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Is Your Organization Ready for Social Media

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This is a slide deck of a presentation I made 12/2/2008 as part of a panel at a meeting sponsored in Washington DC by the National Association of Business Political Action Committees (NABPAC).

This is a slide deck of a presentation I made 12/2/2008 as part of a panel at a meeting sponsored in Washington DC by the National Association of Business Political Action Committees (NABPAC).

Published in: Education, Business

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  • INTRO The title of Dennis McDonald's presentation today is IS YOUR ORGANIZATION READY TO USE SOCIAL MEDIA? He'll speak about assessing organizational readiness for adopting social media. Dennis is an independent management consultant from Alexandria, Virginia. His expertise includes strategic planning, project management, software product development, technology adoption, and corporate IT management consulting. Since 2005 his consulting and research have included  technology adoption strategy and the use of social media. He's also an active blogger and moderates the Linkedin Bloggers group on Yahoo! Groups. His clients have included GE Appliances, Ford Motor Company, AIG, NiSource Energy, National Science Foundation, the US Copyright Office, the Association of Health System Phramacists, and Jive Software. He earned his Masters and PhD in Library and Information Science at the University of Marland in College Park.
  • Transcript

    • 1. IS YOUR ORGANIZATION READY TO USE SOCIAL MEDIA? Dennis D. McDonald, Ph.D. Web: http://www.ddmcd.com   Email: [email_address]   December 2, 2008 for the National Association of Business Political Action Committees
    • 2. The focus of this presentation...
        • ... is not  on the public's use of social media.
        • ... is on assessing organizational readiness to adopt social media.
    • 3. What good are social media? They...
        • ... simplify content creation, communication, & collaboration.
        • ... are part of a healthy mix of new & traditional media.
        • ... are standards-based, easy to use, always available.
        • ... have low start up costs.
        • ... build on personal & professional relationships.
        • ... make it easier to locate & share knowledge.
        • ... help overcome institutional and organizational barriers.
    • 4.  
    • 5. Adoption challenges are real.
        • Command and control.
        • Public vs. private sector priorities.
        • Intersection of formal, informal, & secure communications.
        • Elusive costs & ROI.
        • "Is it a dessert topping or a floor cleaner?"
    • 6. To slay the Resistance Dragon, you must  assess the dragon.
    • 7. 11 assessment questions:
        • What is the organization’s management approach?
        • How responsive is I.T. to the organization?
        • How much collaboration already occurs?
        • How close is the organization to its constituents?
        • How receptive is the organization to innovation?
        • Are there specific "pain points"?
        • How receptive are user demographics?
        • How engaged is the leadership?
        • Is the technology easy to use?
        • How receptive are customers/members/constituents?
        • Does the organization know how to manage projects?
    • 8. Conclusions:
        • Set specific goals.
        • Have leadership support.
        • Focus on real problems.
        • Use simple technology.
        • Know your costs.
        • Be agile, open, and honest.
        • Change takes time.
    • 9. Thank you!
      • Text of presentation copyright (c) 2008 by Dennis D. McDonald, Ph.D., an
      • independent  management consultant based in Alexandria, Virginia. 
        • Email: [email_address]
        • Web: http://www.ddmcd.com
        • Twitter: @ddmcd