Using Social Networking & Media to Improve Member Services

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  • + bafnanishant bafnanishant 2 months ago
    please send the ppt at bafna.nishant@gmail.com
  • + mychentw Michelle Chen 5 months ago
    Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.
  • + guest8bd653 guest8bd653 8 months ago
    That is the beauty of Social Networking and how we can utilize it’s power
    to reach the world. I see this happening
    at http://www.buuuz.com with musicians getting the youth of the world t
    listen to what they have to offer. Pretty Clever.
  • + swana76 swana76 2 years ago
    hi liked the ppt. plz email copy at swana76@hotmail.com
    thanks
  • + OracleLink.com OracleLink.com 2 years ago
    If you want to see a good example of an established Business Social Network check our www.oraclelink.com, the UK Oracle Community Network.



    This is a fully open ‘Free to Join’ network, available on-line 365 days a year and it offers a level platform for all Oracle Community participants – end user customers and decision makers, technical authorities, Oracle employees and OracleLink.com Partners.



    http://www.oraclelink.com
  • + manishkanojia Manish K 2 years ago
    hi nice one cna u please mail a copy to me manishkanojia@gmail.com
  • + angelhound02 angelhound02 2 years ago
    This is a very nice and productive idea...
    I believe social networking services is one big factor as to the aspect of membership improvement...We know that with good services one company provides comes a great deal of customers or income,its the same way with social networking services...
    Thanks for the post and keep it up!
    Audi Headlight Assembly- http://www.autopartswarehouse.com/shop_parts/headlight/audi.html

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Using Social Networking & Media to Improve Member Services - Presentation Transcript

  1. Using Social Networking & Media to Improve Member Services Dennis D. McDonald, Ph.D. Email: ddmcd@yahoo.com Web: http://www.ddmcd.com November 20, 2006 Version 1.2 Contents copyright © 2006 by Dennis D. McDonald
  2. Purpose of Presentation
    • Describe how Professional Associations can use Social Networking and Social Media to Improve Member Services.
  3. Definitions
    • Social Networking is the use of special processes and technologies to support the discovery, formation, and maintenance of personal and professional relationships.
    • Social Media are collections of data and information that are developed collaboratively and/or shared interactively among individuals and groups.
  4. Why are Social Networking & Social Media Important?
    • Associations exist to serve their members.
    • Members join associations for several reasons, including:
      • Gain professional and job benefits.
      • Keep up to date with research, tools & and techniques.
      • Monitor and promote profession-related policy positions.
    • Realizing these benefits depends on:
      • Creating and sharing information.
      • Building and maintaining relationships.
    • Using Social Networking & Social Media to help members accomplish (a) and (b) increases:
      • Member perception of association membership value.
      • Likelihood of membership renewal.
      • Likelihood of introducing new members to the Association.
  5. Where Can Social Networking and Social Media be Used?
    • Primary applications are processes that touch on member service and communication, e.g.,
      • Membership Services
      • Meetings & Conferences
      • Publications
      • Legislation & Lobbying
      • Committees & Volunteers
      • Peer Review
  6. 1. Membership Services
    • Augment member directory database, e.g.,
      • Capture individual experience data that can be searched and compared.
      • Make records available to other members to facilitate discovery of common interests & expertise.
      • Make “public version” of member records available for public web access.
    • Enable members to create mutually-agreeable “connections” to form both temporary and persistent communities and subgroups with common interests.
    • Implement association-sponsored email & messaging systems
    Relevance of Social Networking & Social Media Applications:
  7. 2. Meetings & Conferences
    • Establish conference- and meeting-specific blogs and forums to promote communication (and relationships) among speakers and attendees.
    • Make all conference and meeting materials available to all members not just attendees.
    • Encourage real-time conference blogging and podcasting.
    • Train younger members on methods for making the most of conferences and meetings.
    Relevance of Social Networking & Social Media Applications:
  8. 3. Publications
    • Publicize all works in progress.
    • Encourage member communication with authors, including pre-publication.
    • Establish process and systems for gathering and publishing member generated content.
    Relevance of Social Networking & Social Media Applications:
  9. 4. Legislation & Lobbying
    • Encourage members to establish relationships with targets, organizations and legislators.
    • Employ wikis, blogs, and collaborative methods in development of strategy and policy statements.
    • Employ word-of-mouth and “viral” techniques to promote association messages and points of view.
    • Monitor web based mentions (positive and negative) of topics of interest to association.
    Relevance of Social Networking & Social Media Applications:
  10. 5. Committees & Volunteers
    • Expand involvement in committees through researching enhanced member directory information to locate new committee members.
    • Use committee specific blogs to publicize and support committee activities (e.g., “committee progress reports”).
    • Employee collaborative software to support committee efforts to develop work products (e.g., wikis, collaborative document & spreadsheet tools).
    Relevance of Social Networking & Social Media Applications:
  11. 6. Peer Review & Standards
    • Open the process of journal peer review to include public comments on manuscripts under review by reviewers.
    • Invite comments by all members on manuscripts, not just “official” reviewers.
    Relevance of Social Networking & Social Media Applications:
  12. Challenges
    • Relation to existing processes & systems.
    • Generational differences across user groups.
    • Competition from other networking sources.
    • Lead time to plan & implement change.
    • Branding.
    • Technology selection.
  13. Moving Forward
    • Develop strategy.
    • Start small.
    • Select high impact area.
    • Focus on innovation.
    • Stay flexible.
    • Emphasize member ownership.
    • Manage the process.
  14. Author Contact Information
    • Dennis D. McDonald, Ph.D.
    • Alexandria, Virginia USA
    • Email: ddmcd@yahoo.com
    • Web: http://www.ddmcd.com
  15. Author’s Related Articles
    • Professional Social Networking is Growing!
    • More Comparisons of Journal Peer Review and Blogging
    • Web 2.0 and the Manhattan Project  
    • A Comparison of Blogging and Journal Peer Review

+ ddmcdddmcd, 4 years ago

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