The Wild One Trailer 1953, directed by Laszlo Benedek
Kidulthood Trailer 2006, directed by Menhaj Huda
Now have a look at the Hug A Hoodie tasks in your pack and analyse the way young people are being represented. Here is the link to the Radio 5 Interview: Radio Interview (Radio 5 live) with Ryan Florence
However, sometimes the media can challenge these dominant views and offers us something we don’t expect!
Lady Sovereign Hoodie Song How do this song and music video represent the hoodie? (2005)
The skinhead was a demonised youth culture of an earlier time – what sort of images does the word ‘skinhead’ conjure up for you? What connotations does the image have for most people?
Guardian Point of View Ad How do you think people would have made of this advert featuring a skinhead? (1986)
This trailer for Shane Meadows’ film This Is England (2006) also portrays skinheads in the 80s. How does it incorporate the expected and unexpected elements in its representation? This Is England
The troublesome teen is not the only image of teens that has been around. Hebdige also identified the ‘teen as fun’ image – the ‘clean teen’.
Became prominent from the late 50s/ 60s onwards as teen culture took off – they had their own music, their own fashions, their own films…. And the money to spend on them
Little wonder the media needed a more positive image of young people to encourage them to part with their cash
Maybe, too, there was some hope that showing positive images of young people would act as role models to encourage teens to act in a way that the parent generation approved of!
Here is an example of an early ‘clean teen’ image: Bachelor Boy - Cliff Richard (1963) See if you can identify the elements that show the fun, clean teen image.
And here’s a more up-to-date version of the teen as fun / clean teen stereotype. How is it constructed and why are Disney so keen to promote this teen character? High School Musical (2006)
Can you think of any other teens who are promoted as having this image? Why do you think they are given this image? How is it exploited?
Just to show that it is not just fictional media forms that represent teens in this way, here is an advert for scouting that also presents a teen as fun image. Think You Know Scouting? Think Again!
You may also like to follow this up by looking at the news article in your pack on scouting.