Class	  3	                   	                           	  	                                         	                   ...
•  Coming	  up	  with	  a	  new	  idea	  is	  hard	  •  Napkin	  Entrepreneurs	  •  The	  IDEA	  GeneraHon	  Process	     ...
People	  believe	  that	  coming	  up	   with	  ideas	  for	  startups	  is	  very	          hard.	  
Overvalue	  ideas	                                Most	  startups	  end	  up	                                nothing	  lik...
It’s	  not	  a	  blueprint	                                                It’s	  a	  ques>on.	  	  
Paul	  Graham,	  Founder	  of	  YCombinator	  
New	  technologies	     The	  Right	  Friends	                  New Startup Idea
Napkin	  Projects	  
"The	  best	  way	  to	  get	  a	  good	  idea	  is	  to	  get	  a	  lot	  of	  ideas."	  -­‐Linus	  Pauling	  
•  Brainstorming	  (Business	  Idea)	      –  Start	  with	  a	  topic	      –  Ideas	  are	  cheap	  and	  dont	  get	  t...
Having	  an	  Idea	  &	  	  Surviving	  the	  Plateau	  
People	  Centered	  Design	  
1. Wherever	  my	  entrepreneurial	  passions	  lead	  me	  2. Any	  trade	  show	  in	  an	  aXracHve,	  recession-­‐resi...
You	  cant	  start	  with	  randomness.	  You	  have	  to	  start	  with	  a	  problem	  	                                ...
Look	  at	  stuff	  people	  use	                 Henry	  Fords	  plan	  now	  thats	  broken.	  	   Da>ng	  sites	  	     ...
Problem:	  Things	  are	  too	  expensive	  Redefini>on:	  Make	  things	  cheaper	  -­‐	  >	  make	  things	  easier	  -­‐...
The	  most	  producHve	  way	  to	  generate	  startup	  ideas	  is	  also	  the	  most	  unlikely-­‐sounding:	  by	  acci...
Pain>ng	                               Coding	  
Absorb	  &	  Apply	                                                                  Andy	  Wilson,	                      ...
fi             	                               	           	               	                   	                    	 	    ...
How	  can	  you	  know	  in	  advance	  whether	  your	  idea	  is	  just	  another	  rough	  thought	    or	  truly	  pre...
 Look	  at	  each	  idea	  and	  ask:	  1.  Is	  this	  a	  good	  business	  from	  the	  perspecHves	      of	  revenue	...
•    What	  is	  the	  market?	  •    Who	  is	  the	  customer?	  •    What	  is	  the	  problem?	  •    What	  are	  the...
•  Select	  one	     and	  only	     one	     opportunity	  •  Dont	  try	  to	     boil	  the	     ocean.	  Only	     do	...
-­‐	  Donald	  Trump	  
1. Start	  with	  good	  people,	  	  2. Make	  something	     customers	  actually	  want,	  	  3. Spend	  as	  liXle	  m...
Class	  3	                            45	  
1.  Equipo	  1	                        1.  Equipo	  3	                                                –     Fabiola	  Flor...
•  Brainstorming	  (Business	  Idea)	      –  Start	  with	  a	  topic	      –  Ideas	  are	  cheap	  and	  dont	  get	  t...
•    ObjeHvo:	  Brainstorm	  el	  nombre	  de	  cada	  equipo	  •    Comiencen	  el	  tema	  claro	  •    EsHren	  los	  m...
•  Idea	  GeneraHon	  –	  use	  to	  consult	  for	  random	     associaHons.	  	  This	  is	  great	  because	  it	  give...
•    #1-­‐	  ECO-­‐DRIVERS	  •    #2-­‐	  ALADINO	  •    #5-­‐	  R.I.	  ENTERTAINMENT	  •    #3-­‐	  DREAMS	  WITHOUT	  LI...
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
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Course 3 1st session idea-generation

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Third class about idea and opportunity generation, best practices, brainstorming tips and others.

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Course 3 1st session idea-generation

  1. 1. Class  3   Antofagasta,  Chile,  June  2011  www.de-­‐pe.com    @depeteam  With  the  Support  of:   1  
  2. 2. •  Coming  up  with  a  new  idea  is  hard  •  Napkin  Entrepreneurs  •  The  IDEA  GeneraHon  Process   –  Brainstorming   –  Traps   –  IDEO  Method   –  Start  Asking  QuesHons   –  StarHng  Points   –  Idea  vs.  Opportunity  •  Teams   –  Successful  startup?    
  3. 3. People  believe  that  coming  up   with  ideas  for  startups  is  very   hard.  
  4. 4. Overvalue  ideas   Most  startups  end  up   nothing  like  the  ini>al   idea.    
  5. 5. It’s  not  a  blueprint   It’s  a  ques>on.    
  6. 6. Paul  Graham,  Founder  of  YCombinator  
  7. 7. New  technologies   The  Right  Friends   New Startup Idea
  8. 8. Napkin  Projects  
  9. 9. "The  best  way  to  get  a  good  idea  is  to  get  a  lot  of  ideas."  -­‐Linus  Pauling  
  10. 10. •  Brainstorming  (Business  Idea)   –  Start  with  a  topic   –  Ideas  are  cheap  and  dont  get  to  hung  over  by    them   –  Time  limit  (discipline)   –  Generate  as  many  ideas  as  possible,  forget  about   constraints   –  Select  the  best  3  ideas  from  the  list,  and  select  the  best   based  on  debate  and  discussion.   –  Impose  constraints  on  the  best  idea   –  Ask  the  group  about  the  Business  Model  Modules  (point  8)   –  Prototype  (first  MVP)  
  11. 11. Having  an  Idea  &    Surviving  the  Plateau  
  12. 12. People  Centered  Design  
  13. 13. 1. Wherever  my  entrepreneurial  passions  lead  me  2. Any  trade  show  in  an  aXracHve,  recession-­‐resistant  industry  (food,  energy,   water  purificaHon  technology,  health,  computer  services,  Internet,  or  digital,   wireless,  mobile,  and  personal  devices—use  your  imaginaHon)!  3. Real  estate  and  business  opportuniHes  in  Investor’s  Business  Daily,  Banker  and   Tradesman,  and  the  Wall  Street  Journal  4. Franchising  trade  shows  5. Recognizing  and  borrowing  other  companies’  best  pracHces  6. Magazines  and  catalogs  such  as  Inc.,  Entrepreneur,  MIT  Technology  Review,   Popular  Electronics,  the  Edmund  ScienHfic  catalog,  and  the  like  7. Unstoppable  world  trends,  for  example,  energy  shortages,  the  commercializing   of  Asia,  populaHon  and  demographics,  the  increasing  U.S.  naHonal  debt,  global   warming,  and  the  lieoff  of  digital,  wireless,  mobile,  and  personal  devices    8. AcquisiHon  of  a  sustainable  business  at  a  distressed  price  9. AcquisiHon  of  mulHfamily  real  estate  at  a  distressed  price.  10. Traveling  the  world  and  just  observing  with  my  value-­‐adding,  innovaHve   mindset  
  14. 14. You  cant  start  with  randomness.  You  have  to  start  with  a  problem     Finding  a  problem   intolerable  and   feeling  it  must  be   possible  to  solve  =>   recipe  for  a  lot  of   startup  ideas.  
  15. 15. Look  at  stuff  people  use   Henry  Fords  plan  now  thats  broken.     Da>ng  sites     Take  a  luxury  and  make   it  into  a  commodity  
  16. 16. Problem:  Things  are  too  expensive  Redefini>on:  Make  things  cheaper  -­‐  >  make  things  easier  -­‐>    make  things  easier  to  use.   Simplicity   takes  effort-­‐-­‐   genius,  even.    
  17. 17. The  most  producHve  way  to  generate  startup  ideas  is  also  the  most  unlikely-­‐sounding:  by  accident.  Steve  Wozniak  wanted  to  build  microcomputers   Personal  collec>on   of  links  
  18. 18. Pain>ng   Coding  
  19. 19. Absorb  &  Apply   Andy  Wilson,   Boston  Duck   Tours  Keep  it  legal!    And  remember  it  is  a  two-­‐way  street!  
  20. 20. fi -­‐  Donald  Trump  
  21. 21. How  can  you  know  in  advance  whether  your  idea  is  just  another  rough  thought   or  truly  presents  an  opportunity  to   build  a  successful  business?      
  22. 22.  Look  at  each  idea  and  ask:  1.  Is  this  a  good  business  from  the  perspecHves   of  revenue  growth  and  posiHve  cash  flow?    2.  Is  this  a  business  that  will  capture  my   passions?    3.  Can  I  add  unique  customer  value  to  the   business?    4.  Will  this  business  survive  and  thrive  in  difficult   economic  Hmes?  
  23. 23. •  What  is  the  market?  •  Who  is  the  customer?  •  What  is  the  problem?  •  What  are  the  current   soluHons?   The  opportunity  
  24. 24. •  Select  one   and  only   one   opportunity  •  Dont  try  to   boil  the   ocean.  Only   do  one,   narrow   thing  and  do   it  well.    
  25. 25. -­‐  Donald  Trump  
  26. 26. 1. Start  with  good  people,    2. Make  something   customers  actually  want,    3. Spend  as  liXle  money  as   possible.  
  27. 27. Class  3   45  
  28. 28. 1.  Equipo  1   1.  Equipo  3   –  Fabiola  Flores   –  Jaime  Michea   –  Paulina  Silva   –  Mauricio  Basaure   –  David  Salas   –  Andrea  Carvajal   –  Ronald  Yañez   –  Rodrigo  Baeza   2.  Equipo  4   –  Gilberto  Alvarez   –  FoHs  Layera   –  Ljubica  Sukno  2.  Equipo  2   –  Javier  Cruz   –  Nelson  Herrera   –  Angelina  Figueroa   •  Equipo  5   –  Chester  Peña   –  Eduardo  Pizarro   –  Guido  Mena   –  Ivan  García   –  Humberto  Gonzalez   –  Miguel  Jimenez   –  Evelyn  Contreras   –  Merylen  Córdova   –  Renato  Cortés  
  29. 29. •  Brainstorming  (Business  Idea)   –  Start  with  a  topic   –  Ideas  are  cheap  and  dont  get  to  hung  over  by    them   –  Time  limit  (discipline)   –  Generate  as  many  ideas  as  possible,  forget  about   constraints   –  Select  the  best  3  ideas  from  the  list,  and  select  the  best   based  on  debate  and  discussion.   –  Impose  constraints  on  the  best  idea   –  Ask  the  group  about  the  Business  Model  Modules  (point  8)   –  Prototype  (first  MVP)  
  30. 30. •  ObjeHvo:  Brainstorm  el  nombre  de  cada  equipo  •  Comiencen  el  tema  claro  •  EsHren  los  músculos  de  su  mente  •  Enumeren  y  escriban  sus  ideas  •  Dejen  claras  las  reglas  (usen  herramientas)  •  Enfóquense  en  el  tema  •  Mantengan  el  momentum!  •  Todos  parHcipan  •  Elijan  al  presentador  del  Brainstorm  •  Tienen  15  mins  para  terminar  •  Luego  2  mins  para  presentar  el  nombre  del  equipo!!  
  31. 31. •  Idea  GeneraHon  –  use  to  consult  for  random   associaHons.    This  is  great  because  it  gives  you   combinaHons  of  terms  that  are  usually   unrelated   –  hXp://www.tdbspecialprojects.com/   •  e.g.  spasmodic  mercenary  sportswear  
  32. 32. •  #1-­‐  ECO-­‐DRIVERS  •  #2-­‐  ALADINO  •  #5-­‐  R.I.  ENTERTAINMENT  •  #3-­‐  DREAMS  WITHOUT  LIMITS  

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