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Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
Introduction to social media
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Introduction to social media

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  • 1. WHAT IS SOCIAL MEDIA 201 2?
  • 2. <ul><li>Social media refers to activites, practices, and behaviours among communities of people who gather online to share info, knowledge and opinions using conversational media. </li></ul><ul><li>Conversational media are web-based apps that make it possible to create and easily transmit content in the form of words, pictures, videos, and audio. </li></ul>Blogs and microblogs
  • 3. Web 2.0 / Social Media
  • 4.
  • 5. What about Web 2.0? <ul><li>Web 2.0 is somewhat of a misnomer </li></ul><ul><li>Coined by O’Reilly media NY. </li></ul><ul><li>Not a technical term - marketing term to describe ‘social media’ apps. </li></ul><ul><li>Now interchangeable </li></ul><ul><li>All about social engagement. </li></ul><ul><li>Web 2.0 is also known as Social Media . </li></ul><ul><li>See the nominees for the 1 st Social Media Awards </li></ul>
  • 6. Intelligence is in the connections slideshare.net
  • 7. Social Media is all about Engagement ! <ul><li>Before you start a conversation or to continue it you have to engage your audience. </li></ul><ul><li>In business the questions for a social media tool is does it allow you to engage with customers, employees and other stakeholders by facilitating the following… </li></ul><ul><li>Communication </li></ul><ul><li>Collaboration </li></ul><ul><li>Education </li></ul><ul><li>Entertainment </li></ul>
  • 8. The Social Media Ecosystem 2011 <ul><li>A biological ecosystem is a complicated association of living organisms interacting with one another. </li></ul><ul><li>Some organisms cooperate with or compliment each other while others compete for resources essential for survival. </li></ul><ul><li>The same principles could apply when considering the relationships and interdependencies of tools and applications that live breed and compete in the social media world. </li></ul>
  • 9. Classification of 15 Categories <ul><li>Social Networking </li></ul><ul><li>Publish </li></ul><ul><li>Photos </li></ul><ul><li>Audio </li></ul><ul><li>Video </li></ul><ul><li>Microblogging </li></ul><ul><li>Livecasting </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Gaming </li></ul><ul><li>Productivity apps </li></ul><ul><li>Aggregators </li></ul><ul><li>RSS </li></ul><ul><li>Search </li></ul><ul><li>Mobile </li></ul><ul><li>Interpersonal </li></ul>
  • 10. 1. Social Networking <ul><li>Bebo </li></ul><ul><li>Facebook </li></ul><ul><li>Fast Pitch or Crunchbase </li></ul><ul><li>Friendster </li></ul><ul><li>Gather.com </li></ul><ul><li>KickApps </li></ul><ul><li>LinkedIN </li></ul><ul><li>MOLI </li></ul><ul><li>MySpace </li></ul><ul><li>NING </li></ul><ul><li>Orkut </li></ul><ul><li>Plaxo </li></ul>
  • 11. 2. Publishing <ul><li>Blogger.com </li></ul><ul><li>Constant Contact </li></ul><ul><li>Joomla </li></ul><ul><li>Knol </li></ul><ul><li>Slideshare </li></ul><ul><li>Typepad </li></ul><ul><li>Wikia </li></ul><ul><li>Wikipedia </li></ul><ul><li>PB Works </li></ul><ul><li>Wordpress .com &amp; .org </li></ul>
  • 12. 3. Microblogging <ul><li>Plurk </li></ul><ul><li>Twitter </li></ul><ul><li>Twitxr </li></ul><ul><li> Tumblr </li></ul><ul><li>Blauk </li></ul><ul><li>Heello </li></ul><ul><li>Jaiku </li></ul>
  • 13. 4. Photo Sharing <ul><li>Flickr </li></ul><ul><li>Photobucket </li></ul><ul><li>Picasa </li></ul><ul><li>Radar.net </li></ul>SmugMug Twitxr Zooomr Pix.ie
  • 14. 5. Audio <ul><li>iTunes </li></ul><ul><li>Podbean </li></ul><ul><li>Podcast.com </li></ul><ul><li>Podcast.ie or PodcastingIreland </li></ul><ul><li>Rhapsody </li></ul><ul><li>LAST.fm </li></ul><ul><li>SoundCloud </li></ul><ul><li>? </li></ul>
  • 15. 6. Video <ul><li>Brightcove </li></ul><ul><li>Google Video </li></ul><ul><li>Hulu ( w ) </li></ul><ul><li>Metacafe ( w ) </li></ul><ul><li>Viddler ( w ) </li></ul><ul><li>Vimeo ( w ) </li></ul><ul><li>YouTube ( w ) </li></ul><ul><li>Teacher Tube ( w ) </li></ul><ul><li>SciVee ( w ) </li></ul><ul><li>?? </li></ul>
  • 16. 7. Livecasting <ul><li>BlogTalkRadio </li></ul><ul><li>Live 365 </li></ul><ul><li>Justin.tv </li></ul><ul><li>SHOUTcast </li></ul><ul><li>TalkShoe </li></ul>
  • 17. 8. Virtual Worlds <ul><li>Active Worlds </li></ul><ul><li>Kaneva </li></ul><ul><li>Second Life </li></ul><ul><li>There </li></ul><ul><li>ViOS </li></ul>
  • 18. 9. Gaming <ul><li>Entropia Universe </li></ul><ul><li>EverQuest </li></ul><ul><li>Halo3 </li></ul><ul><li>World of Warcraft </li></ul>
  • 19. 10. Productivity Applications <ul><li>Acteva </li></ul><ul><li>AOL </li></ul><ul><li>BitTorrent </li></ul><ul><li>Constant Contact </li></ul><ul><li>Eventful </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Docs </li></ul><ul><li>Google Gmail </li></ul><ul><li>MSGTAG </li></ul><ul><li>ReadNotify </li></ul><ul><li>Survey Monkey </li></ul><ul><li>Tiddlywiki </li></ul><ul><li>Yahoo! </li></ul><ul><li>Zoho </li></ul><ul><li>Zoomerang </li></ul><ul><li>??? </li></ul>
  • 20. 11. Aggregators <ul><li>Digg </li></ul><ul><li>FriendFeed </li></ul><ul><li>Google Reader </li></ul><ul><li>iGoogle </li></ul><ul><li>My Yahoo! </li></ul><ul><li>Reddit </li></ul><ul><li>Yelp </li></ul>
  • 21. 12. RSS (Rich Site Summary) <ul><li>Atom </li></ul><ul><li>Feedburner </li></ul><ul><li>PingShot </li></ul><ul><li>RSS 2.0 </li></ul>
  • 22. 13. Search <ul><li>EveryZing </li></ul><ul><li>Google Search </li></ul><ul><li>IceRocket </li></ul><ul><li>MetaTube </li></ul><ul><li>Redlasso </li></ul><ul><li>Technorati </li></ul><ul><li>Yahoo! Search </li></ul><ul><li>HeyStacks (Irish SME) </li></ul>
  • 23. 14. Mobile <ul><li>airG </li></ul><ul><li>AOL Mobile </li></ul><ul><li>Brightkite </li></ul><ul><li>CallWave </li></ul><ul><li>Jott </li></ul><ul><li>Jumbuck </li></ul><ul><li>SMS.ac </li></ul><ul><li>iPhone / Android </li></ul>
  • 24. 15. Interpersonal <ul><li>Acrobat Connect </li></ul><ul><li>AOL Instant Messenger </li></ul><ul><li>Go To Meeting </li></ul><ul><li>iChat </li></ul><ul><li>Jott </li></ul><ul><li>Meebo </li></ul><ul><li>Skype </li></ul><ul><li>WebEx </li></ul>
  • 25. <ul><li>Recommended Texts :- </li></ul><ul><li>Safko, L. (2010) The Social Media Bible </li></ul><ul><li>-Tactics, Tools and Strategies for Business Success Paperback </li></ul><ul><li>http://www.thesocialmediabible.com/ </li></ul><ul><li>Qualman, E. (2011) Socialnomics : How social media transforms the way we live and do business. </li></ul><ul><li>http://www.socialnomics.net/ </li></ul>
  • 26. <ul><li>1ST Irish Social Media Awards 2011 Nominees </li></ul><ul><li>http://socialmediaawards.com/ </li></ul>
  • 27. <ul><li>Facebook Page for a Business </li></ul><ul><li>A|wear Facebook - http://www.facebook.com/Awear1 </li></ul><ul><li>Simply Zesty - http://www.facebook.com/simplyzesty </li></ul><ul><li>The Secret Garden - http:// www.facebook.com/SecretGardenCentre </li></ul><ul><li>GoHop.ie - http://www.facebook.com/GoHop.ie Wheelworx/Runworx - http:// www.facebook.com/wheelworx </li></ul>
  • 28. <ul><li>What’sOnNI - http://www.facebook.com/www.whatsonni </li></ul><ul><li>TodayFM - https://www.facebook.com/todayfm Brasserie Sixty6 - http://www.facebook.com/brasseriesixty6restaurant </li></ul><ul><li>Blacknight - http://www.facebook.com/blacknight </li></ul><ul><li>Toyota Ireland – http://www.facebook.com/toyotaireland </li></ul>
  • 29. <ul><li>Oxegen/MCD – http://www.facebook.com/oxegen </li></ul><ul><li>Spin 1038 – </li></ul><ul><li>http://www.facebook.com/spin1038 </li></ul>
  • 30. <ul><li>F/Page for a Non-Profit Organisation </li></ul><ul><li>Special Needs Parents Association - http://www.facebook.com/SpecialNeedsParentsAssociation </li></ul><ul><li>Defence Forces – http://www.facebook.com/DefenceForce </li></ul><ul><li>Science Gallery - http://www.facebook.com/ScienceGallery </li></ul><ul><li>FashionCREEP - http://www.facebook.com/fashioncreep </li></ul><ul><li>Concern Worldwide - http://www.facebook.com/concernworldwide </li></ul>
  • 31. <ul><li>Stroke Action - http://www.facebook.com/strokeaction </li></ul><ul><li>Tourism Ireland - http://www.facebook.com/discoverireland </li></ul><ul><li>Irish Autism - http://www.facebook.com/Irishautism </li></ul><ul><li>Irish Premature Babies - http://www.facebook.com/home.php?sk=group_102246666516653#!/pages/irish-premature-babies/246233458273 </li></ul>
  • 32. <ul><li>Dublin Zoo - http://www.facebook.com/dublinzoo </li></ul><ul><li>Druid Theatre - http://www.facebook.com/druidtheatre </li></ul><ul><li>Look West - https://www.facebook.com/LookWest </li></ul><ul><li>IT Sligo - https://www.facebook.com/itsligo </li></ul><ul><li>Corrigans City Farm Blackpool – https://www.facebook.com/CorrigansCityFarmBlackpool </li></ul>
  • 33. <ul><li>FOTA Wildlife Park – http://www.facebook.com/fotawildlife </li></ul><ul><li>Riverfest Limerick – http://www.facebook.com/RiverfestLimeric k Barnardos Ireland – http://www.facebook.com/barnardosireland </li></ul>
  • 34. <ul><li>F/B Page for Owner Managed Business </li></ul><ul><li>Doo-Lally - http://www.facebook.com/doolallyfashion </li></ul><ul><li>Greenside Up – http://www.facebook.com/Greensideupveg </li></ul><ul><li>Vodafone Ireland – http://www.facebook.com/vodafoneireland </li></ul><ul><li>Garrendenny Lane – http://www.facebook.com/GarrendennyLane </li></ul><ul><li>Grace App – http://www.facebook.com/pages/Grace-App-for-iPhone-iTouch-and-iPad-Picture-Exchange-for-Non-Verbal-People/109061392465082 </li></ul>
  • 35. <ul><li>La Cucina – http://facebook.com/lacucina </li></ul><ul><li>Website Extraordinaire - www.Facebook.com/websiteextraordinaire </li></ul><ul><li>Treyvaud’s Restaurant – https://www.facebook.com/TreyvaudsRestaurant </li></ul><ul><li>The Secret Garden – http://www.facebook.com/SecretGardenCentre </li></ul><ul><li>Katie’s Chocolate – http://www.facebook.com/pages/Katies-Chocolate/121726734510286 </li></ul>
  • 36. <ul><li>Up To My Eyes – http://www.facebook.com/uptomyeyes </li></ul><ul><li>Wheelworx – http://www.facebook.com/wheelworx </li></ul><ul><li>What’s On NI – http://www.facebook.com/www.whatsonni </li></ul><ul><li>My Lunch IE – http://www.facebook.com/mylunch.ie </li></ul><ul><li>Glenisk Organic – http://www.facebook.com/GleniskOrganic </li></ul>
  • 37. <ul><li>My Kids’ Time - http://www.facebook.com/mykidstime </li></ul><ul><li>Tom Murphy Menswear – https://www.facebook.com/tommurphymenswear </li></ul><ul><li>Tour America – http://www.facebook.com/touramericatv </li></ul><ul><li>Meteor Mobile – http://www.facebook.com/meteor </li></ul><ul><li>Blacknight – http://www.facebook.com/blacknight </li></ul>
  • 38. <ul><li>Cara Pharmacy – http://www.facebook.com/pages/Cara-Pharmacy#!/pages/Cara-Pharmacy/146033272100166 </li></ul><ul><li>Springwools – http://www.facebook.com/springwools </li></ul><ul><li>Freshmilk Clothing – http://www.facebook.com/pages/Freshmilk-Clothing/361404786006 </li></ul>
  • 39. <ul><li>Making Things Look Better – http://www.facebook.com/keepgoingsureitsgrand </li></ul><ul><li>Voltaire Diamonds – https://www.facebook.com/VoltaireDiamonds </li></ul><ul><li>Spin 1038 – http://www.facebook.com/spin1038 </li></ul>
  • 40. <ul><li>Cork Independent – http://www.facebook.com/corkindependent </li></ul><ul><li>Power FM Dublin – http://www.facebook.com/powerfmdublin </li></ul><ul><li>Wedding Dates – http://www.facebook.com/weddingdates </li></ul><ul><li>Enjoy Malahide – http://www.facebook.com/enjoymalahide </li></ul>
  • 41. <ul><li>Enjoy Malahide – http://www.facebook.com/enjoymalahide </li></ul><ul><li>Puddle Ducks – http://www.facebook.com/puddleducks </li></ul><ul><li>3 Ireland – http://www.facebook.com/3Ireland </li></ul><ul><li>Hairy Baby – http://www.facebook.com/pages/Hairy-Baby/20379962148 </li></ul>
  • 42. <ul><li>Integrated Facebook Campaign (Page, App and Ads) Concern - http://www.facebook.com/concernworldwide?sk=app_184644908221145 </li></ul><ul><li>Jelly Bean Factory - http://www.facebook.com/JellyBeanFactory </li></ul><ul><li>Glenisk Organic – http://www.facebook.com/GleniskOrganic </li></ul>
  • 43. <ul><li>MummyPages – http://www.facebook.com/MummyPages eMobile Ireland – http://www.facebook.com/emobileireland </li></ul><ul><li>Pizza Hut Ireland - http://www.facebook.com/getafreepizza </li></ul><ul><li>Tourism Ireland – http://www.facebook.com/IrelandTown </li></ul><ul><li>Lidl Ireland – http://www.facebook.com/lidlireland </li></ul><ul><li>Heineken – http://apps.facebook.com/yourheineken/ </li></ul>
  • 44. <ul><li>Maltesers Ireland – http://www.facebook.com/maltesersireland </li></ul><ul><li>VHI Breast Cancer Awareness – http://www.facebook.com/VhiBreastCancerAwareness </li></ul><ul><li>ABSOLUT Ireland – http://www.facebook.com/ABSOLUT.Ireland </li></ul><ul><li>Toyota Ireland – http://www.facebook.com/toyotaireland </li></ul>
  • 45. <ul><li>Best Business Twitter Account – Marketing and Sales Moore Group – @mooregroup Grace App – @graceapp La Cucina – @italianfoodie Irish Food Guide - @irishfoodguide Sandymount Hotel – @sandymounthotel My Lunch IE – @mylunchie Realex Payments – @realexpayments Silicon Ireland – @siliconireland Flowers Made Easy – @flowersmadeeasy Newstalk 106-108 – @newstalkfm TV3 Xpose – @TV3Xpose Blacknight – @Blacknight Curious Wines – @curiouswines </li></ul>
  • 46. <ul><li>Best Twitter Account – Support, CRM </li></ul><ul><li>Irish Food Guide – @irishfoodguide Wheelworx – @wheelworx </li></ul><ul><li>What’s On NI – @whatsonni </li></ul><ul><li>Tourism Ireland – @discoverireland, @gotoirelandgb, @gotoirelandus </li></ul><ul><li>Eircom – @eircom </li></ul><ul><li>Irish Weather Online – @iweatheronline Blacknight – @blacknight </li></ul><ul><li>We Are UPC – @weareupc </li></ul><ul><li>Vodafone Ireland – @vodafoneireland </li></ul>
  • 47. <ul><li>Blog (Business) </li></ul><ul><li>Moore Group – http://www.mooregroup.ie/blog </li></ul><ul><li>Doo-Lally – http://www.doo-lally.com/headtotoe </li></ul><ul><li>Greenside Up - http://www.greensideupveg.blogspot.com/ </li></ul><ul><li>A-Wear – http://www.theinsidethetrack.ie/ </li></ul><ul><li>Garrendenny Lane – http://www.garrendennylane.com/blog </li></ul><ul><li>Grace App - http://www.graceapp.com/ </li></ul><ul><li>La Cucina – http://italianfoodies.ie/ </li></ul>
  • 48. <ul><li>Irish Food Guide – http://www.irishfoodguide.ie/ </li></ul><ul><li>Pims – http://www.pims.ie/wordpress </li></ul><ul><li>Spiderworking – http://www.spiderworking.com/blog </li></ul><ul><li>Italian Tile and Stone – http://tiles.ie/category/blog/ </li></ul><ul><li>Wheelworx – http://www.wheelworxbikes.com/blog/ </li></ul><ul><li>Alex Kennedy – http://alexkennedy.ie/ </li></ul>
  • 49. <ul><li>The Lunchbox – http://www.mylunch.ie/layout/content_listing.cfm/ck/58/ctk/35/xt/blog </li></ul><ul><li>Buyers Broker - http://buyersbroker.ie/blog / </li></ul><ul><li>Neworld - http://blog.neworld.com / </li></ul><ul><li>RABODirect - http://www.rabodirect.ie/blog/default.aspx </li></ul><ul><li>Tourism Ireland – http://blog.discoverireland.com </li></ul><ul><li>NMCI - http://blog.nmci.ie/ </li></ul><ul><li>Irish Autism Action - http://irishautismaction.blogspot.com </li></ul>
  • 50. <ul><li>Flowers Made Easy - http://www.flowersmadeeasy.com/blog </li></ul><ul><li>Blacknight - http://blog.blacknight.com/ </li></ul><ul><li>Curious Wines - http://www.curiouswines.ie/blog/ </li></ul><ul><li>Digital Times - http://digitaltimes.ie/ </li></ul><ul><li>Temple Bar Cultural Trust - http://blog.templebar.ie/ </li></ul>
  • 51. <ul><li>Video Campaign / Video (non broadcast) </li></ul><ul><li>Grace App for Autism Wicklow TV </li></ul><ul><li>The Science Gallery </li></ul><ul><li>Morning Ireland, RTE </li></ul><ul><li>Flowers Made Easy </li></ul><ul><li>Event Junkies </li></ul><ul><li>Laughing Kookaburra </li></ul><ul><li>Wedding Dates </li></ul>
  • 52. <ul><li>Online PR Campaign </li></ul><ul><li>Sandtex Ireland </li></ul><ul><li>Pizza Hut Delivery </li></ul><ul><li>Flowers Made Easy </li></ul><ul><li>Making Things Look Better </li></ul><ul><li>Vodafone Ireland </li></ul><ul><li>Wedding Dates </li></ul>
  • 53. <ul><li>Use of Social Media By A State Body </li></ul><ul><li>Defence Forces </li></ul><ul><li>The Science Gallery </li></ul><ul><li>Irish Rail </li></ul><ul><li>Bord Bia </li></ul><ul><li>Tourism Ireland </li></ul><ul><li>Enterprise Ireland </li></ul><ul><li>Wexford Local Authorities </li></ul><ul><li>Environmental Protection Agency </li></ul><ul><li>Western Development Commission </li></ul><ul><li>Dublin Bus </li></ul>
  • 54. <ul><li>Best Mobile App </li></ul><ul><li>Grace App </li></ul><ul><li>Today FM </li></ul><ul><li>Eco Appz Straywave Media </li></ul><ul><li>Oxegen 2010 </li></ul><ul><li>Heineken Cup </li></ul><ul><li>iPhone App </li></ul><ul><li>Leinster Legends </li></ul><ul><li>Spin 1038 </li></ul>
  • 55. <ul><li>Customer Care Using Social Media (Integrated) </li></ul><ul><li>Grace App </li></ul><ul><li>ESB Electric Ireland </li></ul><ul><li>Tourism Ireland </li></ul><ul><li>Eircom </li></ul><ul><li>eMobile </li></ul><ul><li>Meteor </li></ul><ul><li>Blacknight </li></ul><ul><li>Vodafone Ireland </li></ul><ul><li>Greenside Up </li></ul>
  • 56. <ul><li>Best Use of Social Media For A Sponsorship Campaign </li></ul><ul><li>Bank of Ireland </li></ul><ul><li>Leinster Blue Magic </li></ul><ul><li>Toyota Ireland </li></ul><ul><li>Wedding Dates </li></ul><ul><li>Bank of Ireland – Dragon’s Den </li></ul><ul><li>Betfair – ElectionPredict.com </li></ul>
  • 57. <ul><li>Innovative Use of Social Media </li></ul><ul><li>Grace App Irish Food Guide Treyvaud’s Restaurant Today FM – Ray D’Arcy Show Jelly Bean Factory Harry’s Bar and Restaurant RABO Direct </li></ul>Pizza Hut Delivery Jameson (St. Patrick’s Day) Tourism Ireland TalktoEU Irish Autism Action Irish Premature Babies
  • 58. <ul><li>Swinging Strings </li></ul><ul><li>Morning Ireland, RTE </li></ul><ul><li>Meteor </li></ul><ul><li>Irish Deaf Kids </li></ul><ul><li>Fade Street FYI, </li></ul><ul><li>3e </li></ul><ul><li>Belfast Telegraph </li></ul><ul><li>True Colours App </li></ul><ul><li>Action Breast Cancer </li></ul><ul><li>RTE’s The Rumour Room </li></ul><ul><li>Temple Bar Cultural Trust </li></ul>
  • 59. <ul><li>Social Media Effectiveness </li></ul><ul><li>Buyers Broker </li></ul><ul><li>Morning Ireland, RTE </li></ul><ul><li>Irish Premature Babies </li></ul><ul><li>Action Breast Cancer </li></ul><ul><li>Toyota Ireland </li></ul><ul><li>Bank of Ireland – Dragon’s Den </li></ul><ul><li>Lucozade </li></ul>
  • 60. <ul><li>Social Media Effectiveness </li></ul><ul><li>Integrated Social Media Campaign </li></ul><ul><li>Defence Forces </li></ul><ul><li>Currys/PC World </li></ul><ul><li>eMobile </li></ul><ul><li>Morning Ireland, RTE </li></ul><ul><li>Meteor </li></ul><ul><li>Total Twitness (io) </li></ul><ul><li>RiverFest </li></ul><ul><li>Pizza Hut Delivery </li></ul><ul><li>Bulmers Pear </li></ul><ul><li>Barnardos Vodafone </li></ul>

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