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Music Industry <ul><li>Listeners change, why don’t you? </li></ul>
Product <ul><li>SONGS </li></ul>
Earnings <ul><li>Sell CD’s / copyrights </li></ul>
Target Group <ul><li>People that want to LISTEN music </li></ul>
Does it Work?
Not anymore... <ul><li>that’s why in France they have the 3 strikes law </li></ul><ul><li>that’s why in Sweden close down ...
Where is the problem?
Product <ul><li>SONGS </li></ul>
Are songs the product?
Target Group <ul><li>People who want to LISTEN music </li></ul>
Really? Is that the target group?
I want to listen music <ul><li>Youtube, LastFM, BlipFM, Myspace, Pandora.....and more and more and more and more and more ...
Why should I pay for a song? <ul><li>When that song is available for free ? </li></ul>
then again... <ul><li>How am I suppose to buy a song, before I actually listen it? </li></ul>
Listeners Changed
Time for the industry to change as well
Solutions (for free)
1. Redefine your product <ul><li>You don’t sell songs, you sell artists! </li></ul>
2. Redefine your target group <ul><li>You don’t sell to people who want to listen, you sell to people who want to “get inv...
3. Free is never for free
Is there a pattern of what you talking about? <ul><li>Yes, there is a pattern!  </li></ul>
Pattern <ul><li>Promote the artist </li></ul><ul><li>Spread the music </li></ul><ul><li>Sell the experience </li></ul><ul>...
Is there any more? <ul><li>More? </li></ul><ul><li>There is only more...this presentation was just.. </li></ul><ul><li>FOO...
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Music Industry

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A presentation of how things must change in music industry

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Transcript of "Music Industry"

  1. 1. Music Industry <ul><li>Listeners change, why don’t you? </li></ul>
  2. 2. Product <ul><li>SONGS </li></ul>
  3. 3. Earnings <ul><li>Sell CD’s / copyrights </li></ul>
  4. 4. Target Group <ul><li>People that want to LISTEN music </li></ul>
  5. 5. Does it Work?
  6. 6. Not anymore... <ul><li>that’s why in France they have the 3 strikes law </li></ul><ul><li>that’s why in Sweden close down the Pirate Bay </li></ul><ul><li>and the story goes from Napster to Pirate Bay to Something Else soon to Come </li></ul>
  7. 7. Where is the problem?
  8. 8. Product <ul><li>SONGS </li></ul>
  9. 9. Are songs the product?
  10. 10. Target Group <ul><li>People who want to LISTEN music </li></ul>
  11. 11. Really? Is that the target group?
  12. 12. I want to listen music <ul><li>Youtube, LastFM, BlipFM, Myspace, Pandora.....and more and more and more and more and more </li></ul>
  13. 13. Why should I pay for a song? <ul><li>When that song is available for free ? </li></ul>
  14. 14. then again... <ul><li>How am I suppose to buy a song, before I actually listen it? </li></ul>
  15. 15. Listeners Changed
  16. 16. Time for the industry to change as well
  17. 17. Solutions (for free)
  18. 18. 1. Redefine your product <ul><li>You don’t sell songs, you sell artists! </li></ul>
  19. 19. 2. Redefine your target group <ul><li>You don’t sell to people who want to listen, you sell to people who want to “get involved”. </li></ul>
  20. 20. 3. Free is never for free
  21. 21. Is there a pattern of what you talking about? <ul><li>Yes, there is a pattern! </li></ul>
  22. 22. Pattern <ul><li>Promote the artist </li></ul><ul><li>Spread the music </li></ul><ul><li>Sell the experience </li></ul><ul><li>Oops! Before you sell experience...create some! </li></ul>
  23. 23. Is there any more? <ul><li>More? </li></ul><ul><li>There is only more...this presentation was just.. </li></ul><ul><li>FOOD FOR THOUGHT </li></ul><ul><li>http://dealsend.eu </li></ul>
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