©2010 Oracle Corporation 1
Extending and Improving Business Processes
Jens Toppenberg
Enterprise 2.0 Sales Director, EE&CIS
©2010 Oracle Corporation 3
The following is intended to outline our general
product direction. It is intended for informat...
©2010 Oracle Corporation 4
• Challenges
• Solutions
• Products
– Oracle SOA
– Oracle BPM
– Oracle SOA Governance
• Busines...
Challenges
©2010 Oracle Corporation 6
Packaged Application Lifecycle
Extend with
Custom Code
Integrate with
other
Applications
Cross ...
©2010 Oracle Corporation 7
The State of Application Infrastructure
41% of companies indicate monolithic application
archit...
©2010 Oracle Corporation 8
Application Infrastructure
Common Approaches
Implementing customization tools
embedded within t...
©2010 Oracle Corporation 9
• Difficult to swap out applications
– Code tightly coupled to application
• Costly maintenance...
©2010 Oracle Corporation 10
• Weak integration services
– Limits ability to access data outside
the native app
• Lacking e...
©2010 Oracle Corporation 11
• Point-to-point “spaghetti”
architecture
– Fragile architecture requires
extensive test cycle...
Solutions
Don‟t come to me with a problem
unless you have a solution!
Current Solution
Application centric
processes
Tightly coupled
applications
Point – point
integration
Application centric
...
©2010 Oracle Corporation 14
Solution
Unified Application Extension & BPM Platform
Unified
Cross Application
BPM
Core
Appli...
©2010 Oracle Corporation 15
To transition to this architecture, there are
3 steps that should be followed:
Step 1: Extensi...
©2010 Oracle Corporation 16
• Configuration-based
– Less code, more drag & drop
• Use industry standards
– Languages and m...
©2010 Oracle Corporation 17
• Unified Shared Services
– Introduces flexibility
• Create re-usable services
– Allows for si...
©2010 Oracle Corporation 18
• Unified enterprise-wide BPM
– Across disparate apps
• BPM standards
– Such as BPMN and BPEL
...
Products
©2010 Oracle Corporation 20
BAM
JDEV ,
BPM STUDIO,
PROCESS
COMPOSER
CEP
EMPOLICY
MANAGER
ERP MAINFRAME SERVICES
BPEL PROCE...
©2010 Oracle Corporation 21
Transform Business
Process
Business
Rules
Human
Workflow
• Costly to maintain
• Insufficient e...
©2010 Oracle Corporation 22
Oracle SOA Suite
Configuration based access to applications
Select Adapter Select Function Int...
©2010 Oracle Corporation 24
Oracle BPM Suite
Web-based process editing and configuration
ValueOracle BPM Suite 11g
• Tool ...
©2010 Oracle Corporation 25
Oracle BPM Suite
Process Analysis
Value
• Standard business indicators: cycle time,
number of ...
©2010 Oracle Corporation 26
Oracle BPM Suite
Process Spaces: Extends collaboration in a process context
Value
• WebCenter ...
©2010 Oracle Corporation 27
Integrated Governance
Comprehensive Governance & Policy Management
Publish, Discover,
Change M...
©2010 Oracle Corporation 28
Benefits: Oracle SOA and BPM Suites
• Expands reach of business processes
– Standards-based BP...
Case Studies
©2010 Oracle Corporation 30
British Telecom –Application Extensions
• Implemented Oracle SOA Suite to customize and extend...
©2010 Oracle Corporation 31
Qualcomm – Shared Services
• Oracle SOA Suite deployed to create a reusable services framework...
©2010 Oracle Corporation 32
Eaton Steel – Cross App BPM
• Order-to-Cash transactions with trading partners were automated ...
Next Steps
©2010 Oracle Corporation 34
Getting Started with Middleware for Apps
 Demos
 Product Downloads
 Getting Started Guides
...
©2010 Oracle Corporation 35
Recommended Next Steps
Product Suite:
oracle.com/SOA
Best Practices:
oracle.com/technologies/S...
©2010 Oracle Corporation 36
Questions
©2010 Oracle Corporation 37
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Extending and improving bps romania 30th of nov 2010

  1. 1. ©2010 Oracle Corporation 1
  2. 2. Extending and Improving Business Processes Jens Toppenberg Enterprise 2.0 Sales Director, EE&CIS
  3. 3. ©2010 Oracle Corporation 3 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Safe Harbor
  4. 4. ©2010 Oracle Corporation 4 • Challenges • Solutions • Products – Oracle SOA – Oracle BPM – Oracle SOA Governance • Business Benefits • Case Studies • Next Steps Agenda
  5. 5. Challenges
  6. 6. ©2010 Oracle Corporation 6 Packaged Application Lifecycle Extend with Custom Code Integrate with other Applications Cross App Automation Upgrade Install and Configuration $?
  7. 7. ©2010 Oracle Corporation 7 The State of Application Infrastructure 41% of companies indicate monolithic application architecture forces costly and complex changes -Aberdeen Group 57% of companies not running the current release of their ERP indicate the prohibitive cost of upgrading customizations as a key reason -Aberdeen Group You do not utilize the competitive advantage which is given to you in the newer release!
  8. 8. ©2010 Oracle Corporation 8 Application Infrastructure Common Approaches Implementing customization tools embedded within the application Extend with Custom Code Using point-to-point connectivity between apps Integrate with Other Applications Building application-centric business processes Automate Across Applications Requirement Common Approach
  9. 9. ©2010 Oracle Corporation 9 • Difficult to swap out applications – Code tightly coupled to application • Costly maintenance – Proprietary coding requires niche specialists • Complex upgrades – Unacceptably lengthy and costly test cycle time Application Centric Customization Challenge Disparate Application-embedded Tools Tightly Coupled to Application
  10. 10. ©2010 Oracle Corporation 10 • Weak integration services – Limits ability to access data outside the native app • Lacking end-to-end management – Difficult to determine process status • No BPM collaboration tools – Delays delivery schedule and increases chance of errors Challenge Application-specific Business Processes Application Centric Customization Application Centric Business Processes Can you get the answer to: Where is my order?
  11. 11. ©2010 Oracle Corporation 11 • Point-to-point “spaghetti” architecture – Fragile architecture requires extensive test cycle • Lack of re-use of functionality – High cost to maintain redundant features in overlapping applications • Lack of control – Minimal governance and lacking unified view over all applications Challenge Point-to-Point Integration Application Centric Customization Application Centric Business Processes You can‟t control, what you can‟t manage!
  12. 12. Solutions Don‟t come to me with a problem unless you have a solution!
  13. 13. Current Solution Application centric processes Tightly coupled applications Point – point integration Application centric customizations Customized, siloed and point - point integrated applications
  14. 14. ©2010 Oracle Corporation 14 Solution Unified Application Extension & BPM Platform Unified Cross Application BPM Core Applications Unified Integration Shared Services Infrastructure Unified Configuration- based Extensions Enterprise Application Platform
  15. 15. ©2010 Oracle Corporation 15 To transition to this architecture, there are 3 steps that should be followed: Step 1: Extensions with a common toolset Step 2: Shared Services Infrastructure Step 3: Cross-Application BPM Solution Unified Application Extension & BPM Platform
  16. 16. ©2010 Oracle Corporation 16 • Configuration-based – Less code, more drag & drop • Use industry standards – Languages and modeling notation • Business rules – Expose business variables in intuitive user interface for business team Solution Step 1: Extensions with a common toolset The new SOA-based infrastructure has helped OnStar eliminate tens of thousands of lines of code and achieve significant cost savings… In SOA, changes are made via configuration, not by manual coding. Profit Magazine – Nov 2010
  17. 17. ©2010 Oracle Corporation 17 • Unified Shared Services – Introduces flexibility • Create re-usable services – Allows for significant efficiency gains • Manage with SOA governance – Gain control with a single view across all applications Solution Step 2: Shared Services Infrastructure “We could convert that money into more innovation, more customer service, more products and services instead of paying for redundant operations that aren’t that different from each other” Fari Ebrahimi, Senior Vice President and CIO Verizon Services Operations
  18. 18. ©2010 Oracle Corporation 18 • Unified enterprise-wide BPM – Across disparate apps • BPM standards – Such as BPMN and BPEL • Social BPM – Collaboration tools for BPM development and end-users Solution Step 3: Cross-Application BPM JPMorgan Chase used Oracle BPM technologies to automate the error-prone manual part of a risk management process which decreased processing time by 79% and increased staff productivity. Camico Insurance - spot
  19. 19. Products
  20. 20. ©2010 Oracle Corporation 20 BAM JDEV , BPM STUDIO, PROCESS COMPOSER CEP EMPOLICY MANAGER ERP MAINFRAME SERVICES BPEL PROCESS MANAGER HUMAN WORKFLOW BPMN ENGINE SERVICE BUS PARTNERSDB Registry & Repository Oracle‟s SOA & BPM Infrastructure Industry’s Most Complete, Integrated, & Best-In Class Platform
  21. 21. ©2010 Oracle Corporation 21 Transform Business Process Business Rules Human Workflow • Costly to maintain • Insufficient exception and error handling • Visual composition creates maintainable integrations • Expose business variables as easily modifiable rules Oracle SOA Suite Configuration based development Traditional Approach Manual Coding Composite Editor
  22. 22. ©2010 Oracle Corporation 22 Oracle SOA Suite Configuration based access to applications Select Adapter Select Function Integrate Function into Composite Editor
  23. 23. ©2010 Oracle Corporation 24 Oracle BPM Suite Web-based process editing and configuration ValueOracle BPM Suite 11g • Tool for business • Enable greater range of business participation • Eliminate redundancy, reduced complexity • Simplified logic management Value • Intuitive Web-based interface • Access according to role • Uses same model, business catalog, as Studio • Model both rules and processes Oracle BPM Suite 11g Process composer for - Processes - Rules
  24. 24. ©2010 Oracle Corporation 25 Oracle BPM Suite Process Analysis Value • Standard business indicators: cycle time, number of instances, average and mean time • Process specific indicators in model • Drill down dashboards • BAM can aggregate indicator events • Integration with complex event processing • Interoperability with BI via ETL • WYSIWYG report editor • Impact, gap, redundancy, and simulation reports Oracle BPM Suite 11g • Business visibility • Tailor analysis to the business • Expand analysis outside BPM • Leverage BI for additional visibility • Standard and custom easy to configure reports for all business needs Oracle BPM Suite 11g Value Process analysis - integrate to BAM - integrate to BI
  25. 25. ©2010 Oracle Corporation 26 Oracle BPM Suite Process Spaces: Extends collaboration in a process context Value • WebCenter Spaces technology • Work Space process space – all processes • Modeling Space – modeling the process • Single instance space – Single process coll. • Task list, discussions, documents, dashboards, processes to start, process catalog Oracle BPM Suite 11g • Simplified single-click site creation • Spaces suited to process lifecycle • Can add blogs, wikis, and presence • Collaboration in context Oracle BPM Suite 11g Value
  26. 26. ©2010 Oracle Corporation 27 Integrated Governance Comprehensive Governance & Policy Management Publish, Discover, Change Manage Services Federated Policy Manager Provision Services & Monitor SLAs Registry/Repository Policy Manager SOA Management Pack
  27. 27. ©2010 Oracle Corporation 28 Benefits: Oracle SOA and BPM Suites • Expands reach of business processes – Standards-based BPM removes cross-app barriers – Social BPM shortens cycle times through team collaboration • Introduces application flexibility – Provides the ability to easily swap out applications – Replaces tight coupling with hot-swappable infrastructure • Lower total cost of ownership – Minimize upgrade costs by externalizing application customizations – Re-use services in new ways not possible with monolithic apps Transform: Application centric to Enterprice process centric
  28. 28. Case Studies
  29. 29. ©2010 Oracle Corporation 30 British Telecom –Application Extensions • Implemented Oracle SOA Suite to customize and extend packaged applications • Built composite apps and process integration flows using Oracle Fusion Middleware with Oracle EBS, PeopleSoft and Siebel • One of the world‟s largest telecom service provider • High cost of managing and maintaining 400 legacy IT systems • Need a consolidated applications that allows to procure goods and services for 10,000 properties and 5,000 vehicles Opportunities & Challenges • Retired 46 legacy apps, increasing „right first time‟ dramatically increasing user experience scores • Enterprise level process automation resulting in consolidation of many heterogeneous custom and packaged applications • Significantly reduced maintenance and upgrade costs of packaged applications Solution Results
  30. 30. ©2010 Oracle Corporation 31 Qualcomm – Shared Services • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and Oracle Applications • Automated key business processes: Entitlement requests and approvals, User password and account maintenance • World‟s leading supplier of CDMA Chipsets • Inability to quickly build composite applications, lack of common reusable services • Unable to respond to rapid business changes • Need to increase system security, scalability, availability • Needed a common interface for all users to get the information they need in a secure reliable manner Opportunities & Challenges • Enabled easier, more effective forecast simulation • Improved control over supply chain • Cost savings from increased productivity in shipping and warehouse management Solution Results Customer Viewpoint “I would estimate that we have saved at least $5 million dollars in development costs over the last two years.” –Norm Fjeldheim, Senior VP, CIO Qualcomm
  31. 31. ©2010 Oracle Corporation 32 Eaton Steel – Cross App BPM • Order-to-Cash transactions with trading partners were automated using a Service Oriented Architecture • The solution comprised of XML Gateway and Customized mapping as well as Canonical mapping • EDI process was automated by extending E-Business Suite using Oracle SOA Suite, Oracle BPM Suite and Oracle B2B • Order-to-Cash project was inefficient • Invoicing processes were very manual & error prone • Poor visibility into interaction between parties. • No solution would meet diverse partner requirements: EDI, XML, Excel Opportunities & Challenges • Reduced invoice turn-around time & error handling • Eliminated 100+ of manhours through process automation • Reduced Invoice resolution time by 28 days! Solution Results
  32. 32. Next Steps
  33. 33. ©2010 Oracle Corporation 34 Getting Started with Middleware for Apps  Demos  Product Downloads  Getting Started Guides  Tutorials  Technical Whitepapers, Articles, Blogs Oracle Fusion Middleware for Apps: www.oracle.com/goto/ofm4apps
  34. 34. ©2010 Oracle Corporation 35 Recommended Next Steps Product Suite: oracle.com/SOA Best Practices: oracle.com/technologies/SOA/center.html oracle.com/technology/products/SOA/SOASuite Product Suite: oracle.com/BPM Best Practices: oracle.com/technology/products/bpm
  35. 35. ©2010 Oracle Corporation 36 Questions
  36. 36. ©2010 Oracle Corporation 37
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