Class 8 Marketing para startups:  todo lo que hay que saber
Today's Agenda <ul><li>Speaker presentation : Hernán Millas  / 45 mins
Q&A / 15 mins
Break / 10 mins
Groups presentation </li><ul><li>Eduardo / 10 min
Jaime / 10 min
Renato Cortez / 10 min 
Rodrigo Baesa (?) / 10 min </li></ul><li>Entrepreneurs Presentation </li><ul><li>Yoshi 
Cale - Competition differentiation </li></ul><li>Class –  Intro in Marketing
Workgroup </li><ul><li>Company positioning </li></ul></ul>
Nail targets <ul><li>Client type </li><ul><li>target the right user personas </li></ul><li> Position Statement
 Mission Statement </li><ul><li>have your company objectives public aligned </li></ul></ul>
Nail targets Tradicional
 
 
Marketing Channels They let people  know about your  products! <ul>SEO </ul><ul>Widgets </ul><ul>Email </ul><ul>Newsletter...
Inbound Outbound <ul>SEO </ul><ul>Blog </ul><ul>Widgets </ul><ul>Email </ul><ul>Newsletters </ul><ul>Social Media </ul><ul...
Test Paid Marketing <ul><li>Follow the sequence: </li><ul><li>PR Stunts - good for innovators
Harvest demand - easy and cheap </li><ul><li>tailored landing pages
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Course marketing

  1. 1. Class 8 Marketing para startups: todo lo que hay que saber
  2. 2. Today's Agenda <ul><li>Speaker presentation : Hernán Millas  / 45 mins
  3. 3. Q&A / 15 mins
  4. 4. Break / 10 mins
  5. 5. Groups presentation </li><ul><li>Eduardo / 10 min
  6. 6. Jaime / 10 min
  7. 7. Renato Cortez / 10 min 
  8. 8. Rodrigo Baesa (?) / 10 min </li></ul><li>Entrepreneurs Presentation </li><ul><li>Yoshi 
  9. 9. Cale - Competition differentiation </li></ul><li>Class – Intro in Marketing
  10. 10. Workgroup </li><ul><li>Company positioning </li></ul></ul>
  11. 11. Nail targets <ul><li>Client type </li><ul><li>target the right user personas </li></ul><li> Position Statement
  12. 12.  Mission Statement </li><ul><li>have your company objectives public aligned </li></ul></ul>
  13. 13. Nail targets Tradicional
  14. 16. Marketing Channels They let people  know about your  products! <ul>SEO </ul><ul>Widgets </ul><ul>Email </ul><ul>Newsletters </ul><ul>Partnerships </ul><ul>Affiliate </ul><ul>Events </ul><ul>Google Adwords </ul><ul>Focus groups </ul><ul>Surveys </ul><ul>Television </ul><ul>Print Ads </ul><ul>Social Media </ul><ul>Content creation </ul><ul>PR Stunts </ul><ul>1:1 meetings </ul>
  15. 17. Inbound Outbound <ul>SEO </ul><ul>Blog </ul><ul>Widgets </ul><ul>Email </ul><ul>Newsletters </ul><ul>Social Media </ul><ul>Partnerships </ul><ul>PR Stunts </ul><ul>Content creation </ul><ul>Affiliate </ul><ul>1:1 meetings </ul><ul>Google <li>Adwords </li></ul><ul>Surveys </ul><ul>Television </ul><ul>Radio </ul><ul>Print Ads </ul>
  16. 18. Test Paid Marketing <ul><li>Follow the sequence: </li><ul><li>PR Stunts - good for innovators
  17. 19. Harvest demand - easy and cheap </li><ul><li>tailored landing pages
  18. 20. Google Adwords
  19. 21. company directories </li></ul><li>Create demand - difficult and expensive </li><ul><li>tradeshows, events, conferences
  20. 22. training webcasts
  21. 23. sponsorships
  22. 24. radio, tv, magazines </li></ul></ul></ul>First care about the low hanging fruit
  23. 25. Key market influences Media? Big companies? Other customers? Vendder: store owners ask other store owners and seek help online on blogs about ecommerce tools Earlyvangelists !
  24. 26. Metrics: AARRR
  25. 28. Be creative <ul><li>Fortune cookies – Half.com
  26. 29. Rename city – Half.com ( Halfway to Half.com) </li><ul><li>Topeka, Kansas to Google, Kansas </li></ul><li>Guinness's Bar Book by Guinnes Beer, Ireland
  27. 30. Virgin </li><ul><li>Aquaticar from London to Paris
  28. 31. #nerdbird / Twitter hashtag </li></ul></ul>
  29. 33. Today's take away...
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