'The Right to be forgotten vs. The Marketeer'
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Is 2013 the year of privacy? New European legislation is coming up, creating more and more restrictions, and the the fearsome "Right to be forgotten". ...
Is 2013 the year of privacy? New European legislation is coming up, creating more and more restrictions, and the the fearsome "Right to be forgotten".
One thing's for certain: privacy on the web is finally going mainstream, particularly among an unexpected demographic: teens and young adults. It's a dangerous game for marketeers and data gatherers. Hope for the best, and prepare for the worst.
Presentation for STIMA: DATA DRIVEN MARKETING CONGRESS 2013
Customer insights, targetting and re-targetting, customer experience & engagement, big data, social insights, … What else do we have, or is small the new big?
This year we look at how data can be the solution to your marketing problems.
With cases from Barclays, Danone, Printemps (French Retailer), Thomas Cook, De Lijn, Damart, Lotus, Levis ("De kleurrijkste school") & Toyota.
But also Tamara Gielen, Engagor, MyLex, Engage Digital, Sparklink and many more.
(http://www.stima.be/sites/default/files/DDMC2013.pdf and http://www.stima.be/nl/agenda/data-driven-marketing-congress-2013)
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