Branding Seminar

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Branding Seminar

  1. 1. COMMUNITY BRANDING:<br />The Creation Of A Destination<br />
  2. 2. History Of <br />Communities<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8. Branding<br />
  9. 9. Name That Brand!<br />
  10. 10. What Is A Brand?<br />A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.<br />A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.<br />A brand is simply how you feel about the product, service, or organization. It’s the immediate “gut” response you have when recognizing the product<br />
  11. 11. Examples<br />
  12. 12. Brandvs. Logo<br />What is a Logo?A visual symbol to represent your company. An effective logo does not require a person to read, is distinctive and instantly recognizable, and conveys something about the brand experience of your product or service.<br />What is a Brand?A brand is the impression that your product or service leaves on a customer. It's how people feel about and what people think of their experience with your product or service. A logo can be used to help customers recognize a brand, but is not required for a brand to be effective.<br />
  13. 13. Slogan vs. Tagline<br />A tagline is a memorable phrase that will sum up the tone and premise of a brand or product to reinforce the audience's memory of the brand. <br />A slogan is a memorable motto or phrase used in some context as a repetitive expression of an idea or purpose.<br />A slogan is typically used with a single marketing campaign, whereas a tagline should be considered permanent.<br />
  14. 14. What Is A Community Brand?<br />definition, creation, and implementation of a system to share your community’s personality<br />Community branding <br />should teach people <br />to play together<br />
  15. 15. What Does A Community Brand Do?<br /><ul><li> define identity, shape perceptions, and attract positive attention
  16. 16. further economic, political and social goals of the community</li></ul>“In other words, a brand can move a community from good to great.”<br />
  17. 17. Why Does A Community Need A Brand?<br /><ul><li> Competitive Identity
  18. 18. Value & Influence
  19. 19. Long-term Vision</li></li></ul><li>Some Reasons Communities Decide To Brand:<br /><ul><li> Larger community development program
  20. 20. Loss of income in a specific sector such as tourism or economic development
  21. 21. A negative, non-existent, or conflicting image
  22. 22. Increasing competition from surrounding communities</li></li></ul><li>Making Your<br />Brand<br />
  23. 23. Branding Toolbox<br />
  24. 24. The Curious Case Of <br />Dr. Greason<br />
  25. 25. The Curious Case Of <br />Dr. Greason<br />
  26. 26. Other Case Studies<br />
  27. 27. BrandingExamples<br />Toolbox<br />
  28. 28. Your<br />Turn<br />
  29. 29. What You Should Identify:<br /><ul><li> Logo, Tagline, or Message you’re sending
  30. 30. What is the feeling-to-action of your brand?
  31. 31. Who is your target audience?</li></ul>BrandingExamples<br />Toolbox<br />
  32. 32. Digging Deeper<br /><ul><li> How would the early and mid-20th century suburb immigrant growth affect community branding?
  33. 33. How did the Baby Boom generation effect suburban communities, and would that play a part in community identity? Why or Why not?
  34. 34. What role (if any) does the increased function and social norm of technology play in developing community brands?</li></li></ul><li>
  35. 35. Any<br />Questions?<br />

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