flashforward                                              to the                                                          ...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
NOTHING TO HIDE . US                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved             ...
leech                   © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © Me...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
panic!                               © 2010 MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
356060                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                           ...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 Eyeblaster. All rights reserved                                            © 2010 MediaMind Technologies Inc | All ...
© 2010 Eyeblaster. All rights reserved                                            © 2010 MediaMind Technologies Inc | All ...
1.1mtrappers burst                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved               ...
80k registered                               © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                 ...
>100    blogs + sites                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved            ...
28.5%      CTR = 1m visits                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved       ...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
collaboration                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                    ...
Tracking                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                         ...
Tim Berners-Lee                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                  ...
Living in a Ubiquitous World             Click to edit Master text styles                                     © 2010 Media...
Living in a Ubiquitous World             Click to edit Master text styles                                     © 2010 Media...
[ targeted consumer ]                             addressable advertising >>                                              ...
Half the money I spend      on advertising is wasted      but I can never find out      which half     John Wanamaker, Pio...
click                                  the                                     flow of metrics                        over...
997                     click                             the                                     flow of metrics         ...
C. Converts within a                                                                         display ad on IPTV           ...
click                             the                                     flow of metrics                        overwhelm...
direct   response                  ?                                 © 2010 2010 MediaMind Technologies Inc. | All rightsr...
50%         of all display ad clicks                                    © 2010 2010 MediaMind Technologies Inc. | All righ...
6%           online population                               © 2010 2010 MediaMind Technologies Inc. | All rightsreserved ...
0.5%        5 in every 1,000                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved     ...
2 are wrong audience         1 clicked by accident         1 doesn’t wait for load         = 1 in every 1,000             ...
CPC =                  CPM !!                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved    ...
CWednesday, 9 February 2011                             21                              © 2010 MediaMind Technologies Inc....
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
Quantity   click                             the                               © 2010 2010 MediaMind Technologies Inc. | A...
pimp    my ad                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
Quality                  time                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved    ...
bridging                              the silos                              30%                                    © 2010...
compare            amazon          instantly                                      © 2010 2010 MediaMind Technologies Inc. ...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
Better Lived Together    tracking offline to    online mobile                             © 2010 MediaMind Technologies In...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
visualization of search                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved          ...
Toshiba                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                          ...
Cross-Channel Comparison      What is the status for comparing the following cross-channel metrics?        Online Search a...
Impact:            changing the train of             thought                             © 2010 2010 MediaMind Technologie...
2011                             “   ”                                     © 2010 2010 MediaMind Technologies Inc. | All r...
illumination                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                     ...
✓                                 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                            ...
privet                                salutgday                             grüßgott alô                             hei  ...
<< panel data >>      { performance data }                     “organic search”      creative intelligence           socia...
strategy                             40%                             © 2010 2010 MediaMind Technologies Inc. | All rightsr...
planning                    data  buying                     delivery                              © 2010 MediaMind Techno...
planningdata              buying delivery            “single” advertising       management system                         ...
Consumer reach and response is constant                                  © 2010 MediaMind Technologies Inc. | All rights r...
Consumer reach and response is constant                                  © 2010 MediaMind Technologies Inc. | All rights r...
Create a strategy for response  ▸ Gather consumer touch points into a single repository                                   ...
Create a strategy for response           Group A           Group B                            Group C  ▸ Gather consumer t...
Create a strategy for response           Group A           Group B                            Group C  ▸ Gather consumer t...
The Integrated Platform     Marketers                                    Digital Channels Consumers                       ...
The Integrated Platform     Marketers                                    Digital Channels Consumers                       ...
Optimize to a variety of site data                                                 The Next Prius      Geography: Californ...
Optimize to a variety of site data                                                  FJ CRUISER      Geography: California,...
Networks vs. Exchanges (via Smart Trading)                                                                                ...
Consumer Life Cycle (CLC)                                 awareness                                                conside...
Consumer Life Cycle (CLC)                                                                                     1. Points of...
Consumer Life Cycle (CLC)                                                                                                ...
Consumer Life Cycle (CLC)            Premium            Targeting                                                         ...
data                              understanding                              is the key                                 © ...
Teachers / kids                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                  ...
< interaction >      Teachers / kids                             © 2010 2010 MediaMind Technologies Inc. | All rightsreser...
70MPH                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                            ...
35FPS                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                            ...
2.7MPH                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                           ...
75%      2.7MPHWednesday, 9 February 2011                             © 2010 2010 MediaMind Technologies Inc. | All rights...
You remember:    30% what you see    50% what you see & hear    70-90% what you see, hear    & touchWednesday, 9 February ...
Warner Bros 300 – Expanding / Polite                                   © 2010 MediaMind Technologies Inc. | All rights res...
Wednesday, 9 February 2011
dwell rate            percentage of impressions                                            engaged                        ...
Global Research                8.7%                of all ads engaged with   Eyeblaster Dwell Research                    ...
Dwell Rate versus CTR            25xWednesday, 9 February 2011                             © 2010 MediaMind Technologies I...
dwell time                      is the average number of                                            seconds               ...
Overall Performance          1:14   43 seconds                             © 2010 MediaMind Technologies Inc. | All rights...
60    How we spend time   Eyeblaster Dwell Research                               secs over TV                            ...
most advanced    video    on the market                             © 2010 2010 MediaMind Technologies Inc. | All rightsre...
Wednesday, 9 February 2011
Interacting with video                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 Fe...
Wednesday, 9 February 2011
Wednesday, 9 February 2011
consumers                 show consistently that they                             are willing    to take time to explore b...
Effect on visits            17             69%                                              17             13             ...
Effect on search            40                                              39             30              20             ...
Effect on search                             3x            40                                              39             ...
does                             size      matter?                              © 2010 2010 MediaMind Technologies Inc. | ...
Take two         70%                 © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
Measuring the difference                             `                             `                                 © 201...
Another little secret…                             `                                 © 2010 MediaMind Technologies Inc. | ...
Location, Location                                  Location!                                      © 2010 2010 MediaMind T...
standard ads                             need a little                             helping hand                           ...
data shows                                  consumers engage with                                            desktop      ...
don’t                             touch                              © 2010 2010 MediaMind Technologies Inc. | All rightsr...
Virtual Reality                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                  ...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
passive          exposure                               active                             + engagement            eGRP   ...
social media has                 replaced porn as                 the no. 1 activity                               © 2010 ...
Concentric Conversations                               © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, ...
Concentric Conversations                               © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, ...
Concentric Conversations                               © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, ...
Concentric Conversations                               © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, ...
“It took 50 years for                                 TV to build the                             audience social media   ...
more than 10 million pieces of content                             daily    are shared on Facebook                        ...
grass roots infiltration                word-of-mouth              is the most powerful form of                advertising...
83%          of purchase decisions are from                word of mouth                              © 2010 MediaMind Tec...
35%     communicate                             eMail   Instant Messenger                                                 ...
“you got to ask yourself a question”                        product reviews   25% of search results   for the World’s Top ...
78%                             of consumers                               trust peer recommendations                     ...
25%                                      25%                                                                     1/4 of us...
Wednesday, 9 February 2011                             ?                  the fastest growing                  group on Fa...
the silver foxes                             55-60 year old females                  the fastest growing                  ...
Chat Roulette                                       queer                             © 2010 MediaMind Technologies Inc. |...
Chat Roulette  100MWednesday, 9 February 2011                                       queer                             © 20...
NO FEAR?                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                         ...
vs.      ID                               © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
2/3 of social media           users concerned               about ID theft   Source: Poll of 2,000 British Social Media ne...
Concerned re: ID theft                                                                                   65%    Happily pu...
Dean’s law of digital advertising          for every interaction      there is an equal and opposite                      ...
technology    sift                     © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                       ...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
People are not                             Numbers                                   © 2010 MediaMind Technologies Inc. | ...
“The Commission is closely monitoring the                             use of behavioural advertising to ensure            ...
Don’t be evil                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
“I had a bad                             experience”                                      © 2010 MediaMind Technologies In...
“how may                                I help?”                                turn moaners                              ...
in    control                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                    ...
“   This commercial is    enough to make me try    Old Spice. THIS is how    you convince people to                      ...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
Adapting the process              On-site view through          Regular banner flow (Rich or Standard)                    ...
VW Twitter                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
VW Twitter    •   1% YoY uplift in site visits    •   Twitter activity for VW rose from 5 to 700 per day    •   Total Face...
takes it to the                       next level                                     © 2010 MediaMind Technologies Inc. | ...
takes it to the                       next level                                     © 2010 MediaMind Technologies Inc. | ...
takes it to the                       next level                                     © 2010 MediaMind Technologies Inc. | ...
the                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
Current Blocks                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2...
most looked at screen in home                                            2nd                                       is the ...
2x                             as TV | as PC                                        © 2010 MediaMind Technologies Inc. | A...
6x                             penetration                                © 2010 2010 MediaMind Technologies Inc. | All ri...
go back                             home                   ?                                 © 2010 2010 MediaMind Technol...
more people                             in japan now            surf the web                    from a mobile phone       ...
Personal Web                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
Personal Web                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
Personal Web      60/40                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 F...
Personal Web      60/40                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 F...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
<10%                               © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
Social Interaction       50%Wednesday, 9 February 2011                             © 2010 2010 MediaMind Technologies Inc....
Social Interaction       80%Wednesday, 9 February 2011                             © 2010 2010 MediaMind Technologies Inc....
Social Interaction100%Wednesday, 9 February 2011                             © 2010 2010 MediaMind Technologies Inc. | All...
personally   identifiable              © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
payment                             system      $150bn                      by 2015                                      ©...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
$$$Wednesday, 9 February 2011                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved    ...
500 million                               smartphones a year are                             going to be sold over time   ...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
beyond the                             browser                                © 2010 MediaMind Technologies Inc. | All rig...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
60/40                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
of under 15’s by 2015 will all use                                            50%                              touchscreen...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
Courtesy of                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
Haptic Interaction                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved               ...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
15%Wednesday, 9 February 2011                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved    ...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
The Third Wave  UbiComp    Ubiquitous Computing                             © 2010 2010 MediaMind Technologies Inc. | All ...
∞=1Wednesday, 9 February 2011                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved    ...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
1=1Wednesday, 9 February 2011                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved    ...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
1=∞                             { ubiquitous computing (ubicomp) }                                                        ...
Smart TagsRFID                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                   ...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
Sensory surround                      (((    (                                 © 2010 2010 MediaMind Technologies Inc. | A...
Smart Appliances                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                 ...
Smart Paper                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
Smart Clothes                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                    ...
Smart Scents                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                     ...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
Song Do, Korea   u-city                    © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                   ...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
Science Fiction or Fact?    • Chips linked to Internet            Active up to 500m radius    • Wave-and-Pay + GPS        ...
Science Fiction or Fact?    • Chips linked to Internet            Active up to 500m radius    • Wave-and-Pay + GPS        ...
Science Fiction or Fact?    • Chips linked to Internet            Active up to 500m radius    • Wave-and-Pay + GPS        ...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
[data]                              © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                          ...
In Store Intelligence                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved            ...
ePOS                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved                             ...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
Consumer Backlash                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 Februar...
Consumer Backlash                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 Februar...
live       trailers                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved              ...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
2015        NO CD or DVD                             © 2010 2010 MediaMind Technologies Inc. | All rightsreserved         ...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
© 2010 2010 MediaMind Technologies Inc. | All rightsreserved                                  © MediaMind Technologies Inc...
In Car Advertising                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 Februa...
In Car Advertising                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 Februa...
In Car Advertising                             © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 Februa...
personally relevant ads  inserted dynamically into any content     on any device                                          ...
from search                     to static banners to interactive      full-screen video                      in a browser,...
ad server platforms are                                  built on                                  decade old             ...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
focus on your                             potential                             instead of your                           ...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
Thank you!                                    © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 Februar...
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
© 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
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Now and Next: Media Innovation

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1hr presentation on Media now and next delivered at Digital Works, Denmark February 2011.

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Now and Next: Media Innovation

  1. 1. flashforward to the future Dean Donaldson @deandonaldson Global Director of Media Innovation © 2010 MediaMind Technologies, Inc. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  2. 2. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  3. 3. NOTHING TO HIDE . US © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  4. 4. leech © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  5. 5. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  6. 6. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  7. 7. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  8. 8. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  9. 9. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  10. 10. panic! © 2010 MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  11. 11. 356060 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  12. 12. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  13. 13. © 2010 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  14. 14. © 2010 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  15. 15. 1.1mtrappers burst © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  16. 16. 80k registered © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  17. 17. >100 blogs + sites © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  18. 18. 28.5% CTR = 1m visits © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  19. 19. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  20. 20. collaboration © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  21. 21. Tracking © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  22. 22. Tim Berners-Lee © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  23. 23. Living in a Ubiquitous World Click to edit Master text styles © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  24. 24. Living in a Ubiquitous World Click to edit Master text styles © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  25. 25. [ targeted consumer ] addressable advertising >> © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  26. 26. Half the money I spend on advertising is wasted but I can never find out which half John Wanamaker, Pioneer of Department Stores, 1877 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  27. 27. click the flow of metrics overwhelming © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  28. 28. 997 click the flow of metrics overwhelming © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  29. 29. C. Converts within a display ad on IPTV click the flow of metrics ? elming overwh B. Searches on mobile after seeing Digital Billboard A. Interacts with brand via hand-held gaming device © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  30. 30. click the flow of metrics overwhelming ? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  31. 31. direct response ? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  32. 32. 50% of all display ad clicks © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  33. 33. 6% online population © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  34. 34. 0.5% 5 in every 1,000 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  35. 35. 2 are wrong audience 1 clicked by accident 1 doesn’t wait for load = 1 in every 1,000 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  36. 36. CPC = CPM !! © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  37. 37. CWednesday, 9 February 2011 21 © 2010 MediaMind Technologies Inc. | All rights reserved
  38. 38. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  39. 39. Quantity click the © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  40. 40. pimp my ad © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  41. 41. Quality time © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  42. 42. bridging the silos 30% © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  43. 43. compare amazon instantly © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  44. 44. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  45. 45. Better Lived Together tracking offline to online mobile © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  46. 46. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  47. 47. visualization of search © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  48. 48. Toshiba © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  49. 49. Cross-Channel Comparison What is the status for comparing the following cross-channel metrics? Online Search and Display Advertising 51% 38% 11% Computer-based and Mobile Advertising 22% 62% 16% TV and Computer- 22% 62% 17% based Advertising TV and Mobile Advertising 7% 68% 25% Outdoor and Mobile Advertising 8% 62% 30% Currently compare Would like to compare, but don’t do it yet Not interested in comparing Source: 2009 Survey TNS / Eyeblaster State of Digital Advertising © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  50. 50. Impact: changing the train of thought © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  51. 51. 2011 “ ” © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  52. 52. illumination © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  53. 53. ✓ © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  54. 54. privet salutgday grüßgott alô hei aloha jambo “hello” shalom cześć ciào guten tag σου sawubona bonjour deň hoiγεια napot jó hola dobrý “ok?” “good” “good” © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  55. 55. << panel data >> { performance data } “organic search” creative intelligence social media [ buzz ] * consumer feedback @^!! © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  56. 56. strategy 40% © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  57. 57. planning data buying delivery © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  58. 58. planningdata buying delivery “single” advertising management system © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  59. 59. Consumer reach and response is constant © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  60. 60. Consumer reach and response is constant © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  61. 61. Create a strategy for response ▸ Gather consumer touch points into a single repository © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  62. 62. Create a strategy for response Group A Group B Group C ▸ Gather consumer touch points into a single repository ▸ Organise them intelligently to continue conversations © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  63. 63. Create a strategy for response Group A Group B Group C ▸ Gather consumer touch points into a single repository ▸ Organise them intelligently to continue conversations ▸ Continue conversations before data becomes irrelevant © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  64. 64. The Integrated Platform Marketers Digital Channels Consumers Display Smart Search Planning Emerging DATA Smart Trading Email Affiliates Site Smart Versioning Social © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  65. 65. The Integrated Platform Marketers Digital Channels Consumers Display Smart Search Planning Emerging DATA Smart Trading Email Affiliates Site Smart Versioning Social © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  66. 66. Optimize to a variety of site data The Next Prius Geography: California, United States Cruise Cali in Style Demographics: Female, 25-35 Behavioral Data: Frequent auto searcher Search Activity: Car deals / Financing © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  67. 67. Optimize to a variety of site data FJ CRUISER Geography: California, United States Intense driving V-6 Demographics: Male, 25-35 Behavioral Data: Sports Fan Search Activity: Car deals / Financing © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  68. 68. Networks vs. Exchanges (via Smart Trading) 1/3 $20 $17 19 $13 $10 $7 cost per click $3 $0 6 Network MediaMind eCPC in US$ Source: MediaMind actual campaign data – average eCPC across two major networks © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  69. 69. Consumer Life Cycle (CLC) awareness consideration “attract retention convert retain” evaluation purchase © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  70. 70. Consumer Life Cycle (CLC) 1. Points of measurement? awareness 2. Technology insertions? Display Advertising Rich Media / Standard Display Video InStream / InGame On / Offline consideration Microsite Advertising In situ on site within Banner retention External link by Click / Rich Applications y Displa EXCHANGE ch Sear evaluation Search Advertising purchase Independent Research Rating Mechanisms Commitment Process In situ on site within Banner Client site / Reseller Site Offline in-Store © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  71. 71. Consumer Life Cycle (CLC)  Expensive awareness 1. Points of measurement? 2. Technology insertions? Display Advertising Dwell Time l Rich Media / Standard Display ra Video InStream / InGame er ef consideration R On / Offline retention Cost Effective Microsite Advertising In situ on site within Banner External link by Click / Rich Applications Brand Advocacy y Displa £€$ Retargeting of user to up-sell ch Encourage recommendation CPC / CPE Sear via Widgets Fee dba ck evaluation CPA / ROI Search Advertising purchase Independent Research Rating Mechanisms Commitment Process In situ on site within Banner Client site / Reseller Site Offline in-Store © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  72. 72. Consumer Life Cycle (CLC) Premium Targeting  Expensive awareness 1. Points of measurement? 2. Technology insertions? Display Advertising Dwell Time l Rich Media / Standard Display ra Video InStream / InGame er ef consideration R On / Offline retention Cost Effective Microsite Advertising In situ on site within Banner External link by Click / Rich Applications Brand Advocacy “ ” y Displa £€$ Retargeting of user to up-sell ch Encourage recommendation CPC / CPE Sear via Widgets Fee dba ck evaluation CPA / ROI Search Advertising purchase Independent Research Rating Mechanisms Commitment Process In situ on site within Banner Client site / Reseller Site Offline in-Store © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  73. 73. data understanding is the key © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  74. 74. Teachers / kids © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  75. 75. < interaction > Teachers / kids © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  76. 76. 70MPH © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  77. 77. 35FPS © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  78. 78. 2.7MPH © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  79. 79. 75% 2.7MPHWednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  80. 80. You remember: 30% what you see 50% what you see & hear 70-90% what you see, hear & touchWednesday, 9 February 2011 © 2010 MediaMind Technologies Inc. | All rights reserved
  81. 81. Warner Bros 300 – Expanding / Polite © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  82. 82. Wednesday, 9 February 2011
  83. 83. dwell rate percentage of impressions engaged with by the user © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  84. 84. Global Research 8.7% of all ads engaged with Eyeblaster Dwell Research © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  85. 85. Dwell Rate versus CTR 25xWednesday, 9 February 2011 © 2010 MediaMind Technologies Inc. | All rights reserved
  86. 86. dwell time is the average number of seconds a user engaged with an ad © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  87. 87. Overall Performance 1:14 43 seconds © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  88. 88. 60 How we spend time Eyeblaster Dwell Research secs over TV © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  89. 89. most advanced video on the market © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  90. 90. Wednesday, 9 February 2011
  91. 91. Interacting with video © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  92. 92. Wednesday, 9 February 2011
  93. 93. Wednesday, 9 February 2011
  94. 94. consumers show consistently that they are willing to take time to explore brands © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  95. 95. Effect on visits 17 69% 17 13 9 10 4 0 low dwell high dwell © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  96. 96. Effect on search 40 39 30 20 10 12 0 low dwell high dwell © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  97. 97. Effect on search 3x 40 39 30 20 10 12 0 low dwell high dwell © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  98. 98. does size matter? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  99. 99. Take two 70% © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  100. 100. Measuring the difference ` ` © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  101. 101. Another little secret… ` © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  102. 102. Location, Location Location! © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  103. 103. standard ads need a little helping hand © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  104. 104. data shows consumers engage with desktop applications for longer © 2008 Eyeblaster. All rights reservedWednesday, 9 February 2011
  105. 105. don’t touch © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  106. 106. Virtual Reality © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  107. 107. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  108. 108. passive exposure active + engagement eGRP © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  109. 109. social media has replaced porn as the no. 1 activity © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  110. 110. Concentric Conversations © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  111. 111. Concentric Conversations © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  112. 112. Concentric Conversations © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  113. 113. Concentric Conversations © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  114. 114. “It took 50 years for TV to build the audience social media has in five ” © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  115. 115. more than 10 million pieces of content daily are shared on Facebook © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  116. 116. grass roots infiltration word-of-mouth is the most powerful form of advertising © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  117. 117. 83% of purchase decisions are from word of mouth © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  118. 118. 35% communicate eMail Instant Messenger © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  119. 119. “you got to ask yourself a question” product reviews 25% of search results for the World’s Top 20 brands are links to user-generated content... 34%_of_bloggers / post_opinions_about_products © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  120. 120. 78% of consumers trust peer recommendations only 14% trust advertisements © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  121. 121. 25% 25% 1/4 of users of top social media sites20% are aged 35-44 19% 18% 15% 15% 10% 9% 10% 5% 0% 0-17 18-24 3% 25-34 35-44 45-54 55-64 65+ Data Source: Gogle Ad Planner (United States demographics data) © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  122. 122. Wednesday, 9 February 2011 ? the fastest growing group on Facebook © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  123. 123. the silver foxes 55-60 year old females the fastest growing group on Facebook © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  124. 124. Chat Roulette queer © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  125. 125. Chat Roulette 100MWednesday, 9 February 2011 queer © 2010 MediaMind Technologies Inc. | All rights reserved
  126. 126. NO FEAR? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  127. 127. vs. ID © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  128. 128. 2/3 of social media users concerned about ID theft Source: Poll of 2,000 British Social Media network users © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  129. 129. Concerned re: ID theft 65% Happily publish DOB 57% Disclose home town 56% +10% Share employment 31% Seen by ‘everyone’ 20% Source: Poll of 2,000 British Social Media network users © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  130. 130. Dean’s law of digital advertising for every interaction there is an equal and opposite reaction © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  131. 131. technology sift © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  132. 132. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  133. 133. People are not Numbers © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  134. 134. “The Commission is closely monitoring the use of behavioural advertising to ensure respect for our privacy rights. Now, European privacy rules are crystal clear: a persons information can only be used with their prior consent. Transparency and choice are key words in this debate… ...Europe has clear principles concerning privacy and the protection of personal data. They are fundamental rights!” Viviane Reding EU Commissioner © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  135. 135. Don’t be evil © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  136. 136. “I had a bad experience” © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  137. 137. “how may I help?” turn moaners into advocates “listening brand” © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  138. 138. in control © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  139. 139. “ This commercial is enough to make me try Old Spice. THIS is how you convince people to ” buy your stuff! 6MWednesday, 9 February 2011 © 2010 MediaMind Technologies Inc. | All rights reserved
  140. 140. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  141. 141. Adapting the process On-site view through Regular banner flow (Rich or Standard) Viewing the ad see content = mass audience Clicking on the advert interact = deep connection for frien te sh Arrival at the wa d ar ar -a e web page rd- nd to- - Start exploring creates Product View buzz eMail Social Sites © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  142. 142. VW Twitter © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  143. 143. VW Twitter • 1% YoY uplift in site visits • Twitter activity for VW rose from 5 to 700 per day • Total Facebook VW Fans – 260,000 • Total YouTube video views – 87,000 © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  144. 144. takes it to the next level © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  145. 145. takes it to the next level © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  146. 146. takes it to the next level © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  147. 147. the © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  148. 148. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  149. 149. Current Blocks © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  150. 150. most looked at screen in home 2nd is the mobile © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  151. 151. 2x as TV | as PC © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  152. 152. 6x penetration © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  153. 153. go back home ? © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  154. 154. more people in japan now surf the web from a mobile phone than from a PC I-Igma © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  155. 155. Personal Web © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  156. 156. Personal Web © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  157. 157. Personal Web 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  158. 158. Personal Web 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  159. 159. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  160. 160. <10% © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  161. 161. Social Interaction 50%Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  162. 162. Social Interaction 80%Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  163. 163. Social Interaction100%Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  164. 164. personally identifiable © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  165. 165. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  166. 166. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  167. 167. payment system $150bn by 2015 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  168. 168. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  169. 169. $$$Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  170. 170. 500 million smartphones a year are going to be sold over time Steve Balmer © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  171. 171. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  172. 172. beyond the browser © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  173. 173. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  174. 174. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  175. 175. 60/40 © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  176. 176. of under 15’s by 2015 will all use 50% touchscreens © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  177. 177. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  178. 178. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  179. 179. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  180. 180. Courtesy of © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  181. 181. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  182. 182. Haptic Interaction © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  183. 183. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  184. 184. 15%Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  185. 185. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  186. 186. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  187. 187. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  188. 188. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  189. 189. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  190. 190. The Third Wave UbiComp Ubiquitous Computing © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  191. 191. ∞=1Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  192. 192. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  193. 193. 1=1Wednesday, 9 February 2011 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
  194. 194. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  195. 195. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  196. 196. 1=∞ { ubiquitous computing (ubicomp) } © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  197. 197. Smart TagsRFID © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  198. 198. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  199. 199. Sensory surround ((( ( © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  200. 200. Smart Appliances © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  201. 201. Smart Paper © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  202. 202. Smart Clothes © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  203. 203. Smart Scents © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  204. 204. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  205. 205. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  206. 206. Song Do, Korea u-city © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  207. 207. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  208. 208. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  209. 209. Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  210. 210. Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  211. 211. Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Personal Identification Device (PID) = targeted ads © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  212. 212. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  213. 213. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  214. 214. [data] © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  215. 215. In Store Intelligence © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  216. 216. ePOS © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  217. 217. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  218. 218. Consumer Backlash © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  219. 219. Consumer Backlash © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  220. 220. live trailers © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  221. 221. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  222. 222. 2015 NO CD or DVD © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  223. 223. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  224. 224. © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reservedWednesday, 9 February 2011
  225. 225. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  226. 226. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  227. 227. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  228. 228. personally relevant ads inserted dynamically into any content on any device anywhere in the world © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  229. 229. from search to static banners to interactive full-screen video in a browser, in Game or on web TV outdoor, on a desktop or mobile © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  230. 230. ad server platforms are built on decade old technologies © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  231. 231. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  232. 232. focus on your potential instead of your limitations © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  233. 233. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  234. 234. Thank you! © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  235. 235. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
  236. 236. © 2010 MediaMind Technologies Inc. | All rights reservedWednesday, 9 February 2011
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