SEO - Getting it done
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SEO - Getting it done

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Ever had trouble getting your SEO changed implemented? Ever wanted to see what someone like Judith Lewis http://twitter.com/Judith

Ever had trouble getting your SEO changed implemented? Ever wanted to see what someone like Judith Lewis http://twitter.com/Judith

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SEO - Getting it done SEO - Getting it done Presentation Transcript

  • Getting Things Done – Making Sure Search Work Is Implemented
  • Getting It Done
    Internal stakeholders
    Winning Hearts & Minds
    Keeping Search Front-of-Mind & Internal Champions
    Your Spirits – Keep Them Up!
  • Internal stakeholders
    ?
    ?
    ?
    Image credit Spyderella
  • Internal stakeholders
    Can help champion your cause
    Vital to win over
    Not always obvious - a programmer could be as much a stakeholder as the MD
    Programmers love cakes
    Everyone loves to feel important
    Get chatty
    Market yourself
    Devise a business case for changes both for developers & management
  • Getting SEO Done
    Get people onboard with both practical & business cases
    Programmers (mostly) like coffee & cakes
    Always go to meetings with yummy goodness
    Image credit Virus in Training
    Image credit chantastic
  • Do it in an SEO  way or else!
    Internal Advocate
  • How I did it
    Presentations to senior management focusing on cost savings
  • How I did it
    Meetings with management & developers presenting business case plus cost benefits
  • How I did it
    Giving alternatives, explaining benefit, offering different options
    “yes you absolutely could. We’d take a hit on traffic and rank less well but yes we can.”
    “My way may not seem idea but here, have a cupcake and let me explain...”
  • How I did it
    Internal Marketing- interesting news emails (nothing formal), etc
    Friendly reminder emails, chatty emails, keeping in regular contact
  • How I did it
    Being pleasant
    Geekiness
    Personality
    Inspiring
    Business Cases
    Internal Champions
  • ?
    QUESTIONS?
  • Thank you!
    Judith Lewis
    decabbit@gmail.com
    SEO-Chicks.com
    MostlyAboutChocolate.com