L11 What is social media 2012

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L11 What is social media 2012

  1. 1. WHAT IS SOCIAL MEDIA 2011Recommended Texts:-The Social Media Bible-Tactics, Tools and Strategies for Business Successby Lon SafkoOctober 2010, Paperbackhttp://www.thesocialmediabible.com/Socialnomics :How social media transforms the way we live and do business.By Erik Qualmanhttp://www.socialnomics.net/
  2. 2. SOCIAL MEDIA 2011 Social media refers to activites, prectices, and behaviours among communities of people Blogs & Microblogs who gather online to share information, knowledge and opinions usings Podcasts & vodcasts conversational media. Conversational media are Video sharing sites web-based applications that make it possible to create and easily transmit Bebo, MySpace, Facebook content in the form of words, pictures, videos, a nd audio.
  3. 3. WEB 2.0 / SOCIAL MEDIA 3
  4. 4. 4
  5. 5. WHAT ABOUT WEB 2.0? Web 2.0 is somewhat of a misnomer It was a term coined by O’Reilly media NY. It is not a technical term . It is a marketing term to describe ‘social media’ applications. The terms are now interchangeable. It is all about social engagement. See wikipedia definition of Web 2.0... Web 2.0 is also known as Social Media. See the nominees for the 1st Social Media Awards
  6. 6. http://www.slideshare.net/BlogTalk2008/spivack-blogtalk-2008
  7. 7. SOCIAL MEDIA IS ALL ABOUT ENGAGEMENT ! Before you start a conversation or to continue it you have to engage your audience. In business the questions for a social media tool is does it allow you to engage with customers, employees and other stakeholders by facilitating the following… Communication Collaboration Education Entertainment
  8. 8. THE SOCIAL MEDIA ECOSYSTEM 2012-2015 ?  A biological ecosystem is a complicated association of living organisms interacting with one another.  Some organisms cooperate with or compliment each other while others compete for resources essential for survival.  The same principles could apply when considering the relationships and interdependencies of tools and applications that live breed and compete in the social media world.
  9. 9. CLASSIFICATION OF 15 CATEGORIES Social Networking  Gaming Publish  Productivity apps Photos  Aggregators Audio  RSS Video  Search Microblogging  Mobile Livecasting  Interpersonal Virtual Worlds
  10. 10. 1. SOCIAL NETWORKING Bebo  LinkedIN Facebook  MOLI Fast Pitch or Crunchbase  MySpace Friendster  NING Gather.com  Orkut KickApps  Plaxo
  11. 11. 2. PUBLISHING Blogger.com  Typepad Constant Contact  Wikia Joomla  Wikipedia Knol  PB Works Slideshare  Wordpress.com & .org
  12. 12. 3. MICROBLOGGING Plurk • Tumblr Twitter •Blauk •Heello Twitxr •Jaiku
  13. 13. 4. PHOTO SHARING Flickr Photobucket Picasa Radar.net SmugMug Twitxr Zooomr Pix.ie
  14. 14. 5. AUDIO iTunes Podbean Podcast.com Podcast.ie or PodcastingIreland Rhapsody LAST.fm SoundCloud?
  15. 15. 6. VIDEO Brightcove  Vimeo (w) Google Video  YouTube (w) Hulu (w)  Teacher Tube (w) Metacafe (w)  SciVee (w) Viddler (w)  ??
  16. 16. 7. LIVECASTING BlogTalkRadio Live 365 Justin.tv SHOUTcast TalkShoe
  17. 17. 8. VIRTUAL WORLDS Active Worlds Kaneva Second Life There ViOS
  18. 18. 9. GAMING Entropia Universe EverQuest Halo3 World of Warcraft
  19. 19. 10. PRODUCTIVITY APPLICATIONS Acteva  MSGTAG AOL  ReadNotify BitTorrent  Survey Monkey Constant Contact  Tiddlywiki Eventful  Yahoo! Google Alerts  Zoho Google Docs  Zoomerang Google Gmail  ???
  20. 20. 11. AGGREGATORS Digg  My Yahoo! FriendFeed  Reddit Google Reader  Yelp iGoogle
  21. 21. 12. RSS (RICH SITE SUMMARY) Atom  PingShot Feedburner  RSS 2.0
  22. 22. 13. SEARCH EveryZing  Redlasso Google Search  Technorati IceRocket  Yahoo! Search MetaTube  HeyStacks (Irish SME)
  23. 23. 14. MOBILE airG  Jott AOL Mobile  Jumbuck Brightkite  SMS.ac CallWave  iPhone / Android
  24. 24. 15. INTERPERSONAL Acrobat Connect  Jott AOL Instant Messenger  Meebo Go To Meeting  Skype iChat  WebEx
  25. 25. Recommended Texts:-Safko, L. (2010) The Social MediaBible-Tactics, Tools and Strategies forBusiness Success Paperbackhttp://www.thesocialmediabible.com/Qualman, E. (2011) Socialnomics : How social media transforms the way we live and do business.http://www.socialnomics.net/

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