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flashforward
Dean Donaldson
Global Director of Media Innov...
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NOTHINGTO HIDE . US
© 2010 MediaMind Technologies Inc | All right...
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Click to edit Master text styles
Living in a Ubiquitous World
Thu...
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Click to edit Master text styles
Living in a Ubiquitous World
Thu...
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Tracking
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...
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Thursday, ...
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addressable advertising >>
[ targeted consumer ]
© 2010 MediaMind...
© 2010 MediaMind Technologies Inc. | All rights reserved
Half the money I spend
on advertising is wasted
but I can never f...
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planning
buying
exchanges
Thursday, 28 October 2010
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planning
buyingexchanges
“single” advertising
management system
T...
© 2010 MediaMind Technologies Inc. | All rights reserved
✓
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Thursda...
© 2010 Eyeblaster. All rights reserved
social media has
replaced porn as
the no. 1 activity
© 2010 MediaMind Technologies ...
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Concentric Conversations
Thursday, 28 October 2010
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
It took 5...
© 2010 MediaMind Technologies Inc. | All rights reserved
more than 10 millionpieces of content
are shared on Facebook
dail...
© 2010 MediaMind Technologies Inc. | All rights reserved
55-60 year old females
the silver foxes
the fastest growing
group...
© 2010 MediaMind Technologies Inc. | All rights reserved
Chat Roulette
queer
100M© 2010 MediaMind Technologies Inc. | All ...
© 2010 MediaMind Technologies Inc. | All rights reserved
Personal Web
Thursday, 28 October 2010
© 2010 MediaMind Technologies Inc. | All rights reserved
Personal Web
60/40
Thursday, 28 October 2010
© 2010 MediaMind Technologies Inc. | All rights reserved
Personal Web
60/40
Thursday, 28 October 2010
© 2010 MediaMind Technologies Inc. | All rights reserved
Social Interaction
50%© 2010 MediaMind Technologies Inc | All rig...
© 2010 MediaMind Technologies Inc. | All rights reserved
Social Interaction
80%© 2010 MediaMind Technologies Inc | All rig...
© 2010 MediaMind Technologies Inc. | All rights reserved
Social Interaction
100%© 2010 MediaMind Technologies Inc | All ri...
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
$$$Thursda...
© 2010 MediaMind Technologies Inc. | All rights reserved
datais the key
understanding
© 2010 MediaMind Technologies Inc | ...
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<< panel data >>
{ performance data }
“organic search”
social med...
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strategy
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...
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こんにちはg'day
bonjourguten tagciào
aloha
γεια σου
hola
cześć
shalomd...
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growing pains
Thursday, 28 October 2010
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Thursday, 28 October 2010
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
instant >>...
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Thursday, 28 October 2010
© 2010 MediaMind Technologies Inc. | All rights reserved
Thursday, 28 October 2010
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
66Thursday...
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15countries/languages
Thursday, 28 October 2010
© 2010 MediaMind Technologies Inc. | All rights reserved
more than
200creative executions
Thursday, 28 October 2010
© 2010 MediaMind Technologies Inc. | All rights reserved
instantly
updated
Thursday, 28 October 2010
© 2010 MediaMind Technologies Inc. | All rights reserved
click
the
© 2010 MediaMind Technologies Inc | All rights reserved...
© 2010 MediaMind Technologies Inc. | All rights reserved
click
the
997
© 2010 MediaMind Technologies Inc | All rights rese...
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
of all dis...
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
6%online p...
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5 in every 1,000
.5%0
© 2010 MediaMind Technologies Inc | All rig...
© 2010 MediaMind Technologies Inc. | All rights reserved
2 are wrong audience
1 clicked by accident
1 doesn’t wait for loa...
© 2010 MediaMind Technologies Inc. | All rights reserved
CPM!!
CPC=
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© 2010 MediaMind Technologies Inc. | All rights reserved
bridging
the silos
30%
© 2010 MediaMind Technologies Inc | All ri...
© 2010 MediaMind Technologies Inc. | All rights reserved
amazon
compare
instantly
© 2010 MediaMind Technologies Inc | All ...
© 2010 MediaMind Technologies Inc. | All rights reserved
visualization of search
© 2010 MediaMind Technologies Inc | All r...
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Thursday, ...
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Better Lived Together
tracking offline to
online mobile
Thursday,...
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Cross-Channel Comparison
What is the status for comparing the fol...
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Impact:
changing the train of
thought
© 2010 MediaMind Technologi...
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70MPH
© 2010 MediaMind Technologies Inc | All rights reserved
Thu...
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35FPS
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Thu...
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2.7MPH
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Th...
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2.7MPH75%© 2010 MediaMind Technologies Inc | All rights reserved
...
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Teachers / kids< interaction >
© 2010 MediaMind Technologies Inc ...
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved
making
sen...
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& touch
You remember:
30% what you see
50% what you see & hear
70...
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passive
exposure
activeengagement
eGRP
+
Thursday, 28 October 2010
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Warner Bros 300 – Expanding / Polite
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Thursday, 28 October 2010
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© 2008 Eyeblaster. All rights reserved
dwell rate
percentage of i...
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Global Research
Eyeblaster Dwell Research
8.7%ofalladsengagedwith...
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Dwell Rate versus CTR
25xThursday, 28 October 2010
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© 2008 Eyeblaster. All rights reserved
dwell time
is the average ...
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Overall Performance
1:1443 seconds
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How we spend time
Eyeblaster Dwell Research
60secsoverTV
Thursday...
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most advanced
videoon the market
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Interacting with video
Thursday, 28 October 2010
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© 2008 Eyeblaster. All rights reserved
consumers
show consistentl...
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Effect on visits
0
4
9
13
17
10
17
low dwell
high dwell
69%
Thurs...
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Effect on search
0
10
20
30
40
12
39
low dwell
high dwell
3xThurs...
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grass roots infiltration
word-of-mouth
is the most powerful form ...
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78%
only 14% trust advertisements
of consumers
trust peer recomme...
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25% of search results
for the World’s Top 20 brands are
links to ...
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incontrol
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83%of purchase decisions are from
word of mouth
Thursday, 28 Octo...
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sift
technology
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Don’tbeevil
Thursday, 28 October 2010
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“I had a ...
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“how may
...
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6M
This commercial is
enough to make me try
Old Spice. THIS is h...
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Thursday, 28 October 2010
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Adapting the process
Viewing the ad
Clicking on the advert
Arriva...
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VW Twitter
• 1% YoY uplift in site visits
• Twitter activity for ...
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takes it to the
next level
Thursday, 28 October 2010
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takes it to the
next level
Thursday, 28 October 2010
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the
Thursday, 28 October 2010
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second life
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Thursday, ...
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Thursday, ...
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Thursday,...
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15%© 2010 MediaMind Technologies Inc | All rights reserved
Thursd...
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Thursday, ...
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livetrailers
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Thursday, ...
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Thursday, ...
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“we see an increasing blur between
the TV set and the PC,
with on...
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6xpenetration
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© 2010 MediaMind Technologies Inc. | All rights reserved
500 million
smartphones a year are
going to be sold over time
Ste...
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© 2008 Eyeblaster. All rights reserved
2ndmost looked at screen i...
© 2010 MediaMind Technologies Inc. | All rights reserved
identifiable
personally
© 2010 MediaMind Technologies Inc. | All ...
© 2010 MediaMind Technologies Inc. | All rights reserved
system
payment
Thursday, 28 October 2010
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Thursday, ...
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Toshiba
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T...
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Smart Appliances
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don’t
touch
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Virtual Reality
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Sensory surround
(((( © 2010 MediaMind Technologies Inc | All rig...
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∞1=
{ ubiquitous computing (ubicomp) }
© 2010 MediaMind Technolog...
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Smart Paper
Thursday, 28 October 2010
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Smart Clothes
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Smart Scents
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Thursday, 28 October 2010
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Thursday, 28 October 2010
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Smart Tags
RFID
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Thursday, 28 October 2010
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Thursday, ...
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Science Fiction or Fact?
• Chips linked to Internet
Active up to ...
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Science Fiction or Fact?
• Chips linked to Internet
Active up to ...
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Thursday, 28 October 2010
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Thursday, 28 October 2010
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Thursday, ...
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[data]
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Th...
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In Store Intelligence
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ePOS
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Thur...
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Consumer Backlash
Thursday, 28 October 2010
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Consumer Backlash
Thursday, 28 October 2010
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beyond the
browser
Thursday, 28 October 2010
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Thursday, 28 October 2010
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60/40
Thursday, 28 October 2010
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© 2008 Eyeblaster. All rights reserved
50%of under 15’s by 2015 w...
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Thursday, ...
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In Car Advertising
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In Car Advertising
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In Car Advertising
Thursday, 28 October 2010
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In Car Advertising
Thursday, 28 October 2010
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© 2008 Eyeblaster. All rights reserved
personally relevant ads
in...
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© 2008 Eyeblaster. All rights reserved
from search
to static bann...
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ad server platforms are
built on
decade old
technologies
Thursday...
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Thursday, 28 October 2010
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focusonyour
potential
insteadofyour
limitations
Thursday, 28 Octo...
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Thursday, 28 October 2010
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Thank you!
Thursday, 28 October 2010
www.mediamind.com
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@deandonaldson
dean.donaldson@mediamind.com
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Flash Forward to the Future: Media Innovation

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Presentation from MediaMind's global roadshow DED2010 on future media innovation

Published in: Technology, Business

Transcript of "Flash Forward to the Future: Media Innovation "

  1. 1. © 2010 MediaMind Technologies Inc. | All rights reserved future flashforward Dean Donaldson Global Director of Media Innovation@deandonaldson © 2010 MediaMind Technologies, Inc. All rights reserved to the Thursday, 28 October 2010
  2. 2. © 2010 MediaMind Technologies Inc. | All rights reserved NOTHINGTO HIDE . US © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  3. 3. © 2010 MediaMind Technologies Inc. | All rights reserved Click to edit Master text styles Living in a Ubiquitous World Thursday, 28 October 2010
  4. 4. © 2010 MediaMind Technologies Inc. | All rights reserved Click to edit Master text styles Living in a Ubiquitous World Thursday, 28 October 2010
  5. 5. © 2010 MediaMind Technologies Inc. | All rights reserved Tracking © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  6. 6. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  7. 7. © 2010 MediaMind Technologies Inc. | All rights reserved addressable advertising >> [ targeted consumer ] © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  8. 8. © 2010 MediaMind Technologies Inc. | All rights reserved Half the money I spend on advertising is wasted but I can never find out which half John Wanamaker, Pioneer of Department Stores, 1877 © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  9. 9. © 2010 MediaMind Technologies Inc. | All rights reserved planning buying exchanges Thursday, 28 October 2010
  10. 10. © 2010 MediaMind Technologies Inc. | All rights reserved planning buyingexchanges “single” advertising management system Thursday, 28 October 2010
  11. 11. © 2010 MediaMind Technologies Inc. | All rights reserved ✓ © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  12. 12. © 2010 Eyeblaster. All rights reserved social media has replaced porn as the no. 1 activity © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  13. 13. © 2010 MediaMind Technologies Inc. | All rights reserved Concentric Conversations Thursday, 28 October 2010
  14. 14. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved It took 50 years for TV to build the audience social media has in five “ ” Thursday, 28 October 2010
  15. 15. © 2010 MediaMind Technologies Inc. | All rights reserved more than 10 millionpieces of content are shared on Facebook daily© 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  16. 16. © 2010 MediaMind Technologies Inc. | All rights reserved 55-60 year old females the silver foxes the fastest growing group on Facebook © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  17. 17. © 2010 MediaMind Technologies Inc. | All rights reserved Chat Roulette queer 100M© 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  18. 18. © 2010 MediaMind Technologies Inc. | All rights reserved Personal Web Thursday, 28 October 2010
  19. 19. © 2010 MediaMind Technologies Inc. | All rights reserved Personal Web 60/40 Thursday, 28 October 2010
  20. 20. © 2010 MediaMind Technologies Inc. | All rights reserved Personal Web 60/40 Thursday, 28 October 2010
  21. 21. © 2010 MediaMind Technologies Inc. | All rights reserved Social Interaction 50%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  22. 22. © 2010 MediaMind Technologies Inc. | All rights reserved Social Interaction 80%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  23. 23. © 2010 MediaMind Technologies Inc. | All rights reserved Social Interaction 100%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  24. 24. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved $$$Thursday, 28 October 2010
  25. 25. © 2010 MediaMind Technologies Inc. | All rights reserved datais the key understanding © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  26. 26. © 2010 MediaMind Technologies Inc. | All rights reserved << panel data >> { performance data } “organic search” social media [ buzz ] * consumer feedback @^!! creative intelligence © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  27. 27. © 2010 MediaMind Technologies Inc. | All rights reserved strategy © 2010 MediaMind Technologies Inc | All rights reserved 40% Thursday, 28 October 2010
  28. 28. © 2010 MediaMind Technologies Inc. | All rights reserved こんにちはg'day bonjourguten tagciào aloha γεια σου hola cześć shalomdobrý deň你好 grüßgott hoi hei안녕하세요 alôprivetsalutjó napot jambo sawubona“hello” “ok?” “good”“good” Thursday, 28 October 2010
  29. 29. © 2010 MediaMind Technologies Inc. | All rights reserved growing pains Thursday, 28 October 2010
  30. 30. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  31. 31. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved instant >> Thursday, 28 October 2010
  32. 32. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  33. 33. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  34. 34. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved 66Thursday, 28 October 2010
  35. 35. © 2010 MediaMind Technologies Inc. | All rights reserved 15countries/languages Thursday, 28 October 2010
  36. 36. © 2010 MediaMind Technologies Inc. | All rights reserved more than 200creative executions Thursday, 28 October 2010
  37. 37. © 2010 MediaMind Technologies Inc. | All rights reserved instantly updated Thursday, 28 October 2010
  38. 38. © 2010 MediaMind Technologies Inc. | All rights reserved click the © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  39. 39. © 2010 MediaMind Technologies Inc. | All rights reserved click the 997 © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  40. 40. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved of all display ad clicks 50% Thursday, 28 October 2010
  41. 41. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved 6%online population Thursday, 28 October 2010
  42. 42. © 2010 MediaMind Technologies Inc. | All rights reserved 5 in every 1,000 .5%0 © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  43. 43. © 2010 MediaMind Technologies Inc. | All rights reserved 2 are wrong audience 1 clicked by accident 1 doesn’t wait for load = 1 in every 1,000 © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  44. 44. © 2010 MediaMind Technologies Inc. | All rights reserved CPM!! CPC= © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  45. 45. © 2010 MediaMind Technologies Inc. | All rights reserved bridging the silos 30% © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  46. 46. © 2010 MediaMind Technologies Inc. | All rights reserved amazon compare instantly © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  47. 47. © 2010 MediaMind Technologies Inc. | All rights reserved visualization of search © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  48. 48. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  49. 49. © 2010 MediaMind Technologies Inc. | All rights reserved Better Lived Together tracking offline to online mobile Thursday, 28 October 2010
  50. 50. © 2010 MediaMind Technologies Inc. | All rights reserved Cross-Channel Comparison What is the status for comparing the following cross-channel metrics? 30% 25% 17% 16% 11% 62% 68% 62% 62% 38% 8% 7% 22% 22% 51% Not interested in comparingWould like to compare, but don’t do it yetCurrently compare Outdoor and Mobile Advertising TV and Mobile Advertising TV and Computer- based Advertising Computer-based and Mobile Advertising Online Search and Display Advertising Source: 2009 Survey TNS / Eyeblaster State of Digital Advertising Thursday, 28 October 2010
  51. 51. © 2010 MediaMind Technologies Inc. | All rights reserved Impact: changing the train of thought © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  52. 52. © 2010 MediaMind Technologies Inc. | All rights reserved 70MPH © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  53. 53. © 2010 MediaMind Technologies Inc. | All rights reserved 35FPS © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  54. 54. © 2010 MediaMind Technologies Inc. | All rights reserved 2.7MPH © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  55. 55. © 2010 MediaMind Technologies Inc. | All rights reserved 2.7MPH75%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  56. 56. © 2010 MediaMind Technologies Inc. | All rights reserved Teachers / kids< interaction > © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  57. 57. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved making sense Thursday, 28 October 2010
  58. 58. © 2010 MediaMind Technologies Inc. | All rights reserved & touch You remember: 30% what you see 50% what you see & hear 70-90% what you see, hear Thursday, 28 October 2010
  59. 59. © 2010 MediaMind Technologies Inc. | All rights reserved passive exposure activeengagement eGRP + Thursday, 28 October 2010
  60. 60. © 2010 MediaMind Technologies Inc. | All rights reserved Warner Bros 300 – Expanding / Polite Thursday, 28 October 2010
  61. 61. Thursday, 28 October 2010
  62. 62. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved dwell rate percentage of impressions engaged with by the user Thursday, 28 October 2010
  63. 63. © 2010 MediaMind Technologies Inc. | All rights reserved Global Research Eyeblaster Dwell Research 8.7%ofalladsengagedwith Thursday, 28 October 2010
  64. 64. © 2010 MediaMind Technologies Inc. | All rights reserved Dwell Rate versus CTR 25xThursday, 28 October 2010
  65. 65. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved dwell time is the average number of seconds a user engagedwith an ad Thursday, 28 October 2010
  66. 66. © 2010 MediaMind Technologies Inc. | All rights reserved Overall Performance 1:1443 seconds Thursday, 28 October 2010
  67. 67. © 2010 MediaMind Technologies Inc. | All rights reserved How we spend time Eyeblaster Dwell Research 60secsoverTV Thursday, 28 October 2010
  68. 68. © 2010 MediaMind Technologies Inc. | All rights reserved most advanced videoon the market © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  69. 69. © 2010 MediaMind Technologies Inc. | All rights reserved Interacting with video Thursday, 28 October 2010
  70. 70. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved consumers show consistently that they are willing to take timeto explore brands Thursday, 28 October 2010
  71. 71. © 2010 MediaMind Technologies Inc. | All rights reserved Effect on visits 0 4 9 13 17 10 17 low dwell high dwell 69% Thursday, 28 October 2010
  72. 72. © 2010 MediaMind Technologies Inc. | All rights reserved Effect on search 0 10 20 30 40 12 39 low dwell high dwell 3xThursday, 28 October 2010
  73. 73. © 2010 MediaMind Technologies Inc. | All rights reserved grass roots infiltration word-of-mouth is the most powerful form of advertising © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  74. 74. © 2010 MediaMind Technologies Inc. | All rights reserved 78% only 14% trust advertisements of consumers trust peer recommendations Thursday, 28 October 2010
  75. 75. © 2010 MediaMind Technologies Inc. | All rights reserved 25% of search results for the World’s Top 20 brands are links to user-generated content... 34%_of_bloggers/post_opinions_about_products “you got to ask yourself a question” product reviews Thursday, 28 October 2010
  76. 76. © 2010 MediaMind Technologies Inc. | All rights reserved incontrol © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  77. 77. © 2010 MediaMind Technologies Inc. | All rights reserved 83%of purchase decisions are from word of mouth Thursday, 28 October 2010
  78. 78. © 2010 MediaMind Technologies Inc. | All rights reserved sift technology © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  79. 79. © 2010 MediaMind Technologies Inc. | All rights reserved Don’tbeevil Thursday, 28 October 2010
  80. 80. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved “I had a bad experience” Thursday, 28 October 2010
  81. 81. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved “how may I help?” “listening brand” turn moaners into advocates Thursday, 28 October 2010
  82. 82. © 2010 MediaMind Technologies Inc. | All rights reserved 6M This commercial is enough to make me try Old Spice. THIS is how you convince people to buy your stuff! “ ” Thursday, 28 October 2010
  83. 83. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  84. 84. © 2010 MediaMind Technologies Inc. | All rights reserved Adapting the process Viewing the ad Clicking on the advert Arrival at the web page Start exploring Product View On-site view through Regular banner flow (Rich or Standard) eMail Social Sites tear-and- share see content interact forward-to- friend = mass audience = deep connection buzz creates Thursday, 28 October 2010
  85. 85. © 2010 MediaMind Technologies Inc. | All rights reserved VW Twitter • 1% YoY uplift in site visits • Twitter activity for VW rose from 5 to 700 per day • Total Facebook VW Fans – 260,000 • Total YouTube video views – 87,000 Thursday, 28 October 2010
  86. 86. © 2010 MediaMind Technologies Inc. | All rights reserved takes it to the next level Thursday, 28 October 2010
  87. 87. © 2010 MediaMind Technologies Inc. | All rights reserved takes it to the next level Thursday, 28 October 2010
  88. 88. © 2010 MediaMind Technologies Inc. | All rights reserved the Thursday, 28 October 2010
  89. 89. © 2010 MediaMind Technologies Inc. | All rights reserved second life © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
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  100. 100. © 2010 MediaMind Technologies Inc. | All rights reserved 500 million smartphones a year are going to be sold over time Steve Balmer © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
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  119. 119. © 2010 MediaMind Technologies Inc. | All rights reserved Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Thursday, 28 October 2010
  120. 120. © 2010 MediaMind Technologies Inc. | All rights reserved Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Personal Identification Device (PID) = targeted ads Thursday, 28 October 2010
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  124. 124. © 2010 MediaMind Technologies Inc. | All rights reserved [data] © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
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  139. 139. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved from search to static banners to interactive full-screen video in a browser, in Game or on web TV outdoor, on a desktop or mobile Thursday, 28 October 2010
  140. 140. © 2010 MediaMind Technologies Inc. | All rights reserved ad server platforms are built on decade old technologies Thursday, 28 October 2010
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  144. 144. © 2010 MediaMind Technologies Inc. | All rights reserved Thank you! Thursday, 28 October 2010
  145. 145. www.mediamind.com © 2010 MediaMind Technologies Inc. | All rights reserved @deandonaldson dean.donaldson@mediamind.com 917.640.3095 @mediamind_chat @creative_zone Thursday, 28 October 2010

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