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Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
Course 3   1st session idea-generation
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Course 3 1st session idea-generation

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Third class about idea and opportunity generation, best practices, brainstorming tips and others.

Third class about idea and opportunity generation, best practices, brainstorming tips and others.

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  • 1. Class  3   Antofagasta,  Chile,  June  2011  www.de-­‐pe.com    @depeteam  With  the  Support  of:   1  
  • 2. •  Coming  up  with  a  new  idea  is  hard  •  Napkin  Entrepreneurs  •  The  IDEA  GeneraHon  Process   –  Brainstorming   –  Traps   –  IDEO  Method   –  Start  Asking  QuesHons   –  StarHng  Points   –  Idea  vs.  Opportunity  •  Teams   –  Successful  startup?    
  • 3. People  believe  that  coming  up   with  ideas  for  startups  is  very   hard.  
  • 4. Overvalue  ideas   Most  startups  end  up   nothing  like  the  ini>al   idea.    
  • 5. It’s  not  a  blueprint   It’s  a  ques>on.    
  • 6. Paul  Graham,  Founder  of  YCombinator  
  • 7. New  technologies   The  Right  Friends   New Startup Idea
  • 8. Napkin  Projects  
  • 9. "The  best  way  to  get  a  good  idea  is  to  get  a  lot  of  ideas."  -­‐Linus  Pauling  
  • 10. •  Brainstorming  (Business  Idea)   –  Start  with  a  topic   –  Ideas  are  cheap  and  dont  get  to  hung  over  by    them   –  Time  limit  (discipline)   –  Generate  as  many  ideas  as  possible,  forget  about   constraints   –  Select  the  best  3  ideas  from  the  list,  and  select  the  best   based  on  debate  and  discussion.   –  Impose  constraints  on  the  best  idea   –  Ask  the  group  about  the  Business  Model  Modules  (point  8)   –  Prototype  (first  MVP)  
  • 11. Having  an  Idea  &    Surviving  the  Plateau  
  • 12. People  Centered  Design  
  • 13. 1. Wherever  my  entrepreneurial  passions  lead  me  2. Any  trade  show  in  an  aXracHve,  recession-­‐resistant  industry  (food,  energy,   water  purificaHon  technology,  health,  computer  services,  Internet,  or  digital,   wireless,  mobile,  and  personal  devices—use  your  imaginaHon)!  3. Real  estate  and  business  opportuniHes  in  Investor’s  Business  Daily,  Banker  and   Tradesman,  and  the  Wall  Street  Journal  4. Franchising  trade  shows  5. Recognizing  and  borrowing  other  companies’  best  pracHces  6. Magazines  and  catalogs  such  as  Inc.,  Entrepreneur,  MIT  Technology  Review,   Popular  Electronics,  the  Edmund  ScienHfic  catalog,  and  the  like  7. Unstoppable  world  trends,  for  example,  energy  shortages,  the  commercializing   of  Asia,  populaHon  and  demographics,  the  increasing  U.S.  naHonal  debt,  global   warming,  and  the  lieoff  of  digital,  wireless,  mobile,  and  personal  devices    8. AcquisiHon  of  a  sustainable  business  at  a  distressed  price  9. AcquisiHon  of  mulHfamily  real  estate  at  a  distressed  price.  10. Traveling  the  world  and  just  observing  with  my  value-­‐adding,  innovaHve   mindset  
  • 14. You  cant  start  with  randomness.  You  have  to  start  with  a  problem     Finding  a  problem   intolerable  and   feeling  it  must  be   possible  to  solve  =>   recipe  for  a  lot  of   startup  ideas.  
  • 15. Look  at  stuff  people  use   Henry  Fords  plan  now  thats  broken.     Da>ng  sites     Take  a  luxury  and  make   it  into  a  commodity  
  • 16. Problem:  Things  are  too  expensive  Redefini>on:  Make  things  cheaper  -­‐  >  make  things  easier  -­‐>    make  things  easier  to  use.   Simplicity   takes  effort-­‐-­‐   genius,  even.    
  • 17. The  most  producHve  way  to  generate  startup  ideas  is  also  the  most  unlikely-­‐sounding:  by  accident.  Steve  Wozniak  wanted  to  build  microcomputers   Personal  collec>on   of  links  
  • 18. Pain>ng   Coding  
  • 19. Absorb  &  Apply   Andy  Wilson,   Boston  Duck   Tours  Keep  it  legal!    And  remember  it  is  a  two-­‐way  street!  
  • 20. fi -­‐  Donald  Trump  
  • 21. How  can  you  know  in  advance  whether  your  idea  is  just  another  rough  thought   or  truly  presents  an  opportunity  to   build  a  successful  business?      
  • 22.  Look  at  each  idea  and  ask:  1.  Is  this  a  good  business  from  the  perspecHves   of  revenue  growth  and  posiHve  cash  flow?    2.  Is  this  a  business  that  will  capture  my   passions?    3.  Can  I  add  unique  customer  value  to  the   business?    4.  Will  this  business  survive  and  thrive  in  difficult   economic  Hmes?  
  • 23. •  What  is  the  market?  •  Who  is  the  customer?  •  What  is  the  problem?  •  What  are  the  current   soluHons?   The  opportunity  
  • 24. •  Select  one   and  only   one   opportunity  •  Dont  try  to   boil  the   ocean.  Only   do  one,   narrow   thing  and  do   it  well.    
  • 25. -­‐  Donald  Trump  
  • 26. 1. Start  with  good  people,    2. Make  something   customers  actually  want,    3. Spend  as  liXle  money  as   possible.  
  • 27. Class  3   45  
  • 28. 1.  Equipo  1   1.  Equipo  3   –  Fabiola  Flores   –  Jaime  Michea   –  Paulina  Silva   –  Mauricio  Basaure   –  David  Salas   –  Andrea  Carvajal   –  Ronald  Yañez   –  Rodrigo  Baeza   2.  Equipo  4   –  Gilberto  Alvarez   –  FoHs  Layera   –  Ljubica  Sukno  2.  Equipo  2   –  Javier  Cruz   –  Nelson  Herrera   –  Angelina  Figueroa   •  Equipo  5   –  Chester  Peña   –  Eduardo  Pizarro   –  Guido  Mena   –  Ivan  García   –  Humberto  Gonzalez   –  Miguel  Jimenez   –  Evelyn  Contreras   –  Merylen  Córdova   –  Renato  Cortés  
  • 29. •  Brainstorming  (Business  Idea)   –  Start  with  a  topic   –  Ideas  are  cheap  and  dont  get  to  hung  over  by    them   –  Time  limit  (discipline)   –  Generate  as  many  ideas  as  possible,  forget  about   constraints   –  Select  the  best  3  ideas  from  the  list,  and  select  the  best   based  on  debate  and  discussion.   –  Impose  constraints  on  the  best  idea   –  Ask  the  group  about  the  Business  Model  Modules  (point  8)   –  Prototype  (first  MVP)  
  • 30. •  ObjeHvo:  Brainstorm  el  nombre  de  cada  equipo  •  Comiencen  el  tema  claro  •  EsHren  los  músculos  de  su  mente  •  Enumeren  y  escriban  sus  ideas  •  Dejen  claras  las  reglas  (usen  herramientas)  •  Enfóquense  en  el  tema  •  Mantengan  el  momentum!  •  Todos  parHcipan  •  Elijan  al  presentador  del  Brainstorm  •  Tienen  15  mins  para  terminar  •  Luego  2  mins  para  presentar  el  nombre  del  equipo!!  
  • 31. •  Idea  GeneraHon  –  use  to  consult  for  random   associaHons.    This  is  great  because  it  gives  you   combinaHons  of  terms  that  are  usually   unrelated   –  hXp://www.tdbspecialprojects.com/   •  e.g.  spasmodic  mercenary  sportswear  
  • 32. •  #1-­‐  ECO-­‐DRIVERS  •  #2-­‐  ALADINO  •  #5-­‐  R.I.  ENTERTAINMENT  •  #3-­‐  DREAMS  WITHOUT  LIMITS  

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