Software Creative Services (2000)

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Introduction to software creative services (now called User Experience Design) I developed in 2000. Adding for reference purposes. Terminology and some processes need updating, but much of the structure still applies today.

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Software Creative Services (2000)

  1. 1. Empowering your vision Software Creative Service Offerings 03/09/2000
  2. 2. Outline <ul><li>What types of service does creative provide? </li></ul><ul><ul><li>Service offerings </li></ul></ul><ul><li>Who is involved in providing creative? </li></ul><ul><ul><li>Creative services teams and roles </li></ul></ul><ul><li>How do we provide the services? </li></ul><ul><ul><li>Simplified process overview </li></ul></ul>
  3. 3. Outline <ul><li>Service Offerings </li></ul>
  4. 4. Service Offerings <ul><li>Services fall into four generalized areas: Marketing, Human Factors, Creative and Production. </li></ul><ul><li>Services move from the conceptual/planning stages into concrete site development. </li></ul>
  5. 5. Outline <ul><li>Teams and Roles </li></ul>
  6. 6. Project Teams
  7. 7. Team Roles
  8. 8. Team Roles <ul><li>Team justification: </li></ul><ul><ul><li>provide integrated “full-service” creative solutions </li></ul></ul><ul><ul><li>substantiate design and UI. </li></ul></ul><ul><ul><li>provide checks and balances to ensure quality of service. </li></ul></ul>
  9. 9. Outline <ul><li>Process Overview </li></ul>
  10. 10. Process overview
  11. 11. Phase One
  12. 12. Brand Management Team <ul><li>Consultation </li></ul><ul><ul><li>Assist client in defining brand concepts and general direction </li></ul></ul><ul><li>Research </li></ul><ul><ul><li>Research and define a brand strategy and documents these findings. </li></ul></ul><ul><li>Standardization </li></ul><ul><ul><li>Compile research into an information resource. </li></ul></ul>Roles: Brand Manager Technical Writer
  13. 13. Phase Two
  14. 14. Creative Team <ul><li>Realizing Brand </li></ul><ul><ul><li>Actuating brand strategy with creative direction. </li></ul></ul><ul><ul><ul><li>Creative direction: concepts, tone/voice, message to viewer. </li></ul></ul></ul><ul><ul><ul><li>Look & feel: colors, font, tagline, artwork, imagery. </li></ul></ul></ul><ul><ul><ul><li>Multimedia elements that enhance brand messages </li></ul></ul></ul>Roles: Creative Director Sr. Designer Creative Writer Web Technologist
  15. 15. Phase Three
  16. 16. Human Factors Team <ul><li>Research & Testing </li></ul><ul><ul><li>User centric approach focused on UI & information clarity. </li></ul></ul><ul><li>Consultation </li></ul><ul><ul><li>Present findings to substantiate or suggest re-work on creative. </li></ul></ul><ul><li>Standardization </li></ul><ul><ul><li>Compile research into an information resource. </li></ul></ul>Roles: Human Factors Specialist Information Architect Technical Writer
  17. 17. Phase Four
  18. 18. Creative Team <ul><li>Realizing Product Design </li></ul><ul><ul><li>Incorporate Human Factors findings into initial designs. </li></ul></ul><ul><ul><li>Interactivity considerations. </li></ul></ul><ul><ul><li>Develops site storyboard and design style guide for client and internal creative production. </li></ul></ul>Roles: Creative Director Sr. Designer Creative Writer Web Technologist
  19. 19. Phase Five
  20. 20. Creative Production Team <ul><li>Product Development </li></ul><ul><ul><li>Consistency with creative, interactivity and art direction </li></ul></ul><ul><ul><li>Content aggregation </li></ul></ul><ul><ul><li>Craftsmanship </li></ul></ul><ul><ul><li>Collaboration with engineering development </li></ul></ul>Roles: Web Producer Designer Copy Editor/Writer Web Developer
  21. 21. SDLC Integration Phase 3 Phase 2 Creative Production Human Factors Brand Investigation Creative Direction Design Direction Discovery Scoping, High-Level Requirements Detailed Requirements, System Design, Implementation Planning Development Test, Rollout Deployment Maintenance VISION

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