WHAT IS SOCIAL MEDIA 2011Recommended Texts:-The Social Media Bible-Tactics, Tools and Strategies for Business Successby Lon SafkoOctober 2010, Paperbackhttp://www.thesocialmediabible.com/Socialnomics :How social media transforms the way we live and do business.By Erik Qualmanhttp://www.socialnomics.net/
SOCIAL MEDIA 2011 Social media refers to activites, prectices, and behaviours among communities of people Blogs & Microblogs who gather online to share information, knowledge and opinions usings Podcasts & vodcasts conversational media. Conversational media are Video sharing sites web-based applications that make it possible to create and easily transmit Bebo, MySpace, Facebook content in the form of words, pictures, videos, a nd audio.
WHAT ABOUT WEB 2.0? Web 2.0 is somewhat of a misnomer It was a term coined by O’Reilly media NY. It is not a technical term . It is a marketing term to describe ‘social media’ applications. The terms are now interchangeable. It is all about social engagement. See wikipedia definition of Web 2.0... Web 2.0 is also known as Social Media. See the nominees for the 1st Social Media Awards
SOCIAL MEDIA IS ALL ABOUT ENGAGEMENT ! Before you start a conversation or to continue it you have to engage your audience. In business the questions for a social media tool is does it allow you to engage with customers, employees and other stakeholders by facilitating the following… Communication Collaboration Education Entertainment
THE SOCIAL MEDIA ECOSYSTEM 2012-2015 ? A biological ecosystem is a complicated association of living organisms interacting with one another. Some organisms cooperate with or compliment each other while others compete for resources essential for survival. The same principles could apply when considering the relationships and interdependencies of tools and applications that live breed and compete in the social media world.
CLASSIFICATION OF 15 CATEGORIES Social Networking Gaming Publish Productivity apps Photos Aggregators Audio RSS Video Search Microblogging Mobile Livecasting Interpersonal Virtual Worlds
1. SOCIAL NETWORKING Bebo LinkedIN Facebook MOLI Fast Pitch or Crunchbase MySpace Friendster NING Gather.com Orkut KickApps Plaxo
15. INTERPERSONAL Acrobat Connect Jott AOL Instant Messenger Meebo Go To Meeting Skype iChat WebEx
Recommended Texts:-Safko, L. (2010) The Social MediaBible-Tactics, Tools and Strategies forBusiness Success Paperbackhttp://www.thesocialmediabible.com/Qualman, E. (2011) Socialnomics : How social media transforms the way we live and do business.http://www.socialnomics.net/