Strategies for Marketing Your Collection Using Free Online Tools : There is such a thing as a Freebie! Charleston Conference, November 7, 2009 Dana M. DeFebbo , Reference and Instruction Librarian, The Citadel Kirstin Steele , Collection Management Librarian, The Citadel Jackie Zanghi-LaPlaca , Director of Library & Educational Relations, IGI Global
“ When we ask what’s different in the world of digitized information, the answer is, in a word--everything.” -- Coping with Copyright and Beyond: New Challenges as the Library Goes Digital , Hersey, ARL
1991: ARL Directory of Electronic Journals, Newsletters and Academic Discussion Lists includes 7 electronic journals
1993: 700 online journals
1994: First e-books produced in html
2006: 50,000 e-journals; e-books now number in the hundreds of thousands
ARL: e-resources account for 37% of library materials expenditures (2006 data)
“ Libraries confront a variety of disruptive technologies and these technologies will disrupt libraries.” --David W. Lewis, A Strategy for Academic Libraries in the First Quarter of the 21 st Century , 2007
Libraries and publishers must cope in a world where there are no longer set rules
Increasing penetration of e-information
New data types, genres, and user communities
Web 2.0+ and the “Age of Google”
Over 1 billion Internet users (2006), 120 million Web sites (2007), over 100 million daily uploads to YouTube (2007), Wikipedia, Flickr, etc.
Worst fears have not been realized!
We will examine research and best practices pertaining to the utilization of Web 2.0 marketing tools in the academic library setting. These quality free resources are more critical due to the current economic climate. Where can I get the free resources?
Dana M. DeFebbo Reference and Instruction Librarian The Citadel
GoodReads.com: can link to WorldCat from here, and can add your own library to a list of available links
Bookmooch.com: less social, in my experience, but potentially a good place to find low-cost replacement copies. Have not found a way to go from Bookmooch to library catalog, but vice versa works with their “mooch” widget
LibraryThing.com: there is a free version, and a version for nominal cost through Bowker which interfaces with library catalogs (over 1500 so far!) to permit library patrons to post reviews. Possibly a more useful place to gauge patron feedback than Facebook
Jackie Zanghi-LaPlaca Director of Library & Educational Relations IGI Global