Convergence or Collision   Traditional Media Crashed with Emerging Technologies              @deandonaldson   #ded2011    ...
yesterday’s content                         © 2011 MediaMind. A division of DGTuesday, 11 October
yesterday’s content today’s ads                           © 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
2015 Global Mobile TV         $264m                           © 2011 MediaMind. A division of DGTuesday, 11 October
Social Commerce TV              @mediamind   #ded2011         © 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
massage?                                 © 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
Tuesday, 11 October                      30                       © 2011 MediaMind. A division of DG
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
Tuesday, 11 October                      3?                      screens                            © 2011 MediaMind. A di...
© 2011 MediaMind. A division of DGTuesday, 11 October
Going to ‘the Flicks’                                         © 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
10 years         5 years                      © 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
time shift place shift                  3:4 to 16:9 Screen Ratio   Satellite/Cable vs Terrestrial   Pause & Rewind        ...
TV is a geography. A place. A function.        It is not just a box in the corner of the room.                            ...
© 2011 MediaMind. A division of DGTuesday, 11 October
The story of Sohaib Athar...         May 2, 2011                                       STEALTH                            ...
The story of Sohaib Athar...         May 2, 2011         100,000                         STEALTH                  Marriage...
“It took 50 years for                          TV to build the                      audience social media                 ...
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
1M                                     Support the London                                     Metropolitan Police         ...
in      control                      © 2010 MediaMind Technologies Inc | All rights reserved                         © 201...
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
Power of XBox in the palm of your hand                                                      © 2011 MediaMind. A division o...
© 2011 MediaMind. A division of DGTuesday, 11 October
Today’s media is                      interactive…                                © 2011 MediaMind. A division of DGTuesda...
Wallpaper TV                      205”                         © 2011 MediaMind. A division of DGTuesday, 11 October
Sensory Surround                        © 2010 MediaMind Technologies Inc | All rights reserved                           ...
Wafer-thin Speakers                           © 2011 MediaMind. A division of DGTuesday, 11 October
Enhanced Experience                           © 2011 MediaMind. A division of DGTuesday, 11 October
© 2010 MediaMind Technologies Inc | All rights reserved                         © 2010 MediaMind Technologies Inc. | All r...
2015            NO CD or DVD                      © 2010 MediaMind Technologies Inc | All rights reserved                 ...
live         trailers                      © 2011 MediaMind. A division of DGTuesday, 11 October
instant >>                      © 2011 MediaMind. A division of DGTuesday, 11 October
© 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
© 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
“ we see an increasing blur between           the TV                     set and the PC,           with on-demand content ...
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
In Car Advertising                          © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
In Car Advertising                          © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
In Car Advertising                          © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
more people                               in japan now               surf the web                      from a mobile phone...
Media migration     ‣ Personal TV                                      2010                 VOD across multiple devices   ...
Cross Channel Campaign                              © 2011 MediaMind. A division of DGTuesday, 11 October
Fact #1       Evenings are most       effective       for mobile advertising                                © 2011 MediaMi...
Fact #2       apple       TRUMPS       android                      © 2011 MediaMind. A division of DGTuesday, 11 October
Fact #3                             CTR       more       clicks       than your PC                      © 2011 MediaMind. ...
© 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
© 2010 MediaMind Technologies Inc | All rights reserved                         © 2010 MediaMind Technologies Inc. | All r...
© 2010 MediaMind Technologies Inc | All rights reserved                         © 2010 MediaMind Technologies Inc. | All r...
of under 15’s by 2015 will all use                                             50%                                  touchs...
© 2010 MediaMind Technologies Inc | All rights reserved                         © 2010 MediaMind Technologies Inc. | All r...
© 2010 MediaMind Technologies Inc | All rights reserved                         © 2010 MediaMind Technologies Inc. | All r...
© 2010 MediaMind Technologies Inc | All rights reserved                         © 2010 MediaMind Technologies Inc. | All r...
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
3DTVTuesday, 11 October                      2015    © 2011 MediaMind. A division of DG
3D                       © 2011 MediaMind. A division of DGTuesday, 11 October
don’t                      touch                       © 2010 MediaMind Technologies Inc | All rights reserved            ...
Virtual Reality                       © 2010 MediaMind Technologies Inc | All rights reserved                          © 2...
© 2011 MediaMind. A division of DGTuesday, 11 October
do you ‘mind’?                            © 2011 MediaMind. A division of DGTuesday, 11 October
Evolution     content + apps + ads                      © 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
<10%                        © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
Another little secret…                              `                                  © 2010 MediaMind Technologies Inc. ...
data shows    consumers engage with ads in                         desktop                      applications for longer   ...
Apps. On your television.   smart TVTuesday, 11 October                                      © 2011 MediaMind. A division ...
Consumer Replacement       mobile: 12-18 months       laptop: 3-4 years       television: 7-10 years     6 monthsTuesday, ...
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
Online. Mobile. Out of Home.                                                 © 2011 MediaMind. A division of DGTuesday, 11...
Per year, cable channels the       average US home receives:      130                                       © 2011 MediaMi...
Per year, cable channels the       average US home watches:       18                                       © 2011 MediaMin...
86%             of available channels are                      never actually watched...                             Chann...
£50             per month for huge waste =                      consumers are ‘cord-cutting’               D-DAYTuesday, 1...
UK                           © 2011 MediaMind. A division of DGTuesday, 11 October
lic ks                      c                          © 2011 MediaMind. A division of DGTuesday, 11 October
ware        be                      © 2011 MediaMind. A division of DGTuesday, 11 October
assumed                      audience                      measurement                                    © 2011 MediaMind...
accurate                      audience                      ))                      measurement                        )Tu...
2010 US Ad Spend in $Bn                      90                                                       x1.2                ...
2010 US Ad Spend in $Bn                      90                                                                           ...
US Internet Users (Millions)                       0                75               150             225                  ...
US Internet Users (Millions)                       0                75               150             225                  ...
Global Ad Economy (Millions)                      600                                                         382         ...
Global Ad Economy (Millions)                      600                      1/3                                            ...
80%                      VOD via TV buyers                                      © 2011 MediaMind. A division of DGTuesday,...
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
© 2011 MediaMind. A division of DGTuesday, 11 October
studio                               © 2011 MediaMind. A division of DGTuesday, 11 October
thank you!                              www.mediamind.com                                  dean.donaldson@mediamind.com   ...
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
Convergence or Collision: Traditional Media Crashed with Emerging Technologies
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Convergence or Collision: Traditional Media Crashed with Emerging Technologies

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We are standing at the crossroads of converging channels. As we prepare to embrace Smart TV, we will witness optical media going the way of the floppy-disc. In our ever-increasing world without wires, pulling content from the cloud across multiple devices via proximity is just the beginning. Are we truly ready for a sudden impact of addressability across screens and data visualisation across devices?

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Transcript of "Convergence or Collision: Traditional Media Crashed with Emerging Technologies"

  1. 1. Convergence or Collision Traditional Media Crashed with Emerging Technologies @deandonaldson #ded2011 © 2011 MediaMind. A division of DGTuesday, 11 October
  2. 2. yesterday’s content © 2011 MediaMind. A division of DGTuesday, 11 October
  3. 3. yesterday’s content today’s ads © 2011 MediaMind. A division of DGTuesday, 11 October
  4. 4. © 2011 MediaMind. A division of DGTuesday, 11 October
  5. 5. © 2011 MediaMind. A division of DGTuesday, 11 October
  6. 6. © 2011 MediaMind. A division of DGTuesday, 11 October
  7. 7. © 2011 MediaMind. A division of DGTuesday, 11 October
  8. 8. © 2011 MediaMind. A division of DGTuesday, 11 October
  9. 9. 2015 Global Mobile TV $264m © 2011 MediaMind. A division of DGTuesday, 11 October
  10. 10. Social Commerce TV @mediamind #ded2011 © 2011 MediaMind. A division of DGTuesday, 11 October
  11. 11. Jakarta © 2011 MediaMind. A division of DGTuesday, 11 October
  12. 12. © 2011 MediaMind. A division of DGTuesday, 11 October
  13. 13. © 2011 MediaMind. A division of DGTuesday, 11 October
  14. 14. massage? © 2011 MediaMind. A division of DGTuesday, 11 October
  15. 15. © 2011 MediaMind. A division of DGTuesday, 11 October
  16. 16. © 2011 MediaMind. A division of DGTuesday, 11 October
  17. 17. © 2011 MediaMind. A division of DGTuesday, 11 October
  18. 18. © 2011 MediaMind. A division of DGTuesday, 11 October
  19. 19. Tuesday, 11 October 30 © 2011 MediaMind. A division of DG
  20. 20. © 2011 MediaMind. A division of DGTuesday, 11 October
  21. 21. © 2011 MediaMind. A division of DGTuesday, 11 October
  22. 22. Tuesday, 11 October 3? screens © 2011 MediaMind. A division of DG
  23. 23. © 2011 MediaMind. A division of DGTuesday, 11 October
  24. 24. Going to ‘the Flicks’ © 2011 MediaMind. A division of DGTuesday, 11 October
  25. 25. © 2011 MediaMind. A division of DGTuesday, 11 October
  26. 26. 10 years 5 years © 2011 MediaMind. A division of DGTuesday, 11 October
  27. 27. © 2011 MediaMind. A division of DGTuesday, 11 October
  28. 28. time shift place shift 3:4 to 16:9 Screen Ratio Satellite/Cable vs Terrestrial Pause & Rewind Curved-to-flat Screen Number of Channels VHS-DVD-Blu-Ray Dimensions Doubled Surround Sound Digital Broadcast Flat-format not Box Digital Recording Hi-Definition Just another monitor 10 © 2011 MediaMind. A division of DGTuesday, 11 October
  29. 29. TV is a geography. A place. A function. It is not just a box in the corner of the room. © 2011 MediaMind. A division of DGTuesday, 11 October
  30. 30. © 2011 MediaMind. A division of DGTuesday, 11 October
  31. 31. The story of Sohaib Athar... May 2, 2011 STEALTH © 2011 MediaMind. A division of DGTuesday, 11 October
  32. 32. The story of Sohaib Athar... May 2, 2011 100,000 STEALTH Marriage Proposal © 2011 MediaMind. A division of DGTuesday, 11 October
  33. 33. “It took 50 years for TV to build the audience social media has in five ” © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  34. 34. © 2011 MediaMind. A division of DGTuesday, 11 October
  35. 35. © 2011 MediaMind. A division of DGTuesday, 11 October
  36. 36. 1M Support the London Metropolitan Police 74k #RiotCleanUp © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  37. 37. in control © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  38. 38. © 2011 MediaMind. A division of DGTuesday, 11 October
  39. 39. © 2011 MediaMind. A division of DGTuesday, 11 October
  40. 40. © 2011 MediaMind. A division of DGTuesday, 11 October
  41. 41. © 2011 MediaMind. A division of DGTuesday, 11 October
  42. 42. Power of XBox in the palm of your hand © 2011 MediaMind. A division of DGTuesday, 11 October
  43. 43. © 2011 MediaMind. A division of DGTuesday, 11 October
  44. 44. Today’s media is interactive… © 2011 MediaMind. A division of DGTuesday, 11 October
  45. 45. Wallpaper TV 205” © 2011 MediaMind. A division of DGTuesday, 11 October
  46. 46. Sensory Surround © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  47. 47. Wafer-thin Speakers © 2011 MediaMind. A division of DGTuesday, 11 October
  48. 48. Enhanced Experience © 2011 MediaMind. A division of DGTuesday, 11 October
  49. 49. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  50. 50. 2015 NO CD or DVD © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  51. 51. live trailers © 2011 MediaMind. A division of DGTuesday, 11 October
  52. 52. instant >> © 2011 MediaMind. A division of DGTuesday, 11 October
  53. 53. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  54. 54. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  55. 55. “ we see an increasing blur between the TV set and the PC, with on-demand content flowing seamlessly between the two” Charlie Ponsonby, Simplify Digital on why higher speeds would drive changes in the way people use the web. © 2011 MediaMind. A division of DGTuesday, 11 October
  56. 56. © 2011 MediaMind. A division of DGTuesday, 11 October
  57. 57. © 2011 MediaMind. A division of DGTuesday, 11 October
  58. 58. © 2011 MediaMind. A division of DGTuesday, 11 October
  59. 59. © 2011 MediaMind. A division of DGTuesday, 11 October
  60. 60. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  61. 61. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  62. 62. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  63. 63. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  64. 64. more people in japan now surf the web from a mobile phone than from a PC I-Igma © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  65. 65. Media migration ‣ Personal TV 2010 VOD across multiple devices Locations tailored to individual ‣ Web TV Computer as interactive TV set User generated content ‣ Digital TV TV set as display device High Definition architecture ‣ Analogue TV Centralized, passive, limited choice Single location viewing 1980 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  66. 66. Cross Channel Campaign © 2011 MediaMind. A division of DGTuesday, 11 October
  67. 67. Fact #1 Evenings are most effective for mobile advertising © 2011 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  68. 68. Fact #2 apple TRUMPS android © 2011 MediaMind. A division of DGTuesday, 11 October
  69. 69. Fact #3 CTR more clicks than your PC © 2011 MediaMind. A division of DGTuesday, 11 October
  70. 70. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  71. 71. 2011 MOBi award for best iPad/Tablet ad First ‘Gamified’ HTML5 Rich Media ad © 2011 MediaMind. A division of DGTuesday, 11 October
  72. 72. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  73. 73. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  74. 74. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  75. 75. Content ‘drives’ advertising © 2011 MediaMind. A division of DGTuesday, 11 October
  76. 76. of under 15’s by 2015 will all use 50% touchscreens © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  77. 77. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  78. 78. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  79. 79. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  80. 80. © 2011 MediaMind. A division of DGTuesday, 11 October
  81. 81. © 2011 MediaMind. A division of DGTuesday, 11 October
  82. 82. © 2011 MediaMind. A division of DGTuesday, 11 October
  83. 83. 3DTVTuesday, 11 October 2015 © 2011 MediaMind. A division of DG
  84. 84. 3D © 2011 MediaMind. A division of DGTuesday, 11 October
  85. 85. don’t touch © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  86. 86. Virtual Reality © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  87. 87. © 2011 MediaMind. A division of DGTuesday, 11 October
  88. 88. © 2011 MediaMind. A division of DGTuesday, 11 October
  89. 89. do you ‘mind’? © 2011 MediaMind. A division of DGTuesday, 11 October
  90. 90. Evolution content + apps + ads © 2011 MediaMind. A division of DGTuesday, 11 October
  91. 91. © 2011 MediaMind. A division of DGTuesday, 11 October
  92. 92. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  93. 93. <10% © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  94. 94. Another little secret… ` © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  95. 95. Location, Location Location! © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  96. 96. data shows consumers engage with ads in desktop applications for longer © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  97. 97. Apps. On your television. smart TVTuesday, 11 October © 2011 MediaMind. A division of DG
  98. 98. Consumer Replacement mobile: 12-18 months laptop: 3-4 years television: 7-10 years 6 monthsTuesday, 11 October © 2011 MediaMind. A division of DG
  99. 99. © 2011 MediaMind. A division of DGTuesday, 11 October
  100. 100. © 2011 MediaMind. A division of DGTuesday, 11 October
  101. 101. © 2011 MediaMind. A division of DGTuesday, 11 October
  102. 102. Online. Mobile. Out of Home. © 2011 MediaMind. A division of DGTuesday, 11 October
  103. 103. Per year, cable channels the average US home receives: 130 © 2011 MediaMind. A division of DGTuesday, 11 October
  104. 104. Per year, cable channels the average US home watches: 18 © 2011 MediaMind. A division of DGTuesday, 11 October
  105. 105. 86% of available channels are never actually watched... Channel Surfing is DEAD! © 2011 MediaMind. A division of DGTuesday, 11 October
  106. 106. “The television industry … pretty much undermines innovation in the sector. The only way this is going to change is if you start from scratch, tear up the box, redesign, and get it to the consumer in a way that they want to buy it.” Steve Jobs, All Things Digital Conference, July 2010 © 2011 MediaMind. A division of DGTuesday, 11 October
  107. 107. £50 per month for huge waste = consumers are ‘cord-cutting’ D-DAYTuesday, 11 October © 2011 MediaMind. A division of DG
  108. 108. Average US Consumer 5:09 © 2011 MediaMind. A division of DGTuesday, 11 October
  109. 109. Average Digital Native 18-24 3:30 0:49 web | 0:20 mobile ‘cord-shavers’ vs ‘cord-nevers’ © 2011 MediaMind. A division of DGTuesday, 11 October
  110. 110. UK © 2011 MediaMind. A division of DGTuesday, 11 October
  111. 111. TV combined with onlines targeting and measurement capabilities. right ad right time © 2011 MediaMind. A division of DGTuesday, 11 October
  112. 112. lic ks c © 2011 MediaMind. A division of DGTuesday, 11 October
  113. 113. 90’s designer vs programmer © 2011 MediaMind. A division of DGTuesday, 11 October
  114. 114. ware be © 2011 MediaMind. A division of DGTuesday, 11 October
  115. 115. assumed audience measurement © 2011 MediaMind. A division of DGTuesday, 11 October
  116. 116. accurate audience )) measurement )Tuesday, 11 October $ © 2011 MediaMind. A division of DG
  117. 117. 2010 US Ad Spend in $Bn 90 x1.2 84 68 70 45 x2 50 23 26 0 1 Mobile x3 Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DGTuesday, 11 October
  118. 118. 2010 US Ad Spend in $Bn 90 84 $500 68 70 45 50 23 bn 26 0 1 Mobile Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DGTuesday, 11 October
  119. 119. US Internet Users (Millions) 0 75 150 225 300 2010 87 158 232 2015 125 195 257 Watch TV online Watch video online Don’t watch video online © 2011 MediaMind. A division of DGTuesday, 11 October
  120. 120. US Internet Users (Millions) 0 75 150 225 300 ~50% 2010 87 158 232 2015 125 195 257 Watch TV online Watch video online Don’t watch video online © 2011 MediaMind. A division of DGTuesday, 11 October
  121. 121. Global Ad Economy (Millions) 600 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DGTuesday, 11 October
  122. 122. Global Ad Economy (Millions) 600 1/3 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DGTuesday, 11 October
  123. 123. 80% VOD via TV buyers © 2011 MediaMind. A division of DGTuesday, 11 October
  124. 124. © 2011 MediaMind. A division of DGTuesday, 11 October
  125. 125. © 2011 MediaMind. A division of DGTuesday, 11 October
  126. 126. © 2011 MediaMind. A division of DGTuesday, 11 October
  127. 127. studio © 2011 MediaMind. A division of DGTuesday, 11 October
  128. 128. thank you! www.mediamind.com dean.donaldson@mediamind.com 917.640.3095 @deandonaldson @mediamind @dgitnetwork © 2011 MediaMind. A division of DGTuesday, 11 October

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