Give Them What they Want

Video and Audio Lengths? This is consistent with what we found at the Medical University of South Carolina

Online Video Health Sites Continue to Grow

Consumer Focused Video Sites

Physician Targeted Video Sites

YouTube Allows for User Generated Advertising of Your Services Embed code for distribution of video

Video Goes Viral Insure that you brand your content and include contact information. The best practice would be to use a unique telephone number in order to track your content.

Share your Content with the World

Online Video Patient Stories to Qualifiers

Bariatric Video Program Drives Business There were 888 people who viewed the on-line Bariatric Videos over an 11 month period and provided enough demographic information to track in MUSC’s Accounting Systems. Of those 888 people, 131 people (14.75%) had 523 subsequent encounters with GI Surgery. Of those 131 people 62 (47.33%) were considered new to MUSC with this being their first encounter.

MUSC Bariatric Video Return on Investment $ 772,000.00 $ 8,000.00 $ 780,000.00 Web Development and Video Production Costs Revenue Generated by patients who registered online and watched the video TOTAL REVENUE LESS EXPENSES * Excludes Adwords Expenditures to Drive Site Traffic

Podcast Audience Demographics Source: PEW/ Internet August 2008

Consumer Generated Custom RSS Feeds MUSC offers the ability to dynamically subscribe to podcasts based on key words. This allows the end user to create a custom RSS feed of their own.

Disease and Treatment Focused Content 180+ Physicians helped produce the content. Single podcast focus differed from the general approach of creating a series but is in line with the way consumers search for health information. One of our goals as a public institution was to was to increase health literacy.

Pregnancy Series

Sponsorships Create a Winning Combination

i-Tunes Allows us to Spread the Word MUSC has 62 Channels and continues to grow on i-Tunes

Give them Options

E-Mail Makes it Simple to Subscribe

E-Mail Subscriptions

Customize and Brand your with FeedBurner

Delivery and Tracking with FeedBurner

Gathering Feedback from the World

More Sample Feedback

New Media Allows you to Create Dialogues with Potential Customers

International Feedback

Enhanced Physician Profiles

Podcasts and Video Go Social

Custom Downloadable Widgets MUSC offers the downloadable custom widgets for its feeds through SpringWidgets.

More Options- Widgets Widgets can spread your message through social media

Building your reputation with Widgets

Beyond the Web- Text Messaging

Use of New Media in other Electronic Mediums is a Winning Strategy New Media is Integrated in all of MUSC’s e-Newsletters

e-Newsletters- Embedded Video Engages Integration of video into e-Newsletters

Blogging with Physician Involvement

New Media Goes Mobile at MUSC

Search is Critical to Engagement

Questions?

Questions?