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Online Marketing Case Study Statistics,[object Object],April 2010 - Dealer Solutions takes over the clients website.,[object Object],August 2010 - Dealer Solutions relaunches the clients Google Adwords campaign,[object Object],This report shows KPI’s between each of these launches and Jan 2011.,[object Object]
Organic Traffic represents FREE visits to the client website from Google search engine results pages.,[object Object],80.2% ,[object Object],Increase in organic  ,[object Object],search engine visits ,[object Object],from Google,[object Object]
The total number of visits to the client website have increased steadily since optimisations began in May. ,[object Object],14.9% ,[object Object],Increase in total visits to the clients website.,[object Object]
This figure represents the number of client pages that are indexed in Google. More pages indexed result client’s website is appearing for more keywords in Google.,[object Object],Mass test indexation,[object Object],by Google as a result,[object Object],of optimisations.,[object Object],119% ,[object Object],Increase in the number ,[object Object],of pages that are ,[object Object],receiving visits from ,[object Object],search engines.,[object Object]
Unique visits to the client Website have risen steadily since May as the website has more pages indexed it’s found by more people.,[object Object],14.4% ,[object Object],Increase in unique visits.,[object Object]
This chart shows the number of pages that a users view on the client website. This KPI is an indicator of how many vehicles people view.,[object Object],This additional 1 page per visitor has resulted in an EXTRA 9,230 vehicles being viewed since May ,[object Object]
The Bounce Rate represents the percentage of visitors that leave the website after viewing one page because they haven’t found what they’re looking for. Lower is better.,[object Object],19% Decrease,[object Object],In bounce rate.,[object Object]
This chart shows the number of keywords (both generic and branded) sending visitors to the client website. The larger the number the greater the reach for the website.,[object Object],48.1%  ,[object Object],Increase in visits to the client Website from Organic Keywords,[object Object]
The client website now appears against more generic keywords like “2011 Holden Calais”. Users who have not heard of the client brand before are now finding them.,[object Object],46% ,[object Object],Increase in the number ,[object Object],non branded keywords sending visits to ,[object Object],the website,[object Object]
As client now appears for more generic keywords, interest in their brand (and searches for their branded keywords) grows.,[object Object],39% ,[object Object],Increase in the number ,[object Object],of branded keywords sending visits to the website,[object Object]
A high CTR increases the Quality Score of the Ad in Google Adwords and reduces the CPC resulting in improved ROI. ,[object Object],288% ,[object Object],IncreaseIn click through rate (CTR),[object Object]

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Dealer Solutions SEM Case Study

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