Blogging For Business

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Steve Shatsky's presentation on Blogging
www.steveshatsky.com

Published in: Real Estate, Technology, Design
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Blogging For Business

  1. 1. Blogging to Build Business<br />Steve Shatsky<br />Prudential Texas Properties<br />Turtle Creek Office<br />
  2. 2. Why should you BLOG?<br />It’s all about Lead Generation!<br />Search Engine Optimization (SEO)<br />The 84% Factor<br />Building Client Relationships – Passive Touching<br />Establish “Local Expert” Status<br />Niche Marketing<br />Content<br />Inexpensive alternative to traditional mailings<br />Source of Agent Referrals<br />
  3. 3. Google Ranking<br />
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  5. 5. What’s a BLOG? (Just so we’re speaking the same language!)<br />weB+LOG=BLOG<br />A BLOG is like an online journal …<br />Each entry is called a Post<br />A collection of Posts is a BLOG<br />
  6. 6. You might be a BLOGGER if…<br />Did you ever keep a diary or a journal?<br />Did you ever write a short essay or a review?<br />Local or School Newspaper, Church Bulletin, Newsletter…<br />Did you create specific content for your website?<br />Do you know what’s going on in your neighborhood or “farm area”?<br />Is there an aspect of Real Estate, a hobby or lifestyle activity that you have expertise in that you can share?<br />CONNECT!<br />
  7. 7. Where can you BLOG?<br />There are alternatives…<br />Your New PruTexas Agent Website<br />It’s there and waiting for you!<br />A General Blogging Site<br />Word Press, Blogger,etc.<br />A Community Site<br />ActiveRain / Localism<br />Combinations<br />Content CAN be replicated<br />
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  11. 11. BLOG Your Way!<br />How Often?<br />At least once a week, but more frequent is better.<br />Keep a regular schedule to maximize readership.<br />Length?<br />300 Words is considered optimal <br />Cover your topic, but get too wordy and people tune out<br />Use Keywords and Repeat them<br />Finding Your Blogging “Voice”<br />
  12. 12. Why I Chose ActiveRain…<br />GoogleJuice!<br />The Junior League Holiday Event Story<br />“I would have to pay a fortune to get this kind of advertising!” <br />“I wrote an article here on Active Rain about a local Holiday event that over 10,000 will attend and within 1 day I was #1, #2 and #6 on Google. The amazing thing is the official website for Junior League is #3 on Google!”<br />My Personal Results<br />2 - 3 Direct Calls Per Month<br />1 - 2 Web lead per week<br />My largest website referral sources<br />Search Engines and my Blog<br />6 successfully closed clients in 2009!<br />
  13. 13. Why I Chose ActiveRain, cont.<br />Inbound Referrals<br />Networking<br />Over 170,000 Members Nationally<br />Localism<br />Consumer Focused<br />Local Area (Neighborhood Level) Posts <br />Outside Blog<br />
  14. 14. Getting started…<br />Writing a Post<br />Topics <br />Content matters!<br />Different Topics for Different Audiences<br />Text & keywords!<br />Graphics and Charts<br />Videos<br />REMEMBER COPYRIGHT LAWS!<br />
  15. 15. How to get started… Quick & Easy<br />Active Rain<br />Account Options<br />Basic<br />Internal Member Facing ONLY! No indexing!<br />Rainmaker<br />Plans Start at $29/month* <br />Internal & External Facing<br />Includes Outside Blog<br />Friend of Steve discount<br />Rainmaker w/ first month for $5.00<br />Contact me for Sign-up Info and Promo Code<br />

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