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Facebook ad type reference guide 20120210 (1)
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Facebook ad type reference guide 20120210 (1)

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    Facebook ad type reference guide 20120210 (1) Facebook ad type reference guide 20120210 (1) Document Transcript

    • Ad Type Reference Guide Premium Standard Ad Drives offsite Can be video (<3 min) or static image Specs: 25 char headline, 90 char body copy, 110x80 px image Ad shows on homepage (News Feed) Purchased on CPM via an IO Premium Page Post (PPP) – Video 90 characters of text associated with the post can be shown If the video is hosted on Facebook, when a user clicks Play, the rest of the site is whiteboxed and the video expands If a user’s friends like the Page, their names & faces will be shown above the main body of the ad, increasing the size of the ad Specs: Video will show as 185x104 px, 16:9 aspect ratio Purchased on CPM via an IO Premium Page Post (PPP) – Photo If a user’s friends like the Page, their names & faces will be shown above the main body of the ad, increasing the size of the ad Specs: Photo will show as 168x128 px, 4:3 aspect ratio Purchased on CPM via an IO
    • Ad Type Reference Guide Premium Premium Page Post (PPP) – Question 90 characters of text associated with the question can be shown If a user’s friends like the Page, their names & faces will be shown above the main body of the ad, increasing the size of the ad Specs: Question can show up to 3 options for answers Friends’ faces will show up to the right of the answers they provided Purchased on CPM via an IO Premium Page Post (PPP) – Status 90 characters of text associated with the post can be shown (note: screenshot that says 150 for premium, 120 for marketplace is out of date) If the text is over 90 characters, it will be truncated with an ellipsis Purchased on CPM via an IO Premium Page Post (PPP) – Event 90 characters of text associated with the post can be shown If a user’s friends like the Page, their names & faces will be shown above the main body of the ad, increasing the size of the ad Specs: Event will show a 75x75 thumbnail and text pulled from the event description. That text will be truncated at roughly 5 lines Purchased on CPM via an IO
    • Ad Type Reference Guide Premium Premium Page Post (PPP) – Link 90 characters of text associated with the post can be shown If a user’s friends like the Page, their names & faces will be shown above the main body of the ad, increasing the size of the ad Specs: Links will show up to 90 characters of the post, a 75x75 px thumbnail and text scraped from the destination page (roughly 5 lines of text) Purchased on CPM via an IO Marketplace Standard Ad Drives offsite Static image only Specs: 25 char headline, 90 char body copy, 110x80 px image Ad shows on Profiles & Pages Purchased on CPC or CPM (CPC is recommended) Like Ad Drives to Facebook Page Static image only Specs: headline is the Page name, 90 char body copy, 110x80 px image Ad shows on Profiles & Pages Purchased on CPC or CPM (CPC is recommended) Event Ad Drives to your Facebook Event Static image only Specs: headline is the Event name, 90 char body copy, 110x80 px image Ad shows on Profiles & Pages Purchased on CPC or CPM (CPC is recommended) If friends of user has joined the event, their names appear under the creative
    • Ad Type Reference Guide Page Post Ads: Marketplace Marketplace Page Post (MPP) - Text Boosts a text post to fans, friends of fans, and/or the general user base Up to 90 characters of text from the post are shown; extra characters are truncated with an ellipsis Marketplace Page Post (MPP) - Video Boosts a video post to fans, friends of fans, and/or the general user base, based on targeting Up to 90 characters of text from the post are shown; extra characters are truncated with an ellipsis Specs: Video can show up to 128x72 px Marketplace Page Post (MPP) - Photo Boosts an image or video post to fans, friends of fans, and/or the general user base Up to 90 characters of text from the post are shown; extra characters are truncated with an ellipsis Specs: Image can show up to 118x90 px Marketplace Page Post (MPP) - Question Boosts question post to fans, friends of fans, and/or the general user base Up to 90 characters of text from the post are shown; extra characters are truncated with an ellipsis Up to three options from the question can be shown (either exactly 3 answers, or 2 and a “see more” link) Marketplace Page Post (MPP) - Link Boosts question post to fans, friends of fans, and/or the general user base The name of the link destination is listed with a thumbnail scraped from that destination
    • Ad Type Reference Guide Featured Stories Page Like Featured Story Shows users that their friend has liked a Page Thumbnail of Page’s profile photo is shown Great for fan acquisition Page Post Like Featured Story Shows users that their friend has liked a Page’s post Snippet of post is shown Great for driving engagement, though volume depends on the volume of likes & comments generated by posts App Used / Game Played Featured Story Shows users that their friend has used a canvas application or played a game Thumbnail of Page’s profile photo is shown Great for app awareness & usage App Shared Featured Story Shows users that their friend has shared a story from using a canvas or Page tab application Thumbnail of Page’s profile photo is shown Great for app awareness & usage Check In Featured Story Shows users that their friend has checked into a location Thumbnail of location’s Page profile photo is shown Great for driving foot traffic Domain Featured Story Shows users that their friend has liked an item on your site Thumbnail of the item image is shown (using OG tags) Great for driving traffic to your site