redistribute, Revise and Remix. </li></ul>Those who share will win-- proprietary systems will lose.<br />

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