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While FDI and Japan's contribution to ASEAN healthcare industry are increasing, Japanese medical devices companies are facing several issues in South East Asia. On one hand Singapore is a prominent value-driven healthcare environment, on the other hand Indonesia possesses large mid to long term opportunities in the healthcare sector. What winning market strategy should Japanese medical devices companies apply when entering the ASEAN market.
Factors such as medical technology readiness, reimbursements, health and primary education, medical innovation, channels sophistication and hospital infrastructure need to be taken into account to explore the potential markets.
This document addresses the current market trends and opportunities in ASEAN healthcare as well as the challenges faced Japanese healthcare companies investing in the region, delivered by Solidiance.
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