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Dragotta Design Studio, the multi-disciplinary design studio based in Milan and founded by Malcolm Dragotta, has been creating designs for more than ten years, dealing with several different areas like product design, windows display design as well as teaching. Designing watches has been one of the main activities for many years while attention to detail has become the distinctive value of all projects. In addition to nearly 250 watches produced for prestigious, worldwide famous brands, among which Swatch, United Colors of Benetton, Sisley, Roberto Cavalli Timewear, the Studio has designed wine accessories for Cantina Arredo, sporting goods such as snow goggles for the brand Blast of Polinelli Occhiali and mobile phones-related accessories for Tucano but it's also been dealing with the creation and project management of windows display for the popular fashion brands Hogan, Dev Boutiques and Fay of Tod's Group. Besides its design work, for many years, the Studio has been collaborating with the Istituto Europeo di Design in Milan, holding lectures and design courses for the Master program in product and furniture design. Creativity and eclecticism are the elements that best define Dragotta Design Studio, allowing know-how contamination among different fields and finding new approaches to the design of the "system" known as product.