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2. nick whitehead&ajlec bojan final bi

  1. 1. <Insert Picture Here> Business Intelligence 11g R1 Alexander Meixner Sales Director BI Solutions EE&CIS Region
  2. 2. Oracle’s Strategy Complete. Open. Integrated. • Engineered to work together • Tested together • Certified together • Packaged together • Deployed together • Upgraded together • Supported together • Managed together
  3. 3. Customer Benefits Complete. Open. Integrated. • Better performance, reliability, security • Shorter deployment times • Easier to manage and upgrade • Lower cost of ownership • Improved support experience
  4. 4. Oracle’s Portfolio of Leading Products • Business Analytics • Enterprise Performance Management • Data Warehousing • OLTP • Embedded Database • Customer Relationship Management • Human Capital Management • Middleware • Application Servers • Enterprise Operating Systems • Server for UNIX • Server for Oracle Database • Enterprise Tape Storage • Development Language
  5. 5. Oracle’s Business Intelligence Strategy
  6. 6. Oracle Business Intelligence Continued Investment and Innovation 1995 20102000 2005 Embedded Business Intelligence Oracle Exadata EPM System BI Applications Enterprise BI Platform Data Mining Ad Hoc Query Database Reporting OLAP Oracle Business Intelligence 11g 8i 9i 10g 10g R3 10g R5 11g2.0BI Releases 1.2 8.31.6
  7. 7. Delivered in the Last 12 months • Exadata v2 • Oracle BI 11gR1 • EPM System 11.1.2 • Essbase 11.1.2 • Real-Time Decisions 11g • BI Applications 7.9.6.1 and 7.9.6.2 • Hyperion Financial Close Suite • Hyperion Disclosure Management • Hyperion Financial Close Process • Hyperion Enterprise Planning Suite
  8. 8. Exadata Database Machine #5 The value of FAST queries • Most successful product launch in Oracle‟s history • Fastest solution for Data Warehousing – Exadata Smart Storage Server Speeds Queries – 5X Faster than competition – Customers seeing 10-100x performance improvements “After carefully testing several data warehouse platforms, we chose the Oracle Database Machine. Oracle Exadata was able to speed up one of our critical processes from days to minutes.” Brian Camp SVP, Infrastructure Services Knowledge Base Marketing
  9. 9. Oracle Business Intelligence 11g Biggest and most Significant BI release yet • Oracle‟s most significant BI release • 3+ years in development • 150+ development projects; 1000s of years of development effort • Platform on which to build for the future
  10. 10. Part of Oracle Fusion Middleware Infrastructure & Management Database Middleware Applications
  11. 11. Oracle Hyperion Performance Management Applications Oracle Business Intelligence Applications Complete and Integrated From Storage To Scorecard Oracle Business Intelligence Enterprise Edition Oracle Business Intelligence Publisher Oracle Essbase Oracle Data Integrator Oracle Golden Gate Oracle Exadata Oracle Data Mining Oracle OLAP Oracle Partitioning
  12. 12. Copyright © 2009, Oracle and / or its affiliates. All rights reserved. 16 More Value Less Complexity More Flexibility Less Cost More Choice Less Risk Comprehensive Industry Portfolio Complete Standards-Based Architecture Open Designed to Work Together Integrated Reduced Total Cost of Ownership
  13. 13. NEW PRODUCT PACKAGING: Introducing Oracle BI Foundation Suite Single Integrated Solution Oracle Scorecard and Strategy Management Oracle Essbase PlusOracle BI EE Plus + + Oracle BI Foundation Suite Operational BI & Analysis Modeling & Simulation Strategy Reporting
  14. 14. <Insert Picture Here> Oracle Business Intelligence 11g Nick Whitehead Senior Director, Business Development Oracle EMEA Business Intelligence
  15. 15. SINGLE ENTERPRISE INFORMATION MODEL Integrated Analytic Processes Oracle Business Intelligence 11g DETECT ANALYZEACT MODEL • Data-driven alerts • Mobile devices • Scorecard / KPIs • Data mining • Ad-hoc OLAP query • Interactive visualization • Role-based dashboards • What-if scenarios • Write-back • Predictive analytics • Insight to Action • Standards-based process execution • User-centric process design • Closed-loop process metrics •Real-Time Decisions •Collaboration SINGLE ENTERPRISE INFORMATION MODEL
  16. 16. SINGLE ENTERPRISE INFORMATION MODEL The New Standard for Enterprise Analytics Oracle’s Integrated Analytic Solution DETECT ANALYZEACT MODEL SINGLE ENTERPRISE INFORMATION MODEL • Sales • Marketing • Service • Contact Center • Price • Loyalty • Financial Services • Communications • Healthcare • Retail • Financials • HR • Procure & Spend • Projects • Supply Chain • Order Mgmt • Logistics • Scorecard • Strategic Planning • Financial Close • Planning & Forecasting • Profitability Management
  17. 17. The New Standard for Enterprise Analytics Oracle Business Intelligence 11g Complete Enterprise Analytic Foundation Best in class functionality provides consistent view of business performance Powers Packaged Applications Performance Management, Operational Analytics, Industry and Partner Applications Integrated Analytic Processes Easily leverage analytics to drive better decision-making across the organization to improve performance continuously Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 22 Powers Packaged Applications Performance Management, Operational Analytics, Industry and Partner Applications Integrated Analytic Processes Easily leverage analytics to drive better decision-making across the organization to improve performance continuously
  18. 18. OLTP & ODS Systems Data Warehouse Data Mart Packaged Applications (Oracle, SAP, Others) Excel XML/Office Business Process OLAP Sources Exadata Unstructured & Semi-Structured Common Business Intelligence Foundation Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Detect & Alert Office Integration Search EmbeddedData Integration MobileScorecards Collaborate Complete. Oracle Business Intelligence 11g
  19. 19. Common Business Intelligence Foundation OLTP & ODS Systems Data Warehouse Data Mart Packaged Applications (Oracle, SAP, Others) Excel XML/Office Business Process OLAP Sources Exadata Unstructured & Semi-Structured Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Detect & Alert Office Integration Search EmbeddedData Integration MobileScorecards Collaborate Open. Oracle Business Intelligence 11g
  20. 20. OLTP & ODS Systems Data Warehouse Data Mart Packaged Applications (Oracle, SAP, Others) Excel XML/Office Business Process OLAP Sources Exadata Unstructured & Semi-Structured Integrated. Oracle Business Intelligence 11g Common Enterprise Information Model • Common Metadata Foundation across all Data Sources • Common Security, Access Control, Authorization, Auditing • Common Request Generation and Optimized Data Access Services • Common Clustering, Workload Management, & Deployment • Common Systems & Operational Lifecycle Management Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Detect & Alert Office Integration Search EmbeddedData Integration MobileScorecards Collaborate
  21. 21. Oracle BI Server EE Leading R-OLAP Server • Complete BI Tools Suite – Consistent UI, metadata, calculations, data access, security • Best R-OLAP Performance – Intelligent Request Generation – Intelligent Function Shipping – With multi-pass calculations – Intelligent Aggregate Navigation – Intelligent Caching – Optimized Distributed Data Access • Multi-user Development – Enterprise consolidation & scale • Heterogeneous Data Sources – Relational, OLAP, unstructured Common Enterprise Information Model ORACLE BI SERVER Complete. Open. Integrated.
  22. 22. Typical BI “Silos of truth,” are a barrier to BI Incomplete. Inconsistent. Inaccurate
  23. 23. Interactive Dashboards Geospatial Visualization Office Integration Mobile Reports Applications & Portals Search Ad-hoc Queries Collaboration Scorecards Unified End User Experience Complete. Consistent. Accurate. Many Channels
  24. 24. Interactive Dashboards Geospatial Visualization Office Integration Mobile Reports Unified End User Experience Complete. Consistent. Accurate. Many Channels Applications & Portals Search Ad-hoc Queries Collaboration Scorecards Enhanced in 11gNew or radically Improved
  25. 25. Interactive Visualizations Gain Insight Quicker with Greater Visibility • Rich Interactive Visualizations • Animated transitions • Range and Paging sliders • Legend-based interactions • Master-Detail linking • Extensive and extended set of chart types • Consistent, hi-fidelity charting across Oracle product line Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 30
  26. 26. Best in Class Ad-hoc Query & Analysis Oracle Business Intelligence 11g • First, seamless ROLAP & OLAP browser interface • OLAP query building with member selection – Member selection – Calculated members – Hierarchical calculations – Custom aggregates • Navigate across relational and multidimensional sources – Shared metadata, calculations, dimensions, security – Ragged & skip-level hierarchies – Performance for each source • Microsoft Office Integration Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 31
  27. 27. Spatial Intelligence New Depth and Breadth of Analysis In effect, Oracle is "flipping the switch" and turning spatial into a product feature when such a capability is needed. It will be daunting to compete against this company. Microsoft, beware… we haven't heard much about geospatial and SQL Server integration lately… you are in danger of becoming a non-player. And IBM continues to play with ESRI only, and resists striking out on its own in what could be a missed opportunity. • Most BI data already contains geographic dimension of analysis • Deliver deeper analytical insights through Spatial visualisation and data • Increase the ROI of BI & GIS systems
  28. 28. Spatial Integration Uncover Patterns Hidden in Tables • Gain new understanding of your customers, markets, branches, stores, and assets • Use geographic insights to innovate business processes • Manage location-based assets, people and property • Optimize service and sales territories for greater efficiencies • Deploy networks, infrastructure and utilities with confidence • Map resources, plan logistics and prepare for emergencies
  29. 29. Enterprise Reporting and Publishing Self service reporting for Business Users • 100% thin-client design environment • Pixel-perfect documents • Lightweight, easy to use – Easy to embed: 5 MB Download – Relational, OLAP, unstructured sources – Multiple output formats: XML, HTML, Word, PPT, PDF, RTF, Open Office, … • Powerful & highly scalable server – 1,000,000 Reports/Hour on 2 CPUs – Highly scalable: Optimal resource and print queue management – Active-Active clustering • Separates data extraction, formatting, delivery models – Dynamic font substitution – Dynamic language substitution Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 34
  30. 30. Oracle BI Collaboration WebCenter Workspaces & Collaboration • Integrated with WebCenter – Search, tagging, tag clouds – Linking & document association – Discussion forums – Chat, presence, & real-time collaboration – Workspaces – Community lists • Business Intelligence in portals – Dashboards, dashboard pages, scorecards, reports embeddable – Standards-based portlet integration – Context passing & run-time editing – Personalization & skinning – Oracle & other portals
  31. 31. Oracle BI Search Secure Enterprise Search • All BI objects are searchable – Metadata, dimensions, prompts, hierarchies, reports, … – All data sources – Full text search • Full security enforced – Functional & data security • For users – Easily locate reports, analysis and dashboards – Execute selected report with correct context • For analysts – Find all objects affected by business model changes
  32. 32. Highest Scalability & Availability Comprehensive Support in Enterprise Manager • Unified systems management – Across all components – Across entire lifecycle • Performance monitoring & tuning – Diagnostics & troubleshooting – Across single instance & clusters – 1-click scale-out & online clustering – Dynamic capacity management • Automate all operational tasks – Develop, test, deploy – Scale-out & tune – Patch & upgrade cycles – HA patching (rolling restart)
  33. 33. Oracle BI Security Integration with Identity Management • Strong security – Comprehensive SSL – Encrypted metadata catalog – Report encryption, watermarking & signing • Authentication & Single Sign-On – Strong Authentication – Integrates with corporate directories – Integrates with corporate SSO – Externalizes authentication – Easy to configure & setup • Application roles & authorization – Comprehensive set of application roles – Externalized for all metadata & data – Flexible authorization model • Centralized auditing
  34. 34. "OBIEE 11g has features which make all enterprises running Oracle applications think twice before looking somewhere else for their enterprise BI platform. Having said that, there's nothing in the OBIEE architecture that requires tight coupling with Oracle's applications and middleware. 11g is a huge release, bringing tons of important new features to the OBIEE platform.” Forrester: Boris Evelson July 2010 Analyst Perspective on Oracle BI Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 39
  35. 35. The New Standard for Enterprise Analytics Oracle Business Intelligence 11g Complete Enterprise Analytic Foundation Best in class functionality provides consistent view of business performance Powers Packaged Applications Performance Management, Operational Analytics, Industry and Partner Applications Integrated Analytic Processes Easily leverage analytics to drive better decision-making across the organization to improve performance continuously Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 40
  36. 36. Dashboards and Scorecards Complimentary Perspectives • Business results • Operational and strategic • Root cause analysis • Guided navigation Past Dashboards Why did I miss my goal? • Strategy deployment • People & team • Accountability maps • Management processes • Initiative tracking • Cause & effect • Collaboration Future Scorecards How do goals support our strategy? Alerting Benchmarking Metrics Graphics Reporting Metadata
  37. 37. Communicate Strategy -Detect Variances from Goals Oracle Scorecard and Strategy Management • Integrated BI component, not a silo – KPIs as core metadata – Thresholds, owners, history – Auto-generated interactive analyses – Linked objectives & initiatives • Automatic detection – KPI alerts triggered by thresholds • Strategy visualization – Strategy Maps and Trees – Cause and Effects – Watchlists – Annotations & override • All methodologies – Balanced scorecard, six sigma, Baldrige Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 42
  38. 38. Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 43 <Insert Picture Here> “Only 22% of respondents say they do rigorous and timely scenario planning across the organization, which helps them be proactive in addressing market changes.” The Intelligent Enterprise Economist Intelligence Unit November 2009
  39. 39. Most Scenarios are Modeled & Planned Here! It is a Good Productivity Tool…but • Disconnected • Data security risks • Prone to errors • Doesn‟t scale • No controls / audit trails Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 44
  40. 40. Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 4 REPORTING ANALYSIS , MODELING, PLANNING Which customers spend the most? What did this customer buy? What is the Q4 revenue forecast? Which customers are most profitable? What is the customer likely to buy next? What if demand falls short of forecast? The value of Modeling & Planning Deeper insights – to decide next course of action
  41. 41. Oracle Essbase Powerful OLAP Server for Business Scenario Modeling • Rich Business User Experience • Powerful & Intuitive tools for the business user • Broadest analytic functionality accessible • “Speed of thought” response • Models complex business scenarios with advanced calculation Engine • Comprehensive library of functions • Extensive financial and time intelligence • A complimentary extension to the BI platform • Custom Business Analytic Environment • Optimized storage • Enterprise scale forward looking applications • Premium performance
  42. 42. Oracle BI 11g Foundation Single, Integrated Solution Common Enterprise Information Model BI Server Essbase  Role-based Interactive Dashboards Proactive alerts Scorecards & Strategy Communication MS Office and Excel integration  Simplified logical view of data  Powerful query processing, modeling, planning, what-if analysis  Federated enterprise data sources Excel XML OLTP & ODS Systems Data Marts Data Warehouse Database Machine OLAP Cubes  Integrated Solution for Strategy Reporting, Modelling/Planning & Operational BI  Shared metadata, calcs, dimensions, security
  43. 43. Integrating Insights with Business Processes #2 BI as part of the Business Process THE NEW WAY: Action Framework Integrated. Closed Loop. THE OLD WAY Disconnected. Open Ended. Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 48
  44. 44. Value of Linking Insights to Action BI in the process Shortens Decision Cycles Finance INSIGHT ACTION HR Sales Service Supply Chain Marketing Late Payment Trend Hold Credit Headcount Budget Analysis Forecast Update Product Safety Supply Shortfall Poor Campaign Results Escalate Issue Change Request Approve Hire Approve Discount Redirect Funds Lower Bad Debt Greater Team Productivity Higher Win Rates Better Customer Service Higher On-Time Deliveries Improved Marketing ROI Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 49
  45. 45. Oracle BI Action Framework Robust Structured Framework for process linkage Sense • Detect business events & conditions. Respond automatically • Generate and deliver reports • Alert and Notify users • Initiate business Processes and workflows Monitor Progress • Track resolution and progress FULLY AUTOMATIC Define actions in response to insights • Associate with key business conditions Navigate • Guide users to relevant analysis, web content and transactional systems Take Action • Initiate workflows & business processes HUMAN-DRIVEN • Navigate to further analysis • Initiate a business process • Execute a workflow • Deliver BI content • Call a Web service • Collaborate
  46. 46. Worth the Wait Oracle Business Intelligence 11g On Actionable Intelligence…. "This capability is certainly a competitive differentiator and makes the concept of 'insight to action' a reality." BIScorecard: Cindi Howson – July 2010 Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 51
  47. 47. The New Standard for Enterprise Analytics Oracle Business Intelligence 11g Complete Enterprise Analytic Foundation Best in class functionality provides consistent view of business performance Powers Packaged Applications Performance Management, Operational Analytics, Industry and Partner Applications Integrated Analytic Processes Easily leverage analytics to drive better decision-making across the organization to improve performance continuously Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 52
  48. 48. SINGLE ENTERPRISE INFORMATION MODEL Powers Packaged Applications Oracle Business Intelligence 11g DETECT ANALYZEACT MODEL SINGLE ENTERPRISE INFORMATION MODEL • Sales • Marketing • Service • Contact Center • Price • Loyalty • Financial Services • Communications • Healthcare • Retail • Financials • HR • Procure & Spend • Projects • Supply Chain • Order Mgt • Logistics • Scorecard • Strategic Planning • Financial Close • Planning & Forecasting • Profitability Management Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 53
  49. 49. Oracle’s Enterprise Performance Management System Complete. Open. Integrated. OLTP & ODS Systems Data Warehouse Data Mart Packaged Applications (Oracle, SAP, Others) Excel XML/Office Business Process OLAP Sources Exadata Unstructured & Semi- Structured BI Server Common Enterprise Information Model Essbase Dimension Management Predictive Analytics ERP Analytics Strategy Management Financial Close and Reporting Planning & Forecasting Profitability Management CRM Analytics Industry Analytics Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Detect & Alert Office Integration Search EmbeddedData Integration MobileScorecards Collaborate
  50. 50. Now with Complete, Open & Integrated BI • Seamlessly accesses financial data stored and managed in HFM or Planning • HFM and Planning data participate in Common Enterprise Information Model For HFM and Planning Customers • Plans correlated to actual performance • Self-service BI, rather than Finance being burdened • Enfranchise and empowering a performance management culture Integrated with Performance Management Industry leading Applications for Oracle, SAP and other systems OLTP & ODS Systems Data Warehouse Database Machine Oracle, PeopleSoft, JDE, Siebel, SAP, Fusion Excel XML/Office Business Process OLAP Cubes ERP Analytics Performance Management Applications CRM Analytics Industry Analytics EssbaseBI Server Predictive Analytics Common Enterprise Information Model Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Detect & Alert Office Integration Search EmbeddedData Integration MobileScorecards Collaborate Fusion Middleware
  51. 51. CRM ANALYTICS ERP ANALYTICS ORACLE BI ENTERPRISE EDITION AND OTHER OPERATIONAL AND ANALYTIC SOURCES Sales MarketingService and Contact Center PriceLoyalty Financials Procurement and Spend Supply Chain and Order Management Projects Human Resources Packaged BI Applications Business Intelligence EE 11gR1
  52. 52. CRM ANALYTICS ERP ANALYTICS SALES • Pipeline Analysis • Forecast Accuracy • Up-sell/Cross-sell • Cycle Times • Lead Conversion • Sales Team Effectiveness MARKETING • Campaign Effectiveness • Customer Insight • Product Propensity • Market Basket Analysis • Campaign ROI SERVICE & CONTACT CENTER • Service Effectiveness • Customer Satisfaction • Resolution Rates • Service Rep Efficiency • Service Cost • Service Trends ORACLE BUSINESS INTELLIGENCE AND OTHER OPERATIONAL AND ANALYTIC SOURCES SOURCE ADAPTERS: PRICE • Price Segments • Price Waterfall Analysis • Deal Life Cycle • Deal Desk Analysis • Product Pricing Performance LOYALTY • Member Demographics • Program Revenue • Membership Trends • Promotion Effectiveness • Points Analysis FINANCIALS • General Ledger • Accounts Receivable • Accounts Payable • Cash Flow • Profitability • Expense Management PROCUREMENT & SPEND • Direct & Indirect Spend • Buyer Productivity • Contract Compliance • Supplier Performance • Purchase Cycle Time • Employee Expense SUPPLY CHAIN & ORDER MGMT • Revenue & Backlog • Inventory Analysis • Fulfillment Status • Customer Status • Order Cycle Time • BOM Analysis PROJECTS • Project Funding and Budget • Product Cost • Project Revenue • Project Billing • Project Profitability HUMAN RESOURCES • Employee Productivity • Compensation • Talent Management • Recruiting Analysis • Learning Analysis • Workforce Profile Broadest Analytic Application Coverage Oracle BI Applications Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 57
  53. 53. Oracle BI Applications Delivers rapid time to value Delivering IT Imperatives Buy and extend, don‟t build Rapid deployment Get „best practice‟ analytics out-of-the-box 3000+ users - 3 months 33 sites - 100 days 1,200 financial consultants -10 weeks over 1,250 employees - 3 months
  54. 54. The New Standard for Enterprise Analytics Oracle Business Intelligence 11g Complete Enterprise Analytic Foundation Best in class functionality provides consistent view of business performance Powers Packaged Applications Performance Management, Operational Analytics, Industry and Partner Applications Integrated Analytic Processes Easily leverage analytics to drive better decision-making across the organization to improve performance continuously Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 59
  55. 55. Market Leading Business Intelligence
  56. 56. Oracle Positioned in Leaders Quadrants Magic Quadrant for Business Intelligence Platforms, 2010 Magic Quadrant for CPM Suites, 2010 Magic Quadrant for Data Warehouse Database Management Systems, 2010 Source: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2010” by Rita Sallam, Bill Hostmann, James Richardson, Andreas Bitterer, 29 January 2010. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Oracle. Gartner Magic Quadrant for Business Intelligence Platforms
  57. 57. Retail Aero / Industrial Insurance / Health Life Sciences Travel & Transport Communications Public Sector Finance / Banking Consumer Goods High Tech Business Intelligence Customers Business Analytic Tools and Applications
  58. 58. Top 10 customers in…  Financial Services  High Tech  Healthcare & Pharmaceutical  Telecommunications  Transportation  Aerospace & Defense  Utilities & Energy …use Oracle BI/EPM 82% Fortune Global 500 use Oracle BI/EPM
  59. 59. Financial Services Healthcare & Pharmaceutical Telecommunication Transportation Aerospace & Defense Utilities & Energy…use Oracle BI/EPM Top 10 SAP customers in… 89% SAP customers in Fortune Global 500 use Oracle BI/EPM
  60. 60. Business Intelligence at Oracle Planning & Budgeting Operational Dashboards & Analytics GRC, Financial Close & Reporting
  61. 61. Oracle Business Intelligence 11g Summary • Delivers best-of-breed products for Query and Analysis, OLAP, Reporting, and Scorecards • On a complete, open, and architecturally unified Business Intelligence Foundation • Coupled with leading packaged business intelligence and enterprise performance management applications • Providing customers with superior alignment, visibility, and fastest time to value

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