Convergence or Collision: Traditional Media Crashed with Emerging Technologies
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Convergence or Collision: Traditional Media Crashed with Emerging Technologies

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We are standing at the crossroads of converging channels. As we prepare to embrace Smart TV, we will witness optical media going the way of the floppy-disc. In our ever-increasing world without......

We are standing at the crossroads of converging channels. As we prepare to embrace Smart TV, we will witness optical media going the way of the floppy-disc. In our ever-increasing world without wires, pulling content from the cloud across multiple devices via proximity is just the beginning. Are we truly ready for a sudden impact of addressability across screens and data visualisation across devices?

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  • 1. Convergence or Collision Traditional Media Crashed with Emerging Technologies @deandonaldson #ded2011 © 2011 MediaMind. A division of DGTuesday, 11 October
  • 2. yesterday’s content © 2011 MediaMind. A division of DGTuesday, 11 October
  • 3. yesterday’s content today’s ads © 2011 MediaMind. A division of DGTuesday, 11 October
  • 4. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 5. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 6. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 7. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 8. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 9. 2015 Global Mobile TV $264m © 2011 MediaMind. A division of DGTuesday, 11 October
  • 10. Social Commerce TV @mediamind #ded2011 © 2011 MediaMind. A division of DGTuesday, 11 October
  • 11. Jakarta © 2011 MediaMind. A division of DGTuesday, 11 October
  • 12. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 13. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 14. massage? © 2011 MediaMind. A division of DGTuesday, 11 October
  • 15. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 16. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 17. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 18. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 19. Tuesday, 11 October 30 © 2011 MediaMind. A division of DG
  • 20. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 21. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 22. Tuesday, 11 October 3? screens © 2011 MediaMind. A division of DG
  • 23. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 24. Going to ‘the Flicks’ © 2011 MediaMind. A division of DGTuesday, 11 October
  • 25. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 26. 10 years 5 years © 2011 MediaMind. A division of DGTuesday, 11 October
  • 27. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 28. time shift place shift 3:4 to 16:9 Screen Ratio Satellite/Cable vs Terrestrial Pause & Rewind Curved-to-flat Screen Number of Channels VHS-DVD-Blu-Ray Dimensions Doubled Surround Sound Digital Broadcast Flat-format not Box Digital Recording Hi-Definition Just another monitor 10 © 2011 MediaMind. A division of DGTuesday, 11 October
  • 29. TV is a geography. A place. A function. It is not just a box in the corner of the room. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 30. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 31. The story of Sohaib Athar... May 2, 2011 STEALTH © 2011 MediaMind. A division of DGTuesday, 11 October
  • 32. The story of Sohaib Athar... May 2, 2011 100,000 STEALTH Marriage Proposal © 2011 MediaMind. A division of DGTuesday, 11 October
  • 33. “It took 50 years for TV to build the audience social media has in five ” © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 34. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 35. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 36. 1M Support the London Metropolitan Police 74k #RiotCleanUp © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 37. in control © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 38. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 39. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 40. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 41. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 42. Power of XBox in the palm of your hand © 2011 MediaMind. A division of DGTuesday, 11 October
  • 43. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 44. Today’s media is interactive… © 2011 MediaMind. A division of DGTuesday, 11 October
  • 45. Wallpaper TV 205” © 2011 MediaMind. A division of DGTuesday, 11 October
  • 46. Sensory Surround © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 47. Wafer-thin Speakers © 2011 MediaMind. A division of DGTuesday, 11 October
  • 48. Enhanced Experience © 2011 MediaMind. A division of DGTuesday, 11 October
  • 49. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 50. 2015 NO CD or DVD © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 51. live trailers © 2011 MediaMind. A division of DGTuesday, 11 October
  • 52. instant >> © 2011 MediaMind. A division of DGTuesday, 11 October
  • 53. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 54. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 55. “ we see an increasing blur between the TV set and the PC, with on-demand content flowing seamlessly between the two” Charlie Ponsonby, Simplify Digital on why higher speeds would drive changes in the way people use the web. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 56. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 57. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 58. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 59. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 60. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 61. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 62. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 63. In Car Advertising © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 64. more people in japan now surf the web from a mobile phone than from a PC I-Igma © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 65. Media migration ‣ Personal TV 2010 VOD across multiple devices Locations tailored to individual ‣ Web TV Computer as interactive TV set User generated content ‣ Digital TV TV set as display device High Definition architecture ‣ Analogue TV Centralized, passive, limited choice Single location viewing 1980 © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 66. Cross Channel Campaign © 2011 MediaMind. A division of DGTuesday, 11 October
  • 67. Fact #1 Evenings are most effective for mobile advertising © 2011 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 68. Fact #2 apple TRUMPS android © 2011 MediaMind. A division of DGTuesday, 11 October
  • 69. Fact #3 CTR more clicks than your PC © 2011 MediaMind. A division of DGTuesday, 11 October
  • 70. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 71. 2011 MOBi award for best iPad/Tablet ad First ‘Gamified’ HTML5 Rich Media ad © 2011 MediaMind. A division of DGTuesday, 11 October
  • 72. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 73. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 74. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 75. Content ‘drives’ advertising © 2011 MediaMind. A division of DGTuesday, 11 October
  • 76. of under 15’s by 2015 will all use 50% touchscreens © 2008 Eyeblaster. All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 77. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 78. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 79. © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 80. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 81. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 82. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 83. 3DTVTuesday, 11 October 2015 © 2011 MediaMind. A division of DG
  • 84. 3D © 2011 MediaMind. A division of DGTuesday, 11 October
  • 85. don’t touch © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 86. Virtual Reality © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 87. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 88. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 89. do you ‘mind’? © 2011 MediaMind. A division of DGTuesday, 11 October
  • 90. Evolution content + apps + ads © 2011 MediaMind. A division of DGTuesday, 11 October
  • 91. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 92. © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 93. <10% © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 94. Another little secret… ` © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 95. Location, Location Location! © 2010 MediaMind Technologies Inc | All rights reserved © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 96. data shows consumers engage with ads in desktop applications for longer © 2010 MediaMind Technologies Inc. | All rights reservedTuesday, 11 October
  • 97. Apps. On your television. smart TVTuesday, 11 October © 2011 MediaMind. A division of DG
  • 98. Consumer Replacement mobile: 12-18 months laptop: 3-4 years television: 7-10 years 6 monthsTuesday, 11 October © 2011 MediaMind. A division of DG
  • 99. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 100. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 101. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 102. Online. Mobile. Out of Home. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 103. Per year, cable channels the average US home receives: 130 © 2011 MediaMind. A division of DGTuesday, 11 October
  • 104. Per year, cable channels the average US home watches: 18 © 2011 MediaMind. A division of DGTuesday, 11 October
  • 105. 86% of available channels are never actually watched... Channel Surfing is DEAD! © 2011 MediaMind. A division of DGTuesday, 11 October
  • 106. “The television industry … pretty much undermines innovation in the sector. The only way this is going to change is if you start from scratch, tear up the box, redesign, and get it to the consumer in a way that they want to buy it.” Steve Jobs, All Things Digital Conference, July 2010 © 2011 MediaMind. A division of DGTuesday, 11 October
  • 107. £50 per month for huge waste = consumers are ‘cord-cutting’ D-DAYTuesday, 11 October © 2011 MediaMind. A division of DG
  • 108. Average US Consumer 5:09 © 2011 MediaMind. A division of DGTuesday, 11 October
  • 109. Average Digital Native 18-24 3:30 0:49 web | 0:20 mobile ‘cord-shavers’ vs ‘cord-nevers’ © 2011 MediaMind. A division of DGTuesday, 11 October
  • 110. UK © 2011 MediaMind. A division of DGTuesday, 11 October
  • 111. TV combined with onlines targeting and measurement capabilities. right ad right time © 2011 MediaMind. A division of DGTuesday, 11 October
  • 112. lic ks c © 2011 MediaMind. A division of DGTuesday, 11 October
  • 113. 90’s designer vs programmer © 2011 MediaMind. A division of DGTuesday, 11 October
  • 114. ware be © 2011 MediaMind. A division of DGTuesday, 11 October
  • 115. assumed audience measurement © 2011 MediaMind. A division of DGTuesday, 11 October
  • 116. accurate audience )) measurement )Tuesday, 11 October $ © 2011 MediaMind. A division of DG
  • 117. 2010 US Ad Spend in $Bn 90 x1.2 84 68 70 45 x2 50 23 26 0 1 Mobile x3 Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DGTuesday, 11 October
  • 118. 2010 US Ad Spend in $Bn 90 84 $500 68 70 45 50 23 bn 26 0 1 Mobile Online 3 TV 2010 Mobile Online TV 2015 © 2011 MediaMind. A division of DGTuesday, 11 October
  • 119. US Internet Users (Millions) 0 75 150 225 300 2010 87 158 232 2015 125 195 257 Watch TV online Watch video online Don’t watch video online © 2011 MediaMind. A division of DGTuesday, 11 October
  • 120. US Internet Users (Millions) 0 75 150 225 300 ~50% 2010 87 158 232 2015 125 195 257 Watch TV online Watch video online Don’t watch video online © 2011 MediaMind. A division of DGTuesday, 11 October
  • 121. Global Ad Economy (Millions) 600 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DGTuesday, 11 October
  • 122. Global Ad Economy (Millions) 600 1/3 382 450 370 300 150 0 130 196 2010 2015 Digital Non-Digital © 2011 MediaMind. A division of DGTuesday, 11 October
  • 123. 80% VOD via TV buyers © 2011 MediaMind. A division of DGTuesday, 11 October
  • 124. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 125. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 126. © 2011 MediaMind. A division of DGTuesday, 11 October
  • 127. studio © 2011 MediaMind. A division of DGTuesday, 11 October
  • 128. thank you! www.mediamind.com dean.donaldson@mediamind.com 917.640.3095 @deandonaldson @mediamind @dgitnetwork © 2011 MediaMind. A division of DGTuesday, 11 October