Welcome To A Brand New Lead Generation System

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Welcome To A Brand New Lead Generation System

  1. 1. Welcome To A Brand New Lead Generation System Simon Leung www.SimonLeung.com
  2. 2. Disclaimer <ul><li>Copyright © 2007 by BuzzMeIn Marketing LLC and Simon Leung </li></ul><ul><li>Copyright Notice </li></ul><ul><li>All rights reserved worldwide. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical. Any unauthorized use, sharing, reproduction, or distribution is strictly prohibited. </li></ul><ul><li>Legal Notice </li></ul><ul><li>While attempts have been made to verify information provided in this publication, neither the author, presenter nor the publisher assumes any responsibilities for errors, omissions, timeliness, or contradictory information contained in this document or recorded presentation. </li></ul><ul><li>This document is not intended as legal, investment, or accounting advice. The purchaser, reader or listener of this document and its live or recorded presentation assumes all responsibility for the use of these materials and information. BuzzMeIn Marketing LLC, Simon Leung and all guest speakers assume no responsibility or liability whatsoever on behalf of any purchaser, reader or listener of these materials. </li></ul>
  3. 3. Objectives <ul><li>My Introduction </li></ul><ul><li>AdWords for Internet Marketing </li></ul><ul><li>Case Studies and Results </li></ul><ul><li>AdWords Workshop Agenda </li></ul>
  4. 4. Objectives <ul><li>My Introduction </li></ul><ul><li>AdWords for Internet Marketing </li></ul><ul><li>Case Studies and Results </li></ul><ul><li>AdWords Workshop Agenda </li></ul>
  5. 5. My Introduction <ul><li>Why I Am Qualified To Teach AdWords </li></ul><ul><ul><li>Worked at Google from April 2002 to August 2006 </li></ul></ul><ul><ul><li>Highest performing Temp, Ad Reviewer, Customer Support Representative and Editorial Writer </li></ul></ul><ul><ul><li>May 2003 – Developed original optimization strategies and built Optimization Team </li></ul></ul><ul><ul><li>Created training internally and externally </li></ul></ul><ul><ul><li>Outlined quality criteria and maintained quality </li></ul></ul><ul><ul><li>Main internal resource of entire AdWords Team </li></ul></ul>
  6. 6. My Introduction <ul><li>Why I Left And Reasons You’re Here </li></ul><ul><ul><li>Maximized my learning and growth at Google </li></ul></ul><ul><ul><li>Frustrated with the direction Google was heading with rules and client communication </li></ul></ul><ul><ul><li>Involved myself with Internet Marketers and wanted to help entrepreneurs understand Google </li></ul></ul><ul><ul><li>Discovered that both Internet Marketers and normal advertisers are struggling </li></ul></ul><ul><ul><li>Excused myself from the company and developed new strategies that combine the power of both Internet Marketing and Google AdWords </li></ul></ul>
  7. 7. My Introduction <ul><li>Clients I’ve Personally Worked With </li></ul><ul><ul><li>At Google </li></ul></ul><ul><ul><ul><li>Managed the highest spending clients </li></ul></ul></ul><ul><ul><ul><li>Biggest companies who advertise </li></ul></ul></ul><ul><ul><ul><li>Search engine marketing agencies </li></ul></ul></ul><ul><ul><li>After Google </li></ul></ul><ul><ul><ul><li>Internet Marketers (info products, training, coaching) </li></ul></ul></ul><ul><ul><ul><li>Entrepreneurs (mentorship, consultation, full services) </li></ul></ul></ul>
  8. 8. Objectives <ul><li>My Introduction </li></ul><ul><li>AdWords for Internet Marketing </li></ul><ul><li>AdWords Case Studies </li></ul><ul><li>AdWords Workshop Agenda </li></ul>
  9. 9. AdWords for Internet Marketing <ul><li>Traditional Traffic Generation Solutions </li></ul><ul><ul><li>Blogs, articles, videos </li></ul></ul><ul><ul><ul><li>Problem: Takes too long </li></ul></ul></ul><ul><ul><li>Search engine optimization </li></ul></ul><ul><ul><ul><li>Problem: It can be expensive (and takes too long too) </li></ul></ul></ul><ul><ul><li>Forums, communities </li></ul></ul><ul><ul><ul><li>Problem: Little traffic and can take a while </li></ul></ul></ul><ul><ul><li>Safe lists, traffic exchanges, banner ads </li></ul></ul><ul><ul><ul><li>Problem: Not targeted </li></ul></ul></ul><ul><ul><li>JV partners </li></ul></ul><ul><ul><ul><li>Problem: Not reliable, stable or feasible to most </li></ul></ul></ul>
  10. 10. AdWords for Internet Marketing <ul><li>How Can You Get MASSIVE, RELIABLE, & TARGETED Traffic Affordably … And Instantly Even If You Have No List, Partners, Product or Website? </li></ul><ul><li>GOOGLE ADWORDS! </li></ul>
  11. 11. AdWords for Internet Marketing <ul><li> For Every $1 You Earn in the First Sale … You Can Get an Additional $5 to $10 … Sometimes More … Sometimes Even Recurring … </li></ul><ul><li>IF YOU KNOW WHERE TO GET IT! </li></ul>
  12. 12. AdWords for Internet Marketing <ul><li> Where Do You Get It? </li></ul><ul><li>* Drive AdWords traffic to your website * </li></ul><ul><li>* Offer your visitors something of value * </li></ul><ul><li>* Capture their name and email address * </li></ul><ul><li>The Money Is In The List! </li></ul>
  13. 13. Objectives <ul><li>My Introduction </li></ul><ul><li>AdWords for Internet Marketing </li></ul><ul><li>Case Studies and Results </li></ul><ul><li>AdWords Workshop Agenda </li></ul>
  14. 14. Case Studies and Results <ul><li>Case Study #1 – AdWords List Building </li></ul>
  15. 15. Case Studies and Results <ul><li>Case Study #1 – Results </li></ul><ul><ul><li>TRIPLED traffic to JV website </li></ul></ul><ul><ul><li>5322 total subscribers in 10 days </li></ul></ul><ul><ul><li>532.2 average subscribers per day </li></ul></ul><ul><ul><li>Average CPC was $0.06 per visitor </li></ul></ul>
  16. 16. Case Studies and Results <ul><li>Case Study #2 – Backend Offer </li></ul>
  17. 17. Case Studies and Results <ul><li>Case Study #2 – The Process </li></ul>
  18. 18. Case Studies and Results <ul><li>Case Study #2 – Results </li></ul><ul><ul><li>15% to 20% conversion </li></ul></ul><ul><ul><li>Instant profit </li></ul></ul><ul><ul><li>Now a list of buyers </li></ul></ul>
  19. 19. Case Studies and Results <ul><li>Case Study #3 – List Monetization </li></ul>
  20. 20. Case Studies and Results <ul><li>Case Study #3 – The Process </li></ul>
  21. 21. Case Studies and Results <ul><li>Case Study #3 – Results </li></ul><ul><ul><li>1st email – $4,000+ in sales </li></ul></ul><ul><ul><li>2nd email – Another $4,000+ in sales </li></ul></ul><ul><ul><li>3rd email – Another $4,000+ in sales </li></ul></ul><ul><ul><li>Total in sales – Over $12,000 </li></ul></ul>
  22. 22. Case Studies and Results <ul><li>Case Study #4 – The Google Slap </li></ul>
  23. 23. Case Studies and Results <ul><li>Case Study #4 – The Process </li></ul>
  24. 24. Case Studies and Results <ul><li>Case Study #4 – The Results </li></ul>
  25. 25. Case Studies and Results <ul><li>Case Study #4 – The Results </li></ul>
  26. 26. Case Studies and Results <ul><li>Case Study #5 – Competitive Markets </li></ul>
  27. 27. Case Studies and Results <ul><li>Case Study #5 – Results </li></ul><ul><ul><li>3000 unique visitors a day </li></ul></ul><ul><ul><li>Avg $1800 to $3000 a day in sales </li></ul></ul><ul><ul><li>Cost-per-click of 4 to 17 cents </li></ul></ul><ul><ul><li>Pre-Launch sales over $40,000 </li></ul></ul>
  28. 28. Objectives <ul><li>My Introduction </li></ul><ul><li>AdWords for Internet Marketing </li></ul><ul><li>Case Studies and Results </li></ul><ul><li>AdWords Workshop Agenda </li></ul>
  29. 29. AdWords Workshop Agenda <ul><li>Goals For This Weekend </li></ul><ul><ul><li>Thorough understanding of the Internet Marketing business model </li></ul></ul><ul><ul><li>New insight on lead generation concepts and why it’s essential to your business </li></ul></ul><ul><ul><li>Insider training on the very AdWords optimization strategies taught to Google employees </li></ul></ul><ul><ul><li>Ways to maximize your Google quality score and beat your competition to the punch every time </li></ul></ul><ul><ul><li>Everything you need to know to have your own lead generation system working for you </li></ul></ul>
  30. 30. AdWords Workshop Agenda <ul><li>Topics We Will Cover (Day One) </li></ul><ul><ul><li>Understanding the Google AdWords Fundamentals </li></ul></ul><ul><ul><li>Creating Your AdWords Account in Three Easy Steps </li></ul></ul><ul><ul><li>Setting Up a Google Friendly Lead Generation System </li></ul></ul>
  31. 31. AdWords Workshop Agenda <ul><li>Topics We Will Cover (Day Two) </li></ul><ul><ul><li>Designing Landing Pages Google Absolutely Loves </li></ul></ul><ul><ul><li>Putting Together the Most Effective Account Structure </li></ul></ul><ul><ul><li>Building Relevant Keyword List with Right Research </li></ul></ul><ul><ul><li>Writing Converting Ads with 95 Characters of Space </li></ul></ul>
  32. 32. AdWords Workshop Agenda <ul><li>Topics We Will Cover (Day Three) </li></ul><ul><ul><li>Planning Your Bidding Strategy to Minimize Costs </li></ul></ul><ul><ul><li>Converting Subscribers to Paying Customers Instantly </li></ul></ul><ul><ul><li>Workshop Wrap Up and Q&A Session </li></ul></ul>
  33. 33. AdWords Workshop Agenda <ul><li>Interactive Training </li></ul><ul><ul><li>Taking notes vs. taking action </li></ul></ul><ul><ul><li>Team and group work </li></ul></ul><ul><ul><li>Open discussion on all topics </li></ul></ul><ul><ul><li>Ask questions at any time </li></ul></ul><ul><ul><li>Work on campaign in the room </li></ul></ul>For help and resources, please visit: www.AdWordsWorkshop.com/resources
  34. 34. Exercise <ul><li>Introductions And Make Friends </li></ul><ul><ul><li>Tell everyone: </li></ul></ul><ul><ul><ul><li>Who you are </li></ul></ul></ul><ul><ul><ul><li>Where you’re from </li></ul></ul></ul><ul><ul><ul><li>What your business is </li></ul></ul></ul><ul><ul><ul><li>When you started your business </li></ul></ul></ul><ul><ul><ul><li>Why you’re here </li></ul></ul></ul>

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