REVERSING
THE CIO
DEMISE
How innovative CIOs are reclaiming their seat at the table
“CEOS WORRY THAT THE CIO…
IS MORE INTERESTED IN TECHNOLOGY
THAN IN DRIVING BUSINESS RESULTS.”
GEORGE COLONEY
CEO, FORRESTE...
SOCIAL MEDIA

BIG DATA

SMART COMPUTING

ENTERPRISE MOBILITY

© Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictl...
THE
AUTOMATIC
LINK™
KNOWS MORE ABOUT
YOUR CAR THAN YOUR
MECHANIC

© Copyright 2013 3PILLAR GLOBAL All rights reserved. Str...
THE NIKE+FUELBAND™
KNOWS MORE ABOUT YOU THAN YOU DO
© Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictly confiden...
YOU ARE IN THE
INFORMATION BUSINESS
AND YOU ARE THE
CHIEF INFORMATION INNOVATION OFFICER

© Copyright 2013 3PILLAR GLOBAL ...
3PILLARS OF INNOVATIVE THINKING

1

FAVOR GROWTH INITIATIVES

© Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictl...
3PILLARS OF INNOVATIVE THINKING

2

ADOPT THE PRODUCT MINDSET

© Copyright 2013 3PILLAR GLOBAL All rights reserved. Strict...
3PILLARS OF INNOVATIVE THINKING

3

EMBRACE CUSTOMER FEEDBACK

© Copyright 2013 3PILLAR GLOBAL All rights reserved. Strict...
3PILLARS OF INNOVATIVE THINKING

1
2

FAVOR GROWTH INITIATIVES
ADOPT THE PRODUCT MINDSET

3

EMBRACE CUSTOMER FEEDBACK

© ...
For LEADERS seeking INNOVATION to

GROWTH

accelerate
3Pillar provides
purposeful engineering that propels
businesses forw...
© Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictly confidential.

12
FOR MORE INFORMATION
David DeWolf, CEO
email: david.dewolf@3pillarglobal.com
cell:
703.565.4098
© Copyright 2013 3PILLAR G...
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Reversing the CIO Demise | How innovative CIOs are reclaiming their seat at the table

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The role of the CIO is under attack. Fewer and fewer CIOs report directly to the CEO. 79% of technology spending in 2012 was made outside of their purview. Gartner predicts that CMOs will outspend the CIO on technology within 4 years. So how does today's CIO keep up?

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  • CIO Influence has plummeted. Fewer CIOs report directly to the CEO than ever before79% of Technology Spending is now outside of the CIOs authority; Up from 34% in 2000 and 69% in 2006Gartner claims that within the next 4 years the marketing department will outspend IT in technology
  • Data is exploding90% of all data in the world was generated in the last 2 yearsIT organizations are frantically trying to keep up to SUPPORT THE BUSINESSBig dataSocial mediaSmart computingEnterprise MobilityTHIS IS EXACTLY THE PROBLEM. IT NO LONGER SUPPORTS THE BUSINESS. IT IS THE BUSINESS
  • Product Mindset:Domain/Need Driven InnovationContinual Evolution/ImprovementSustainable Innovation
  • Many users do not configure their devices as expected.  Simple things like setting the clock and timezone accurately on their iPads were tipping one of the security measures used to protect the content streams, and blocking many users. Alternatives solutions were quickly implemented.The internet behaves differently from broadcast.  Our Canadian friends near the US boarder are viewers of the broadcast signals and are donors.  But the licensing deals in place at the time required us to enforce strong geo-location restrictions, preventing them from participating. We learned that IP based geo-location has a number of unexpected challenges. (e.g. IP address issued to a Santa Barbara internet provider are used throughout Colorado.)Certain constituents are very vocal. For Example: Extending close-captioning to the mobile devices shot to the top the of list. (A technically challenging problem.)User adoption goals require a re-prioritizing the backlog based on customer feedback. Most the business strategy objectives assumed a large install base of repeat viewers. The customer feedback caused us to re-prioritize to quickly remove any blockers to adoption and improve our repeat customer rate. Then we could get back to our business goals.
  • Product Mindset:Domain/Need Driven InnovationContinual Evolution/ImprovementSustainable Innovation
  • Reversing the CIO Demise | How innovative CIOs are reclaiming their seat at the table

    1. 1. REVERSING THE CIO DEMISE How innovative CIOs are reclaiming their seat at the table
    2. 2. “CEOS WORRY THAT THE CIO… IS MORE INTERESTED IN TECHNOLOGY THAN IN DRIVING BUSINESS RESULTS.” GEORGE COLONEY CEO, FORRESTER © Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictly confidential. 2
    3. 3. SOCIAL MEDIA BIG DATA SMART COMPUTING ENTERPRISE MOBILITY © Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictly confidential. 3
    4. 4. THE AUTOMATIC LINK™ KNOWS MORE ABOUT YOUR CAR THAN YOUR MECHANIC © Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictly confidential. 4
    5. 5. THE NIKE+FUELBAND™ KNOWS MORE ABOUT YOU THAN YOU DO © Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictly confidential. 5
    6. 6. YOU ARE IN THE INFORMATION BUSINESS AND YOU ARE THE CHIEF INFORMATION INNOVATION OFFICER © Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictly confidential. 6
    7. 7. 3PILLARS OF INNOVATIVE THINKING 1 FAVOR GROWTH INITIATIVES © Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictly confidential. 7
    8. 8. 3PILLARS OF INNOVATIVE THINKING 2 ADOPT THE PRODUCT MINDSET © Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictly confidential. 8
    9. 9. 3PILLARS OF INNOVATIVE THINKING 3 EMBRACE CUSTOMER FEEDBACK © Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictly confidential. 9
    10. 10. 3PILLARS OF INNOVATIVE THINKING 1 2 FAVOR GROWTH INITIATIVES ADOPT THE PRODUCT MINDSET 3 EMBRACE CUSTOMER FEEDBACK © Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictly confidential. 10
    11. 11. For LEADERS seeking INNOVATION to GROWTH accelerate 3Pillar provides purposeful engineering that propels businesses forward. © Copyright 2012 3PILLAR GLOBAL All rights reserved 11
    12. 12. © Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictly confidential. 12
    13. 13. FOR MORE INFORMATION David DeWolf, CEO email: david.dewolf@3pillarglobal.com cell: 703.565.4098 © Copyright 2013 3PILLAR GLOBAL All rights reserved. Strictly confidential. 13
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