What to look for in a SaaS Business Intelligence solution: Copyright © 2008 LucidEra – All rights reserved

What to look for in a SaaS Business Intelligence solution:

1) Simplicity Simplicity is the ultimate sophistication. - Leonardo da Vinci Copyright © 2008 LucidEra – All rights reserved “ ”

Simplicity is the ultimate sophistication.

- Leonardo da Vinci

On-Demand BI Simplicity Simple to set up Days not months or years Simple to use Measurable Simple to buy Subscription license Copyright © 2008 LucidEra – All rights reserved LucidEra really simplifies the overhead required of IT when rolling out a BI solution. “ ” LucidEra AppExchange customer review

Simple to set up

Days not months or years

Simple to use

Measurable

Simple to buy

Subscription license

LucidEra really simplifies the overhead required of IT when rolling out a BI solution.

Simplicity of Setup Copyright © 2007 LucidEra – All rights reserved vs.

2) Focus Copyright © 2008 LucidEra – All rights reserved Analytic applications must do more than provide information. They must guide the decision-making process, leading to actions that improve business performance. “ ” Henry Morris, Senior VP, Worldwide Software and Services Research IDC Pipeline Closed Deals Invoices Shipments Orders Booked SFA Accounting

Analytic applications must do more than provide information. They must guide the decision-making process, leading to actions that improve business performance.

On-Demand BI Focus Look for prebuilt analytic apps, not just BI tools What is an analytic app? Process support Separation of function Time oriented, integrated data from multiple sources Copyright © 2008 LucidEra – All rights reserved We use LucidEra to manage the performance of our sales team, track overall sales effectiveness, and ensure that we’re focusing on the right revenue generation activities. “ ” LucidEra AppExchange customer review

Look for prebuilt analytic apps, not just BI tools

What is an analytic app?

Process support

Separation of function

Time oriented, integrated data from multiple sources

We use LucidEra to manage the performance of our sales team, track overall sales effectiveness, and ensure that we’re focusing on the right revenue generation activities.

3) Platform Power Copyright © 2008 LucidEra – All rights reserved In the same way that before you had to buy an operating system and database and an application server, you will be able to get that all delivered to you, as a multi-tenant shared service. “ ” Marc Benioff, CEO and Founder Salesforce.com

In the same way that before you had to buy an operating system and database and an application server, you will be able to get that all delivered to you, as a multi-tenant shared service.

Historically BI “Heavy Lifting” Hasn’t Been Easy! Copyright © 2007 LucidEra – All rights reserved Connectors Cleansing Integration Storage Analysis You own the system – you own the problem! $1Million+

4) Customer Success Copyright © 2008 LucidEra – All rights reserved The top performing SaaS companies typically achieve annual renewals on a customer count basis above 90%, and over 100% renewals on a dollar value basis due to up-sells into this installed base. “ ” Byron Deeter, Bessemer Venture Partners “ Bessemer’s Top 10 Laws for Being “SaaS-y””

The top performing SaaS companies typically achieve annual renewals on a customer count basis above 90%, and over 100% renewals on a dollar value basis due to up-sells into this installed base.

Customer Success Must be Transparent Copyright © 2007 LucidEra – All rights reserved