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How CMOs Should Use Service Innovation To Break Out In Saturated Markets
 

How CMOs Should Use Service Innovation To Break Out In Saturated Markets

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There’s a joke I often hear from CEOs: there are three ways to lose money: gambling, divorce and innovation. For the latter, conventional wisdom says that expenditures allocated under the umbrella ...

There’s a joke I often hear from CEOs: there are three ways to lose money: gambling, divorce and innovation. For the latter, conventional wisdom says that expenditures allocated under the umbrella of innovation cost millions and almost always fail. But here’s the rub.
How do you increase revenues and profits in saturated markets?

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    How CMOs Should Use Service Innovation To Break Out In Saturated Markets How CMOs Should Use Service Innovation To Break Out In Saturated Markets Presentation Transcript