Social Media Boot Camp
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Social Media Boot Camp

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Overview of Social Media for business

Overview of Social Media for business

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Social Media Boot Camp Social Media Boot Camp Presentation Transcript

  • The New Rules The Evolution of Marketing in a Post-Web 2.0 World
  • Are you ready for a post-Web 2.0 marketing world?  (Nearly) everything’s real-time  (Nearly) everything’s online  (Nearly) everyone’s a marketer  (Nearly) everything’s outsourced  (Nearly) everyone’s a freelancer  (Nearly) everything’s measurable  (Nearly) everything’s cheap or free
  • Content Overview  Three Sessions (60-90 minutes) for Social Media Bootcamp - Each will have a Roundup of Current Concepts (see next slide) 1 - Social Media Tools – Personal and Professional LinkedIn, Facebook, Twitter, Vertical Communities 2 - Search Engine marketing – 5 Ways To Get Found Paid, Organic, Display Ads, Referrals, Direct Linking 3 – Analyzing The Data – 5 Forms of Data and What To Do With It Activity, Operational, Outcome, KPIs, Predictive
  • Roundup of Current Concepts  Building the Foundation for Social Media Marketing  The Three Ts of Social Media  The Three Cs of Social Media  Technology  Content  Trust  Community  Time  Conversation  What is Inbound Marketing?  Measuring Social Media Success: Escaping the Echo Chamber  Relevant Current Events
  • Your Trainers Todd Van Hoosear  Professional communicator and technologist with 20 years in the technology sector and 10 years of corporate and agency PR and marketing  Founding Member, Board of Directors, Social Media Club  Fellow, Society for New Communications Research  www.vanhoosear.com
  • Your Trainers David Cutler  Business Development Master with 20 years experience increasing revenue for corporations and the startups they fear  Internet Pioneer and Founder of www.webopedia.com  Champion of the exponential economy of technologists at www.xconomy.com  CreativeBusinessDevelopment.com
  • Thank You! Todd Van Hoosear David Cutler vanhoosear@gmail.com dcutler@eatmedia.com 617-326-3211 - @vanhoosear 617-331-7852 - @davidcutler www.linkedin.com/in/vanhoosear www.linkedin.com/in/cutler