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WHAT IS SOCIAL MEDIA  201 2?
<ul><li>Social media refers to activites, practices, and behaviours among communities of people who gather online to share...
Web 2.0 / Social Media
What about Web 2.0? <ul><li>Web 2.0 is somewhat of a misnomer </li></ul><ul><li>Coined by O’Reilly media NY. </li></ul><ul...
Intelligence is in the connections slideshare.net
Social Media is all about Engagement ! <ul><li>Before you start a conversation or to continue it you have to engage your a...
The Social Media Ecosystem 2011 <ul><li>A biological ecosystem is a complicated association of living organisms interactin...
Classification of 15 Categories <ul><li>Social Networking </li></ul><ul><li>Publish </li></ul><ul><li>Photos </li></ul><ul...
1. Social Networking <ul><li>Bebo </li></ul><ul><li>Facebook </li></ul><ul><li>Fast Pitch  or  Crunchbase </li></ul><ul><l...
2. Publishing <ul><li>Blogger.com </li></ul><ul><li>Constant Contact </li></ul><ul><li>Joomla </li></ul><ul><li>Knol </li>...
3. Microblogging <ul><li>Plurk </li></ul><ul><li>Twitter </li></ul><ul><li>Twitxr </li></ul><ul><li> Tumblr </li></ul><ul>...
4. Photo Sharing <ul><li>Flickr </li></ul><ul><li>Photobucket </li></ul><ul><li>Picasa </li></ul><ul><li>Radar.net </li></...
5. Audio <ul><li>iTunes </li></ul><ul><li>Podbean </li></ul><ul><li>Podcast.com </li></ul><ul><li>Podcast.ie  or  Podcasti...
6. Video <ul><li>Brightcove </li></ul><ul><li>Google Video </li></ul><ul><li>Hulu  ( w ) </li></ul><ul><li>Metacafe  ( w )...
7. Livecasting <ul><li>BlogTalkRadio </li></ul><ul><li>Live 365 </li></ul><ul><li>Justin.tv </li></ul><ul><li>SHOUTcast </...
8. Virtual Worlds <ul><li>Active Worlds </li></ul><ul><li>Kaneva </li></ul><ul><li>Second Life </li></ul><ul><li>There </l...
9. Gaming <ul><li>Entropia Universe </li></ul><ul><li>EverQuest </li></ul><ul><li>Halo3 </li></ul><ul><li>World of Warcraf...
10. Productivity Applications <ul><li>Acteva </li></ul><ul><li>AOL </li></ul><ul><li>BitTorrent </li></ul><ul><li>Constant...
11. Aggregators <ul><li>Digg </li></ul><ul><li>FriendFeed </li></ul><ul><li>Google Reader </li></ul><ul><li>iGoogle </li><...
12. RSS (Rich Site Summary) <ul><li>Atom </li></ul><ul><li>Feedburner </li></ul><ul><li>PingShot </li></ul><ul><li>RSS 2.0...
13. Search <ul><li>EveryZing </li></ul><ul><li>Google Search </li></ul><ul><li>IceRocket </li></ul><ul><li>MetaTube </li><...
14. Mobile <ul><li>airG </li></ul><ul><li>AOL Mobile </li></ul><ul><li>Brightkite </li></ul><ul><li>CallWave </li></ul><ul...
15. Interpersonal <ul><li>Acrobat Connect </li></ul><ul><li>AOL Instant Messenger </li></ul><ul><li>Go To Meeting </li></u...
<ul><li>Recommended Texts :- </li></ul><ul><li>Safko, L. (2010)  The Social Media Bible  </li></ul><ul><li>-Tactics, Tools...
<ul><li>1ST Irish Social Media Awards 2011 Nominees  </li></ul><ul><li>http://socialmediaawards.com/   </li></ul>
<ul><li>Facebook Page for a Business  </li></ul><ul><li>A|wear Facebook -  http://www.facebook.com/Awear1   </li></ul><ul>...
<ul><li>What’sOnNI  -  http://www.facebook.com/www.whatsonni </li></ul><ul><li>TodayFM  -  https://www.facebook.com/todayf...
<ul><li>Oxegen/MCD  –  http://www.facebook.com/oxegen   </li></ul><ul><li>Spin 1038 –  </li></ul><ul><li>http://www.facebo...
<ul><li>F/Page for a Non-Profit Organisation  </li></ul><ul><li>Special Needs Parents Association -  http://www.facebook.c...
<ul><li>Stroke Action  -  http://www.facebook.com/strokeaction   </li></ul><ul><li>Tourism Ireland -  http://www.facebook....
<ul><li>Dublin Zoo -  http://www.facebook.com/dublinzoo   </li></ul><ul><li>Druid Theatre -  http://www.facebook.com/druid...
<ul><li>FOTA Wildlife Park –  http://www.facebook.com/fotawildlife   </li></ul><ul><li>Riverfest Limerick –  http://www.fa...
<ul><li>F/B Page for Owner Managed Business  </li></ul><ul><li>Doo-Lally  -  http://www.facebook.com/doolallyfashion   </l...
<ul><li>La Cucina  –  http://facebook.com/lacucina </li></ul><ul><li>Website Extraordinaire -  www.Facebook.com/websiteext...
<ul><li>Up To My Eyes  –  http://www.facebook.com/uptomyeyes   </li></ul><ul><li>Wheelworx –  http://www.facebook.com/whee...
<ul><li>My Kids’ Time -  http://www.facebook.com/mykidstime   </li></ul><ul><li>Tom Murphy Menswear –  https://www.faceboo...
<ul><li>Cara Pharmacy –  http://www.facebook.com/pages/Cara-Pharmacy#!/pages/Cara-Pharmacy/146033272100166   </li></ul><ul...
<ul><li>Making Things Look Better –  http://www.facebook.com/keepgoingsureitsgrand   </li></ul><ul><li>Voltaire Diamonds –...
<ul><li>Cork Independent –  http://www.facebook.com/corkindependent   </li></ul><ul><li>Power FM Dublin –  http://www.face...
<ul><li>Enjoy Malahide  –  http://www.facebook.com/enjoymalahide   </li></ul><ul><li>Puddle Ducks –  http://www.facebook.c...
<ul><li>Integrated Facebook Campaign (Page, App and Ads) Concern -   http://www.facebook.com/concernworldwide?sk=app_18464...
<ul><li>MummyPages –  http://www.facebook.com/MummyPages   eMobile Ireland –  http://www.facebook.com/emobileireland   </l...
<ul><li>Maltesers Ireland  –  http://www.facebook.com/maltesersireland   </li></ul><ul><li>VHI Breast Cancer Awareness –  ...
<ul><li>Best Business Twitter Account – Marketing and Sales Moore Group – @mooregroup Grace App – @graceapp La Cucina – @i...
<ul><li>Best Twitter Account – Support, CRM  </li></ul><ul><li>Irish Food Guide – @irishfoodguide Wheelworx – @wheelworx  ...
<ul><li>Blog (Business) </li></ul><ul><li>Moore Group  –  http://www.mooregroup.ie/blog   </li></ul><ul><li>Doo-Lally  –  ...
<ul><li>Irish Food Guide  –  http://www.irishfoodguide.ie/   </li></ul><ul><li>Pims  –  http://www.pims.ie/wordpress   </l...
<ul><li>The Lunchbox  –  http://www.mylunch.ie/layout/content_listing.cfm/ck/58/ctk/35/xt/blog   </li></ul><ul><li>Buyers ...
<ul><li>Flowers Made Easy  -  http://www.flowersmadeeasy.com/blog   </li></ul><ul><li>Blacknight -  http://blog.blacknight...
<ul><li>Video Campaign / Video (non broadcast)  </li></ul><ul><li>Grace App for Autism Wicklow TV  </li></ul><ul><li>The S...
<ul><li>Online PR Campaign  </li></ul><ul><li>Sandtex Ireland  </li></ul><ul><li>Pizza Hut Delivery  </li></ul><ul><li>Flo...
<ul><li>Use of Social Media By A State Body  </li></ul><ul><li>Defence Forces  </li></ul><ul><li>The Science Gallery  </li...
<ul><li>Best Mobile App  </li></ul><ul><li>Grace App  </li></ul><ul><li>Today FM  </li></ul><ul><li>Eco Appz Straywave Med...
<ul><li>Customer Care Using Social Media (Integrated)  </li></ul><ul><li>Grace App  </li></ul><ul><li>ESB Electric Ireland...
<ul><li>Best Use of Social Media For A Sponsorship Campaign  </li></ul><ul><li>Bank of Ireland  </li></ul><ul><li>Leinster...
<ul><li>Innovative Use of Social Media  </li></ul><ul><li>Grace App Irish Food Guide  Treyvaud’s Restaurant  Today FM – Ra...
<ul><li>Swinging Strings  </li></ul><ul><li>Morning Ireland, RTE  </li></ul><ul><li>Meteor  </li></ul><ul><li>Irish Deaf K...
<ul><li>Social Media Effectiveness  </li></ul><ul><li>Buyers Broker </li></ul><ul><li>Morning Ireland, RTE  </li></ul><ul>...
<ul><li>Social Media Effectiveness  </li></ul><ul><li>Integrated Social Media Campaign  </li></ul><ul><li>Defence Forces <...
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Introduction to social media

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Transcript of "Introduction to social media"

  1. 1. WHAT IS SOCIAL MEDIA 201 2?
  2. 2. <ul><li>Social media refers to activites, practices, and behaviours among communities of people who gather online to share info, knowledge and opinions using conversational media. </li></ul><ul><li>Conversational media are web-based apps that make it possible to create and easily transmit content in the form of words, pictures, videos, and audio. </li></ul>Blogs and microblogs
  3. 3. Web 2.0 / Social Media
  4. 4.
  5. 5. What about Web 2.0? <ul><li>Web 2.0 is somewhat of a misnomer </li></ul><ul><li>Coined by O’Reilly media NY. </li></ul><ul><li>Not a technical term - marketing term to describe ‘social media’ apps. </li></ul><ul><li>Now interchangeable </li></ul><ul><li>All about social engagement. </li></ul><ul><li>Web 2.0 is also known as Social Media . </li></ul><ul><li>See the nominees for the 1 st Social Media Awards </li></ul>
  6. 6. Intelligence is in the connections slideshare.net
  7. 7. Social Media is all about Engagement ! <ul><li>Before you start a conversation or to continue it you have to engage your audience. </li></ul><ul><li>In business the questions for a social media tool is does it allow you to engage with customers, employees and other stakeholders by facilitating the following… </li></ul><ul><li>Communication </li></ul><ul><li>Collaboration </li></ul><ul><li>Education </li></ul><ul><li>Entertainment </li></ul>
  8. 8. The Social Media Ecosystem 2011 <ul><li>A biological ecosystem is a complicated association of living organisms interacting with one another. </li></ul><ul><li>Some organisms cooperate with or compliment each other while others compete for resources essential for survival. </li></ul><ul><li>The same principles could apply when considering the relationships and interdependencies of tools and applications that live breed and compete in the social media world. </li></ul>
  9. 9. Classification of 15 Categories <ul><li>Social Networking </li></ul><ul><li>Publish </li></ul><ul><li>Photos </li></ul><ul><li>Audio </li></ul><ul><li>Video </li></ul><ul><li>Microblogging </li></ul><ul><li>Livecasting </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Gaming </li></ul><ul><li>Productivity apps </li></ul><ul><li>Aggregators </li></ul><ul><li>RSS </li></ul><ul><li>Search </li></ul><ul><li>Mobile </li></ul><ul><li>Interpersonal </li></ul>
  10. 10. 1. Social Networking <ul><li>Bebo </li></ul><ul><li>Facebook </li></ul><ul><li>Fast Pitch or Crunchbase </li></ul><ul><li>Friendster </li></ul><ul><li>Gather.com </li></ul><ul><li>KickApps </li></ul><ul><li>LinkedIN </li></ul><ul><li>MOLI </li></ul><ul><li>MySpace </li></ul><ul><li>NING </li></ul><ul><li>Orkut </li></ul><ul><li>Plaxo </li></ul>
  11. 11. 2. Publishing <ul><li>Blogger.com </li></ul><ul><li>Constant Contact </li></ul><ul><li>Joomla </li></ul><ul><li>Knol </li></ul><ul><li>Slideshare </li></ul><ul><li>Typepad </li></ul><ul><li>Wikia </li></ul><ul><li>Wikipedia </li></ul><ul><li>PB Works </li></ul><ul><li>Wordpress .com & .org </li></ul>
  12. 12. 3. Microblogging <ul><li>Plurk </li></ul><ul><li>Twitter </li></ul><ul><li>Twitxr </li></ul><ul><li> Tumblr </li></ul><ul><li>Blauk </li></ul><ul><li>Heello </li></ul><ul><li>Jaiku </li></ul>
  13. 13. 4. Photo Sharing <ul><li>Flickr </li></ul><ul><li>Photobucket </li></ul><ul><li>Picasa </li></ul><ul><li>Radar.net </li></ul>SmugMug Twitxr Zooomr Pix.ie
  14. 14. 5. Audio <ul><li>iTunes </li></ul><ul><li>Podbean </li></ul><ul><li>Podcast.com </li></ul><ul><li>Podcast.ie or PodcastingIreland </li></ul><ul><li>Rhapsody </li></ul><ul><li>LAST.fm </li></ul><ul><li>SoundCloud </li></ul><ul><li>? </li></ul>
  15. 15. 6. Video <ul><li>Brightcove </li></ul><ul><li>Google Video </li></ul><ul><li>Hulu ( w ) </li></ul><ul><li>Metacafe ( w ) </li></ul><ul><li>Viddler ( w ) </li></ul><ul><li>Vimeo ( w ) </li></ul><ul><li>YouTube ( w ) </li></ul><ul><li>Teacher Tube ( w ) </li></ul><ul><li>SciVee ( w ) </li></ul><ul><li>?? </li></ul>
  16. 16. 7. Livecasting <ul><li>BlogTalkRadio </li></ul><ul><li>Live 365 </li></ul><ul><li>Justin.tv </li></ul><ul><li>SHOUTcast </li></ul><ul><li>TalkShoe </li></ul>
  17. 17. 8. Virtual Worlds <ul><li>Active Worlds </li></ul><ul><li>Kaneva </li></ul><ul><li>Second Life </li></ul><ul><li>There </li></ul><ul><li>ViOS </li></ul>
  18. 18. 9. Gaming <ul><li>Entropia Universe </li></ul><ul><li>EverQuest </li></ul><ul><li>Halo3 </li></ul><ul><li>World of Warcraft </li></ul>
  19. 19. 10. Productivity Applications <ul><li>Acteva </li></ul><ul><li>AOL </li></ul><ul><li>BitTorrent </li></ul><ul><li>Constant Contact </li></ul><ul><li>Eventful </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Docs </li></ul><ul><li>Google Gmail </li></ul><ul><li>MSGTAG </li></ul><ul><li>ReadNotify </li></ul><ul><li>Survey Monkey </li></ul><ul><li>Tiddlywiki </li></ul><ul><li>Yahoo! </li></ul><ul><li>Zoho </li></ul><ul><li>Zoomerang </li></ul><ul><li>??? </li></ul>
  20. 20. 11. Aggregators <ul><li>Digg </li></ul><ul><li>FriendFeed </li></ul><ul><li>Google Reader </li></ul><ul><li>iGoogle </li></ul><ul><li>My Yahoo! </li></ul><ul><li>Reddit </li></ul><ul><li>Yelp </li></ul>
  21. 21. 12. RSS (Rich Site Summary) <ul><li>Atom </li></ul><ul><li>Feedburner </li></ul><ul><li>PingShot </li></ul><ul><li>RSS 2.0 </li></ul>
  22. 22. 13. Search <ul><li>EveryZing </li></ul><ul><li>Google Search </li></ul><ul><li>IceRocket </li></ul><ul><li>MetaTube </li></ul><ul><li>Redlasso </li></ul><ul><li>Technorati </li></ul><ul><li>Yahoo! Search </li></ul><ul><li>HeyStacks (Irish SME) </li></ul>
  23. 23. 14. Mobile <ul><li>airG </li></ul><ul><li>AOL Mobile </li></ul><ul><li>Brightkite </li></ul><ul><li>CallWave </li></ul><ul><li>Jott </li></ul><ul><li>Jumbuck </li></ul><ul><li>SMS.ac </li></ul><ul><li>iPhone / Android </li></ul>
  24. 24. 15. Interpersonal <ul><li>Acrobat Connect </li></ul><ul><li>AOL Instant Messenger </li></ul><ul><li>Go To Meeting </li></ul><ul><li>iChat </li></ul><ul><li>Jott </li></ul><ul><li>Meebo </li></ul><ul><li>Skype </li></ul><ul><li>WebEx </li></ul>
  25. 25. <ul><li>Recommended Texts :- </li></ul><ul><li>Safko, L. (2010) The Social Media Bible </li></ul><ul><li>-Tactics, Tools and Strategies for Business Success Paperback </li></ul><ul><li>http://www.thesocialmediabible.com/ </li></ul><ul><li>Qualman, E. (2011) Socialnomics : How social media transforms the way we live and do business. </li></ul><ul><li>http://www.socialnomics.net/ </li></ul>
  26. 26. <ul><li>1ST Irish Social Media Awards 2011 Nominees </li></ul><ul><li>http://socialmediaawards.com/ </li></ul>
  27. 27. <ul><li>Facebook Page for a Business </li></ul><ul><li>A|wear Facebook - http://www.facebook.com/Awear1 </li></ul><ul><li>Simply Zesty - http://www.facebook.com/simplyzesty </li></ul><ul><li>The Secret Garden - http:// www.facebook.com/SecretGardenCentre </li></ul><ul><li>GoHop.ie - http://www.facebook.com/GoHop.ie Wheelworx/Runworx - http:// www.facebook.com/wheelworx </li></ul>
  28. 28. <ul><li>What’sOnNI - http://www.facebook.com/www.whatsonni </li></ul><ul><li>TodayFM - https://www.facebook.com/todayfm Brasserie Sixty6 - http://www.facebook.com/brasseriesixty6restaurant </li></ul><ul><li>Blacknight - http://www.facebook.com/blacknight </li></ul><ul><li>Toyota Ireland – http://www.facebook.com/toyotaireland </li></ul>
  29. 29. <ul><li>Oxegen/MCD – http://www.facebook.com/oxegen </li></ul><ul><li>Spin 1038 – </li></ul><ul><li>http://www.facebook.com/spin1038 </li></ul>
  30. 30. <ul><li>F/Page for a Non-Profit Organisation </li></ul><ul><li>Special Needs Parents Association - http://www.facebook.com/SpecialNeedsParentsAssociation </li></ul><ul><li>Defence Forces – http://www.facebook.com/DefenceForce </li></ul><ul><li>Science Gallery - http://www.facebook.com/ScienceGallery </li></ul><ul><li>FashionCREEP - http://www.facebook.com/fashioncreep </li></ul><ul><li>Concern Worldwide - http://www.facebook.com/concernworldwide </li></ul>
  31. 31. <ul><li>Stroke Action - http://www.facebook.com/strokeaction </li></ul><ul><li>Tourism Ireland - http://www.facebook.com/discoverireland </li></ul><ul><li>Irish Autism - http://www.facebook.com/Irishautism </li></ul><ul><li>Irish Premature Babies - http://www.facebook.com/home.php?sk=group_102246666516653#!/pages/irish-premature-babies/246233458273 </li></ul>
  32. 32. <ul><li>Dublin Zoo - http://www.facebook.com/dublinzoo </li></ul><ul><li>Druid Theatre - http://www.facebook.com/druidtheatre </li></ul><ul><li>Look West - https://www.facebook.com/LookWest </li></ul><ul><li>IT Sligo - https://www.facebook.com/itsligo </li></ul><ul><li>Corrigans City Farm Blackpool – https://www.facebook.com/CorrigansCityFarmBlackpool </li></ul>
  33. 33. <ul><li>FOTA Wildlife Park – http://www.facebook.com/fotawildlife </li></ul><ul><li>Riverfest Limerick – http://www.facebook.com/RiverfestLimeric k Barnardos Ireland – http://www.facebook.com/barnardosireland </li></ul>
  34. 34. <ul><li>F/B Page for Owner Managed Business </li></ul><ul><li>Doo-Lally - http://www.facebook.com/doolallyfashion </li></ul><ul><li>Greenside Up – http://www.facebook.com/Greensideupveg </li></ul><ul><li>Vodafone Ireland – http://www.facebook.com/vodafoneireland </li></ul><ul><li>Garrendenny Lane – http://www.facebook.com/GarrendennyLane </li></ul><ul><li>Grace App – http://www.facebook.com/pages/Grace-App-for-iPhone-iTouch-and-iPad-Picture-Exchange-for-Non-Verbal-People/109061392465082 </li></ul>
  35. 35. <ul><li>La Cucina – http://facebook.com/lacucina </li></ul><ul><li>Website Extraordinaire - www.Facebook.com/websiteextraordinaire </li></ul><ul><li>Treyvaud’s Restaurant – https://www.facebook.com/TreyvaudsRestaurant </li></ul><ul><li>The Secret Garden – http://www.facebook.com/SecretGardenCentre </li></ul><ul><li>Katie’s Chocolate – http://www.facebook.com/pages/Katies-Chocolate/121726734510286 </li></ul>
  36. 36. <ul><li>Up To My Eyes – http://www.facebook.com/uptomyeyes </li></ul><ul><li>Wheelworx – http://www.facebook.com/wheelworx </li></ul><ul><li>What’s On NI – http://www.facebook.com/www.whatsonni </li></ul><ul><li>My Lunch IE – http://www.facebook.com/mylunch.ie </li></ul><ul><li>Glenisk Organic – http://www.facebook.com/GleniskOrganic </li></ul>
  37. 37. <ul><li>My Kids’ Time - http://www.facebook.com/mykidstime </li></ul><ul><li>Tom Murphy Menswear – https://www.facebook.com/tommurphymenswear </li></ul><ul><li>Tour America – http://www.facebook.com/touramericatv </li></ul><ul><li>Meteor Mobile – http://www.facebook.com/meteor </li></ul><ul><li>Blacknight – http://www.facebook.com/blacknight </li></ul>
  38. 38. <ul><li>Cara Pharmacy – http://www.facebook.com/pages/Cara-Pharmacy#!/pages/Cara-Pharmacy/146033272100166 </li></ul><ul><li>Springwools – http://www.facebook.com/springwools </li></ul><ul><li>Freshmilk Clothing – http://www.facebook.com/pages/Freshmilk-Clothing/361404786006 </li></ul>
  39. 39. <ul><li>Making Things Look Better – http://www.facebook.com/keepgoingsureitsgrand </li></ul><ul><li>Voltaire Diamonds – https://www.facebook.com/VoltaireDiamonds </li></ul><ul><li>Spin 1038 – http://www.facebook.com/spin1038 </li></ul>
  40. 40. <ul><li>Cork Independent – http://www.facebook.com/corkindependent </li></ul><ul><li>Power FM Dublin – http://www.facebook.com/powerfmdublin </li></ul><ul><li>Wedding Dates – http://www.facebook.com/weddingdates </li></ul><ul><li>Enjoy Malahide – http://www.facebook.com/enjoymalahide </li></ul>
  41. 41. <ul><li>Enjoy Malahide – http://www.facebook.com/enjoymalahide </li></ul><ul><li>Puddle Ducks – http://www.facebook.com/puddleducks </li></ul><ul><li>3 Ireland – http://www.facebook.com/3Ireland </li></ul><ul><li>Hairy Baby – http://www.facebook.com/pages/Hairy-Baby/20379962148 </li></ul>
  42. 42. <ul><li>Integrated Facebook Campaign (Page, App and Ads) Concern - http://www.facebook.com/concernworldwide?sk=app_184644908221145 </li></ul><ul><li>Jelly Bean Factory - http://www.facebook.com/JellyBeanFactory </li></ul><ul><li>Glenisk Organic – http://www.facebook.com/GleniskOrganic </li></ul>
  43. 43. <ul><li>MummyPages – http://www.facebook.com/MummyPages eMobile Ireland – http://www.facebook.com/emobileireland </li></ul><ul><li>Pizza Hut Ireland - http://www.facebook.com/getafreepizza </li></ul><ul><li>Tourism Ireland – http://www.facebook.com/IrelandTown </li></ul><ul><li>Lidl Ireland – http://www.facebook.com/lidlireland </li></ul><ul><li>Heineken – http://apps.facebook.com/yourheineken/ </li></ul>
  44. 44. <ul><li>Maltesers Ireland – http://www.facebook.com/maltesersireland </li></ul><ul><li>VHI Breast Cancer Awareness – http://www.facebook.com/VhiBreastCancerAwareness </li></ul><ul><li>ABSOLUT Ireland – http://www.facebook.com/ABSOLUT.Ireland </li></ul><ul><li>Toyota Ireland – http://www.facebook.com/toyotaireland </li></ul>
  45. 45. <ul><li>Best Business Twitter Account – Marketing and Sales Moore Group – @mooregroup Grace App – @graceapp La Cucina – @italianfoodie Irish Food Guide - @irishfoodguide Sandymount Hotel – @sandymounthotel My Lunch IE – @mylunchie Realex Payments – @realexpayments Silicon Ireland – @siliconireland Flowers Made Easy – @flowersmadeeasy Newstalk 106-108 – @newstalkfm TV3 Xpose – @TV3Xpose Blacknight – @Blacknight Curious Wines – @curiouswines </li></ul>
  46. 46. <ul><li>Best Twitter Account – Support, CRM </li></ul><ul><li>Irish Food Guide – @irishfoodguide Wheelworx – @wheelworx </li></ul><ul><li>What’s On NI – @whatsonni </li></ul><ul><li>Tourism Ireland – @discoverireland, @gotoirelandgb, @gotoirelandus </li></ul><ul><li>Eircom – @eircom </li></ul><ul><li>Irish Weather Online – @iweatheronline Blacknight – @blacknight </li></ul><ul><li>We Are UPC – @weareupc </li></ul><ul><li>Vodafone Ireland – @vodafoneireland </li></ul>
  47. 47. <ul><li>Blog (Business) </li></ul><ul><li>Moore Group – http://www.mooregroup.ie/blog </li></ul><ul><li>Doo-Lally – http://www.doo-lally.com/headtotoe </li></ul><ul><li>Greenside Up - http://www.greensideupveg.blogspot.com/ </li></ul><ul><li>A-Wear – http://www.theinsidethetrack.ie/ </li></ul><ul><li>Garrendenny Lane – http://www.garrendennylane.com/blog </li></ul><ul><li>Grace App - http://www.graceapp.com/ </li></ul><ul><li>La Cucina – http://italianfoodies.ie/ </li></ul>
  48. 48. <ul><li>Irish Food Guide – http://www.irishfoodguide.ie/ </li></ul><ul><li>Pims – http://www.pims.ie/wordpress </li></ul><ul><li>Spiderworking – http://www.spiderworking.com/blog </li></ul><ul><li>Italian Tile and Stone – http://tiles.ie/category/blog/ </li></ul><ul><li>Wheelworx – http://www.wheelworxbikes.com/blog/ </li></ul><ul><li>Alex Kennedy – http://alexkennedy.ie/ </li></ul>
  49. 49. <ul><li>The Lunchbox – http://www.mylunch.ie/layout/content_listing.cfm/ck/58/ctk/35/xt/blog </li></ul><ul><li>Buyers Broker - http://buyersbroker.ie/blog / </li></ul><ul><li>Neworld - http://blog.neworld.com / </li></ul><ul><li>RABODirect - http://www.rabodirect.ie/blog/default.aspx </li></ul><ul><li>Tourism Ireland – http://blog.discoverireland.com </li></ul><ul><li>NMCI - http://blog.nmci.ie/ </li></ul><ul><li>Irish Autism Action - http://irishautismaction.blogspot.com </li></ul>
  50. 50. <ul><li>Flowers Made Easy - http://www.flowersmadeeasy.com/blog </li></ul><ul><li>Blacknight - http://blog.blacknight.com/ </li></ul><ul><li>Curious Wines - http://www.curiouswines.ie/blog/ </li></ul><ul><li>Digital Times - http://digitaltimes.ie/ </li></ul><ul><li>Temple Bar Cultural Trust - http://blog.templebar.ie/ </li></ul>
  51. 51. <ul><li>Video Campaign / Video (non broadcast) </li></ul><ul><li>Grace App for Autism Wicklow TV </li></ul><ul><li>The Science Gallery </li></ul><ul><li>Morning Ireland, RTE </li></ul><ul><li>Flowers Made Easy </li></ul><ul><li>Event Junkies </li></ul><ul><li>Laughing Kookaburra </li></ul><ul><li>Wedding Dates </li></ul>
  52. 52. <ul><li>Online PR Campaign </li></ul><ul><li>Sandtex Ireland </li></ul><ul><li>Pizza Hut Delivery </li></ul><ul><li>Flowers Made Easy </li></ul><ul><li>Making Things Look Better </li></ul><ul><li>Vodafone Ireland </li></ul><ul><li>Wedding Dates </li></ul>
  53. 53. <ul><li>Use of Social Media By A State Body </li></ul><ul><li>Defence Forces </li></ul><ul><li>The Science Gallery </li></ul><ul><li>Irish Rail </li></ul><ul><li>Bord Bia </li></ul><ul><li>Tourism Ireland </li></ul><ul><li>Enterprise Ireland </li></ul><ul><li>Wexford Local Authorities </li></ul><ul><li>Environmental Protection Agency </li></ul><ul><li>Western Development Commission </li></ul><ul><li>Dublin Bus </li></ul>
  54. 54. <ul><li>Best Mobile App </li></ul><ul><li>Grace App </li></ul><ul><li>Today FM </li></ul><ul><li>Eco Appz Straywave Media </li></ul><ul><li>Oxegen 2010 </li></ul><ul><li>Heineken Cup </li></ul><ul><li>iPhone App </li></ul><ul><li>Leinster Legends </li></ul><ul><li>Spin 1038 </li></ul>
  55. 55. <ul><li>Customer Care Using Social Media (Integrated) </li></ul><ul><li>Grace App </li></ul><ul><li>ESB Electric Ireland </li></ul><ul><li>Tourism Ireland </li></ul><ul><li>Eircom </li></ul><ul><li>eMobile </li></ul><ul><li>Meteor </li></ul><ul><li>Blacknight </li></ul><ul><li>Vodafone Ireland </li></ul><ul><li>Greenside Up </li></ul>
  56. 56. <ul><li>Best Use of Social Media For A Sponsorship Campaign </li></ul><ul><li>Bank of Ireland </li></ul><ul><li>Leinster Blue Magic </li></ul><ul><li>Toyota Ireland </li></ul><ul><li>Wedding Dates </li></ul><ul><li>Bank of Ireland – Dragon’s Den </li></ul><ul><li>Betfair – ElectionPredict.com </li></ul>
  57. 57. <ul><li>Innovative Use of Social Media </li></ul><ul><li>Grace App Irish Food Guide Treyvaud’s Restaurant Today FM – Ray D’Arcy Show Jelly Bean Factory Harry’s Bar and Restaurant RABO Direct </li></ul>Pizza Hut Delivery Jameson (St. Patrick’s Day) Tourism Ireland TalktoEU Irish Autism Action Irish Premature Babies
  58. 58. <ul><li>Swinging Strings </li></ul><ul><li>Morning Ireland, RTE </li></ul><ul><li>Meteor </li></ul><ul><li>Irish Deaf Kids </li></ul><ul><li>Fade Street FYI, </li></ul><ul><li>3e </li></ul><ul><li>Belfast Telegraph </li></ul><ul><li>True Colours App </li></ul><ul><li>Action Breast Cancer </li></ul><ul><li>RTE’s The Rumour Room </li></ul><ul><li>Temple Bar Cultural Trust </li></ul>
  59. 59. <ul><li>Social Media Effectiveness </li></ul><ul><li>Buyers Broker </li></ul><ul><li>Morning Ireland, RTE </li></ul><ul><li>Irish Premature Babies </li></ul><ul><li>Action Breast Cancer </li></ul><ul><li>Toyota Ireland </li></ul><ul><li>Bank of Ireland – Dragon’s Den </li></ul><ul><li>Lucozade </li></ul>
  60. 60. <ul><li>Social Media Effectiveness </li></ul><ul><li>Integrated Social Media Campaign </li></ul><ul><li>Defence Forces </li></ul><ul><li>Currys/PC World </li></ul><ul><li>eMobile </li></ul><ul><li>Morning Ireland, RTE </li></ul><ul><li>Meteor </li></ul><ul><li>Total Twitness (io) </li></ul><ul><li>RiverFest </li></ul><ul><li>Pizza Hut Delivery </li></ul><ul><li>Bulmers Pear </li></ul><ul><li>Barnardos Vodafone </li></ul>
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