WebRTC: Who’s using it & why is it important?
Dean Bubley, Disruptive Analysis
NGSP, Munich, June 10th 2014
dean.bubley@di...
About Disruptive Analysis & Dean Bubley
 London-based tech analyst house & strategic consulting firm
 Advisor to telcos,...
What is WebRTC & why is it important?
WebRTC is a way to “democratise” the use of voice & video
communications beyond trad...
Remember these?
Copyright Disruptive Analysis Ltd 2014June 2014
Creating & distributing standalone applications is hard & ...
The vision: voice & video comms everywhere
Copyright Disruptive Analysis Ltd 2014June 2014
…but Flash & other mechanisms
c...
Service
e.g. SMS, Telephony
Product
e.g. Viber, Uberconference
Feature
e.g. In-game chat
Function
Voice/video moving from ...
Some purposes standalone, others embedded
Copyright Disruptive Analysis Ltd 2014June 2014
VoiceMessaging
Standalone
“call/...
In a nutshell: What’s different about WebRTC?
 Easy (ish)
 Flexible
 Now (ish)
Copyright Disruptive Analysis Ltd 2014Ju...
WebRTC on >4bn devices by 2016
Copyright Disruptive Analysis Ltd 2014June 2014
Source: Disruptive Analysis WebRTC Strategy...
Acquisitions
 Telefonica / Tokbox
 Jive / meetings.io
 Yahoo / PeerCDN
 Snapchat / AddLive
 Acision / Crocodile
Copyr...
Many use-cases & sectors
WebRTC
Enterprise
(UC&C,
call ctrs)
TelcoConsumer
Web
Copyright Disruptive Analysis Ltd 2014June ...
Early WebRTC deployments & services
Copyright Disruptive Analysis Ltd 2014June 2014
Developer platforms/infrastructure
NTT...
More intermediary layers for comms
Copyright Disruptive Analysis Ltd 2014June 2014
ORTC
Cloud/SP/platform players especially important
Copyright Disruptive Analysis Ltd 2014June 2014
Lead WebRTC use-cases
Copyright Disruptive Analysis Ltd 2014Source: Disruptive Analysis WebRTC report update April 2014
Cu...
New models for customer service & support
Copyright Disruptive Analysis Ltd 2014June 2014
• Two-way audio
• One-way video
...
Mayday catalysing interest in video call centres
Copyright Disruptive Analysis Ltd 2014June 2014
For SPs, WebRTC is a magnifier/catalyst
Copyright Disruptive Analysis Ltd 2014April 2014
Now
With WebRTC
Bigger opportunit...
Main WebRTC strategies for SPs?
Extend on-
net services
& IMS /
SS7
Faster/
cheaper
Telco-OTT
apps
Sell
packaged
WebRTC
se...
IMS: part of the story (but only part)
 Major interest in WebRTC + IMS. Standards in progress
 Various use-cases:
 Exte...
Telcos: WebRTC deployments / interest
Copyright Disruptive Analysis Ltd 2014June 2014
NTTTelefonica
Telenor Interoute
One ...
Enter-
prise &
cloud
Webrtc & innovation…… …..vs. politics
Copyright Disruptive Analysis Ltd 2014June 2014
Strategy
Voice ...
What’s next?
Copyright Disruptive Analysis Ltd 2014June 2014
Conclusion
 WebRTC is maybe most exciting thing in comms for 10 years
 Already here & being used
 A “movement” as well ...
www.disruptive-analysis.com
disruptivewireless.blogspot.com
@disruptivedean
information@disruptive-analysis.com
Skype:disr...
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WebRTC & Telcos / Service Providers - Next Generation Services Providers Conference

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Published on

Workshop presentation given at IIR - Next Generation Services Providers Conference in Munich in June 2014.

Examines WebRTC opportunities & trends for telcos and service providers, including relevance of IMS integration and key use-cases

Published in: Internet, Technology, Business

WebRTC & Telcos / Service Providers - Next Generation Services Providers Conference

  1. 1. WebRTC: Who’s using it & why is it important? Dean Bubley, Disruptive Analysis NGSP, Munich, June 10th 2014 dean.bubley@disruptive-analysis.com @disruptivedean
  2. 2. About Disruptive Analysis & Dean Bubley  London-based tech analyst house & strategic consulting firm  Advisor to telcos, vendors, regulators & investors  Internal workshops & brainstorms  Clients include many top telcos, vendors, webcos & startups  Covering VoIP for 15 years & WebRTC for 3 years  Speaker at 30+ events per year in Europe, US & Asia-Pacific  Regular strategy & market reports & blogs on WebRTC  New report on “Non-Neutral Broadband Models” due soon Twitter @disruptivedean Blog: disruptivewireless.blogspot.com Copyright Disruptive Analysis Ltd 2014June 2014
  3. 3. What is WebRTC & why is it important? WebRTC is a way to “democratise” the use of voice & video communications beyond traditional phone calls. It enables developers to embed “real time” communications directly into websites & apps in innovative ways. This significance of this is huge & underestimated. It will likely drive many new SPs, web companies & businesses towards use of network media processing Copyright Disruptive Analysis Ltd 2014June 2014
  4. 4. Remember these? Copyright Disruptive Analysis Ltd 2014June 2014 Creating & distributing standalone applications is hard & limiting
  5. 5. The vision: voice & video comms everywhere Copyright Disruptive Analysis Ltd 2014June 2014 …but Flash & other mechanisms clunky/poor quality
  6. 6. Service e.g. SMS, Telephony Product e.g. Viber, Uberconference Feature e.g. In-game chat Function Voice/video moving from service to function
  7. 7. Some purposes standalone, others embedded Copyright Disruptive Analysis Ltd 2014June 2014 VoiceMessaging Standalone “call/send” model Standalone other model Embedded in app/web WebRTC SMS iMessage FaceTime Audio FaceTime Video Skype Facebook Mssngr WhatsApp LINE Snapchat Google Hangouts PSTN, VoLTE RCS Flash Lync API Siri iOS/Android notifications Video
  8. 8. In a nutshell: What’s different about WebRTC?  Easy (ish)  Flexible  Now (ish) Copyright Disruptive Analysis Ltd 2014June 2014
  9. 9. WebRTC on >4bn devices by 2016 Copyright Disruptive Analysis Ltd 2014June 2014 Source: Disruptive Analysis WebRTC Strategy Report update April 2014 Lack of explicit MS & Apple browser support is less important than some believe
  10. 10. Acquisitions  Telefonica / Tokbox  Jive / meetings.io  Yahoo / PeerCDN  Snapchat / AddLive  Acision / Crocodile Copyright Disruptive Analysis Ltd 2014June 2014
  11. 11. Many use-cases & sectors WebRTC Enterprise (UC&C, call ctrs) TelcoConsumer Web Copyright Disruptive Analysis Ltd 2014June 2014 Devices Network tools TV & gaming
  12. 12. Early WebRTC deployments & services Copyright Disruptive Analysis Ltd 2014June 2014 Developer platforms/infrastructure NTT Experts, Training, Social Call centres Conferencing & chat CDN RobotsHealthcare
  13. 13. More intermediary layers for comms Copyright Disruptive Analysis Ltd 2014June 2014 ORTC
  14. 14. Cloud/SP/platform players especially important Copyright Disruptive Analysis Ltd 2014June 2014
  15. 15. Lead WebRTC use-cases Copyright Disruptive Analysis Ltd 2014Source: Disruptive Analysis WebRTC report update April 2014 Customer service & platforms • Mayday, Amex etc support • Contact centres (internal / call-me) • Developer SDKs/platforms • Google Chromecast Consumer web apps & enterprise UC • Remote 1-1 education/training/sales • Free standalone video-calling • Conferencing niches • Early UC implementations • Consumer VoIP, social chat & dating Live & commercial • Vertical niche solutions (finance, health, travel) • Full-scale corporate conferencing • CDNs • File/screen-sharing Pilots / pre- commercial Trials & demos • Telco core/IMS extension • Entertainment & consumer electronics • IPTV • M2M & other data-centric apps
  16. 16. New models for customer service & support Copyright Disruptive Analysis Ltd 2014June 2014 • Two-way audio • One-way video • Remote control • Screen-sharing Innovator: Amazon Mayday Future? Website support goes beyond IM Video check-in agents at smaller airports Video tellers at ATMs for added confidence & personalisation
  17. 17. Mayday catalysing interest in video call centres Copyright Disruptive Analysis Ltd 2014June 2014
  18. 18. For SPs, WebRTC is a magnifier/catalyst Copyright Disruptive Analysis Ltd 2014April 2014 Now With WebRTC Bigger opportunities Worse threats Faster speed
  19. 19. Main WebRTC strategies for SPs? Extend on- net services & IMS / SS7 Faster/ cheaper Telco-OTT apps Sell packaged WebRTC services to subscriber Enhance developer platform Strengthen enterprise & verticals Copyright Disruptive Analysis Ltd 2014June 2014 Also: Content / IPTV invest / incubate / acquire Improve own CRM & systems M2M, devices etc
  20. 20. IMS: part of the story (but only part)  Major interest in WebRTC + IMS. Standards in progress  Various use-cases:  Extending VoIP / VoLTE to the web (non-LTE devices)  Enterprise hosted UC  Videoconferencing / calling from PCs & tablets  Developer APIs & ecosystem  Integrated services (tele-education, multi-screen, personal brdcast etc)  Many CTO / core network groups evaluating WebRTC  ….but mostly still at early test / prototype phases  Will be important in medium term.  But slow – telco vs. web philosophy & approach. Many “moving parts”  Wary of “quick fixes” eg plug-ins, 3rd-party cloud, open-source etc  Critical that telcos do IMS and non-IMS WebRTC in parallel Copyright Disruptive Analysis Ltd 2014June 2014
  21. 21. Telcos: WebRTC deployments / interest Copyright Disruptive Analysis Ltd 2014June 2014 NTTTelefonica Telenor Interoute One Bridge Comcast (‘15) SK Telecom Testing video- concierge service for the blind Orange Planning IMS interop Libon Voice? AT&T Standards work API & foundry Quiet recently FinNet TV-based videoconferencing w/ptnr TellyBean Verizon LinkedIn ad for WebRTC intern on enterprise apps
  22. 22. Enter- prise & cloud Webrtc & innovation…… …..vs. politics Copyright Disruptive Analysis Ltd 2014June 2014 Strategy Voice & video depts Digital Svcs / TelcoOTT Marketing / Product IT Core network & IMS Radio / access network Devices Legal Tensions Tensions Distance • Design skills • Software skills • Cannibalisation • “Standards” • Risk-averse • Legacy tech Tensions
  23. 23. What’s next? Copyright Disruptive Analysis Ltd 2014June 2014
  24. 24. Conclusion  WebRTC is maybe most exciting thing in comms for 10 years  Already here & being used  A “movement” as well as a standard  “Democratisation” of voice & video into web & apps  Goes beyond traditional “call” model of user interaction  Realtime data will be the real surprise  Not just about browsers  A new ecosystem for developers, telcos & cloud players  Billions of devices & users! Copyright Disruptive Analysis Ltd 2014June 2014
  25. 25. www.disruptive-analysis.com disruptivewireless.blogspot.com @disruptivedean information@disruptive-analysis.com Skype:disruptiveanalysis Copyright Disruptive Analysis Ltd 2014June 2014
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