Using Social Networking & Media to Improve Member Services Dennis D. McDonald, Ph.D. Email: ddmcd@yahoo.com Web:  http://w...
Purpose of Presentation <ul><li>Describe how Professional Associations can use Social Networking and Social Media to Impro...
Definitions <ul><li>Social Networking  is the use of special processes and technologies to support the discovery, formatio...
Why are Social Networking & Social Media Important? <ul><li>Associations exist to serve their members. </li></ul><ul><li>M...
Where Can Social Networking and Social Media be Used? <ul><li>Primary applications are processes that touch on member serv...
1. Membership Services <ul><li>Augment member directory database, e.g., </li></ul><ul><ul><li>Capture individual experienc...
2. Meetings & Conferences <ul><li>Establish conference- and meeting-specific blogs and forums to promote communication (an...
3. Publications <ul><li>Publicize all works in progress. </li></ul><ul><li>Encourage member communication with authors, in...
4. Legislation & Lobbying <ul><li>Encourage members to establish relationships with targets, organizations and legislators...
5. Committees & Volunteers <ul><li>Expand involvement in committees through researching enhanced member directory informat...
6. Peer Review & Standards <ul><li>Open the process of journal peer review to include public comments on manuscripts under...
Challenges <ul><li>Relation to existing processes & systems. </li></ul><ul><li>Generational differences across user groups...
Moving Forward <ul><li>Develop strategy. </li></ul><ul><li>Start small. </li></ul><ul><li>Select high impact area. </li></...
Author Contact Information <ul><li>Dennis D. McDonald, Ph.D. </li></ul><ul><li>Alexandria, Virginia USA </li></ul><ul><li>...
Author’s Related Articles <ul><li>Professional Social Networking is Growing! </li></ul><ul><li>More Comparisons of Journal...
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Using Social Networking & Media to Improve Member Services

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Describes how Professional Associations can use Social Networking and Social Media to Improve Member Services.

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Using Social Networking & Media to Improve Member Services

  1. 1. Using Social Networking & Media to Improve Member Services Dennis D. McDonald, Ph.D. Email: ddmcd@yahoo.com Web: http://www.ddmcd.com November 20, 2006 Version 1.2 Contents copyright © 2006 by Dennis D. McDonald
  2. 2. Purpose of Presentation <ul><li>Describe how Professional Associations can use Social Networking and Social Media to Improve Member Services. </li></ul>
  3. 3. Definitions <ul><li>Social Networking is the use of special processes and technologies to support the discovery, formation, and maintenance of personal and professional relationships. </li></ul><ul><li>Social Media are collections of data and information that are developed collaboratively and/or shared interactively among individuals and groups. </li></ul>
  4. 4. Why are Social Networking & Social Media Important? <ul><li>Associations exist to serve their members. </li></ul><ul><li>Members join associations for several reasons, including: </li></ul><ul><ul><li>Gain professional and job benefits. </li></ul></ul><ul><ul><li>Keep up to date with research, tools & and techniques. </li></ul></ul><ul><ul><li>Monitor and promote profession-related policy positions. </li></ul></ul><ul><li>Realizing these benefits depends on: </li></ul><ul><ul><li>Creating and sharing information. </li></ul></ul><ul><ul><li>Building and maintaining relationships. </li></ul></ul><ul><li>Using Social Networking & Social Media to help members accomplish (a) and (b) increases: </li></ul><ul><ul><li>Member perception of association membership value. </li></ul></ul><ul><ul><li>Likelihood of membership renewal. </li></ul></ul><ul><ul><li>Likelihood of introducing new members to the Association. </li></ul></ul>
  5. 5. Where Can Social Networking and Social Media be Used? <ul><li>Primary applications are processes that touch on member service and communication, e.g., </li></ul><ul><ul><li>Membership Services </li></ul></ul><ul><ul><li>Meetings & Conferences </li></ul></ul><ul><ul><li>Publications </li></ul></ul><ul><ul><li>Legislation & Lobbying </li></ul></ul><ul><ul><li>Committees & Volunteers </li></ul></ul><ul><ul><li>Peer Review </li></ul></ul>
  6. 6. 1. Membership Services <ul><li>Augment member directory database, e.g., </li></ul><ul><ul><li>Capture individual experience data that can be searched and compared. </li></ul></ul><ul><ul><li>Make records available to other members to facilitate discovery of common interests & expertise. </li></ul></ul><ul><ul><li>Make “public version” of member records available for public web access. </li></ul></ul><ul><li>Enable members to create mutually-agreeable “connections” to form both temporary and persistent communities and subgroups with common interests. </li></ul><ul><li>Implement association-sponsored email & messaging systems </li></ul>Relevance of Social Networking & Social Media Applications:
  7. 7. 2. Meetings & Conferences <ul><li>Establish conference- and meeting-specific blogs and forums to promote communication (and relationships) among speakers and attendees. </li></ul><ul><li>Make all conference and meeting materials available to all members not just attendees. </li></ul><ul><li>Encourage real-time conference blogging and podcasting. </li></ul><ul><li>Train younger members on methods for making the most of conferences and meetings. </li></ul>Relevance of Social Networking & Social Media Applications:
  8. 8. 3. Publications <ul><li>Publicize all works in progress. </li></ul><ul><li>Encourage member communication with authors, including pre-publication. </li></ul><ul><li>Establish process and systems for gathering and publishing member generated content. </li></ul>Relevance of Social Networking & Social Media Applications:
  9. 9. 4. Legislation & Lobbying <ul><li>Encourage members to establish relationships with targets, organizations and legislators. </li></ul><ul><li>Employ wikis, blogs, and collaborative methods in development of strategy and policy statements. </li></ul><ul><li>Employ word-of-mouth and “viral” techniques to promote association messages and points of view. </li></ul><ul><li>Monitor web based mentions (positive and negative) of topics of interest to association. </li></ul>Relevance of Social Networking & Social Media Applications:
  10. 10. 5. Committees & Volunteers <ul><li>Expand involvement in committees through researching enhanced member directory information to locate new committee members. </li></ul><ul><li>Use committee specific blogs to publicize and support committee activities (e.g., “committee progress reports”). </li></ul><ul><li>Employee collaborative software to support committee efforts to develop work products (e.g., wikis, collaborative document & spreadsheet tools). </li></ul>Relevance of Social Networking & Social Media Applications:
  11. 11. 6. Peer Review & Standards <ul><li>Open the process of journal peer review to include public comments on manuscripts under review by reviewers. </li></ul><ul><li>Invite comments by all members on manuscripts, not just “official” reviewers. </li></ul>Relevance of Social Networking & Social Media Applications:
  12. 12. Challenges <ul><li>Relation to existing processes & systems. </li></ul><ul><li>Generational differences across user groups. </li></ul><ul><li>Competition from other networking sources. </li></ul><ul><li>Lead time to plan & implement change. </li></ul><ul><li>Branding. </li></ul><ul><li>Technology selection. </li></ul>
  13. 13. Moving Forward <ul><li>Develop strategy. </li></ul><ul><li>Start small. </li></ul><ul><li>Select high impact area. </li></ul><ul><li>Focus on innovation. </li></ul><ul><li>Stay flexible. </li></ul><ul><li>Emphasize member ownership. </li></ul><ul><li>Manage the process. </li></ul>
  14. 14. Author Contact Information <ul><li>Dennis D. McDonald, Ph.D. </li></ul><ul><li>Alexandria, Virginia USA </li></ul><ul><li>Email: ddmcd@yahoo.com </li></ul><ul><li>Web: http://www.ddmcd.com </li></ul>
  15. 15. Author’s Related Articles <ul><li>Professional Social Networking is Growing! </li></ul><ul><li>More Comparisons of Journal Peer Review and Blogging </li></ul><ul><li>Web 2.0 and the Manhattan Project   </li></ul><ul><li>A Comparison of Blogging and Journal Peer Review </li></ul>

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