• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Blogging For Business
 

Blogging For Business

on

  • 361 views

Steve Shatsky's presentation on Blogging

Steve Shatsky's presentation on Blogging
www.steveshatsky.com

Statistics

Views

Total Views
361
Views on SlideShare
361
Embed Views
0

Actions

Likes
0
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Blogging For Business Blogging For Business Presentation Transcript

    • Blogging to Build Business
      Steve Shatsky
      Prudential Texas Properties
      Turtle Creek Office
    • Why should you BLOG?
      It’s all about Lead Generation!
      Search Engine Optimization (SEO)
      The 84% Factor
      Building Client Relationships – Passive Touching
      Establish “Local Expert” Status
      Niche Marketing
      Content
      Inexpensive alternative to traditional mailings
      Source of Agent Referrals
    • Google Ranking
    • What’s a BLOG? (Just so we’re speaking the same language!)
      weB+LOG=BLOG
      A BLOG is like an online journal …
      Each entry is called a Post
      A collection of Posts is a BLOG
    • You might be a BLOGGER if…
      Did you ever keep a diary or a journal?
      Did you ever write a short essay or a review?
      Local or School Newspaper, Church Bulletin, Newsletter…
      Did you create specific content for your website?
      Do you know what’s going on in your neighborhood or “farm area”?
      Is there an aspect of Real Estate, a hobby or lifestyle activity that you have expertise in that you can share?
      CONNECT!
    • Where can you BLOG?
      There are alternatives…
      Your New PruTexas Agent Website
      It’s there and waiting for you!
      A General Blogging Site
      Word Press, Blogger,etc.
      A Community Site
      ActiveRain / Localism
      Combinations
      Content CAN be replicated
    • BLOG Your Way!
      How Often?
      At least once a week, but more frequent is better.
      Keep a regular schedule to maximize readership.
      Length?
      300 Words is considered optimal
      Cover your topic, but get too wordy and people tune out
      Use Keywords and Repeat them
      Finding Your Blogging “Voice”
    • Why I Chose ActiveRain…
      GoogleJuice!
      The Junior League Holiday Event Story
      “I would have to pay a fortune to get this kind of advertising!” 
      “I wrote an article here on Active Rain about a local Holiday event that over 10,000 will attend and within 1 day I was #1, #2 and #6 on Google. The amazing thing is the official website for Junior League is #3 on Google!”
      My Personal Results
      2 - 3 Direct Calls Per Month
      1 - 2 Web lead per week
      My largest website referral sources
      Search Engines and my Blog
      6 successfully closed clients in 2009!
    • Why I Chose ActiveRain, cont.
      Inbound Referrals
      Networking
      Over 170,000 Members Nationally
      Localism
      Consumer Focused
      Local Area (Neighborhood Level) Posts
      Outside Blog
    • Getting started…
      Writing a Post
      Topics
      Content matters!
      Different Topics for Different Audiences
      Text & keywords!
      Graphics and Charts
      Videos
      REMEMBER COPYRIGHT LAWS!
    • How to get started… Quick & Easy
      Active Rain
      Account Options
      Basic
      Internal Member Facing ONLY! No indexing!
      Rainmaker
      Plans Start at $29/month*
      Internal & External Facing
      Includes Outside Blog
      Friend of Steve discount
      Rainmaker w/ first month for $5.00
      Contact me for Sign-up Info and Promo Code