Social media the future of gov to citizens communications

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This presentation was conducted during the Kingdom of SA e-government conference 2012. This presentation covers the role SM plays in the government to citizens communications

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Social media the future of gov to citizens communications

  1. 1. Social Media - The Future of Government to Citizen Communications: Region is not far Behind Dr. Saeed Al Dhaheri Advisor to the Minister, Ministry of Foreign Affairs - UAE Kingdom e-Government Summit Riyadh 25 - 26 Sep. 2012
  2. 2. View points Drivers e-participation: why is it important, what tools are there, and ranking of GCC governments Social Media in GCC Governments: numbers, potential use, status, channels, and examples conclusion 2
  3. 3. Drivers  Open Government:  participation and engagements  Transparency  Innovation  Improve service delivery and usage e-participation is essential for Open Government 3
  4. 4. Why e-participation is important  Enhance trust between government and people through engagement and transparency  e-participation is a criterion in the UN e-gov survey 4
  5. 5. GCC Governments e-participation ranking Extent of e-participation Country Rank UAE 6 Bahrain 8 Qatar 9 Saudi Arabia 9 Oman 16 Kuwait 25 UN e-gov Survey 2012 5
  6. 6. How to e-participate  Forums  Blogs  chat  Customer Satisfaction Surveys  Polls  Feedback forms  Main stream Social Media Platofrom (Facebook, Twitter, youtube, LinkedIn,,etc) 6
  7. 7. Potential of Social Media in Government  Improve reach, accessibility and targeting  Meet expectations and enhance reputation  Improve cost-effectiveness  Accelerate response  Support deeper relationships Social Media is an opportunity for Governments 7
  8. 8. Social Media population in the GCC Facebook Twitter 5.5 M 3.2 M 19 U.A.E 3.29 M 263,070 40 Kuwait 992,200 370,987 34 Qatar 567,680 59,835 29 Oman 482,680 16 Bahrain 352,520 29 Saudi Arabia PR% Arab Social Media Report 2012 8
  9. 9. Status of GCC Governments adoption of Social Media  More than 75% gov orgs are using SM  More institutionalized, but still developing  Mostly one way communication  Many in the trial phase  Few with Social media strategy and policies 9
  10. 10. GCC Governments portals and Social Media  Bahrain gov portal:  Kuwait gov portal:  Oman gov portal:  Qatar gov portal:  Saudi Arabia gov portal:  UAE gov portal: 10
  11. 11. GCC Governments and Social Media: Twitter examples 11
  12. 12. GCC Governments and Social Media: UAE examples  Professional and Personal Use – UAE Leadership is driving SM in Gov – Interacting with people – Receiving ideas and suggestions 12
  13. 13. GCC Governments and Social Media: UAE example  Official Government-to-citizen communication  Facebook and Twitter channels    Communicate news, announcements Listen to citizens and receive feedback create awareness about e-services  Other uses  Crowed sourcing and idea contest 13
  14. 14. GCC Governments and Social Media: UAE MoFA example – Official Government-to-citizen communication  Twitter channel  Communicate news, announcements and alerts  Listen to citizens and provide assistance in emergency situations  Creating awareness about MoFA e-services  Broadcasting events – Ambassadors Forum  Crisis updates  Polls and Forum – Professional and Personal use 14
  15. 15. GCC governments and Social Media: UAE example  Emirates e-government  guidelines for social media usage in government entities document  Workshops with government organization to help develop strategies and policies 15
  16. 16. GCC Governments Plans to adopt Social Media: examples 2nd e-government Action Plan for the Kingdom of Saudi Arabia 16
  17. 17. GCC Governments Plans to adopt Social Media: examples Qatar Supreme Council of ICT 17
  18. 18. Conclusion  SM will play an important role for government engagements with its citizens and people  Governments should assess their capabilities and develop SM strategies and policies and monitor performance for an effective engagement  Develop capabilities and use the right SM platform for the right audience  Governments must be prepared to respond 18
  19. 19. Thank you 19

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