WebRTC: What is it & why is it important?
Dean Bubley, Disruptive Analysis
WebRTC Asia Forums, Hong Kong & Singapore, Janu...
About Disruptive Analysis









London-based analyst house & strategic consulting firm
Cross-silo, contrarian, v...
Forget about the technical definition….
WebRTC is a way to “democratise” the use of voice & video
communications beyond tr...
Remember these?

Creating & distributing standalone applications is hard & limiting
January 2014

Copyright Disruptive Ana...
Design & software made simpler via the Web

January 2014

Copyright Disruptive Analysis Ltd 2014
In a nutshell: What’s different about WebRTC?





Flexible



January 2014

Easy

Now

Copyright Disruptive Analysis L...
Benefits of WebRTC


Democratises voice & video in websites & apps











Goes far beyond Adobe Flash
Much ea...
Many use-cases & sectors
Enterprise
Network
tools

Devices

WebRTC
Consumer
Web

Telco

TV &
gaming
January 2014

Copyrigh...
WebRTC implementation: desktop & mobile
Most WebRTC on
PCs will be “inside
the browser”

On mobile, it’s
more
complicated
...
Voice ≠ Telephony
Now: PSTN, VoIP, 2G & 3G

Future: WebRTC, APIs, apps/browser

Voice

Voice
Telephony

Telephony

Voicema...
Dirty little secret: Phone calls are an
old, clunky, compromised product

“Hegemony
of the
caller”
Better than
“being there”
“There”–
same place
and time

Telephony aspires to be
“like being there”
The chart you’ll never see…
Phone calls by purpose
Gossip
Meeting up
Flirting
Spam
Showing off
Work
Wasting time

November...
Different contexts

Out walking
Public transport

Living room

Board room

Bar

November 2013

& Multi-tasking
Concentrati...
1 OR 2 “UBIQUITOUS”
SERVICES CANNOT
FULFILL ALL THESE
PURPOSES WELL
(MORE LIKE “DUMB SERVICES” THAN
UBIQUITOUS ONES)
Novem...
Voice/video moving from service to function
Service
e.g. SMS, Telephony

Product
e.g. Viber, Uberconference

Feature
e.g. ...
Fragmenting voice/video is happening anyway
Standalone
Circuit calls
IP

Embedded
app/web
calls

Non-call
comms

WebRTC ha...
WebRTC supported on >4bn devices by 2016

Source: Disruptive Analysis WebRTC Strategy Report update October 2013
January 2...
The battle for the soul of WebRTC
Existing
web
services

Adding real-time
comms capabilities
Existing
realtime
comms
servi...
View Oct’13: lead WebRTC use-cases

Live &
commercial

Pilots / precommercial

Trials &
demos
January 2014

Early enterpri...
Early WebRTC deployments & services
Call centres

Conferencing & chat

Developer platforms/infrastructure

NTT

Expert Mar...
Main WebRTC strategies for SPs?
Extend onnet services
& IMS / SS7
Strengthen
enterprise &
verticals

Enhance
developer
pla...
For telcos WebRTC is really a magnifier/catalyst

Now

With WebRTC
Bigger opportunities
Worse threats
Faster speed
January...
Conclusion











WebRTC is maybe most exciting thing in comms for 10 years
Already here & being used
A “move...
For WebRTC report & quarterly update
details email information@disruptiveanalysis.com

January 2014

Copyright Disruptive ...
www.disruptive-analysis.com
disruptivewireless.blogspot.com
@disruptivedean

information@disruptive-analysis.com
Skype:dis...
Upcoming SlideShare
Loading in...5
×

WebRTC Asia Forum - What is it & why is it important? Dean Bubley, Disruptive Analysis

2,306

Published on

Introduction presentation by Dean Bubley of Disruptive Analysis at the WebRTC Asia Forums in Hong Kong & Singapore, in January 2014.

Covers the basics of "What is WebRTC & Why is it Important", including use-cases, market growth, key players and WebRTC's role in democratising voice, video and realtime data

Published in: Technology, Business
1 Comment
2 Likes
Statistics
Notes
  • Good to find the group. We at Effect Labs has developed Tringgr (http://tringgr.com) based on WebRTC from India. It a conference application with text, audio only, video chat, file transfer, screen share etc. We are continuously enhancing the platform and going to release our API for video chat support integration.
    Its great to know more community places and discuss about the possibilities and contribute to the effort from India.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,306
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
27
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "WebRTC Asia Forum - What is it & why is it important? Dean Bubley, Disruptive Analysis"

  1. 1. WebRTC: What is it & why is it important? Dean Bubley, Disruptive Analysis WebRTC Asia Forums, Hong Kong & Singapore, January 2014 dean.bubley@disruptive-analysis.com @disruptivedean
  2. 2. About Disruptive Analysis        London-based analyst house & strategic consulting firm Cross-silo, contrarian, visionary, independent Advisor to telcos, vendors, regulators & investors Covering VoIP since 1997 & 3G/4G mVoIP since 2007 Published report on “Telco-OTT Strategies”, Feb 2012 New report on WebRTC, Feb 2013, updated Jun & Oct’13 Workshops on Future of Voice & TelcoOTT Twitter @disruptivedean January 2014 Blog: disruptivewireless.blogspot.com Copyright Disruptive Analysis Ltd 2014
  3. 3. Forget about the technical definition…. WebRTC is a way to “democratise” the use of voice & video communications beyond traditional phone calls. It enables developers to embed “real time” communications directly into websites & apps in innovative ways. It also permits low-latency streaming data between browsers. This significance of this is huge & underestimated. January 2014 Copyright Disruptive Analysis Ltd 2014
  4. 4. Remember these? Creating & distributing standalone applications is hard & limiting January 2014 Copyright Disruptive Analysis Ltd 2014
  5. 5. Design & software made simpler via the Web January 2014 Copyright Disruptive Analysis Ltd 2014
  6. 6. In a nutshell: What’s different about WebRTC?   Flexible  January 2014 Easy Now Copyright Disruptive Analysis Ltd 2014
  7. 7. Benefits of WebRTC  Democratises voice & video in websites & apps         Goes far beyond Adobe Flash Much easier than “traditional VoIP” Add context to communications & vice-versa Cheap / easy / open-source components Advocacy from Google, major vendors, telcos, IETF, W3C etc Inherent flexibility (signalling, cloud, P2P vs. server etc) Growing ecosystem & momentum even pre-standardisation Realtime data even more disruptive January 2014 Copyright Disruptive Analysis Ltd 2014
  8. 8. Many use-cases & sectors Enterprise Network tools Devices WebRTC Consumer Web Telco TV & gaming January 2014 Copyright Disruptive Analysis Ltd 2014
  9. 9. WebRTC implementation: desktop & mobile Most WebRTC on PCs will be “inside the browser” On mobile, it’s more complicated Native browser Natively in OS 2nd browser 3rd party SDK WebRTC also now appearing built-in to other devices January 2014 Copyright Disruptive Analysis Ltd 2014
  10. 10. Voice ≠ Telephony Now: PSTN, VoIP, 2G & 3G Future: WebRTC, APIs, apps/browser Voice Voice Telephony Telephony Voicemail Conferencing PTT January 2014 Video Gaming, CEBP, surveillance, social voice, TV voice etc Video, context, sense Copyright Disruptive Analysis Ltd 2014
  11. 11. Dirty little secret: Phone calls are an old, clunky, compromised product “Hegemony of the caller”
  12. 12. Better than “being there” “There”– same place and time Telephony aspires to be “like being there”
  13. 13. The chart you’ll never see… Phone calls by purpose Gossip Meeting up Flirting Spam Showing off Work Wasting time November 2013 Copyright Disruptive Analysis Ltd 2014
  14. 14. Different contexts Out walking Public transport Living room Board room Bar November 2013 & Multi-tasking Concentrating Drunk Asleep At work Airline lounge Copyright Disruptive Analysis Ltd 2014
  15. 15. 1 OR 2 “UBIQUITOUS” SERVICES CANNOT FULFILL ALL THESE PURPOSES WELL (MORE LIKE “DUMB SERVICES” THAN UBIQUITOUS ONES) November 2013 Copyright Disruptive Analysis Ltd 2014
  16. 16. Voice/video moving from service to function Service e.g. SMS, Telephony Product e.g. Viber, Uberconference Feature e.g. In-game chat Function
  17. 17. Fragmenting voice/video is happening anyway Standalone Circuit calls IP Embedded app/web calls Non-call comms WebRTC has appeared at exactly the right time & right place January 2014 Copyright Disruptive Analysis Ltd 2014
  18. 18. WebRTC supported on >4bn devices by 2016 Source: Disruptive Analysis WebRTC Strategy Report update October 2013 January 2014 Copyright Disruptive Analysis Ltd 2014
  19. 19. The battle for the soul of WebRTC Existing web services Adding real-time comms capabilities Existing realtime comms services Extending via the web, blending web capabilities ? Apr 2013 Copyright Disruptive Analysis Ltd 2014
  20. 20. View Oct’13: lead WebRTC use-cases Live & commercial Pilots / precommercial Trials & demos January 2014 Early enterprise adoption • “Call me” buttons • Contact centre • First telehealth apps Initial consumer web apps/devices • Remote 1-1 education/training/sales • Free standalone video-calling • Chromecast • Developer SDKs & APIs • Vertical niche solutions (finance, health) • Corporate conferencing • Full enterprise UC • Telco core/IMS extension • Entertainment & consumer electronics • M2M, CDN & data-centric apps Copyright Disruptive Analysis Ltd 2014
  21. 21. Early WebRTC deployments & services Call centres Conferencing & chat Developer platforms/infrastructure NTT Expert Market January 2014 Dating CDN Copyright Disruptive Analysis Ltd 2014 Healthcare Robots
  22. 22. Main WebRTC strategies for SPs? Extend onnet services & IMS / SS7 Strengthen enterprise & verticals Enhance developer platform January 2014 Turbocharge Telco-OTT apps Sell packaged WebRTC services to subscriber Copyright Disruptive Analysis Ltd 2014 Also: invest / incubate Improve own CRM & systems Maybe M2M, devices etc
  23. 23. For telcos WebRTC is really a magnifier/catalyst Now With WebRTC Bigger opportunities Worse threats Faster speed January 2014 Copyright Disruptive Analysis Ltd 2014
  24. 24. Conclusion          WebRTC is maybe most exciting thing in comms for 10 years Already here & being used A “movement” as well as a standard “Democratisation” of voice & video into web & apps Goes beyond traditional “call” model of user interaction Realtime data will be the real surprise Not just about browsers A new ecosystem for developers, telcos & cloud players Billions of devices & users! January 2014 Copyright Disruptive Analysis Ltd 2014
  25. 25. For WebRTC report & quarterly update details email information@disruptiveanalysis.com January 2014 Copyright Disruptive Analysis Ltd 2014
  26. 26. www.disruptive-analysis.com disruptivewireless.blogspot.com @disruptivedean information@disruptive-analysis.com Skype:disruptiveanalysis January 2014 Copyright Disruptive Analysis Ltd 2014
  1. Gostou de algum slide específico?

    Recortar slides é uma maneira fácil de colecionar informações para acessar mais tarde.

×