Your SlideShare is downloading. ×
Flash Forward to the Future: Media Innovation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Flash Forward to the Future: Media Innovation

2,194
views

Published on

Presentation from MediaMind's global roadshow DED2010 on future media innovation …

Presentation from MediaMind's global roadshow DED2010 on future media innovation

Published in: Technology, Business

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,194
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
128
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. © 2010 MediaMind Technologies Inc. | All rights reserved future flashforward Dean Donaldson Global Director of Media Innovation@deandonaldson © 2010 MediaMind Technologies, Inc. All rights reserved to the Thursday, 28 October 2010
  • 2. © 2010 MediaMind Technologies Inc. | All rights reserved NOTHINGTO HIDE . US © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 3. © 2010 MediaMind Technologies Inc. | All rights reserved Click to edit Master text styles Living in a Ubiquitous World Thursday, 28 October 2010
  • 4. © 2010 MediaMind Technologies Inc. | All rights reserved Click to edit Master text styles Living in a Ubiquitous World Thursday, 28 October 2010
  • 5. © 2010 MediaMind Technologies Inc. | All rights reserved Tracking © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 6. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 7. © 2010 MediaMind Technologies Inc. | All rights reserved addressable advertising >> [ targeted consumer ] © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 8. © 2010 MediaMind Technologies Inc. | All rights reserved Half the money I spend on advertising is wasted but I can never find out which half John Wanamaker, Pioneer of Department Stores, 1877 © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 9. © 2010 MediaMind Technologies Inc. | All rights reserved planning buying exchanges Thursday, 28 October 2010
  • 10. © 2010 MediaMind Technologies Inc. | All rights reserved planning buyingexchanges “single” advertising management system Thursday, 28 October 2010
  • 11. © 2010 MediaMind Technologies Inc. | All rights reserved ✓ © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 12. © 2010 Eyeblaster. All rights reserved social media has replaced porn as the no. 1 activity © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 13. © 2010 MediaMind Technologies Inc. | All rights reserved Concentric Conversations Thursday, 28 October 2010
  • 14. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved It took 50 years for TV to build the audience social media has in five “ ” Thursday, 28 October 2010
  • 15. © 2010 MediaMind Technologies Inc. | All rights reserved more than 10 millionpieces of content are shared on Facebook daily© 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 16. © 2010 MediaMind Technologies Inc. | All rights reserved 55-60 year old females the silver foxes the fastest growing group on Facebook © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 17. © 2010 MediaMind Technologies Inc. | All rights reserved Chat Roulette queer 100M© 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 18. © 2010 MediaMind Technologies Inc. | All rights reserved Personal Web Thursday, 28 October 2010
  • 19. © 2010 MediaMind Technologies Inc. | All rights reserved Personal Web 60/40 Thursday, 28 October 2010
  • 20. © 2010 MediaMind Technologies Inc. | All rights reserved Personal Web 60/40 Thursday, 28 October 2010
  • 21. © 2010 MediaMind Technologies Inc. | All rights reserved Social Interaction 50%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 22. © 2010 MediaMind Technologies Inc. | All rights reserved Social Interaction 80%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 23. © 2010 MediaMind Technologies Inc. | All rights reserved Social Interaction 100%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 24. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved $$$Thursday, 28 October 2010
  • 25. © 2010 MediaMind Technologies Inc. | All rights reserved datais the key understanding © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 26. © 2010 MediaMind Technologies Inc. | All rights reserved << panel data >> { performance data } “organic search” social media [ buzz ] * consumer feedback @^!! creative intelligence © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 27. © 2010 MediaMind Technologies Inc. | All rights reserved strategy © 2010 MediaMind Technologies Inc | All rights reserved 40% Thursday, 28 October 2010
  • 28. © 2010 MediaMind Technologies Inc. | All rights reserved こんにちはg'day bonjourguten tagciào aloha γεια σου hola cześć shalomdobrý deň你好 grüßgott hoi hei안녕하세요 alôprivetsalutjó napot jambo sawubona“hello” “ok?” “good”“good” Thursday, 28 October 2010
  • 29. © 2010 MediaMind Technologies Inc. | All rights reserved growing pains Thursday, 28 October 2010
  • 30. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 31. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved instant >> Thursday, 28 October 2010
  • 32. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 33. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 34. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved 66Thursday, 28 October 2010
  • 35. © 2010 MediaMind Technologies Inc. | All rights reserved 15countries/languages Thursday, 28 October 2010
  • 36. © 2010 MediaMind Technologies Inc. | All rights reserved more than 200creative executions Thursday, 28 October 2010
  • 37. © 2010 MediaMind Technologies Inc. | All rights reserved instantly updated Thursday, 28 October 2010
  • 38. © 2010 MediaMind Technologies Inc. | All rights reserved click the © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 39. © 2010 MediaMind Technologies Inc. | All rights reserved click the 997 © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 40. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved of all display ad clicks 50% Thursday, 28 October 2010
  • 41. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved 6%online population Thursday, 28 October 2010
  • 42. © 2010 MediaMind Technologies Inc. | All rights reserved 5 in every 1,000 .5%0 © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 43. © 2010 MediaMind Technologies Inc. | All rights reserved 2 are wrong audience 1 clicked by accident 1 doesn’t wait for load = 1 in every 1,000 © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 44. © 2010 MediaMind Technologies Inc. | All rights reserved CPM!! CPC= © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 45. © 2010 MediaMind Technologies Inc. | All rights reserved bridging the silos 30% © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 46. © 2010 MediaMind Technologies Inc. | All rights reserved amazon compare instantly © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 47. © 2010 MediaMind Technologies Inc. | All rights reserved visualization of search © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 48. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 49. © 2010 MediaMind Technologies Inc. | All rights reserved Better Lived Together tracking offline to online mobile Thursday, 28 October 2010
  • 50. © 2010 MediaMind Technologies Inc. | All rights reserved Cross-Channel Comparison What is the status for comparing the following cross-channel metrics? 30% 25% 17% 16% 11% 62% 68% 62% 62% 38% 8% 7% 22% 22% 51% Not interested in comparingWould like to compare, but don’t do it yetCurrently compare Outdoor and Mobile Advertising TV and Mobile Advertising TV and Computer- based Advertising Computer-based and Mobile Advertising Online Search and Display Advertising Source: 2009 Survey TNS / Eyeblaster State of Digital Advertising Thursday, 28 October 2010
  • 51. © 2010 MediaMind Technologies Inc. | All rights reserved Impact: changing the train of thought © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 52. © 2010 MediaMind Technologies Inc. | All rights reserved 70MPH © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 53. © 2010 MediaMind Technologies Inc. | All rights reserved 35FPS © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 54. © 2010 MediaMind Technologies Inc. | All rights reserved 2.7MPH © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 55. © 2010 MediaMind Technologies Inc. | All rights reserved 2.7MPH75%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 56. © 2010 MediaMind Technologies Inc. | All rights reserved Teachers / kids< interaction > © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 57. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved making sense Thursday, 28 October 2010
  • 58. © 2010 MediaMind Technologies Inc. | All rights reserved & touch You remember: 30% what you see 50% what you see & hear 70-90% what you see, hear Thursday, 28 October 2010
  • 59. © 2010 MediaMind Technologies Inc. | All rights reserved passive exposure activeengagement eGRP + Thursday, 28 October 2010
  • 60. © 2010 MediaMind Technologies Inc. | All rights reserved Warner Bros 300 – Expanding / Polite Thursday, 28 October 2010
  • 61. Thursday, 28 October 2010
  • 62. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved dwell rate percentage of impressions engaged with by the user Thursday, 28 October 2010
  • 63. © 2010 MediaMind Technologies Inc. | All rights reserved Global Research Eyeblaster Dwell Research 8.7%ofalladsengagedwith Thursday, 28 October 2010
  • 64. © 2010 MediaMind Technologies Inc. | All rights reserved Dwell Rate versus CTR 25xThursday, 28 October 2010
  • 65. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved dwell time is the average number of seconds a user engagedwith an ad Thursday, 28 October 2010
  • 66. © 2010 MediaMind Technologies Inc. | All rights reserved Overall Performance 1:1443 seconds Thursday, 28 October 2010
  • 67. © 2010 MediaMind Technologies Inc. | All rights reserved How we spend time Eyeblaster Dwell Research 60secsoverTV Thursday, 28 October 2010
  • 68. © 2010 MediaMind Technologies Inc. | All rights reserved most advanced videoon the market © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 69. © 2010 MediaMind Technologies Inc. | All rights reserved Interacting with video Thursday, 28 October 2010
  • 70. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved consumers show consistently that they are willing to take timeto explore brands Thursday, 28 October 2010
  • 71. © 2010 MediaMind Technologies Inc. | All rights reserved Effect on visits 0 4 9 13 17 10 17 low dwell high dwell 69% Thursday, 28 October 2010
  • 72. © 2010 MediaMind Technologies Inc. | All rights reserved Effect on search 0 10 20 30 40 12 39 low dwell high dwell 3xThursday, 28 October 2010
  • 73. © 2010 MediaMind Technologies Inc. | All rights reserved grass roots infiltration word-of-mouth is the most powerful form of advertising © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 74. © 2010 MediaMind Technologies Inc. | All rights reserved 78% only 14% trust advertisements of consumers trust peer recommendations Thursday, 28 October 2010
  • 75. © 2010 MediaMind Technologies Inc. | All rights reserved 25% of search results for the World’s Top 20 brands are links to user-generated content... 34%_of_bloggers/post_opinions_about_products “you got to ask yourself a question” product reviews Thursday, 28 October 2010
  • 76. © 2010 MediaMind Technologies Inc. | All rights reserved incontrol © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 77. © 2010 MediaMind Technologies Inc. | All rights reserved 83%of purchase decisions are from word of mouth Thursday, 28 October 2010
  • 78. © 2010 MediaMind Technologies Inc. | All rights reserved sift technology © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 79. © 2010 MediaMind Technologies Inc. | All rights reserved Don’tbeevil Thursday, 28 October 2010
  • 80. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved “I had a bad experience” Thursday, 28 October 2010
  • 81. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved “how may I help?” “listening brand” turn moaners into advocates Thursday, 28 October 2010
  • 82. © 2010 MediaMind Technologies Inc. | All rights reserved 6M This commercial is enough to make me try Old Spice. THIS is how you convince people to buy your stuff! “ ” Thursday, 28 October 2010
  • 83. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 84. © 2010 MediaMind Technologies Inc. | All rights reserved Adapting the process Viewing the ad Clicking on the advert Arrival at the web page Start exploring Product View On-site view through Regular banner flow (Rich or Standard) eMail Social Sites tear-and- share see content interact forward-to- friend = mass audience = deep connection buzz creates Thursday, 28 October 2010
  • 85. © 2010 MediaMind Technologies Inc. | All rights reserved VW Twitter • 1% YoY uplift in site visits • Twitter activity for VW rose from 5 to 700 per day • Total Facebook VW Fans – 260,000 • Total YouTube video views – 87,000 Thursday, 28 October 2010
  • 86. © 2010 MediaMind Technologies Inc. | All rights reserved takes it to the next level Thursday, 28 October 2010
  • 87. © 2010 MediaMind Technologies Inc. | All rights reserved takes it to the next level Thursday, 28 October 2010
  • 88. © 2010 MediaMind Technologies Inc. | All rights reserved the Thursday, 28 October 2010
  • 89. © 2010 MediaMind Technologies Inc. | All rights reserved second life © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 90. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 91. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 92. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 93. © 2010 MediaMind Technologies Inc. | All rights reserved 15%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 94. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 95. © 2010 MediaMind Technologies Inc. | All rights reserved livetrailers © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 96. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 97. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 98. © 2010 MediaMind Technologies Inc. | All rights reserved “we see an increasing blur between the TV set and the PC, with on-demand content flowing seamlessly between the two” Charlie Ponsonby, Simplify Digital on why higher speeds would drive changes in the way people use the web. © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 99. © 2010 MediaMind Technologies Inc. | All rights reserved 6xpenetration © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 100. © 2010 MediaMind Technologies Inc. | All rights reserved 500 million smartphones a year are going to be sold over time Steve Balmer © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 101. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved 2ndmost looked at screen in home is the mobile Thursday, 28 October 2010
  • 102. © 2010 MediaMind Technologies Inc. | All rights reserved identifiable personally © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 103. © 2010 MediaMind Technologies Inc. | All rights reserved system payment Thursday, 28 October 2010
  • 104. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 105. © 2010 MediaMind Technologies Inc. | All rights reserved Toshiba © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 106. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Appliances © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 107. © 2010 MediaMind Technologies Inc. | All rights reserved don’t touch © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 108. © 2010 MediaMind Technologies Inc. | All rights reserved Virtual Reality © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 109. © 2010 MediaMind Technologies Inc. | All rights reserved Sensory surround (((( © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 110. © 2010 MediaMind Technologies Inc. | All rights reserved ∞1= { ubiquitous computing (ubicomp) } © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 111. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Paper Thursday, 28 October 2010
  • 112. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Clothes © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 113. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Scents © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 114. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 115. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 116. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Tags RFID © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 117. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 118. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 119. © 2010 MediaMind Technologies Inc. | All rights reserved Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Thursday, 28 October 2010
  • 120. © 2010 MediaMind Technologies Inc. | All rights reserved Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Personal Identification Device (PID) = targeted ads Thursday, 28 October 2010
  • 121. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 122. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 123. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 124. © 2010 MediaMind Technologies Inc. | All rights reserved [data] © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 125. © 2010 MediaMind Technologies Inc. | All rights reserved In Store Intelligence © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 126. © 2010 MediaMind Technologies Inc. | All rights reserved ePOS © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 127. © 2010 MediaMind Technologies Inc. | All rights reserved Consumer Backlash Thursday, 28 October 2010
  • 128. © 2010 MediaMind Technologies Inc. | All rights reserved Consumer Backlash Thursday, 28 October 2010
  • 129. © 2010 MediaMind Technologies Inc. | All rights reserved beyond the browser Thursday, 28 October 2010
  • 130. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 131. © 2010 MediaMind Technologies Inc. | All rights reserved 60/40 Thursday, 28 October 2010
  • 132. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved 50%of under 15’s by 2015 will all use touchscreens Thursday, 28 October 2010
  • 133. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  • 134. © 2010 MediaMind Technologies Inc. | All rights reserved In Car Advertising Thursday, 28 October 2010
  • 135. © 2010 MediaMind Technologies Inc. | All rights reserved In Car Advertising Thursday, 28 October 2010
  • 136. © 2010 MediaMind Technologies Inc. | All rights reserved In Car Advertising Thursday, 28 October 2010
  • 137. © 2010 MediaMind Technologies Inc. | All rights reserved In Car Advertising Thursday, 28 October 2010
  • 138. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved personally relevant ads inserted dynamically into any content on any device anywhere in the world Thursday, 28 October 2010
  • 139. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved from search to static banners to interactive full-screen video in a browser, in Game or on web TV outdoor, on a desktop or mobile Thursday, 28 October 2010
  • 140. © 2010 MediaMind Technologies Inc. | All rights reserved ad server platforms are built on decade old technologies Thursday, 28 October 2010
  • 141. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 142. © 2010 MediaMind Technologies Inc. | All rights reserved focusonyour potential insteadofyour limitations Thursday, 28 October 2010
  • 143. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  • 144. © 2010 MediaMind Technologies Inc. | All rights reserved Thank you! Thursday, 28 October 2010
  • 145. www.mediamind.com © 2010 MediaMind Technologies Inc. | All rights reserved @deandonaldson dean.donaldson@mediamind.com 917.640.3095 @mediamind_chat @creative_zone Thursday, 28 October 2010