• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
SEO - Getting it done
 

SEO - Getting it done

on

  • 265 views

Ever had trouble getting your SEO changed implemented? Ever wanted to see what someone like Judith Lewis http://twitter.com/Judith

Ever had trouble getting your SEO changed implemented? Ever wanted to see what someone like Judith Lewis http://twitter.com/Judith

Statistics

Views

Total Views
265
Views on SlideShare
265
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SEO - Getting it done SEO - Getting it done Presentation Transcript

    • Getting Things Done – Making Sure Search Work Is Implemented
    • Getting It Done
      Internal stakeholders
      Winning Hearts & Minds
      Keeping Search Front-of-Mind & Internal Champions
      Your Spirits – Keep Them Up!
    • Internal stakeholders
      ?
      ?
      ?
      Image credit Spyderella
    • Internal stakeholders
      Can help champion your cause
      Vital to win over
      Not always obvious - a programmer could be as much a stakeholder as the MD
      Programmers love cakes
      Everyone loves to feel important
      Get chatty
      Market yourself
      Devise a business case for changes both for developers & management
    • Getting SEO Done
      Get people onboard with both practical & business cases
      Programmers (mostly) like coffee & cakes
      Always go to meetings with yummy goodness
      Image credit Virus in Training
      Image credit chantastic
    • Do it in an SEO  way or else!
      Internal Advocate
    • How I did it
      Presentations to senior management focusing on cost savings
    • How I did it
      Meetings with management & developers presenting business case plus cost benefits
    • How I did it
      Giving alternatives, explaining benefit, offering different options
      “yes you absolutely could. We’d take a hit on traffic and rank less well but yes we can.”
      “My way may not seem idea but here, have a cupcake and let me explain...”
    • How I did it
      Internal Marketing- interesting news emails (nothing formal), etc
      Friendly reminder emails, chatty emails, keeping in regular contact
    • How I did it
      Being pleasant
      Geekiness
      Personality
      Inspiring
      Business Cases
      Internal Champions
    • ?
      QUESTIONS?
    • Thank you!
      Judith Lewis
      decabbit@gmail.com
      SEO-Chicks.com
      MostlyAboutChocolate.com