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Class	  2	                                              	    Antofagasta,	  Chile,	  May	  2011	  www.de-­‐pe.com	  	  @de...
•    Intro	  •    Failure	  in	  Chile	  •    What	  is	  a	  Startup?	  •    Why	  Most	  Startups	  Fail?	  •    What	  ...
Effects	  on	  Entrepreneurship	  
•  The	  Punishment	  Culture	  	  
•  Jesse’s	  blog:	  “He	  explained	  to	  me	  that	  the	       biggest	  impediment	  for	  entrepreneurs	  in	  Chile...
•  “…As	  I	  spoke	  more	  with	  this	  Chilean	       businessman,	  it	  became	  truly	  apparent	  how	       debil...
•  In	  Chile,	  what	  happens	  if	  we	  punish	  failure?	      –  We	  don’t	  share	  (fear)	      –  Country	  in	 ...
•  Most	  successful	  startups	  and	  successful	     people	  were	  failures	  at	  one	  Sme.	  Failure	  is	     imp...
What	  kind	  of	  Startup	  are	  we?	  
Ries,	  Lean	  Startup	  (www.startuplessonslearned.com)	  Eric	  
•  Our	  goal	  is	  create	  an	  InsStuSon	  not	  just	  a	     product.	  •  TradiSonal	  Management	  tacScs	  fail.	...
Steve	  Blank,	  Four	  Steps	  to	  the	  Epiphany	  (www.steveblank.com)	  
•  Nobody	  knows	  what	  the	  market	  really	  needs.   (we	  cant	  predict	  the	  future)	  •  Entrepreneurs	  usua...
DePe	  Team	  
•  Mike	  Maples:	  “You	  Have	  to	  Be	  Willing	  to	  Throw	  it	     all	  away”.	  	      –  InvesSng	  a	  months	...
Build,	  Ship,	  Pivot,	  Repeat	  
•  Pivot	  is	  changing	  your	  business	  model	  (not	  just	     iteraSng	  on	  your	  product)	      –  It s the eq...
•  Change	  of	  direcSons	  but	  stay	  grounded	  in	     what	  we	  have	  learned.	  •  If	  we	  speed	  up	  the	 ...
•  Product	  Pivot	                                 DaSng	  Site	                                 ”Who	  is	  ho`er”	  sit...
•  Fuzhou	  HC	  Imp.	  	  Exp.	      1.  Impo.	  Company	  based	  in	  Chile.	          a.  High	  CompeSSon,	  No	  Par...
3  Sales	  (Foreign	  Markets)	     Outsourcing	  Company	     based	  in	  China.	      a.  New	  target	  market,	  new	...
Preguntas?	  
Course 2 - 1st session: Failure
Course 2 - 1st session: Failure
Course 2 - 1st session: Failure
Course 2 - 1st session: Failure
Course 2 - 1st session: Failure
Course 2 - 1st session: Failure
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Course 2 - 1st session: Failure

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De-pe.com course @ UCN, Antofagasta, Class 2, topic: Failure

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Transcript of "Course 2 - 1st session: Failure"

  1. 1. Class  2   Antofagasta,  Chile,  May  2011  www.de-­‐pe.com    @depeteam  With  the  Support  of:   1  
  2. 2. •  Intro  •  Failure  in  Chile  •  What  is  a  Startup?  •  Why  Most  Startups  Fail?  •  What  is  a  Pivot?  •  Failure,  Pivot  &  Success  Stories  •  Summing  Up  •  Teams  
  3. 3. Effects  on  Entrepreneurship  
  4. 4. •  The  Punishment  Culture    
  5. 5. •  Jesse’s  blog:  “He  explained  to  me  that  the   biggest  impediment  for  entrepreneurs  in  Chile   is  the  fact  that  Chilean  culture  harshly   punishes  failure  in  general.  All  the  other   Chileans  in  the  room  concurred…”    
  6. 6. •  “…As  I  spoke  more  with  this  Chilean   businessman,  it  became  truly  apparent  how   debilitaSng  it  would  be  for  entrepreneurs  to   grow  up  in  a  society  that  punishes  failure”.      
  7. 7. •  In  Chile,  what  happens  if  we  punish  failure?   –  We  don’t  share  (fear)   –  Country  in  status  quo  -­‐>  zero  innovaSon   –  We  don’t  learn   –  Cancer  for  Entrepreneurship  •  AccepSng  failure  is  an  important  characterisSc   of  any  entrepreneur.  
  8. 8. •  Most  successful  startups  and  successful   people  were  failures  at  one  Sme.  Failure  is   important  learning  process.    The  ability  to   accept  failure  is  an  important  characterisSc  of   entrepreneurs.  
  9. 9. What  kind  of  Startup  are  we?  
  10. 10. Ries,  Lean  Startup  (www.startuplessonslearned.com)  Eric  
  11. 11. •  Our  goal  is  create  an  InsStuSon  not  just  a   product.  •  TradiSonal  Management  tacScs  fail.  •  Environment  of  extreme  uncertainty.  •  Not  just  2  people  in  a  garage.  
  12. 12. Steve  Blank,  Four  Steps  to  the  Epiphany  (www.steveblank.com)  
  13. 13. •  Nobody  knows  what  the  market  really  needs. (we  cant  predict  the  future)  •  Entrepreneurs  usually  build  before  test  their   Product/Business  Model  hypothesis.   •  Startups  can  fail  from  unproven  assumpAons.    –  We  believe  that  advancing  the  plan  is   progress.  •  You  have  to  push  your  product  out  in  order  to   be`er  listen  and  learn  from  the  market.    
  14. 14. DePe  Team  
  15. 15. •  Mike  Maples:  “You  Have  to  Be  Willing  to  Throw  it   all  away”.     –  InvesSng  a  months  of  Sme  in  an  idea,  it’s  hard  to  let  it   go  and  move  on  to  the  next  one.     –  Be`er  to  push  a  minimal  viable  product  out  and   validate  your  idea  quickly  –  we’ll  show  you  how  to  do   this.  •  Most  successful  startups  and  successful  people   were  failures  at  one  Sme.  Failure  is  important   learning  process.  -­‐  Adapt  and  move  forward   (PIVOT)  
  16. 16. Build,  Ship,  Pivot,  Repeat  
  17. 17. •  Pivot  is  changing  your  business  model  (not  just   iteraSng  on  your  product)   –  It s the equivalent of taking a hit (no product traction) and spinning (product pivot) to find another path to the goal (product market fit).   Defense   Dribbling   Score  
  18. 18. •  Change  of  direcSons  but  stay  grounded  in   what  we  have  learned.  •  If  we  speed  up  the  Sme  between  iteraSons,   we  increase  the  chances  of  success.   Build   Learn   Measure  
  19. 19. •  Product  Pivot   DaSng  Site   ”Who  is  ho`er”  site   Group  SMS  
  20. 20. •  Fuzhou  HC  Imp.    Exp.   1.  Impo.  Company  based  in  Chile.   a.  High  CompeSSon,  No  Partners,  worthless  revenue   model-­‐  FIRST  PIVOT  /  Product  (Service).   2.  Sourcing  and  Procurement  Outsourcing   Company  based  in  Chile.   a.  No  experSse,  No  partners,  No  Customer  relaSonship,   No  Channels  -­‐  SECOND  PIVOT  /  Customer  Segment.  
  21. 21. 3  Sales  (Foreign  Markets)   Outsourcing  Company   based  in  China.   a.  New  target  market,  new   revenue  model.   b.  Buyers  and  Sellers  became   our  customers.  4  Today’s  PIVOT-­‐  Sourcing   and  Procurement   Outsourcing  Company   based  in  Chile.  (yeah,  same   as  I  started)  
  22. 22. Preguntas?  
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