Now and Next: Media Innovation
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1hr presentation on Media now and next delivered at Digital Works, Denmark February 2011.

1hr presentation on Media now and next delivered at Digital Works, Denmark February 2011.

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Now and Next: Media Innovation Presentation Transcript

  • 1. flashforward to the future Dean Donaldson @deandonaldson Global Director of Media Innovation © 2010 MediaMind Technologies, Inc. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 2. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 3. NOTHING TO HIDE . US © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 4. leech © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 5. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 6. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 7. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 8. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 9. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 10. panic! © 2010 MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 11. 356060 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 12. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 13. © 2010 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 14. © 2010 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 15. 1.1mtrappers burst © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 16. 80k registered © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 17. >100 blogs + sites © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 18. 28.5% CTR = 1m visits © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 19. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 20. collaboration © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 21. Tracking © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 22. Tim Berners-Lee © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 23. Living in a Ubiquitous World Click to edit Master text styles © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 24. Living in a Ubiquitous World Click to edit Master text styles © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 25. [ targeted consumer ] addressable advertising >> © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 26. Half the money I spend on advertising is wasted but I can never find out which half John Wanamaker, Pioneer of Department Stores, 1877 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 27. click the flow of metrics overwhelming © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 28. 997 click the flow of metrics overwhelming © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 29. C. Converts within a display ad on IPTV click the flow of metrics ? elming overwh B. Searches on mobile after seeing Digital Billboard A. Interacts with brand via hand-held gaming device © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 30. click the flow of metrics overwhelming ? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 31. direct response ? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 32. 50% of all display ad clicks © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 33. 6% online population © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 34. 0.5% 5 in every 1,000 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 35. 2 are wrong audience 1 clicked by accident 1 doesn’t wait for load = 1 in every 1,000 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 36. CPC = CPM !! © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 37. CWednesday, 9 February 2011 21 © 2010 MediaMind Technologies Inc. | All rights reserved
  • 38. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 39. Quantity click the © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 40. pimp my ad © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 41. Quality time © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 42. bridging the silos 30% © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 43. compare amazon instantly © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 44. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 45. Better Lived Together tracking offline to online mobile © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 46. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 47. visualization of search © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 48. Toshiba © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 49. Cross-Channel Comparison What is the status for comparing the following cross-channel metrics? Online Search and Display Advertising 51% 38% 11% Computer-based and Mobile Advertising 22% 62% 16% TV and Computer- 22% 62% 17% based Advertising TV and Mobile Advertising 7% 68% 25% Outdoor and Mobile Advertising 8% 62% 30% Currently compare Would like to compare, but don’t do it yet Not interested in comparing Source: 2009 Survey TNS / Eyeblaster State of Digital Advertising © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 50. Impact: changing the train of thought © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 51. 2011 “ ” © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 52. illumination © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 53. ✓ © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 54. privet salutgday grüßgott alô hei aloha jambo “hello” shalom cześć ciào guten tag σου sawubona bonjour deň hoiγεια napot jó hola dobrý “ok?” “good” “good” © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 55. << panel data >> { performance data } “organic search” creative intelligence social media [ buzz ] * consumer feedback @^!! © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 56. strategy 40% © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 57. planning data buying delivery © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 58. planningdata buying delivery “single” advertising management system © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 59. Consumer reach and response is constant © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 60. Consumer reach and response is constant © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 61. Create a strategy for response ▸ Gather consumer touch points into a single repository © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 62. Create a strategy for response Group A Group B Group C ▸ Gather consumer touch points into a single repository ▸ Organise them intelligently to continue conversations © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 63. Create a strategy for response Group A Group B Group C ▸ Gather consumer touch points into a single repository ▸ Organise them intelligently to continue conversations ▸ Continue conversations before data becomes irrelevant © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 64. The Integrated Platform Marketers Digital Channels Consumers Display Smart Search Planning Emerging DATA Smart Trading Email Affiliates Site Smart Versioning Social © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 65. The Integrated Platform Marketers Digital Channels Consumers Display Smart Search Planning Emerging DATA Smart Trading Email Affiliates Site Smart Versioning Social © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 66. Optimize to a variety of site data The Next Prius Geography: California, United States Cruise Cali in Style Demographics: Female, 25-35 Behavioral Data: Frequent auto searcher Search Activity: Car deals / Financing © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 67. Optimize to a variety of site data FJ CRUISER Geography: California, United States Intense driving V-6 Demographics: Male, 25-35 Behavioral Data: Sports Fan Search Activity: Car deals / Financing © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 68. Networks vs. Exchanges (via Smart Trading) 1/3 $20 $17 19 $13 $10 $7 cost per click $3 $0 6 Network MediaMind eCPC in US$ Source: MediaMind actual campaign data – average eCPC across two major networks © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 69. Consumer Life Cycle (CLC) awareness consideration “attract retention convert retain” evaluation purchase © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 70. Consumer Life Cycle (CLC) 1. Points of measurement? awareness 2. Technology insertions? Display Advertising Rich Media / Standard Display Video InStream / InGame On / Offline consideration Microsite Advertising In situ on site within Banner retention External link by Click / Rich Applications y Displa EXCHANGE ch Sear evaluation Search Advertising purchase Independent Research Rating Mechanisms Commitment Process In situ on site within Banner Client site / Reseller Site Offline in-Store © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 71. Consumer Life Cycle (CLC)  Expensive awareness 1. Points of measurement? 2. Technology insertions? Display Advertising Dwell Time l Rich Media / Standard Display ra Video InStream / InGame er ef consideration R On / Offline retention Cost Effective Microsite Advertising In situ on site within Banner External link by Click / Rich Applications Brand Advocacy y Displa £€$ Retargeting of user to up-sell ch Encourage recommendation CPC / CPE Sear via Widgets Fee dba ck evaluation CPA / ROI Search Advertising purchase Independent Research Rating Mechanisms Commitment Process In situ on site within Banner Client site / Reseller Site Offline in-Store © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 72. Consumer Life Cycle (CLC) Premium Targeting  Expensive awareness 1. Points of measurement? 2. Technology insertions? Display Advertising Dwell Time l Rich Media / Standard Display ra Video InStream / InGame er ef consideration R On / Offline retention Cost Effective Microsite Advertising In situ on site within Banner External link by Click / Rich Applications Brand Advocacy “ ” y Displa £€$ Retargeting of user to up-sell ch Encourage recommendation CPC / CPE Sear via Widgets Fee dba ck evaluation CPA / ROI Search Advertising purchase Independent Research Rating Mechanisms Commitment Process In situ on site within Banner Client site / Reseller Site Offline in-Store © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 73. data understanding is the key © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 74. Teachers / kids © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 75. < interaction > Teachers / kids © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 76. 70MPH © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 77. 35FPS © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 78. 2.7MPH © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 79. 75% 2.7MPHWednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  • 80. You remember: 30% what you see 50% what you see & hear 70-90% what you see, hear & touchWednesday, 9 February 2011 © 2010 MediaMind Technologies Inc. | All rights reserved
  • 81. Warner Bros 300 – Expanding / Polite © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 82. Wednesday, 9 February 2011
  • 83. dwell rate percentage of impressions engaged with by the user © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 84. Global Research 8.7% of all ads engaged with Eyeblaster Dwell Research © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 85. Dwell Rate versus CTR 25xWednesday, 9 February 2011 © 2010 MediaMind Technologies Inc. | All rights reserved
  • 86. dwell time is the average number of seconds a user engaged with an ad © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 87. Overall Performance 1:14 43 seconds © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 88. 60 How we spend time Eyeblaster Dwell Research secs over TV © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 89. most advanced video on the market © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 90. Wednesday, 9 February 2011
  • 91. Interacting with video © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 92. Wednesday, 9 February 2011
  • 93. Wednesday, 9 February 2011
  • 94. consumers show consistently that they are willing to take time to explore brands © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 95. Effect on visits 17 69% 17 13 9 10 4 0 low dwell high dwell © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 96. Effect on search 40 39 30 20 10 12 0 low dwell high dwell © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 97. Effect on search 3x 40 39 30 20 10 12 0 low dwell high dwell © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 98. does size matter? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 99. Take two 70% © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 100. Measuring the difference ` ` © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 101. Another little secret… ` © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 102. Location, Location Location! © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 103. standard ads need a little helping hand © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 104. data shows consumers engage with desktop applications for longer © 2008 Eyeblaster. All rights reservedWednesday, 9 February 2011
  • 105. don’t touch © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 106. Virtual Reality © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 107. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 108. passive exposure active + engagement eGRP © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 109. social media has replaced porn as the no. 1 activity © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 110. Concentric Conversations © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 111. Concentric Conversations © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 112. Concentric Conversations © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 113. Concentric Conversations © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 114. “It took 50 years for TV to build the audience social media has in five ” © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 115. more than 10 million pieces of content daily are shared on Facebook © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 116. grass roots infiltration word-of-mouth is the most powerful form of advertising © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 117. 83% of purchase decisions are from word of mouth © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 118. 35% communicate eMail Instant Messenger © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 119. “you got to ask yourself a question” product reviews 25% of search results for the World’s Top 20 brands are links to user-generated content... 34%_of_bloggers / post_opinions_about_products © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 120. 78% of consumers trust peer recommendations only 14% trust advertisements © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 121. 25% 25% 1/4 of users of top social media sites20% are aged 35-44 19% 18% 15% 15% 10% 9% 10% 5% 0% 0-17 18-24 3% 25-34 35-44 45-54 55-64 65+ Data Source: Gogle Ad Planner (United States demographics data) © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 122. Wednesday, 9 February 2011 ? the fastest growing group on Facebook © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  • 123. the silver foxes 55-60 year old females the fastest growing group on Facebook © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 124. Chat Roulette queer © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 125. Chat Roulette 100MWednesday, 9 February 2011 queer © 2010 MediaMind Technologies Inc. | All rights reserved
  • 126. NO FEAR? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 127. vs. ID © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 128. 2/3 of social media users concerned about ID theft Source: Poll of 2,000 British Social Media network users © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 129. Concerned re: ID theft 65% Happily publish DOB 57% Disclose home town 56% +10% Share employment 31% Seen by ‘everyone’ 20% Source: Poll of 2,000 British Social Media network users © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 130. Dean’s law of digital advertising for every interaction there is an equal and opposite reaction © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 131. technology sift © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 132. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 133. People are not Numbers © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 134. “The Commission is closely monitoring the use of behavioural advertising to ensure respect for our privacy rights. Now, European privacy rules are crystal clear: a persons information can only be used with their prior consent. Transparency and choice are key words in this debate… ...Europe has clear principles concerning privacy and the protection of personal data. They are fundamental rights!” Viviane Reding EU Commissioner © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 135. Don’t be evil © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 136. “I had a bad experience” © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 137. “how may I help?” turn moaners into advocates “listening brand” © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 138. in control © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 139. “ This commercial is enough to make me try Old Spice. THIS is how you convince people to ” buy your stuff! 6MWednesday, 9 February 2011 © 2010 MediaMind Technologies Inc. | All rights reserved
  • 140. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 141. Adapting the process On-site view through Regular banner flow (Rich or Standard) Viewing the ad see content = mass audience Clicking on the advert interact = deep connection for frien te sh Arrival at the wa d ar ar -a e web page rd- nd to- - Start exploring creates Product View buzz eMail Social Sites © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 142. VW Twitter © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 143. VW Twitter • 1% YoY uplift in site visits • Twitter activity for VW rose from 5 to 700 per day • Total Facebook VW Fans – 260,000 • Total YouTube video views – 87,000 © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 144. takes it to the next level © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 145. takes it to the next level © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 146. takes it to the next level © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 147. the © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 148. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 149. Current Blocks © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 150. most looked at screen in home 2nd is the mobile © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 151. 2x as TV | as PC © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 152. 6x penetration © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 153. go back home ? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 154. more people in japan now surf the web from a mobile phone than from a PC I-Igma © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 155. Personal Web © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 156. Personal Web © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 157. Personal Web 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 158. Personal Web 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 159. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 160. <10% © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 161. Social Interaction 50%Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  • 162. Social Interaction 80%Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  • 163. Social Interaction100%Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  • 164. personally identifiable © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 165. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 166. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 167. payment system $150bn by 2015 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 168. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 169. $$$Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  • 170. 500 million smartphones a year are going to be sold over time Steve Balmer © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 171. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 172. beyond the browser © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 173. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 174. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 175. 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 176. of under 15’s by 2015 will all use 50% touchscreens © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 177. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 178. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 179. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 180. Courtesy of © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 181. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 182. Haptic Interaction © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 183. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 184. 15%Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  • 185. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 186. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 187. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 188. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 189. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 190. The Third Wave UbiComp Ubiquitous Computing © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 191. ∞=1Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  • 192. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 193. 1=1Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  • 194. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 195. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 196. 1=∞ { ubiquitous computing (ubicomp) } © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 197. Smart TagsRFID © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 198. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 199. Sensory surround ((( ( © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 200. Smart Appliances © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 201. Smart Paper © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 202. Smart Clothes © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 203. Smart Scents © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 204. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 205. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 206. Song Do, Korea u-city © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 207. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 208. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 209. Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 210. Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 211. Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Personal Identification Device (PID) = targeted ads © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 212. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 213. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 214. [data] © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 215. In Store Intelligence © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 216. ePOS © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 217. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 218. Consumer Backlash © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 219. Consumer Backlash © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 220. live trailers © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 221. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 222. 2015 NO CD or DVD © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 223. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 224. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  • 225. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 226. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 227. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 228. personally relevant ads inserted dynamically into any content on any device anywhere in the world © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 229. from search to static banners to interactive full-screen video in a browser, in Game or on web TV outdoor, on a desktop or mobile © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 230. ad server platforms are built on decade old technologies © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 231. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 232. focus on your potential instead of your limitations © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 233. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 234. Thank you! © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 235. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  • 236. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011