Crybex

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This presentation displays a business idea I had with a friend at Antwerp Management School. Data in this presentation are purely based on assumptions and therefore not always that realistic. We just want to share our elaborated business idea. We also decided not to do anything with it, so feel free to 'steal' the idea! Do not forget to mention us when you're making billions ;)

Ow yeah, feedback or questions always welcome of course !

Greeting,

Dennis De Cat - dennis_dc@msn.com
Steven de Laat - steven.de.laat@gmail.com

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Crybex

  1. 1. Some thoughts …
  2. 2. “  Every  moment  of  interac0on  with  the  customer  is  an  opportunity  to   boost  customer  experience.  “    (P.  Hinssen  –  author  ‘The  New   Normal’)   “Companies  that  move  now  can  leverage  a  global  pool  of   talent,  ideas,  and  innova0ons  that  vastly  exceeds  what  they  could   ever  hope  to  marshal  internally.”  (K.  Maney  –  USA  Today)   (…)  what  the  new  customer  wants  requires  branded  experiences  that   are   personally   relevant,   memorable,   sensory,   emo0onal   and   meaningful.   (…)   Businesses   will   live   or   die   by   the   brand   experiences  and  value  they  offer  at  every  touch  point.       (E.  Hauser  &  M.  Lenderman,  EMF)  “Expect  to  see  an  ever-­‐increasing  number  of  firms  applying  crowdsourcing  internally   and  externally  to  address  a  variety  of  problems,  from  new  product  development  to   sustainability.   The  path  has  been  set  for  expansion!”   (Philippe  De  Ridder,  Board  of  Innova0on)  
  3. 3. That’s what others say about crowdsourcing,experience marketing and real business application!
  4. 4. Imagine…
  5. 5. An online crowdsourcing platform that generatesdifferent views, ideas andconcrete implementationabout HOW CONSUMERSWANT TO EXPERIENCE YOUR BRAND!
  6. 6. WHO WE ARE.
  7. 7. - Dennis De Cat - 450 friends on Facebook Master in Marketing Own music band and Myspace Master in Innovation & Entrepreneurship150+ professional Connections Antwerp Management School on LinkedIn Student Council Y T R ! M E O K N W
  8. 8. - Steven de Laat- 222 friends on Facebook Master in Medical Biotech Own HockeyTeam and Chiro Master in Innovation & Entrepreneurship60+ professional Connections Local Community on LinkedIn Sports Council Y T R !M E O K N W
  9. 9. - Network Summary - AMBASSADORS -  Community -  Own network -  Friends -  Satisfied Customers…   …   NETWORK TEAM -  Media specialist -  Community -  Bloggers -  Event Organisers CORE TEAM
  10. 10. € 500 000
  11. 11. PROBLEM? !!!SOLUTION!!!Dull, conventional marketing is NOT Small company with the creative brains of aEFFECTIVE & TOO EXPENSIVE! big one thru effective crowdsourcing  TOO much focus on PUSH marketing Create a dialogue with your targetThis is not what consumers want! audience & boost brand experience!    Marketing campaigns developed bymarketers IS NOT NECESSARILY‘spot on’!  Being DIFFERENT is more and more Offer finished all-in-one marketingIMPORTANT to foster brand advocates! campaign to (small/big) companies    Consumers want to be more Guidance thru ideation, elaboration,involved & want PERSONALIZED selection & implementation.content + brand experience!    Relation w/ customer out of cycle? Leverage your exitsing customers  
  12. 12. As an investor… you would like to know EXACTLY where you put your money in   right?  
  13. 13. Let’s make it more concrete!
  14. 14. - Example BXL Airport - Customer gives Suppose creative brief to how the future terminal wants to know experience should look like? Preparation of brief toCommunity generates UNLEASH present to the crowd& elaborates on ideas! BRIEF TO CROWD! (flashy, inviting, attractive) Evaluate top ranked- Pitch top 3 ideasSelecting ideas via ideas by Crybex & top- to company voting members Crybex develops the idea in collaboration with top ideator
  15. 15. Possible Outcomes
  16. 16. - Examples Boone -Suppose how customers want towants to knowexperience their future products?
  17. 17. What about theCOMPETITION ?
  18. 18. How will WE do ourOWN MARKETING?
  19. 19. - Marketing Plan - Target MarketCrowd: Companies:-  Digital natives STEP 1:-  Age 17 – 28 first tier – SMALL SME’s (bv. BOO!)-  Online present STEP 2:-  Content creators second tier – BIG SME’s-  Creative minds-  ‘virgin thinkers’
  20. 20. - Marketing Plan - Value Proposition COMPANY CROWD -  marketing expertise-  Elaboration on each other’s ideas -  Focus on Experience!-  Gain status points -  Affordable campaigns-  Monetary reward (20%) -  Performance-based payment-  Experience real life business cases (+fixed)-  Networking opportunities -  Use & activate wisdom of the-  ‘Active New Social Network’ crowd-  Tell brands what you like & how you -  Leverage existing customers (they want to experience it! are your first contacts)-  Fun -  Implementation of all-in-one-  User-friendliness package = NO-NONSENSE -  International crowd -  Follow-up monitoring
  21. 21. - Marketing Tactics -Attract first customer through collaboration proposal (no gain, no pain principle)Example: TAO drinks Why? -  Attractive young brand -  A lot of experience potential -  New brandWhat will WE do?
  22. 22. - Action Plan -•  Promote our brand by launching an experience around another brand•  Launch offline marketing campaign to create buzz for our event (winning tickets for beach event around the 4 spirits of TAO - inviting)•  Pitch a viral marketing campaign•  Start building community thru first customer•  Immediate BOOST of presence on blogs & social media•  Create active LinkedIn group page which daily generates content
  23. 23. FUTUREPROSPECTS
  24. 24. - This is how we ROLL -
  25. 25. Expect the best,plan for the worst & prepare to be surprised! (Denis Waitley – Motivational Speaker)
  26. 26. - Assumptions -Ini0al  investment  outlay   Year  0   Opera0ng  expenses  (year1&2):  Website  design   35000   Wage  IT  guy   28560  Awareness  campaign   15000   Wage     57120  Kickstart  BVBA   2000   Consultancy  costs   60000  Smartphone   640   Domain  name   8,62   Website  hosOng   1035,48  Printer  with  supplies   430   MarkeOng  &  social  media  expenses   31800  SoDware  liscences   1970   Insurance   6000  Buffer   5000   Telcom   1200  TOTAL   60040   Fuel   2400  Addi0onal  investments   Year  3   FaciliOes   9540  laptops   4500   EducaOon  &  event  aVendance   10000  telephones   1920   Buffer   10000  TOTAL   6420   TOTAL   217664,1   IN YEAR 3 WE EXPAND! -  Hire 1 Mediaspecialist -  Own Facilities (rent!)
  27. 27. - Sales -     Year  0   Year  1   Year  2   Year  3   Year  4   Year  5   Revenue     #small  SME   20   30   45   45   45  ScenarioAverage #bigger  SME   2   15   25   35   40   average  revenu  small  SME   5000   5100   6000   6120   6242   average  revenu  bigger  SME   50000   51000   60000   61200   62424   Gross  revenue       200000   918000   1770000   2417400   2777868   Cost  of  goods  sold   160000   734400   1416000   1933920   2222294   Gross  profit       40000   183600   354000   483480   555573       Year  0   Year  1   Year  2   Year  3   Year  4   Year  5   Revenue    Best Case #small  SME   20   34   52   55   56  Scenario #bigger  SME   2   15   28   41   48   average  revenu  small  SME   5000   5100   6000   6120   6242,4   average  revenu  bigger  SME   50000   51000   60000   61200   62424   Gross  revenue       200000   958800   1995600   2824502   3354066   Cost  of  goods  sold   160000   767040   1596480   2259601   2683253   Gross  profit       40000   191760   399120   564900   670813     Year  0   Year  1   Year  2   Year  3   Year  4   Year  5   Year  6   Year  7   Year  8   Revenue    Worst Case #small  SME   15   20   30   40   45   45   45   45   Scenario #bigger  SME   1   5   10   20   30   40   40   40   average  revenu  small  SME   5000   5100   6000   6120   6242,4   6367   6494   6624   average  revenu  bigger  SME   50000   51000   60000   61200   62424   63672   64945   66244   Gross  revenue       125000   357000   780000   1468800   2153628   2833425   2890093   2947895   Cost  of  goods  sold   100000   285600   624000   1175040   1722902   2266740   2312075   2358316   Gross  profit       25000   71400   156000   293760   430725   566685   578018   589579  
  28. 28. - Accumulated Cashflow Statement - 300000   200000   100000   0   0   1   2   3   4   5   6   7   8   9  -­‐100000   Average  scenario   Best  case  scenario  -­‐200000   Worst  case  scenario  -­‐300000  -­‐400000  -­‐500000  -­‐600000  
  29. 29. IRR best case: 16 %IRR av. case: 4 %IRR worst case: 0 %
  30. 30. Shoot!Questions?
  31. 31. - Contact Information -Steven  de  Laat  Phone:  +32  476  20  79  99  Email:  steven.de.laat@gmail.com   Dennis  De  Cat   Phone:  +32  499  12  97  52   Email:  dennis_dc@msn.com  

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