Raunch culture in music videos


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Raunch culture in music videos

  1. 1. Issue: Is This Good for our Kids?
  2. 2. Rihanna: S and M Video (2011)Christina Aguilera on X Factor (2010)Shakira: She Wolf (2009)
  3. 3. Miley Cyrus: Good Girl/ Bad Girl?
  4. 4. Photo Shoot for Vanity Fairin 2008. Miley Cyrus was 15.
  5. 5. Some parents reacted with outrage over the weekend when the television program “Entertainment Tonight” began showing commercials promoting the scoop pictures taken by Vanity Fair photographer, Annie Leibovitz. Screen grabs of the photo quickly popped up online sparking fresh debate about her suitability as a role model to millions of young Disney fansScreen grabs of the photo quickly popped up online, sparking a blogospheredebate. “Bonfire anyone?” wrote Lin Burress on her marriage and parentingblog, Telling It Like It Is, referring to the mountain of Hannah Montana retailitems – makeup, shoes, clothes – in the marketplace. “Parents should beextremely concerned,” Burress said in an interview. “Very young girls look up toMiley Cyrus as a role model.”
  6. 6. Cyrus had a different view in a prepared statement released Sunday: “I tookpart in a photo shoot that was supposed to be ‘artistic’ and now, seeing thephotographs and reading the story, I feel so embarrassed. I never intended forany of this to happen, and I apologize to my fans who I care so deeply about.”
  7. 7. Last week, Gary Marsh, the president of entertainment forDisney Channel Worldwide, was quoted in Portfolio magazinesaying, “For Miley Cyrus to be a ‘good girl’ is now a businessdecision for her. Parents have invested in her a godliness. If sheviolates that trust, she won’t get it back.”
  8. 8. Miley Cyrus: Best of Both Worlds (2006)Miley Cyrus: Cant Be Tamed (2010)
  9. 9. Advert banned inNovember 2011
  10. 10. ‘We understood the model was 17 years oldbut we considered she looked under the ageof 16.’It said: ‘We considered that the length of herdress, her leg and position of the perfumebottle drew attention to her sexuality.‘Because of that, along with her appearance,we considered the ad could be seen tosexualise a child.We therefore concluded that the ad wasirresponsible and was likely to cause seriousoffence.’(Advertising Standards Agency)
  11. 11. Lynx shower gel ad – alsobanned November 2011 bythe ASA The 113 complainants said it was sexually suggestive, demeaning to women, and inappropriate for public display because it could be seen by children. Some of the complainants reported they had seen the poster near schools.
  12. 12. Lynx advert – The Beach – Internet AdLynx - Stripping Ad - 2011Also slammed for being placed on sites without agerestriction