Blogging 2012

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This is module 4 for the St. Petersburg group.

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Blogging 2012

  1. 1. Presenter: Kristine Neumayer JenkinsCopyright © 2011 Interactive Connections
  2. 2. We praise You, Lord, for all Your digital world, especially for Brother Blog, who is the gift through whom You give us conversation. And he is beautiful and radiant with great splendor, of You Most High, he bears your likeness. We praise You, Lord, for Twitter, in the heavens you have made the tweet short, quick, and easy. We praise You, Lord, for Brothers LinkedIn and Flickr, professional and a sea of networks, by which You cherish the photos of what you have gifted us with. We praise You, Lord, for Sister Facebook, filled with family and friends, news, and connections all across the globe. We praise You, Lord, for Sister Earth, who sustains us with her fruits, colored flowers, and herbs. Caroline Cerveny, SSJ-TOSF created this contemporary take on St. Francis well known prayer, Canticle of the Creatures. See - http://bit.ly/itbJnr for the original prayer.Copyright © 2011 Interactive Connections
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  4. 4. Blogs are usually (but not always) written by one person and are updated pretty regularly. Blogs are often (but not always) written on a particular topic - there are blogs on virtually any topic you can think of. -Mark James NormandCopyright © 2011 Interactive Connections
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  6. 6. • Online Diary: diarists, journalists, or journalers • Justin Hall (1994) one of the earliest bloggers • Term “weblog” coined by Jorn Barger on 17 December 1997 – Short term “blog” coined by Peter Merholz in a sidebar used “we blog” which became “weblog” • In 2004 it moved mainstream: political, news… • Liveblogging is commenting on live events – quickly!Copyright © 2011 Interactive Connections
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  9. 9. Corporate blogs have become much more acceptable – and are far more read than individual’s blogs. Why?Copyright © 2011 Interactive Connections
  10. 10. Basics of Building a BlogCopyright © 2011 Interactive Connections
  11. 11. Considerations Cost of Blog Ease of Use ModificationCopyright © 2011 Interactive Connections
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  13. 13. 1. Domain Name = unique part of the blog’s Uniform Resource Location (URL). http://www.acyberpilgrim.org http://www.catholicwebsolutions.com http://spiritualpopcorn.blogspot.comCopyright © 2011 Interactive Connections
  14. 14. 2. Types of domain extensions http://www.acyberpilgrim.org What other extensions are you aware of? There are at least 14!Copyright © 2011 Interactive Connections
  15. 15. 3. Buying a domain name www.bluehost.com www.godaddy.com www.hostgator.com Note: Check all the pricing and check again before you commit to purchasing a domain name.Copyright © 2011 Interactive Connections
  16. 16. • Home Page • Header • About or Profile Page • Footer • Posts • Blogroll or links • Comments • Trackbacks or • Categories or labels backlinks • Sidebar • Pings • Archives • Tags • Template or theme Go to: http://bit.ly/iLuXYwCopyright © 2011 Interactive Connections
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  19. 19. What are the issues that you would like covered here?Copyright © 2011 Interactive Connections
  20. 20. • Don’t plagiarize (Get permission first) • Don’t commit libel against someone or something • Don’t spam through comments • Don’t publish spammy posts • Don’t be a “troll” • Don’t hide affiliate relationships (sales)Copyright © 2011 Interactive Connections
  21. 21. Various types of attribution: – Great article – Blog Post – Sources within your blog (photo’s) – Quotes – ImagesCopyright © 2011 Interactive Connections
  22. 22. The rules of copyright are a bit blurred in the online world, but the safest path to follow is one that errs on the side of being more conservative. - Susan Gunelius, Blogging for Dummies http://www.delicious.com/ccerveny/copyright Teaching Copyright - http://www.teachingcopyright.org/curriculum/hsCopyright © 2011 Interactive Connections
  23. 23. CC licenses are designed to give the owners of original work a way to share that work more freely (and allow other people to build on that work) by protecting the owner of the original licensed work without applying a full and highly restrictive copyright to it. http://www.delicious.com/ccerveny/creativecommonsCopyright © 2011 Interactive Connections
  24. 24. 1. Attribution 2. Attribution Noncommercial 3. Attribution No Derivatives 4. Attribution No Derivatives Noncommercial 5. Attribution Share Alike 6. Attribution Share Alike NoncommercialCopyright © 2011 Interactive Connections
  25. 25. Four most common policies published on blogs: • Comment policy: Describes what comments are inappropriate and how they’re moderated. • Privacy Policy: Describes what information is collected about visitors and how that information be used. • Terms and Conditions of Site Use page: Describes legal info about your blog, such as copyrights, availability, and warnings. • Affiliations: If you get paid for any link or reviewCopyright © 2011 Interactive Connections
  26. 26. (SEO)Copyright © 2011 Interactive Connections
  27. 27. There’s actually a lot more to SEO than using targeted keywords that match peoples search engine queries. Although keywords are the starting point for your blog’s SEO strategy, they can take your blog only so far. You also need to focus on other SEO techniques to truly grow your blog’s search engine traffic. - Susan Gunelius, Blogging for DummiesCopyright © 2011 Interactive Connections
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  31. 31. • Don’t pay for text links. • Don’t publish links that have been paid for. • Don’t keyword stuff. • Don’t hide keywords. • Don’t scrape content. • Don’t publish content that is nothing more than links.Copyright © 2011 Interactive Connections
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  33. 33. • What does “RSS” stand for? • Is a web feed format. • Feed Reader = a tool that ingests feeds from multiple sources (such as blogs) and makes it easy to view in one place.Copyright © 2011 Interactive Connections
  34. 34. Feed Reader EmailCopyright © 2011 Interactive Connections
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  37. 37. http://mackcollier.com/10-ways-you-can-use-feedburner-to-improve-your-blog/Copyright © 2011 Interactive Connections
  38. 38. • Subscribers – most loyal audience • Great content will attract readers • Make subscribing easy • Ask people to subscribe • Offer something in return to subscribers • Use the FeedCount chicklet from FeedburnerCopyright © 2011 Interactive Connections
  39. 39. 9 Points To RememberCopyright © 2011 Interactive Connections
  40. 40. • Writing Well • Writing Often • Building Links • Committing the Time • Having Passion • Socializing • Reading More than Writing • Being Comfortable With Technology • Having PatienceCopyright © 2011 Interactive Connections
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  43. 43. How would you go about building an online community?Copyright © 2011 Interactive Connections
  44. 44. • Leave comments on other blogs. • Use the same link phrase everywhere. • Link to content you enjoy from your own posts. • Share content you like through social bookmarking, social networking, and Twitter. • Respond to comments left on your blog. • Participate in ‘link ups’Copyright © 2011 Interactive Connections
  45. 45. • Commenting on other blogs.Copyright © 2011 Interactive Connections
  46. 46. • Responding to comments.Copyright © 2011 Interactive Connections
  47. 47. • Moderating commentsCopyright © 2011 Interactive Connections
  48. 48. • Linking and tracking backFor additional info: http://www.wpbeginner.com/beginners-guide/what-why-and-how-tos-of-trackbacks-and-pingbacks-in-wordpress/Copyright © 2011 Interactive Connections
  49. 49. • Inviting guest bloggersCopyright © 2011 Interactive Connections
  50. 50. • Searching beyond the blogosphere.Copyright © 2011 Interactive Connections
  51. 51. Class Process F2F or Webinar Blog Wiki AssignmentsCopyright © 2011 Interactive Connections
  52. 52. • Remember to go to our class blog to continue our conversation about this topic. • Please complete assignments for this module posted on the class wiki before the next webinar • Also, remember that August 3-15 is time for you to catch up on anything you’ve missed. Entire course must be completed by September 30Copyright © 2011 Interactive Connections
  53. 53. Interactive Connections The Diocese of St. Petersburg Office of Evangelization and Lifelong Faith Formation University of Dayton Institute for Pastoral InitiativesCopyright © 2011 Interactive Connections

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