SELL MORE CARS<br />with<br />
Does Your <br />Internet Sales Department <br />look like this?<br />Or worse, <br />like this?<br />
Even if that’s not your Internet Sales Department and you are doing everything right, its difficult to keep pace with tech...
Your Internet Sales Department could  <br />look like this…<br />
INTRODUCING <br />
	FleetRates.com, the most exciting online automotive marketing site is now offering automotive dealerships a BETTER WAY to...
The DealersProgram will:<br />Improve your online marketing program.<br />Drive more traffic to your online inventory.<br />
The DealersProgram Is a fantastic and inexpensive enhancement to your current online marketing program.  <br />
FleetRates has partnered with HomeNet to offer automotive dealerships an unprecedented online marketing enhancement tool t...
Who is FleetRates?<br />FleetRates.com is online aggregator of new and used automobile inventory.<br />
Who is FleetRates?<br />New and used Inventory is sent from dealerships DMS via bulk data feeds.<br />FleetRates has over ...
Who is FleetRates?<br />FleetRates was incorporated in 2003 by an industry veteran with 25 years of automotive industry ex...
Who is FleetRates?<br />FleetRates has two offices – South Florida and Los Angeles, California.<br />The location in LA is...
FleetRates has proven to increase dealership sales and here’s why;<br />FleetRates knows that the two most important thing...
FleetRates has proven to increase                                   dealership sales, here’s why;<br />FleetRates drives e...
FleetRates is gearing up to launch an advertising campaign to create a brand name. <br />FleetRates.com will soon be a  ho...
FleetRates makes it easy for consumers to get the information required to make an informed decision.<br />FleetRates gets ...
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DealersProgram

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DMS your entire inventory live on FleetRates.com with HomeNet's WebiolPro and FleetRates. Be one of over 16,000 dealers across the nation who use Webiol to export their live inventory online. No Long Term Contracts or Commitments. Sign up today for FleetRates.com and WebiolPlus. Become a FleetRates.com certified dealer to get noticed and Sell More Cars.

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DealersProgram

  1. 1. SELL MORE CARS<br />with<br />
  2. 2. Does Your <br />Internet Sales Department <br />look like this?<br />Or worse, <br />like this?<br />
  3. 3. Even if that’s not your Internet Sales Department and you are doing everything right, its difficult to keep pace with technology.<br />Change is constant…<br />Every dealership can enhance their Internet Sales Department. <br />Every dealership wants to sell more cars!! <br />
  4. 4. Your Internet Sales Department could <br />look like this…<br />
  5. 5. INTRODUCING <br />
  6. 6. FleetRates.com, the most exciting online automotive marketing site is now offering automotive dealerships a BETTER WAY to sell more cars.<br />
  7. 7. The DealersProgram will:<br />Improve your online marketing program.<br />Drive more traffic to your online inventory.<br />
  8. 8. The DealersProgram Is a fantastic and inexpensive enhancement to your current online marketing program. <br />
  9. 9. FleetRates has partnered with HomeNet to offer automotive dealerships an unprecedented online marketing enhancement tool to help sell more cars<br />More Car Sales<br />
  10. 10. Who is FleetRates?<br />FleetRates.com is online aggregator of new and used automobile inventory.<br />
  11. 11. Who is FleetRates?<br />New and used Inventory is sent from dealerships DMS via bulk data feeds.<br />FleetRates has over 300,000 vehicles in its database, and growing everyday.<br />
  12. 12. Who is FleetRates?<br />FleetRates was incorporated in 2003 by an industry veteran with 25 years of automotive industry experience. <br />Gas was $1.20/gallon<br />
  13. 13. Who is FleetRates?<br />FleetRates has two offices – South Florida and Los Angeles, California.<br />The location in LA is on Wilshire Blvd and has a 7000 sq ft showroom. <br />
  14. 14. FleetRates has proven to increase dealership sales and here’s why;<br />FleetRates knows that the two most important things a shopper wants – price and availability.<br />
  15. 15. FleetRates has proven to increase dealership sales, here’s why;<br />FleetRates drives eyeballs<br />Over $1,000,000.00 spent by FleetRates for online marketing over the last 7 years, and counting. <br />Over $200,000.00 and counting on the development of its technology.<br />
  16. 16. FleetRates is gearing up to launch an advertising campaign to create a brand name. <br />FleetRates.com will soon be a household name.<br />
  17. 17. FleetRates makes it easy for consumers to get the information required to make an informed decision.<br />FleetRates gets the consumer the car they want with low prices and easy finance terms. <br />
  18. 18. The consumer can browse, build, finance, buy and have a car delivered without ever leaving the comfort of their couch.<br />
  19. 19. FleetRates markets its inventory via its websites to consumers all over the world.<br />
  20. 20. FleetRates has a customer data base of over 200,000 potential buyers, and growing. <br />FleetRates regularly broadcast marketing emails to this data base.<br />
  21. 21. The typical customer within FleetRates data base is affluent, highly stable with annual incomes over $100,000.00.<br />
  22. 22. FleetRates specializes in high-end and luxury vehicles priced above $30,000.00, but also sells other cars.<br />
  23. 23. FleetRates has developed superior search optimization tactics. <br />These tactics organically place links several times on the first page of most major search engines;<br />
  24. 24. FleetRates will often appear in 3 of the top 5 search results.<br />The natural search word optimization creates over 730,000 unique visitors per year on FleetRates.com and growing.<br />
  25. 25. FleetRates averages a whopping 364,000 page views per month, and growing.<br />That’s a whopping 3,648,000 per year.<br />
  26. 26. FleetRates currently has 1,823 Dealerships as members and growing.<br />The company owns over 200 domain names, including; FleetRates.com and DealersProgram.comtoname a few.<br />
  27. 27. Dealerships who join will have the benefit of FleetRates tremendous growth.<br />This equates to more sales for the dealership!!!<br />
  28. 28.
  29. 29. Who We Are<br />History of HomeNet’s Growth as an Industry Leader<br />Creation of IOL begins with 4 employees<br />Powers AutoTrader! <br />HomeNet attends first NADA<br />Powers VEHIX! (integration in 4 months)<br />Inc. 1000<br /> Move to web-based application<br />HomeNet founded as web development company for automotive dealers <br />Begin data pulls for AutoByTel<br />Inc. 1000<br />
  30. 30. Who We Are<br />HomeNet’s Capabilities<br />HomeNet’s technical capabilities are unsurpassed:<br />
  31. 31. Who We Are<br />HomeNet’s Capabilities<br />HomeNet powers the automotive industry <br /><ul><li> Dealers
  32. 32. OEMs
  33. 33. Website providers
  34. 34. CRM providers
  35. 35. Digital lot management co.’s
  36. 36. Finance/leasing agents
  37. 37. Auction agents</li></li></ul><li>Who We Are<br />HomeNet’s Capabilities<br />Inventory Online (IOL) Internet Marketing Suite helps dealers to sell more cars online: <br />IOL Lite:<br /><ul><li> DMS polling
  38. 38. Premium VIN enhancement
  39. 39. Stock photos
  40. 40. Data standardization
  41. 41. Distribution to one listing site (i.e. dealer site or another listing site)</li></li></ul><li>Who We Are<br />HomeNet’s Capabilities<br />Inventory Online (IOL) Internet Marketing Suite helps dealers to sell more cars online: <br />IOL Pro:<br /><ul><li>DMS polling
  42. 42. Premium VIN enhancement
  43. 43. Stock photos
  44. 44. Unlimited custom photos
  45. 45. Price analysis
  46. 46. Pricing matrix
  47. 47. eBay html generator
  48. 48. Auction manager
  49. 49. Import/ export data </li></ul> conversions <br /><ul><li> Unlimited online distribution
  50. 50. Email ad html generator
  51. 51. CARFAX integration (requires CARFAX account)
  52. 52. Window stickers, buyers’ guides, and sales sheets
  53. 53. Optional Upgrades:
  54. 54. IOL Analytics
  55. 55. Video Online & 360 Walk-arounds
  56. 56. Comment Builder
  57. 57. IOL Hosting - SEO Vehicle Display Pages
  58. 58. IOL 2Go
  59. 59. GoTextand more!</li></li></ul><li>Who We Are<br />HomeNet’s Capabilities<br />Dozens of 3rd-party integrations: <br /><ul><li> Mobile lot management
  60. 60. TrueCar Pricing
  61. 61. Video Online
  62. 62. Craigslist & eBay listing mgt.
  63. 63. GetAutoAppraise
  64. 64. CARFAX
  65. 65. and many more!</li></ul>craigslist<br />
  66. 66. Why you’ll go IOL Pro!<br />Unlimited Exports– Unlike some companies that charge on a per export basis HomeNet’s IOL Pro dealers are able to export their inventory to as many 3rd party sites as they wish! HomeNet sends all inventory changes nightly and even multiple times a day to some of our partners to ensure your dealerships inventory is always fresh on your 3rd party sites. Along with supporting all of the major portal sites HomeNet will support sending inventory to any 3rd party that is able to receive a standard flat text file. IOL Pro dealers are also able to opt-in to HomeNet’s free classifieds program whereby their inventory will automatically be sent to participating partner companies such as CarFinder, Easy Auto Sales, AutoFerret and more!<br />Pricing Matrix – With access to HomeNet’s pricing matrix tool your dealership will be able to streamline their pricing process. Pricing Matrix allows dealers to adjust the pricing for multiple vehicles in your inventory that match the criteria you specify. This allows dealers to easily re-price aged inventory or price vehicles for promotions and incentives automatically.<br />TrueCar Pricing – HomeNet’s partnership with TrueCar enables HomeNet’s IOL Pro users to opt in to share their data which allows them to price their 2009—2010 inventory based on real market conditions, like what area dealers got on average for a similar vehicle in the last 30 days, using real transaction data! It even gives dealers the ability to add this information to their window stickers and reports to give complete transparency when desired.<br />
  67. 67. Why you’ll go IOL Pro!<br />Comment Builder – Dealers are able to utilize our 3rd Generation templates. This enables dealers to tailor their comments by determining what style of text is used while still automating the process of entering the comments for each vehicle. This is useful in powering custom comments on vehicles that currently are being offered with incentives and even adding comments to iWebIOL Comment Builder which allows them to automatically generate dealer comments for their inventory. The integrated comment builder uses templates and vehicle specific data, to generate expressive and descriptive comments for each vehicle. In addition to default templates, they are provided the tools needed to create custom n-transit vehicles so customers know the car is on the way and that they should be the first to schedule a test drive! <br />HomeNet’s Pricing Analysis – HomeNet’s custom pricing analysis tool included in IOL Pro allows a dealership to compare their inventory prices to the Current Internet Listing Price of more than 2.5 million vehicles nation wide! Price Analysis also integrates with Kelly Blue Book* values.* HomeNet’s pricing analysis tool even allows dealers to expand or narrow the search by trim level, days in stock, distance from their location and more!<br />Sales Sheet / Email Ad Generator – Sending the customer a copy of the car they were interested in has never been easier than using our Email Ad Generator. This allows a dealer to create an email / print friendly brochure of the vehicle that can be sent to the customer directly from the WebIOL system.<br />
  68. 68. WebIOL Screenshots<br /> Window Sticker Creation<br /> Detailed Inventory Views<br />
  69. 69. WebIOL Screenshots<br /> Reporting<br /> Exports<br />
  70. 70. Inventory Integration<br />A Market-Driven Imperative<br />Creating the complete shopping experience where the consumer is:<br />
  71. 71. Inventory Integration<br />A Social Imperative<br />Meeting consumers wherever they are: <br />
  72. 72. Online Car Sales<br />The first place serious buyers go is the internet.<br />1 out of 10 people use the TV and Radio before they buy a car.<br />3 out of 10 people use the newspaper before they buy a car.<br />7 out of 10 use the internet before they buy a car.<br />
  73. 73. Online Car Sales<br />The Internet gives the consumer the ability to easily: <br />Access vehicle reviews <br />View pictures <br />Compare models<br />Build to their specs<br />See prices <br />Shop financing options and,<br />Buy the Car<br />
  74. 74. The Net Result<br />The consumer is better informed. <br />Spends less time with sales person.<br />Has a more pleasurable shopping experience.<br />15 million cars sold over the next year and rapidly growing.<br />
  75. 75. Online Car Sales<br />"Gone in 60 seconds" <br /> eBay sells a car every 60 seconds.<br />
  76. 76. Online Car Sales<br />Study by JD Power and Associates found that:<br />64% of new-vehicle buyers use the internet while shopping for a car<br />88% visit automotive web sites before going to a dealership to test drive<br />The average auto buyer will visit 7 different sites before making a purchase<br />
  77. 77. Online Car Sales<br />Currently 20% of all cars are sold over the internet.<br />That number is expected to increase to about 50% over the next 5 years.<br />
  78. 78. DealersProgram Product offerings<br />Currently has 4 levels of membership<br />Platinum<br />Gold <br />Silver<br />Basic<br />
  79. 79. The Platinum Membership<br />Includes HomeNet’s:<br />IOL Pro, <br />The HomeNet Video Online IOL suite of products, <br />IOL Inteli-post, <br />Oodle Pro and,<br />FleetRates DealersProgram.<br />
  80. 80. The Gold Membership<br />Includes HomeNets:<br />IOL Pro,<br />The HomeNet Video Online suite of products and,<br />FleetRates DealersProgram.<br />
  81. 81. The Silver Membership<br />Includes HomeNets:<br />IOL Pro and,<br />FleetRates DealersProgram.<br />The Basic Membership includes: HomeNets IOL Lite and the FleetRates DealersProgram<br />
  82. 82. The DealersProgram works, here’s why<br />Advertising is about eye balls and having your inventory seen.<br />FleetRates’ superior SEO accomplishes this with multiple high link placement on the major search engines.<br />
  83. 83. The DealersProgram works, here’s why<br />You get to sell more cars from FleetRates directly or from FleetRates lead generation.<br />You will sell cars you otherwise would NOT have. <br />
  84. 84. The DealersProgram works, here’s why<br />FleetRates is a lead generation source for its member dealerships.<br />Its an inexpensive enhancement to your existing online marketing program. <br />
  85. 85. The DealersProgram works, here’s why<br />Your ROI is better with leads as low as $4.00 each.<br />FleetRates simply makes your internet sales department better.<br />
  86. 86. You need the DealersProgram, here’s why<br />Dealerships need better online marketing to keep pace with the competition. <br />Currently about 20% of all budgets are allocated to online advertising , expected to grow to 50% in the next 5 years.<br />
  87. 87. Based on the speed that technology is moving, the Platinum Membership is the best choice.<br />You can start today and cancel anytime.<br />
  88. 88. Sign up today and start selling more cars tomorrow!!!!!<br />Call: 877-454-7770<br />

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