Mobility Solutions At Open TextPresentation Transcript
Your Mobile App Presence Mobilising Brands “If you plan to build more than one mobile app, across more than one mobile device, then you need to be on Wave...” “This is how you future proof your app strategy.” Daniel Lane VP Media
Open Text’s own Wave technology Enables the development of applications for multiple mobile handset platforms: over 880 mobile devices & rising. Extends the infrastructure to support the production and delivery of mobile applications Provides an economic model to simultaneously launch and control apps across Android, Apple, Blackberry, Java, Nokia/Symbian, Windows; instant & dynamic Mobile technology innovation 34 patents and patents-pending worldwide Maturity Established 1999 Pioneered mobile apps for real-time financial trading. Still headquartered in London’s City district , UK Global partnerships Live deployments since 2001 Major customers in Europe, US and China Major global partners Introducing Open Text (formerly weComm)
When you make an app with Wave, it’s ready for ALL MAJOR PLATFORMS. …but you can do it for the price of a single app. Then, simultaneously launch it to all app stores. You can re-use it, in new ways…new components, layouts, templates, as you wish.
We give you a Multi-Platform app, that lives, native, on almost all phone types. You can update the app in the same way…multiple platform, on the fly, instantly. That means changeable content, definitions and layouts, anytime, on-the-fly.
Why Make an App Across All Platforms? Why wouldn’t you? The technological ability has arrived Smartphones will have outsold PC’s by end of 2011; now there are over 73M Smartphone in the USA alone. By 2012 the download market will rise to over $17.5 billion and 50b apps. Android, Blackberry, Symbian, Windows and others have create even wider revenue opportunities. Android and iOS users downloaded up to 9 new apps per month. (Global)
Wave: Financial Services Pedigree 7 Applications for professional traders, spread-betting Live news feeds Live price feeds Electronic Trading Voice trading support Financial-services grade infrastructure Secure Past clients include Cantor Fitzgerald, eSpeed, Cantor Index, Reuters
Selected Finance Customers eSpeed UST trading prices and depth and OTR data Both EMT and CTB implemented with existing trading systems Primarily BlackBerry users initially, extending to iPhone and Android Platforms System has been live since 2005, with billions of US$ traded, without a single trade queried Cantor Fitzgerald Foreign Exchange prices updated in real-time Distributed to all major clients on BlackBerry devices in US, Asia, Europe Live since 2006 BGC Partners Bond price information service for iPhone, iPad, Android, BlackBerry Distributes prices, alerts and information in real time Call Broker links direct to broker desk, customised for differentproduct sets and regions
Sky Anytime on Mobile EPG (electronic program guide – full, live & search – Remote Record on Sky+ Additional Features include News Portal and Betting Sky News; Sky Sports News; Live sports results Sky Entertainment News; SkyBet, Sky Weather 39 live and made-for-mobile TV channels Packages from £5 per month - data zero-rated Configured for operator billing and streaming infrastructures
Turner Broadcasting USA Multiple brands, multiple applications, multiple devices TCM iPhone, iPad, Android and Blackberry Channel Schedule, Photo Gallery, Blog, Video-On-Demand, Full access to TCM database of video reviews, trailers and clips iPad version coming soon NBA Game Time Team 90 applications across iPhone, Android and Blackberry Individually branded for each team Updated functionality to include Playoffs & All-Star Weekend NBA Development League & WNBA iPhone, Android and Blackberry Re-use of components and integration to deliver cost-effectiveapplication for the Development League and WNBA truTV iPhone, Android and Blackberry Video On Demand application including 3D clips, rating, sharing CNN Election Center iPhone, Android and Blackberry News, Races and interactive CNN iReport
CNN Election Center Reasons selected: Enable simultaneous launch of mobile solution across all smartphone platforms Adhere to CNN designs to ensure consistency across all platforms (mobile, web, tv and radio) Deliver scalable solution that supports spikes in usage Integrated Interactivity CNN iReport enables end-user engagement Personalised experiences: user Political ID and can “my races” Photo and Video upload capability Social Network features Centralised Services Bango Application Analytics DART Advertising
CNN Election Center The debut of CNN Election Center marks the first time a major cable news brand has simultaneously launched applications for Android, BlackBerry and iPhone/iPod touch.
TruTV Challenge Recommend and deliver a “futuristic” application design that is easy and simple to navigate Deliver experience across iPhone, Android and Blackberry devices Execution Rapid prototyping tools enabled early delivery of innovative application experience for review by truTV and Apple UI specialists Features: Latest, Must Watch, Top 10 and related video clips 3D video content Access to TV Schedule DART Advertising Viral sharing functionality Result Better user experience; landscape view requires no device rotating Simple navigation of video content and related clips Multi-platform mobile application
Turner Classic Movies Video On Demand Solution Full access to TCM database of video reviews, trailers and clips Additional Features: Channel Schedule, Photo Gallery, Blog, iPhone, Android and Blackberry iPad coming soon
NBA Game Time - Challenge Deliver individually branded applications for all 30 teams in the NBA Monetise by delivery via key application stores iPhone App Store Android Marketplace Blackberry App World Integrate customised content for each team Community Twitter Feeds Exclusive Team Videos: Game Highlights and Interviews Exclusive Team News Deliver real-time team and player statistics Game alerts
NBA Game Time - Execution Selected weComm as only cost effective mechanism to deliver 90 applications in the timescales required: Wireframe mock-ups implemented in Wave design tool Designs implemented to display identical experience across iPhone, Android and Blackberry Touch and Non-Touch experience e.g. Blackberry Bold versus Blackberry Storm Automatically adjusts to support different resolutions and firmwareversions e.g. Hi-Res Motorola Droid versus HTC Magic Wave Bonding Tool scripted to automatically generate 30applications on iPhone, Android and Blackberry incorporates team assets into client app for improved speed ofperformance. Optimised for change because assets are referenced from content Single integration references team branding and exclusiveteam content where required Application Updates App store update for Playoffs changes branding Amendments for All-Star game, and amended image updatesrequired no new application deployment
NBA Game Time - Result
Facebook Immersive and fully connected Facebook experiencewith the ability to review all user and friend profile information Home News Feed, Status Updates Profile Information, Photos Wall, Inbox Ability to upload photos, contacts, update status andpost comments Vastly superior Motorola experience e.g. Blackberry application displays alerts only Full content set, browsing and search capabilities
BBC Visualising Radio Visualising Radio 6 week Interactive Radio Trial 5 Live Radio Channels, Multiple Shows Visualised Content Now Playing Information DJ Show Graphics News Headlines and Show Messages Direct Consumer Interactivity Message Board Voting and Swing-o-meter
This Is How We Do It
Wave supports the highest common denominator Utilise the latest features from Apple and Google Provide a completely native experience Wave is built using the industry leading development tools and technologies from Apple, Google, BlackBerry Wave is cross-platform Support all of the major handset platforms with a single application Eliminate the burden of cross-platform content and media management Wave is Client and Server Enable sophisticated push-enabled, connected apps Client and server caching for low-cost, rapid and efficient access to content Wave is offline Enable rich and interactive experiences for your users without a connection Wave is dynamic Server-driven UI and content means you never have to “fire and forget” Update any aspect of an app, post-launch Wave is not the web Web-apps are a second-rate user experience: slower, less integrated and unlikely to satisfy users’ thirst for excellent user experiences The mobile web does not enable the benefits of user-driven discovery enabled by trusted app stores Wave provides an operational backbone for mobile apps Monitor detailed application usage Integrate with your existing systems: content, analytics, advertising, Wave is the enabler for Enterprise Mobility
weComm Delivers Integrated bonding tool enables creation of customer client binaries Instantly available for download via single URL or submission to application stores Enabling a multitude ofbusiness models: One time download fees Monthly, weekly or daily subscriptions Event- or item-based purchases Mobile advertising and application sponsorship
Wave: Components News Portal & Destination Apps breaking news sports scores weather breaking news alerts campaign-based applications sports events elections Live Mobile TV live TV multi-channel EPG programme search remote PVR booking associated content VOD catch-up voting rating Video On Demand previews catch-up promotion premium content micro-payments subscriptions programme guides recommendations preferred genres search Radio and Music real-time user interaction What’s On coordinated live programme information webcam access instant feedback voting rating and recommendations favourite artist track and event information sponsorship advertising micro-purchases Social Networking user profiles networking groups events real-time messaging chats forums blogs classified listings photo and video albums thumbnails slideshows video on demand media upload (camera/media) Sports league tables standings game schedules live scores push-updates team stats player stats live news twitter feedsfacebook updates game previews game highlight videos team rosters
Extensive Component Library Components are highly flexible, reusable application elements Complete branding flexibilityand control Rapidly create application with any combination of components Rapid and cost-effectivestart-up without limits On-The Fly Updates:
By separating the mobile app layout pages from content, weComm technology allows source to API/feed content changes or presentation updates, thus minimising download cycles.
That includes self-contained interactive micro-sites for advertising, shop-fronts, time-limited sports or news events, without interrupting the User’s in-app experience!
Wave Mobile Strategy Highlights Migrate Users: Don’t lose precious Users with a “Fire & Forget” attitude. For example, let’s say you need to create an app for your client. The actual advertising campaign will only be 3 months, so, the app content will shortly be irrelevant. However, rather than planning to forget that app thus losing those Users who have previously downloaded it, plan on keeping the app but completely change the content; reusethe app components as a “new app”, without having to republish it to the stores. This future proofs your investment & keeps building upon the existing User base!
Mobile Strategy Highlights Reduce on-going development costs: All the integrated components of the app are reusable; no need to reinvest heavily into a new app once you’ve created the brand. Maximum Market Presence: weComm creates, develops and delivers across all Smartphone operating systems, allowing simultaneous and instant customer access through iPhone, iPad, Android, Tabs, Blackberry, Windows Mobile, Symbian and Java devices. Reduced Time to Market: weComm’s rapid prototyping tools can launch apps, from concept to store delivery, within a matter of days. Our ability to rapidly build app prototypes reduces time to market by accelerating the approval of both application design and functionality.
Analyse Your Users, Then Adapt Your Marketing (deep mobile User Analytics)
Analyse Your Users, Then Adapt Your Marketing (deep mobile User Analytics) (“Application Download Statistics“report) (“New device added “report) (“Total activated users per application /per mobile platform“report)
Wave System Architecture
Eliminate Content Silos Content-rich organisations are challenged to create benefits To fully harness content via mobile applications, a strategic view is necessary Create mobile apps which provide content-centric entry points Create routes through to all other content Recommendations engines, Commerce boundaries Single universe view supported by common systems for billing, analytics, advertising via the Wave platform Research Intellectual Property Finance Commercial News Legal
An App strategy for anything you do Creating, Developing and Delivering a consistent mobile app campaign for your brand. Delivering your content to the most handset types, simultaneously, flexibly and fast. Create White Labelled Mobile Apps and Services Expertly manage your mobile apps without needing to be the expert. Easily configurable branded versions of mobile apps for your clients. Collaborate Work with you directly to shape your mobile strategy. We maximise to monetise your app: Mob advertising Download revenues Subscription Sponsorship Freemium in-app sale Wide Open to Work with you
Contact Daniel Lane VP Media Solutions Augustine House 6a Austin Friars LONDON EC2N 2HA United Kingdom +44 20 7448 7822 +44 78 1568 5393 firstname.lastname@example.org