Flash Forward to the Future: Media Innovation

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Presentation from MediaMind's global roadshow DED2010 on future media innovation

Published in: Technology, Business

Flash Forward to the Future: Media Innovation

  1. 1. © 2010 MediaMind Technologies Inc. | All rights reserved future flashforward Dean Donaldson Global Director of Media Innovation@deandonaldson © 2010 MediaMind Technologies, Inc. All rights reserved to the Thursday, 28 October 2010
  2. 2. © 2010 MediaMind Technologies Inc. | All rights reserved NOTHINGTO HIDE . US © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  3. 3. © 2010 MediaMind Technologies Inc. | All rights reserved Click to edit Master text styles Living in a Ubiquitous World Thursday, 28 October 2010
  4. 4. © 2010 MediaMind Technologies Inc. | All rights reserved Click to edit Master text styles Living in a Ubiquitous World Thursday, 28 October 2010
  5. 5. © 2010 MediaMind Technologies Inc. | All rights reserved Tracking © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  6. 6. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  7. 7. © 2010 MediaMind Technologies Inc. | All rights reserved addressable advertising >> [ targeted consumer ] © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  8. 8. © 2010 MediaMind Technologies Inc. | All rights reserved Half the money I spend on advertising is wasted but I can never find out which half John Wanamaker, Pioneer of Department Stores, 1877 © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  9. 9. © 2010 MediaMind Technologies Inc. | All rights reserved planning buying exchanges Thursday, 28 October 2010
  10. 10. © 2010 MediaMind Technologies Inc. | All rights reserved planning buyingexchanges “single” advertising management system Thursday, 28 October 2010
  11. 11. © 2010 MediaMind Technologies Inc. | All rights reserved ✓ © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  12. 12. © 2010 Eyeblaster. All rights reserved social media has replaced porn as the no. 1 activity © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  13. 13. © 2010 MediaMind Technologies Inc. | All rights reserved Concentric Conversations Thursday, 28 October 2010
  14. 14. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved It took 50 years for TV to build the audience social media has in five “ ” Thursday, 28 October 2010
  15. 15. © 2010 MediaMind Technologies Inc. | All rights reserved more than 10 millionpieces of content are shared on Facebook daily© 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  16. 16. © 2010 MediaMind Technologies Inc. | All rights reserved 55-60 year old females the silver foxes the fastest growing group on Facebook © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  17. 17. © 2010 MediaMind Technologies Inc. | All rights reserved Chat Roulette queer 100M© 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  18. 18. © 2010 MediaMind Technologies Inc. | All rights reserved Personal Web Thursday, 28 October 2010
  19. 19. © 2010 MediaMind Technologies Inc. | All rights reserved Personal Web 60/40 Thursday, 28 October 2010
  20. 20. © 2010 MediaMind Technologies Inc. | All rights reserved Personal Web 60/40 Thursday, 28 October 2010
  21. 21. © 2010 MediaMind Technologies Inc. | All rights reserved Social Interaction 50%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  22. 22. © 2010 MediaMind Technologies Inc. | All rights reserved Social Interaction 80%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  23. 23. © 2010 MediaMind Technologies Inc. | All rights reserved Social Interaction 100%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  24. 24. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved $$$Thursday, 28 October 2010
  25. 25. © 2010 MediaMind Technologies Inc. | All rights reserved datais the key understanding © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  26. 26. © 2010 MediaMind Technologies Inc. | All rights reserved << panel data >> { performance data } “organic search” social media [ buzz ] * consumer feedback @^!! creative intelligence © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  27. 27. © 2010 MediaMind Technologies Inc. | All rights reserved strategy © 2010 MediaMind Technologies Inc | All rights reserved 40% Thursday, 28 October 2010
  28. 28. © 2010 MediaMind Technologies Inc. | All rights reserved こんにちはg'day bonjourguten tagciào aloha γεια σου hola cześć shalomdobrý deň你好 grüßgott hoi hei안녕하세요 alôprivetsalutjó napot jambo sawubona“hello” “ok?” “good”“good” Thursday, 28 October 2010
  29. 29. © 2010 MediaMind Technologies Inc. | All rights reserved growing pains Thursday, 28 October 2010
  30. 30. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  31. 31. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved instant >> Thursday, 28 October 2010
  32. 32. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  33. 33. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  34. 34. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved 66Thursday, 28 October 2010
  35. 35. © 2010 MediaMind Technologies Inc. | All rights reserved 15countries/languages Thursday, 28 October 2010
  36. 36. © 2010 MediaMind Technologies Inc. | All rights reserved more than 200creative executions Thursday, 28 October 2010
  37. 37. © 2010 MediaMind Technologies Inc. | All rights reserved instantly updated Thursday, 28 October 2010
  38. 38. © 2010 MediaMind Technologies Inc. | All rights reserved click the © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  39. 39. © 2010 MediaMind Technologies Inc. | All rights reserved click the 997 © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  40. 40. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved of all display ad clicks 50% Thursday, 28 October 2010
  41. 41. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved 6%online population Thursday, 28 October 2010
  42. 42. © 2010 MediaMind Technologies Inc. | All rights reserved 5 in every 1,000 .5%0 © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  43. 43. © 2010 MediaMind Technologies Inc. | All rights reserved 2 are wrong audience 1 clicked by accident 1 doesn’t wait for load = 1 in every 1,000 © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  44. 44. © 2010 MediaMind Technologies Inc. | All rights reserved CPM!! CPC= © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  45. 45. © 2010 MediaMind Technologies Inc. | All rights reserved bridging the silos 30% © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  46. 46. © 2010 MediaMind Technologies Inc. | All rights reserved amazon compare instantly © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  47. 47. © 2010 MediaMind Technologies Inc. | All rights reserved visualization of search © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  48. 48. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  49. 49. © 2010 MediaMind Technologies Inc. | All rights reserved Better Lived Together tracking offline to online mobile Thursday, 28 October 2010
  50. 50. © 2010 MediaMind Technologies Inc. | All rights reserved Cross-Channel Comparison What is the status for comparing the following cross-channel metrics? 30% 25% 17% 16% 11% 62% 68% 62% 62% 38% 8% 7% 22% 22% 51% Not interested in comparingWould like to compare, but don’t do it yetCurrently compare Outdoor and Mobile Advertising TV and Mobile Advertising TV and Computer- based Advertising Computer-based and Mobile Advertising Online Search and Display Advertising Source: 2009 Survey TNS / Eyeblaster State of Digital Advertising Thursday, 28 October 2010
  51. 51. © 2010 MediaMind Technologies Inc. | All rights reserved Impact: changing the train of thought © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  52. 52. © 2010 MediaMind Technologies Inc. | All rights reserved 70MPH © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  53. 53. © 2010 MediaMind Technologies Inc. | All rights reserved 35FPS © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  54. 54. © 2010 MediaMind Technologies Inc. | All rights reserved 2.7MPH © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  55. 55. © 2010 MediaMind Technologies Inc. | All rights reserved 2.7MPH75%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  56. 56. © 2010 MediaMind Technologies Inc. | All rights reserved Teachers / kids< interaction > © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  57. 57. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved making sense Thursday, 28 October 2010
  58. 58. © 2010 MediaMind Technologies Inc. | All rights reserved & touch You remember: 30% what you see 50% what you see & hear 70-90% what you see, hear Thursday, 28 October 2010
  59. 59. © 2010 MediaMind Technologies Inc. | All rights reserved passive exposure activeengagement eGRP + Thursday, 28 October 2010
  60. 60. © 2010 MediaMind Technologies Inc. | All rights reserved Warner Bros 300 – Expanding / Polite Thursday, 28 October 2010
  61. 61. Thursday, 28 October 2010
  62. 62. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved dwell rate percentage of impressions engaged with by the user Thursday, 28 October 2010
  63. 63. © 2010 MediaMind Technologies Inc. | All rights reserved Global Research Eyeblaster Dwell Research 8.7%ofalladsengagedwith Thursday, 28 October 2010
  64. 64. © 2010 MediaMind Technologies Inc. | All rights reserved Dwell Rate versus CTR 25xThursday, 28 October 2010
  65. 65. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved dwell time is the average number of seconds a user engagedwith an ad Thursday, 28 October 2010
  66. 66. © 2010 MediaMind Technologies Inc. | All rights reserved Overall Performance 1:1443 seconds Thursday, 28 October 2010
  67. 67. © 2010 MediaMind Technologies Inc. | All rights reserved How we spend time Eyeblaster Dwell Research 60secsoverTV Thursday, 28 October 2010
  68. 68. © 2010 MediaMind Technologies Inc. | All rights reserved most advanced videoon the market © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  69. 69. © 2010 MediaMind Technologies Inc. | All rights reserved Interacting with video Thursday, 28 October 2010
  70. 70. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved consumers show consistently that they are willing to take timeto explore brands Thursday, 28 October 2010
  71. 71. © 2010 MediaMind Technologies Inc. | All rights reserved Effect on visits 0 4 9 13 17 10 17 low dwell high dwell 69% Thursday, 28 October 2010
  72. 72. © 2010 MediaMind Technologies Inc. | All rights reserved Effect on search 0 10 20 30 40 12 39 low dwell high dwell 3xThursday, 28 October 2010
  73. 73. © 2010 MediaMind Technologies Inc. | All rights reserved grass roots infiltration word-of-mouth is the most powerful form of advertising © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  74. 74. © 2010 MediaMind Technologies Inc. | All rights reserved 78% only 14% trust advertisements of consumers trust peer recommendations Thursday, 28 October 2010
  75. 75. © 2010 MediaMind Technologies Inc. | All rights reserved 25% of search results for the World’s Top 20 brands are links to user-generated content... 34%_of_bloggers/post_opinions_about_products “you got to ask yourself a question” product reviews Thursday, 28 October 2010
  76. 76. © 2010 MediaMind Technologies Inc. | All rights reserved incontrol © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  77. 77. © 2010 MediaMind Technologies Inc. | All rights reserved 83%of purchase decisions are from word of mouth Thursday, 28 October 2010
  78. 78. © 2010 MediaMind Technologies Inc. | All rights reserved sift technology © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  79. 79. © 2010 MediaMind Technologies Inc. | All rights reserved Don’tbeevil Thursday, 28 October 2010
  80. 80. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved “I had a bad experience” Thursday, 28 October 2010
  81. 81. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved “how may I help?” “listening brand” turn moaners into advocates Thursday, 28 October 2010
  82. 82. © 2010 MediaMind Technologies Inc. | All rights reserved 6M This commercial is enough to make me try Old Spice. THIS is how you convince people to buy your stuff! “ ” Thursday, 28 October 2010
  83. 83. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  84. 84. © 2010 MediaMind Technologies Inc. | All rights reserved Adapting the process Viewing the ad Clicking on the advert Arrival at the web page Start exploring Product View On-site view through Regular banner flow (Rich or Standard) eMail Social Sites tear-and- share see content interact forward-to- friend = mass audience = deep connection buzz creates Thursday, 28 October 2010
  85. 85. © 2010 MediaMind Technologies Inc. | All rights reserved VW Twitter • 1% YoY uplift in site visits • Twitter activity for VW rose from 5 to 700 per day • Total Facebook VW Fans – 260,000 • Total YouTube video views – 87,000 Thursday, 28 October 2010
  86. 86. © 2010 MediaMind Technologies Inc. | All rights reserved takes it to the next level Thursday, 28 October 2010
  87. 87. © 2010 MediaMind Technologies Inc. | All rights reserved takes it to the next level Thursday, 28 October 2010
  88. 88. © 2010 MediaMind Technologies Inc. | All rights reserved the Thursday, 28 October 2010
  89. 89. © 2010 MediaMind Technologies Inc. | All rights reserved second life © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  90. 90. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  91. 91. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  92. 92. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  93. 93. © 2010 MediaMind Technologies Inc. | All rights reserved 15%© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  94. 94. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  95. 95. © 2010 MediaMind Technologies Inc. | All rights reserved livetrailers © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  96. 96. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  97. 97. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  98. 98. © 2010 MediaMind Technologies Inc. | All rights reserved “we see an increasing blur between the TV set and the PC, with on-demand content flowing seamlessly between the two” Charlie Ponsonby, Simplify Digital on why higher speeds would drive changes in the way people use the web. © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  99. 99. © 2010 MediaMind Technologies Inc. | All rights reserved 6xpenetration © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  100. 100. © 2010 MediaMind Technologies Inc. | All rights reserved 500 million smartphones a year are going to be sold over time Steve Balmer © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  101. 101. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved 2ndmost looked at screen in home is the mobile Thursday, 28 October 2010
  102. 102. © 2010 MediaMind Technologies Inc. | All rights reserved identifiable personally © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  103. 103. © 2010 MediaMind Technologies Inc. | All rights reserved system payment Thursday, 28 October 2010
  104. 104. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  105. 105. © 2010 MediaMind Technologies Inc. | All rights reserved Toshiba © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  106. 106. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Appliances © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  107. 107. © 2010 MediaMind Technologies Inc. | All rights reserved don’t touch © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  108. 108. © 2010 MediaMind Technologies Inc. | All rights reserved Virtual Reality © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  109. 109. © 2010 MediaMind Technologies Inc. | All rights reserved Sensory surround (((( © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  110. 110. © 2010 MediaMind Technologies Inc. | All rights reserved ∞1= { ubiquitous computing (ubicomp) } © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  111. 111. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Paper Thursday, 28 October 2010
  112. 112. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Clothes © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  113. 113. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Scents © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  114. 114. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  115. 115. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  116. 116. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Tags RFID © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  117. 117. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  118. 118. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  119. 119. © 2010 MediaMind Technologies Inc. | All rights reserved Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Thursday, 28 October 2010
  120. 120. © 2010 MediaMind Technologies Inc. | All rights reserved Science Fiction or Fact? • Chips linked to Internet Active up to 500m radius • Wave-and-Pay + GPS Personal Identification Device (PID) = targeted ads Thursday, 28 October 2010
  121. 121. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  122. 122. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  123. 123. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  124. 124. © 2010 MediaMind Technologies Inc. | All rights reserved [data] © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  125. 125. © 2010 MediaMind Technologies Inc. | All rights reserved In Store Intelligence © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  126. 126. © 2010 MediaMind Technologies Inc. | All rights reserved ePOS © 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  127. 127. © 2010 MediaMind Technologies Inc. | All rights reserved Consumer Backlash Thursday, 28 October 2010
  128. 128. © 2010 MediaMind Technologies Inc. | All rights reserved Consumer Backlash Thursday, 28 October 2010
  129. 129. © 2010 MediaMind Technologies Inc. | All rights reserved beyond the browser Thursday, 28 October 2010
  130. 130. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  131. 131. © 2010 MediaMind Technologies Inc. | All rights reserved 60/40 Thursday, 28 October 2010
  132. 132. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved 50%of under 15’s by 2015 will all use touchscreens Thursday, 28 October 2010
  133. 133. © 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved Thursday, 28 October 2010
  134. 134. © 2010 MediaMind Technologies Inc. | All rights reserved In Car Advertising Thursday, 28 October 2010
  135. 135. © 2010 MediaMind Technologies Inc. | All rights reserved In Car Advertising Thursday, 28 October 2010
  136. 136. © 2010 MediaMind Technologies Inc. | All rights reserved In Car Advertising Thursday, 28 October 2010
  137. 137. © 2010 MediaMind Technologies Inc. | All rights reserved In Car Advertising Thursday, 28 October 2010
  138. 138. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved personally relevant ads inserted dynamically into any content on any device anywhere in the world Thursday, 28 October 2010
  139. 139. © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved from search to static banners to interactive full-screen video in a browser, in Game or on web TV outdoor, on a desktop or mobile Thursday, 28 October 2010
  140. 140. © 2010 MediaMind Technologies Inc. | All rights reserved ad server platforms are built on decade old technologies Thursday, 28 October 2010
  141. 141. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  142. 142. © 2010 MediaMind Technologies Inc. | All rights reserved focusonyour potential insteadofyour limitations Thursday, 28 October 2010
  143. 143. © 2010 MediaMind Technologies Inc. | All rights reserved Thursday, 28 October 2010
  144. 144. © 2010 MediaMind Technologies Inc. | All rights reserved Thank you! Thursday, 28 October 2010
  145. 145. www.mediamind.com © 2010 MediaMind Technologies Inc. | All rights reserved @deandonaldson dean.donaldson@mediamind.com 917.640.3095 @mediamind_chat @creative_zone Thursday, 28 October 2010

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