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WebRTC Asia Forum - What is it & why is it important? Dean Bubley, Disruptive Analysis

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Introduction presentation by Dean Bubley of Disruptive Analysis at the WebRTC Asia Forums in Hong Kong & Singapore, in January 2014. …

Introduction presentation by Dean Bubley of Disruptive Analysis at the WebRTC Asia Forums in Hong Kong & Singapore, in January 2014.

Covers the basics of "What is WebRTC & Why is it Important", including use-cases, market growth, key players and WebRTC's role in democratising voice, video and realtime data

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  • Good to find the group. We at Effect Labs has developed Tringgr (http://tringgr.com) based on WebRTC from India. It a conference application with text, audio only, video chat, file transfer, screen share etc. We are continuously enhancing the platform and going to release our API for video chat support integration.
    Its great to know more community places and discuss about the possibilities and contribute to the effort from India.
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  • 1. WebRTC: What is it & why is it important? Dean Bubley, Disruptive Analysis WebRTC Asia Forums, Hong Kong & Singapore, January 2014 dean.bubley@disruptive-analysis.com @disruptivedean
  • 2. About Disruptive Analysis        London-based analyst house & strategic consulting firm Cross-silo, contrarian, visionary, independent Advisor to telcos, vendors, regulators & investors Covering VoIP since 1997 & 3G/4G mVoIP since 2007 Published report on “Telco-OTT Strategies”, Feb 2012 New report on WebRTC, Feb 2013, updated Jun & Oct’13 Workshops on Future of Voice & TelcoOTT Twitter @disruptivedean January 2014 Blog: disruptivewireless.blogspot.com Copyright Disruptive Analysis Ltd 2014
  • 3. Forget about the technical definition…. WebRTC is a way to “democratise” the use of voice & video communications beyond traditional phone calls. It enables developers to embed “real time” communications directly into websites & apps in innovative ways. It also permits low-latency streaming data between browsers. This significance of this is huge & underestimated. January 2014 Copyright Disruptive Analysis Ltd 2014
  • 4. Remember these? Creating & distributing standalone applications is hard & limiting January 2014 Copyright Disruptive Analysis Ltd 2014
  • 5. Design & software made simpler via the Web January 2014 Copyright Disruptive Analysis Ltd 2014
  • 6. In a nutshell: What’s different about WebRTC?   Flexible  January 2014 Easy Now Copyright Disruptive Analysis Ltd 2014
  • 7. Benefits of WebRTC  Democratises voice & video in websites & apps         Goes far beyond Adobe Flash Much easier than “traditional VoIP” Add context to communications & vice-versa Cheap / easy / open-source components Advocacy from Google, major vendors, telcos, IETF, W3C etc Inherent flexibility (signalling, cloud, P2P vs. server etc) Growing ecosystem & momentum even pre-standardisation Realtime data even more disruptive January 2014 Copyright Disruptive Analysis Ltd 2014
  • 8. Many use-cases & sectors Enterprise Network tools Devices WebRTC Consumer Web Telco TV & gaming January 2014 Copyright Disruptive Analysis Ltd 2014
  • 9. WebRTC implementation: desktop & mobile Most WebRTC on PCs will be “inside the browser” On mobile, it’s more complicated Native browser Natively in OS 2nd browser 3rd party SDK WebRTC also now appearing built-in to other devices January 2014 Copyright Disruptive Analysis Ltd 2014
  • 10. Voice ≠ Telephony Now: PSTN, VoIP, 2G & 3G Future: WebRTC, APIs, apps/browser Voice Voice Telephony Telephony Voicemail Conferencing PTT January 2014 Video Gaming, CEBP, surveillance, social voice, TV voice etc Video, context, sense Copyright Disruptive Analysis Ltd 2014
  • 11. Dirty little secret: Phone calls are an old, clunky, compromised product “Hegemony of the caller”
  • 12. Better than “being there” “There”– same place and time Telephony aspires to be “like being there”
  • 13. The chart you’ll never see… Phone calls by purpose Gossip Meeting up Flirting Spam Showing off Work Wasting time November 2013 Copyright Disruptive Analysis Ltd 2014
  • 14. Different contexts Out walking Public transport Living room Board room Bar November 2013 & Multi-tasking Concentrating Drunk Asleep At work Airline lounge Copyright Disruptive Analysis Ltd 2014
  • 15. 1 OR 2 “UBIQUITOUS” SERVICES CANNOT FULFILL ALL THESE PURPOSES WELL (MORE LIKE “DUMB SERVICES” THAN UBIQUITOUS ONES) November 2013 Copyright Disruptive Analysis Ltd 2014
  • 16. Voice/video moving from service to function Service e.g. SMS, Telephony Product e.g. Viber, Uberconference Feature e.g. In-game chat Function
  • 17. Fragmenting voice/video is happening anyway Standalone Circuit calls IP Embedded app/web calls Non-call comms WebRTC has appeared at exactly the right time & right place January 2014 Copyright Disruptive Analysis Ltd 2014
  • 18. WebRTC supported on >4bn devices by 2016 Source: Disruptive Analysis WebRTC Strategy Report update October 2013 January 2014 Copyright Disruptive Analysis Ltd 2014
  • 19. The battle for the soul of WebRTC Existing web services Adding real-time comms capabilities Existing realtime comms services Extending via the web, blending web capabilities ? Apr 2013 Copyright Disruptive Analysis Ltd 2014
  • 20. View Oct’13: lead WebRTC use-cases Live & commercial Pilots / precommercial Trials & demos January 2014 Early enterprise adoption • “Call me” buttons • Contact centre • First telehealth apps Initial consumer web apps/devices • Remote 1-1 education/training/sales • Free standalone video-calling • Chromecast • Developer SDKs & APIs • Vertical niche solutions (finance, health) • Corporate conferencing • Full enterprise UC • Telco core/IMS extension • Entertainment & consumer electronics • M2M, CDN & data-centric apps Copyright Disruptive Analysis Ltd 2014
  • 21. Early WebRTC deployments & services Call centres Conferencing & chat Developer platforms/infrastructure NTT Expert Market January 2014 Dating CDN Copyright Disruptive Analysis Ltd 2014 Healthcare Robots
  • 22. Main WebRTC strategies for SPs? Extend onnet services & IMS / SS7 Strengthen enterprise & verticals Enhance developer platform January 2014 Turbocharge Telco-OTT apps Sell packaged WebRTC services to subscriber Copyright Disruptive Analysis Ltd 2014 Also: invest / incubate Improve own CRM & systems Maybe M2M, devices etc
  • 23. For telcos WebRTC is really a magnifier/catalyst Now With WebRTC Bigger opportunities Worse threats Faster speed January 2014 Copyright Disruptive Analysis Ltd 2014
  • 24. Conclusion          WebRTC is maybe most exciting thing in comms for 10 years Already here & being used A “movement” as well as a standard “Democratisation” of voice & video into web & apps Goes beyond traditional “call” model of user interaction Realtime data will be the real surprise Not just about browsers A new ecosystem for developers, telcos & cloud players Billions of devices & users! January 2014 Copyright Disruptive Analysis Ltd 2014
  • 25. For WebRTC report & quarterly update details email information@disruptiveanalysis.com January 2014 Copyright Disruptive Analysis Ltd 2014
  • 26. www.disruptive-analysis.com disruptivewireless.blogspot.com @disruptivedean information@disruptive-analysis.com Skype:disruptiveanalysis January 2014 Copyright Disruptive Analysis Ltd 2014