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How to Engage Customers & Prospects in a Social Media World



Social Media Marketing Overview presented at the 11/18/10 Pathways to Entrepreneurial Success Forum held at Monroe Community College. Contains an overview of the top social media platforms, 5 steps to ...

Social Media Marketing Overview presented at the 11/18/10 Pathways to Entrepreneurial Success Forum held at Monroe Community College. Contains an overview of the top social media platforms, 5 steps to get started with social media marketing and the 4 rules you must follow.



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How to Engage Customers & Prospects in a Social Media World How to Engage Customers & Prospects in a Social Media World Presentation Transcript

  • How To Engage Customers and Prospects in Today's Social Media World Presented by - Donna DeClementeNovember 18, 2010
  • Speaker - Donna DeClemente
    DDC Marketing Group - President, Founder
    Promotional, social media, brand marketing and Internet advertising
    Blogs: Donna’s Promo Talk
    The Lip-Sticking Blog
    Twitter: @ddeclemente #PWays
  • Overview
    Welcome and Introductions
    Social Media Today
    SM Platforms - Stats and figures
    Social Media Marketing – Setting Goals
    5 Steps to Getting Started
    4 Basic Rules to Follow
  • Social Media What is it and What is it Good For?
  • Social Media What is it and What is it Good For?
    Social media is all about thePEOPLE
    Building Relationships
  • Technology has given consumers Control
  • Use of Social Media Continues to Grow
    Social networking has become one of the most popular online activities
    127 million people in the U.S. are expected to sign on to a social network at least 1x/month in 2010*
    57.5% of total population
    By 2014 that number is predicted to reach 165.9 million
    65.8% of total population
    *eMarketer, August 2010
  • Use of Social Media Continues to Grow
    Usage among users ages 50+ nearly doubled during the past year from
    25% - 47%
  • World’s Largest Social Network
    More than 500 million worldwide active users
    - 150 million in the U.S.
    - 50% log on in any given day
    - Average user has 130 friends
    - People spend over 700 billion minutes/month
    #2 Search Engine behind Google/You Tube
    Growing in video views - #2 site in Aug.
  • Worldwide pages viewed up more than 150% to 220 billion/month
  • 11
  • Ads on Facebook reach 62% of Americans online
  • Facebook Fans are now “Likes”
  • Facebook Fans are now “Likes”
  • Facebook “Open Graph”
    Instant Personalization
  • Facebook “Open Graph”
  • Facebook Messages
    Talk to Friends via:
    • SMS Text
    • Chat
    • Email
    • Messages
    Now providing@facebook.com email addresses
  • Fastest growing Web brand
    • 145 million WW active users
    • 26 million active U.S. adults
    • 300,000 a day signing up
    • 2.64 billion tweets in August, an increase of 33% over May, 115% more than January
    • 100 million tweets daily
    • Totals over 10 billion Tweets
  • Not just for Tweeting:
    • Search Tool
    • Listening Tool
    • Survey/Feedback Tool
    • Competitive Research Tool
    • SEO Tool
    • Sharing Tool
  • The Office of Social Networks
    80 million users; over 38 million U.S.
    LinkedIn & Twitter partnered to share tweets and status updates
    Recently launched Company Pages
  • Network with LinkedIn Groups
  • 2nd Largest search engine behind Google
    Promote Content on YouTube
    Create your own channel
    Advertise next to You Tube content
    Audience demo targeting and content targeting
    October stats of U.S. Internet user per comScore:
    175 million watched online video content
    You Tube had over 146 million views
    5.4 billion viewing sessions
    comScore measures online viewership
  • Currently over 200,000,000 Blogs
  • Blogger Segments
  • 25
  • So what does this mean for business??
  • 5 Steps to start engaging your customers utilizing Social Media
  • Step 1. Define your goal
    Why do you want to use social media?
    Increase in brand awareness
    Increase lead generation
    Brand engagement -
    Publicity, positive buzz and word of mouth
    Build Relationships
    Drive traffic to a website
    Convert sales – both online and offline
    Strengthen inbound link generation,
    Benefits SEO
    Defining your key goals then help gauge your ROI
  • Small Business Social Media Goals
  • Small Business Achievements
  • Step 2. Identify your audience
    Clarify who you need to reach and how they use Social Media
    Start with existing communication tools & channels
    Include a survey in an e-newsletter
    Interview a cross-section of customers/members by phone
  • Step 3. Research & Develop your network
    See who’s doing what and where they’re doing it:
    Research, read, & comment on blogs of similar topics. Google Blogs, Technorati
    Check Facebook for business pages
    LinkedIn for company pages
    Search on Twitter - follow those with good content
    Look for niche social network communities - Ning
    Search on YouTube &Flickr – who’s got video & images
  • Step 4. Integrate with existing marketing & communications
  • Make sure the message is consistent!
  • Step 5. Measure and refine
    How do you measure social media?
    # of Commentson blog/Facebook page - are they positive?
    How often are you being mentioned& by whom?
    Have more people engaged: Facebook fans, team members volunteer s base
    Who is participating and have they become advocates?
    Has your blog/website traffic increased?
    Rankings on search engines improved?
    Has your database increased via newsletter/email updates?
  • 4 Basic Rules to Follow
    1. Transparency
    Clearly communicate who you are - be real
    Teach your team to state that they are employees
    Address negative comments
    People want to do business with people they connect with
  • 4 Basic Rules to Follow
    Remember who your audience is and make it important for them
    Listen & ask them what info they want and how they want it
  • 4 Basic Rules to Follow
    3. Brevity
    Learn how to write
    Keep your messages short
    Average person’s attention span is now 2.7 seconds
    ….time it takes to read a text message or tweet
  • 4 Basic Rules to Follow
    4. Network
    Be SEEN –
    Make use of today’s social media tools and put yourself out there
  • Remember, Customers are the ones with money
  • People want relationships
    Great Businesses & Great Leaders value their relationships the most
  • Thank You
    Contact: Donna DeClemente