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Flash Forward to the Future: Media Innovation: China

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Presentation from MediaMind's global roadshow DED2010 on future media innovation specifically for the Chinese market in Mandarin

Presentation from MediaMind's global roadshow DED2010 on future media innovation specifically for the Chinese market in Mandarin

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    Flash Forward to the Future: Media Innovation: China  Flash Forward to the Future: Media Innovation: China Presentation Transcript

    • Dean Donaldson @deandonaldson © 2010 MediaMind Technologies, Inc. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • Living in a Ubiquitous World Click to edit Master text styles © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • Living in a Ubiquitous World Click to edit Master text styles © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Tuesday, 2 November 2010
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    • © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Tuesday, 2 November 2010
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    • 15 Tuesday, 2 November 2010 / / © 2010 MediaMind Technologies Inc. | All rights reserved
    • 200 © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
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    • Tuesday, 2 November 2010
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    • Tuesday, 2 November 2010 1: 5 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
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    • “ 5 50 ” © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • £1.19bn © 2010 Eyeblaster. All rights reserved Tuesday, 2 November 2010
    • $100M © 2010 Eyeblaster. All rights reserved Tuesday, 2 November 2010
    • 154,000 76,000 THEATRE OF DREAMS © 2010 Eyeblaster. All rights reserved Tuesday, 2 November 2010
    • 330M © 2010 Eyeblaster. All rights reserved Tuesday, 2 November 2010
    • 366k 63,000 330M © 2010 Eyeblaster. All rights reserved Tuesday, 2 November 2010
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    • © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
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    • Tuesday, 2 November 2010
    • 70 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Tuesday, 2 November 2010
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    • 75% 2.7 Tuesday, 2 November 2010 © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved
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    • © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Tuesday, 2 November 2010
    • Confucius Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand. ( 551-479 ) © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • : 30% 50% 70-90% © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
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    • Eyeblaster Dwell Research Tuesday, 2 November 2010 60 © 2010 MediaMind Technologies Inc. | All rights reserved
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    • “ ?” © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • Twitter © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • Twitter • 1% • Twitter 5 700 • Facebook – 260,000 • YouTube – 87,000 © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
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    • © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Tuesday, 2 November 2010
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    • Tv Internet Blur “ , ” Simplify Digital Charlie Ponsonby © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc | All rights reserved Tuesday, 2 November 2010
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    • [data] © 2010 2010 MediaMind Technologies Inc. | All rightsreserved © MediaMind Technologies Inc | All rights reserved Tuesday, 2 November 2010
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    • © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
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    • © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • • The Chinese Challenge Explosive brand growth in China • Accelerated changing consumer habits • Availability of data for better insights • Demand for faster creative production Desire to reduce agency overheads • = single consolidated platform = © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • ! © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010
    • www.mediamind.com dean.donaldson@mediamind.com 917.640.3095 @deandonaldson @mediamind_chat @creative_zone © 2010 MediaMind Technologies Inc. | All rights reserved Tuesday, 2 November 2010