Inspire 1012 - Living in a Material World
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Inspire 1012 - Living in a Material World

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Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to ...

Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.

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  • باسلام ودرود بر اسلاید شر بهترین تصاویر طبیعت درجهان.
    ضمن عرض تشکر از اینکه اجازه داده اید به من که بتوانم ازتصاویر های این سایت دانلود کنم. وبرای خانواده ام ودوستانم بفرستم .
    اسلاید شر را دوست دارم برای اینکه تمام زیبای های جهان رابه من نشان داد ومن راساعتها شاد کرد. وبه من انرژی مثبت بخشید تمام این هارا مدیون اسلاید شر میدانم.
    امیدوارم درکارتان همیشه موفق باشید.
    از تمام کسانی که دراین راه به شما همکاری میکنند وباهنر وفکرزیبایشان این تصاویر را درست میکنند تشکرمیکنم انها واقعا هنرمند واقعی هستند.
    ازقول من که یک پرشین هستم تشکر کنید.
    .زنده باد اسلایدشر
    beravo
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Inspire 1012 - Living in a Material World Inspire 1012 - Living in a Material World Presentation Transcript

  • Living in a material world@Dean Donaldson Global Head of Innovation© 2012 Digital Generation Inc. All rights reserved.
  • Smart Appliances© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Beyond the Browser In 2012 there will be more networked devices then humans on the planet© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG | All rights reserved
  • second life© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Living in a Ubiquitous World© 2012 Digital Generation Inc. All rights reserved.
  • Living in a Ubiquitous World© 2012 Digital Generation Inc. All rights reserved.
  • next?© 2012 Digital Generation Inc. All rights reserved.
  • =MC2 E consumer = clicks© 2012 Digital Generation Inc. All rights reserved.
  • [ targeted consumer ] addressable advertising >>© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • technology is but a twinkle in the eye© 2012 Digital Generation Inc. All rights reserved.
  • disconnected© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • comfortable consumer© 2012 Digital Generation Inc. All rights reserved.
  • coming home© 2012 Digital Generation Inc. All rights reserved.
  • convenience at the centre© 2012 Digital Generation Inc. All rights reserved.
  • design vs desire© 2012 Digital Generation Inc. All rights reserved.
  • License to think© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
  • © 2012 Digital Generation Inc. All rights reserved.
  • In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
  • In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
  • In Car Advertising© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • cold concepts© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • TECHNO RETRO© 2012 Digital Generation Inc. All rights reserved.
  • warm & inviting© 2012 Digital Generation Inc. All rights reserved.
  • mass media© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
  • active engagement© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
  • old newmedia traditional© 2012 Digital Generation Inc. All rights reserved.
  • lean back | forwards off on TV | PC© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • back lean ?© 2012 Digital Generation Inc. All rights reserved.
  • lean forwards?© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • socialinteraction© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • 50”© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • of under 15’s by 2015 will all use 50% touchscreens© 2008 Eyeblaster. All rights reserved© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • do you ‘mind’?© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • 6x penetration© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • Last year, more data was generated by individuals than in the entire history of mankind through 2010.© 2012 Digital Generation Inc. All rights reserved.
  • 6Eb GLOBAL MOBILE DATA =6Petabytes Internet 6 Exabytes = 6M Terabytes 1,000 x WHOLE INTERNET© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Media migration ‣ Personal TV 2010 VOD across multiple devices Locations tailored to individual ‣ Web TV Computer as interactive TV set User generated content ‣ Digital TV TV set as display device High Definition architecture ‣ Analogue TV Centralized, passive, limited choice Single location viewing 1980© 2012 Digital Generation Inc. All rights reserved.
  • compare amazon instantly© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • visualization of search© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved.
  • 80%© 2012 Digital Generation Inc. All rights reserved.
  • 2017“human? How may I help you, ”© 2012 Digital Generation Inc. All rights reserved.
  • connected internet of things >© 2012 Digital Generation Inc. All rights reserved.
  • Sensory surround (((© 2012 Digital Generation Inc. All rights reserved. ( © 2010 MediaMind Technologies Inc | All rights reserved
  • Smart Paper© 2012 Digital Generation Inc. All rights reserved.
  • ePackaging© 2012 Digital Generation Inc. All rights reserved.
  • ePackaging© 2012 Digital Generation Inc. All rights reserved.
  • Smart Clothes© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Smart Scents© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • ePOS© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • The Third WaveUbiComp Ubiquitous Computing© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • ∞=1© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 1=1© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 1=∞ { ubiquitous computing (ubicomp) }© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Smart TagsRFID© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • 2012 1 TRILLION© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • personally identifiable© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc. | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Science Fiction or Fact?© 2012 Digital Generation Inc. All rights reserved.
  • Science Fiction or Fact?© 2012 Digital Generation Inc. All rights reserved.
  • Science Fiction or Fact? Personal Identification Device (PID) = targeted ads© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • [data]© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • payment system 2016© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • Cashless Generation 84%© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • $€£© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
  • point of engagement interaction transaction touchpoints© 2012 Digital Generation Inc. All rights reserved.
  • BlueTooth 2-way Audio Comms Visual WiFi NFC ?© 2012 Digital Generation Inc. All rights reserved.
  • Retarget HD Ad 10% off Interact Retarget Purchase 5% off© 2012 Digital Generation Inc. All rights reserved.
  • Modern Family Viewing 42% use SmartPhone or Tablet whilst watching TV DAILY© 2012 Digital Generation Inc. All rights reserved.
  • Dual Screen ActivitiesWhat are Tablet and SmartPhone Users doing whilst watching TV? 0% 15% 30% 45% 60% Checking Email 60% Surfing for unrelated info 46% Visiting Social Networking site 42% Checking sports scores 30% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad 13%Nielsen Q2 2011© 2012 Digital Generation Inc. All rights reserved.
  • Dual Screen Activities 25% Consumers go online after seeing TV adYahoo / Razonrfish Q4 2011© 2012 Digital Generation Inc. All rights reserved.
  • automatic ACR content recognition© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • Client-Side Solution >10 Secs Spot ID = Ad ID© 2012 Digital Generation Inc. All rights reserved.
  • Server-Side Solution <2 Secs Spot ID = Ad ID© 2012 Digital Generation Inc. All rights reserved.
  • © 2012 Digital Generation Inc. All rights reserved.
  • 115,282 17.4% WATCHED FULL 3 MIN VIDEO 2.34% CTR© 2012 Digital Generation Inc. All rights reserved.
  • Text© 2012 Digital Generation Inc. All rights reserved.
  • convergence w ev at er h v er ne he er w ev w h er© 2012 Digital Generation Inc. All rights reserved.
  • focus on data© 2012 Digital Generation Inc. All rights reserved.
  • < start-up >“conversation”© 2012 Digital Generation Inc. All rights reserved.
  • tech in harmony© 2012 Digital Generation Inc. All rights reserved.
  • thank you! dean.donaldson@mediamind.com 917.640.3095 @deandonaldson @mediamind @dgitnetwork© 2012 Digital Generation Inc. All rights reserved.