LucidEra Pipeline Healthcheck Denver Salesforce User Group The actionable customer and sales information that LucidEra delivers is helping fuel our rapid growth. “ ” - CEO KACE Systems Management

Quick Poll What do you see as the primary reasons for deploying Sales Analytics? Copyright © 2008 LucidEra – All rights reserved

What do you see as the primary reasons for deploying Sales Analytics?

Primary Reasons for Deploying Sales Analytics Copyright © 2008 LucidEra – All rights reserved

Top 5 Sales Goals Copyright © 2008 LucidEra – All rights reserved Increase Revenues Increase Sales Effectiveness Increase Market Share Optimize Lead Generation Improve Customer Loyalty

Increase Revenues

Increase Sales Effectiveness

Increase Market Share

Optimize Lead Generation

Improve Customer Loyalty

Visibility Challenges Copyright © 2008 LucidEra – All rights reserved Unpredictable revenues and missed forecasts One-dimensional CRM & Excel do not provide me with revenue trends Lack of time, budget and resources for “ business intelligence”

Introducing LucidEra Dramatically improving our customer’s bottom line results by delivering actionable business insight. Copyright © 2008 LucidEra – All rights reserved ” SaaS Leaders Applications & IT Infrastructure Business Services

Dramatically improving our customer’s bottom line results by delivering actionable business insight.

Insight  Action  Results Focus on the Right Opportunities What type of deals are the largest? Which have the shortest sales cycles? Where are we winning and losing? What are the trends? Gain Confidence in your Forecast Which deals are real? Which are stuck? What’s changed? LucidEra allows us to figure out the health of our business , in terms of what’s closing, what’s being pushed out, and what should be killed. ” “

Focus on the Right Opportunities

What type of deals are the largest?

Which have the shortest sales cycles?

Where are we winning and losing?

What are the trends?

Gain Confidence in your Forecast

Which deals are real?

Which are stuck?

What’s changed?

Driving Predictability & Revenue Growth Copyright © 2008 LucidEra – All rights reserved With LucidEra we’re getting better visibility into our pipeline, improved forecast accuracy , and broader adoption of Salesforce.com. ” “

Fast, Easy, Affordable SaaS Business Intelligence On-Going Actionable Insight Copyright © 2008 LucidEra – All rights reserved Simple to Set Up and Use Apps Built-in Best Practices

On-Going Actionable Insight

Simple to Set Up and Use Apps

Built-in Best Practices

No More Excuses. No More Surprises. The LucidEra Pipeline Healthcheck™ Assess the metrics that matter in 48 hrs Copyright © 2008 LucidEra – All rights reserved How Does it Work? We take snapshots of opportunities in Salesforce.com We highlight potential areas of opportunity or concern based on our best-practice analytics We review our findings with you and help you get started

The LucidEra Pipeline Healthcheck™

Assess the metrics that matter in 48 hrs

How Does it Work?

We take snapshots of opportunities in Salesforce.com

We highlight potential areas of opportunity or concern based on our best-practice analytics

We review our findings with you and help you get started

LucidEra Pipeline Healthcheck Next Steps Sales data analyzed VP of Sales meeting scheduled Findings reviewed Next steps discussed Actions taken Goals achieved Copyright © 2008 LucidEra – All rights reserved LucidEra has taken the complexity out of analytics so that more people and companies can take advantage of analytical insights. - Denis Pombriant, Beagle Research “ ” http://www.lucidera.com

Sales data analyzed

VP of Sales meeting scheduled

Findings reviewed

Next steps discussed

Actions taken

Goals achieved

LucidEra is Delivering Business Results Copyright © 2008 LucidEra – All rights reserved SaaS Leaders Technology Business Services With LucidEra we’re able to track, understand, and manage overall success and growth at each stage of the sales cycle. “ ” - Phone Works It's been great to see how our pipeline is progressing throughout a quarter and what is moving in and out of each stage of the sales cycle. This is a must have for everyone in Sales Management roles and CEO's of companies. “ ” - Serena Software The LucidEra solution gives management predictability in the business. They get visibility into our data and can make better, more informed business decisions. “ ” - VerticalResponse

LucidEra is at the forefront of BI market disruption . “ ” Copyright © 2008 LucidEra – All rights reserved Just Plug In No More Excuses. No More Surprises. Know More and Take Action.

LucidEra is at the forefront of BI market disruption .