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Facebook Tips Women Ties

Facebook Tips Women Ties



Tips on using Facebook to engage customers and grow sales.

Tips on using Facebook to engage customers and grow sales.



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    Facebook Tips Women Ties Facebook Tips Women Ties Presentation Transcript

    • Facebook Tips to help you Build Your Brand, Engage with Customers and create Presented by - Donna DeClemente October 17, 2012 Women Ties Greater Rochester Luncheon 1 SEM MARKETING • SOCIAL MEDIA • ONLINE PROMOTIONS • MARKETING STRATEGY
    • Speaker - Donna DeClementeIntroductionDDC Marketing Group - President, FounderPromotional, social media, brand marketing andInternet advertisingBlogs: Donna’s Promo Talk The Lip-Sticking BlogTwitter: @ddeclemente 2
    • Social MediaIt’s all about connecting with people and building relationships 3
    • Social MediaSmall businesses need to be where their customers are 4
    • Social Media Proves Value, Gets Budgets“State of Digital Marketing 2012 Report,” found that 52% of US B2C marketers and 41% of US B2B marketers planned to increase their social marketing budgets in 2013 5
    • Facebook now has 1 Billion usersFacebook pages are now driving the most business forsmall business owners, second to their website 6
    • 7
    • 168 Million U.S. Users
    • 9
    • Facebook Fans = “Likes”
    • Facebook “Open Graph”
    • Setting Up a Fan Page www.facebook.com/page
    • Creating Fan Pages
    • Creating Fan PagesFirst Steps - Get to the magic #30 Likes to set your user name– Facebook.com/username– Invite your current Facebook friends to Like your page
    • Building Your Fan BaseFacebook Advertising
    • Building Your Fan Base Facebook Advertising1. Location – Country, State, City, Zip2. Age – 13+3. Gender - All, Male, Female4. Precise Interest – i.e. “Cooking”5. Broad Interests – 14 listed that break into smaller groups6. Connections7. Relationship status, Education, Workplaces, Languages
    • Building Your Fan Base Facebook Advertising Set your budget CPC–Cost per ClickSponsored Stories - messages coming from friends about themengaging with your Page, app or event. Only people who are eligibleto see the original news feed story can see it as a sponsored story.For example, if John only shares with his friends, then only his friendswill be eligible to see sponsored stories about his activity..
    • Facebook Advertising
    • Marketing Tips to Engage your Facebook Fans Creating yourFacebook Fan Page is only the startTo make it successful you need:Engagement, Interest and Constant Connection
    • Engaging with your Facebook Fans
    • People love the chance to win!• 50% of online users enter sweepstakes at least 1x/month• Entering sweepstakes and contests is one of the most popular online activities,• Social media enables people to access them easier and share! 22
    • Benefits of running a Sweepstakes• Drives traffic to your website, blog, Facebook page• Highly cost effective way to build a database and Facebook fan base• Start a dialog with your customers, prospects, fans
    • Official Rules• The rules are a contract.• A promotion should have official rules that are readily available to all eligible participants and clearly set forth the terms and details of the promotion.
    • Facebook Promotional GuidelinesRequire administration through a 3rd- party applicationMay NOT use Facebook features or functionality: -• As a way of entering or registering for a promo - Cannot have users simply “Like” page to enter - Must include a registration form• As a method of voting for a promotion - Must be contained in apps• To notify winners - By sending a message, chat, or wall post
    • Contests are the Heart of Social Promos• Encourage users to submit content - Photo, video, essay, designs, etc.• Creates buzz , awareness and engages followers - Share their entries with friends• Voting phase increases sharing – wall posts, Likes, tweets 26
    • Facebook Applicationswww.shortstackapp.com 27
    • Facebook ApplicationsShortStack has tons offeatures to help you getthe most from yourFacebook Pages,including contests,polls, data collectionand analytics. 28
    • Facebook ApplicationsShortStack has tons offeatures to help you getthe most from yourFacebook Pages,including contests,polls, data collectionand analytics. 29
    • FB Application Photo
    • Falken Tire Sweepstakes Like US Invite
    • Falken Tire Sweeps Entry Page
    • Falken Tire Status Update
    • Desktop vs. Mobile Screens
    • Create Engaging Fan Pages
    • Facebook e-Commerce App• 2nd Qtr profits from Facebook stores were up 38% from 1st Qtr for the 180,000 small to midsize retailers• Businesses that sell on Facebook using Ecwids app as well as on their own websites make 22% of their sales on Facebook
    • Create a Weekly Editorial CalendarPost daily or 3x’sa week?Share headlinenewsProduct/serviceoffers andupdatesFun personal
    • Create a Facebook/Social Media Editorial CalendarMarket around Holidays andevents that are relevant toyour business
    • Keep Users EngagedContent you link todoesn’t need to beabout your ownbrand.Facebookdominates sharingin general, with44% of all sharingvolume
    • How to Schedule your PostsType your post asyou would normally.You can attachphotos, add links,add YouTubevideos, add tags toother pages andevents or justinclude regular text.
    • How to Schedule your PostsIn the lower-leftcorner of your post,click on the clocksymbol.You can now addthe year, month,day and time youwant the post to go.
    • Promoted PostsIn the bottom of yourpost click on PromoteSet your BudgetLifetime budget, notdailyGoes to your currentfan base
    • How do you measure social media?• # of Comments on blog/Facebook page - are they positive?• How often are you being mentioned & by whom?• Have more people engaged: Facebook fans, team members volunteer s base• Who is participating and have they become advocates?• Has your blog/website traffic increased?• Rankings on search engines improved?• Has your database increased via newsletter/email updates?
    • The #1 Basic Rule to FollowTransparencyClearly communicate whoyou are - be realTeach your team to statethat they are employeesAddress negative commentsPeople want to do businesswith people they connectwith
    • Remember,Customers are the ones with money
    • People want relationshipsGreat Businesses & Great Leaders value their relationships the most
    • Thank You Contact: Donna DeClemente ddeclemente@ddcmarketing.com 585-261-5020 Website: www.ddcmarketing.com Blogs: www.donnaspromotalk.com www.lipsticking.com Connect: www.Twitter.com/ddeclementewww.facebook.com/donna.declemente www.linkedin.com/donnadeclemente