What is Driving the Shift
h h hf
to On Demand BI?
On-Demand
Darren Cunningham
LucidEra

About Me
Start-up, OLAP@Work, acquired by Business Objects
6 years product marketing
• OLAP / WebIntelligence
• Analytic Applications
• Data Integration, Data Quality, etc.
Salesforce.com
• Product management
• AppExchange
LucidEra
• 100% on-demand BI
Copyright © 2007 LucidEra – All rights reserved

Which Means I’ve Heard a Few BI Mantras…
“[OLAP], [BI] and yes [Data Mining] for the Masses!”
ii
“We are in the Age of [Analytics], [Intelligence],
[
[Insight], [
g ], [Performance Management]”
f g ]
BI Marketing - “Different Versions of the Truth?”
Copyright © 2007 LucidEra – All rights reserved

My Recent Favorite… “Let There Be Light”
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I’ve Also Seen Some Category Schizophrenia
“Executive Information “Ambient BI”
Systems” “Operational BI”
p
“Decision Support” “Collective
“Data Warehousing” Intelligence”
“OLAP, ROLAP, HOLAP” “Predictive
Intelligence”
“Business Intelligence”
“Intelligent
Intelligent
“Information Delivery”
Information Delivery
Information”
“CPM, EPM, BPM”
“BI 2.0”
“Data Visualization”
Data Visualization
“DW 2.0”
“Data Mining”
…
“Analytic Applications”
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Thanks Timo!
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Here’s How Wikipedia Handles This Problem
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So Why The Shift to On-Demand BI?
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5 Drivers of On-Demand BI
5) “Date a fad, marry a trend.”
4) Because Gartner said so!
3) OLTP OLAP
2) Si
Simple, simple, simple
l il il
1) It just makes sense!
Copyright © 2007 LucidEra – All rights reserved

5) “Date a Fad, Marry a Trend.”
Most traditional BI vendors now have on-demand BI
strategies
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Salesforce Objective: Be the On-Demand Platform
Analytics Mash-Ups
Statistical
Web Analytics
Text Analytics
Processing
Budgeting and Ad-Hoc Query & Trend
Segmentation
Planning Analysis
Data Mining/ Predictive Production
Data Visualization
Analysis Reporting
Business Performance Business Activity
GIS Mapping
Management Monitoring
46 AppExchange analytic apps; 36 partners
• Attend the AppExchange Analytics webinar
• Read Neil Raden’s new On Demand BI whitepaper
On-Demand

Tremendous Growth in AppExchange Economy
29,000+
29 000+
Customer Installs to Date
Top Ten Disruptors
of 2006
Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Today
Td

4) Because Gartner Said So!
“By 2011, 25% of new business software will be
delivered as SaaS”
• September 26th, 2006
By 2009 40% of software will be delivered as a
service
• Triple Tree SaaS Update, September 2006
And I’m sure you already subscribe to
Im
Copyright © 2007 LucidEra – All rights reserved

We’re Now in the Midst of SaaS 2.0
Source: Saugatuck Technology, Sandhill.com May 2006
Copyright © 2007 LucidEra – All rights reserved

And the BI Analysts Agree
“O d d computing iis the future of software, and the
On-demand i hf ff dh
future of BI, at least for the small-medium size business
market, if not for a majority of standard enterprise
reporting applications. ”
Source: Wayne Eckerson, The Data Warehouse Institute 3/6/07
Copyright © 2007 LucidEra – All rights reserved

3) OLTP OLAP
The on-demand focus has been on transactional
applications
• Managing sales, processing accounting transactions,
providing customer service, managing your supply chain,
executing marketing campaigns, managing HR, etc.
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Still Drowning in Data with No Information
History, supply and demand bode well for on-demand
BI to soon follow
• Insight across systems needed
• Data silos on premise and “in the cloud”
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2) Simple, Simple, Simple
“A vast population exists whose business intelligence
requirements have not been met to their full potential.”
Source: Worldwide BI Tools 2005 Vendor Shares, Dan Vesset, Brian McDonough, IDC June 2006.
Copyright © 2007 LucidEra – All rights reserved

On-Demand BI Can Address The Gap
Most time is spent on:
Business people want:
•
• Data integration and quality
g q y
Simplicity and flexibility
•
• Managing security and access
Zero-training interface
•
• Architectural design
Fast access to information
•
• Reducing costs
Data driven decisions
Data-driven
•
• Managing expectations
Performance management
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Innovation Through Simplicity
I just want
answers,
answers not
reports!
Simple to set-up
Simple to use
p
Simple to buy
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Innovation Through Simplicity
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Innovation Through Simplicity
Copyright © 2007 LucidEra – All rights reserved

Innovation Through Simplicity
Copyright © 2007 LucidEra – All rights reserved

Innovation Through Simplicity
Copyright © 2007 LucidEra – All rights reserved

Innovation Through Simplicity
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Innovation Through Simplicity
Accounting data
CRM data
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1) It Just Makes Sense!
We’ve talked about usability and adoption
Copyright © 2007 LucidEra – All rights reserved

Do You Have BI Skill Sets?
The Good:
• 18% of respondents are currently using On-Demand BI (SaaS,
Hosted, or Appliance) however 31% are planning to adopt
within 24 months
The Bad:
• 75% report the use of on-site installed BI software
applications (query/reporting, analytics, dashboards,
pp (q yp g, y , ,
scorecards, etc)
The Ugly:
• Over 70% are still using printed/static reporting and emailed
or faxed reports; 80% report “Microsoft Excel only” as their
top enabling technology.
Aberdeen Group, Delivering Actionable Information to the Enterprise: Do You Have the BI Skill Sets? July 2007
Copyright © 2007 LucidEra – All rights reserved

Customization Not Configuration
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Did I Mention Costs?
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The Current Solution, if you Dare…
You own the system – you own the problem
Connectors Integration Cleansing Storage Analysis
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My 5 Drivers of On-Demand BI
5) “Date a fad, marry a trend.”
4) Because Gartner said so!
3) OLTP OLAP
2) Si
Simple, simple, simple
l il il
1) It just makes sense!
Copyright © 2007 LucidEra – All rights reserved

What are yours? Do you agree? Disagree?
Are you excited?
Discussion, Q
, Questions, Feedback?
,
What else do you need to know?
Contact information:
• dcunningham@lucidera.com
• Office: 650 931-0349
• Mobile: 408 464 4736
Ken Rudin
• krudin@lucidera.com
kd ld
Please visit www lucidera com
www.lucidera.com
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