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    Top 10 questions Top 10 questions Presentation Transcript

    • Top 10 Learning Questions for: Chapter 9 – Creating Brand Equity   Rudolfo C. Villarin MD. May 21, 2010 
    • 1.Brand names, URLs, slogans, signs, designs and symbols are _________________.
      • Reinforcements
      • Extensions
      • Portfolios
      • Strategies
      • Elements
    • 2. Brand equity is managed by _______________ .
      • Reinforcement
      • Audit
      • Tracking
      • Extension
      • Portfolio
    • 3. Brand extension can, except
      • Facilitate new product acceptance
      • Provide positive feedback to parent brand
      • Cause brand dilution
      • Harm parent brand image
      • Maximize market coverage, minimize brand element
    • 4. The role of brands to manufacturers are except
      • Organize inventory and accounting records
      • Simplify product handling
      • Offer legal protection
      • Simplify decision making
      • Secure a competitive advantage
    • 5. Which of the following is true of brand portfolio?
      • Minimizes market coverage, maximizes brand overlap
      • Maximizes market coverage, maximizes brand overlap
      • Minimizes market coverage, minimizes brand overlap
      • Maximizes market coverage, minimizes brand overlap
      • None of the above
    • 6. Which of the following is/are false?
      • Manufacturers build brand equity by creating right brand knowledge structures with right consumers.
      • Initial choices for brand element or identities, making up the brand is important in building brand equity.
      • Linking the brand to some other identities is not needed in creating brand equity.
      • Accompanying marketing activities and supporting marketing programs is a brand equity drive.
      • All of the above.
    • 7. Hospitals establishing satellite clinics in different shopping centers and malls is an example of?
      • Brand portfolio
      • Brand extension
      • Brand reinforcement
      • Brand revitalization
      • Brand tracking
    • 8. Pharmaceuticals sponsoring scientific meetings, symposia, free clinics and advertisements through tri-media activities builds,
      • Brand equity
      • Brand elements
      • Brand evaluation
      • Brand Roles
      • All of the above
    • 9. Mercury drugstore the biggest and leading retail drugstore in the Philippines carries all brand and brand lines is a form of
      • Brand extension
      • Brand portfolio
      • Brand reinforcement
      • Brand revitalization
      • Brand tracking
    • 10. St. Luke's Medical Center, One of the World’s Best is an example of
      • Brand portfolio
      • Brand tracking
      • Brand reinforcement
      • Brand extension
      • Brand element
    • Top 10 Learning Answers for: Chapter 9 – Creating Brand Equity   Rudolfo C. Villarin MD. May 21, 2010 
    • 1.Brand names, URLs, slogans, signs, designs and symbols are _________________.
      • Reinforcements
      • Extensions
      • Portfolios
      • Strategies
      • Elements
    • 2. Brand equity is managed by _______________ .
      • Reinforcement
      • Audit
      • Tracking
      • Extension
      • Portfolio
    • 3. Brand extension can, except
      • Facilitate new product acceptance
      • Provide positive feedback to parent brand
      • Cause brand dilution
      • Harm parent brand image
      • Maximize market coverage, minimize brand element
    • 4. The role of brands to manufacturers are except
      • Organize inventory and accounting records
      • Simplify product handling
      • Offer legal protection
      • Simplify decision making
      • Secure a competitive advantage
    • 5. Which of the following is true of brand portfolio?
      • Minimizes market coverage, maximizes brand overlap
      • Maximizes market coverage, maximizes brand overlap
      • Minimizes market coverage, minimizes brand overlap
      • Maximizes market coverage, minimizes brand overlap
      • None of the above
    • 6. Which of the following is/are false?
      • Manufacturers build brand equity by creating right brand knowledge structures with right consumers.
      • Initial choices for brand element or identities, making up the brand is important in building brand equity.
      • Linking the brand to some other identities is not needed in creating brand equity.
      • Accompanying marketing activities and supporting marketing programs is a brand equity drive.
      • All of the above.
    • 7. Hospitals establishing satellite clinics in different shopping centers and malls is an example of?
      • Brand portfolio
      • Brand extension
      • Brand reinforcement
      • Brand revitalization
      • Brand tracking
    • 8. Pharmaceuticals sponsoring scientific meetings, symposia, free clinics and advertisements through tri-media activities builds,
      • Brand equity
      • Brand elements
      • Brand evaluation
      • Brand Roles
      • All of the above
    • 9. Mercury drugstore the biggest and leading retail drugstore in the Philippines carries all brand and brand lines is a form of
      • Brand extension
      • Brand portfolio
      • Brand reinforcement
      • Brand revitalization
      • Brand tracking
    • 10. St. Luke's Medical Center, One of the World’s Best is an example of
      • Brand portfolio
      • Brand tracking
      • Brand reinforcement
      • Brand extension
      • Brand element